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Keep It a Little Dirty: The Sloppy Magic of Authenticity for Local Businesses - IndoorMedia
Which feels more believable: the polished food photo staged with motor oil as syrup or a slightly blurry shot from a Google review? Authenticity means staying a little “dirty”—not sloppy, but real and relatable. Overly perfect presentations can seem fake, like you’re hiding something. Tools to clean up your online profile are everywhere, but people notice when things are too perfect.
From Small Stages to Spotlight: How to Market and Love Like Taylor Swift - IndoorMedia
Whether you’re a devoted fan or her music isn’t quite your vibe, one thing is clear: Taylor Swift’s musical brilliance is matched only by her marketing genius. She didn’t rely solely on her talent to find success—she took charge of her story, engaged deeply with fans, mastered social media, and built her brand with precision and care.
The Art of Competition: Embracing Rivalry - IndoorMedia
It may seem strange to talk about your competition, but it sometimes takes an expert to appreciate another one. Take for example the case of Vincent van Gogh and Paul Gauguin. The two artists actually lived together for nine weeks in Arles, France. In that frantic period, Van Gogh produced 36 canvases while Gauguin created […]
When the Default is at Fault - IndoorMedia
Point of Sale (POS) systems are invaluable tools for businesses, streamlining order coordination, sales tracking, inventory management, shrinkage control, and even enhancing sales through cross-selling and upselling. These systems simplify the implementation of loyalty programs, which are crucial for local business success. An additional visit from a regular customer can boost their revenue contribution by 25% […]
When Politics Gets Saucy - IndoorMedia
As the nation hurtles toward what will surely be a momentous election day, I am reminded of the Boomslang snake, which “causes disseminated intravascular coagulation, meaning if it bites you, you bleed out of every orifice until you’re dead. Which feels unnecessarily violent” (Randy Feltface). Yet, it somehow seems fitting for the seemingly endless stream […]
Know Your Digital Marketing Terms - IndoorMedia
How well do you know the vocabulary of Digital Marketing?Test your knowledge with the quiz below! Overview This is a quiz to help reps bone up on basic digital vocabulary. Digital Marketing has a ton of terms, all of which are made to make those people in Silicon Valley sound smart. With the 10 terms […]