Liverpool FC has taken another stride in its journey towards international expansion by securing its first retail partnership in South Korea with Over the Pitch.Under the agreement, Liverpool will collaborate with the brand on product

Insider Sport La Liga

26.04.2024

La Liga President confirms plans to host league games in the US

La Liga President Javier Tebas has revealed plans to host league games in the US for the 2025/26 season.  Tebas has stated that he hopes that FC Barcelona and Real Madrid will be available for a

Insider Sport La Liga

10.04.2024

Exness strikes deal with La Liga to explore new LatAm commercial avenues

Capital market company Exness has agreed a deal with La Liga to become the Spanish top-flight league’s Latin America official regional partner.  Due to La Liga’s standing as one of the most popular football leagues in

Insider Sport La Liga

09.03.2024

Newcastle United’s Co-Owner reveals multi-club plans

Amanda Staveley, Newcastle United’s Co-Owner, has shared her thoughts on multi-club ownership at the the Bloomberg Power Players’ summit in Saudi Arabia.During her speech in Jeddah, she openly expressed her admiration for Manchester City's multi-club

Insider Sport La Liga

04.03.2024

FC Barcelona to end Nike deal to explore its own brand

Reports have suggested that FC Barcelona is set to end its longstanding partnership with Nike and establish its own brand.According to SPORT, the Spanish footballing giant may opt to produce its own kits should it

Insider Sport La Liga

22.01.2024

Telefónica re-purchases La Liga rights for €1.2bn

Spanish telecommunications company Telefónica has secured five live football pay-TV matches per week of the La Liga, from 2025 to 2027. Telefónica will pay €250m for half of the 2024/25 season and €520m per season in

Insider Sport La Liga

08.12.2023

Real Betis - The commercial push for LatAm growth

It may be hard for Spanish football teams to stand out against giants such as FC Barcelona and Real Madrid, but Real Betis has been continually pushing to break away from that mould.  The La Liga

Insider Sport La Liga

21.08.2023

La Liga signs sponsorship deal with Visit Saudi for football-fueled tourism - Insider Sport

Spain’s La Liga has entered a commercial partnership deal with Saudi Arabia to amplify the country’s exposure among football fans through the Visit Saudi initiative.  This marks the culmination of more than 15 years of collaborations

Insider Sport La Liga

18.08.2023

La Liga and Globant enlist Microsoft's AI to transform the league

Spain’s La Liga and IT service company Globant is partnering with Microsoft to harness the latter’s AI services for a range of engaging activations. The partnership entails that La Liga will tap into AI to create

Insider Sport La Liga

06.07.2023

La Liga signs "revolutionary" five-year deal with EA

La Liga has kicked off a “new era” by partnering with video game company Electronic Arts (EA) which will entail a major brand evolution for the Spanish top-flight league.  A part of La Liga’s new global

Insider Sport La Liga

26.04.2023

Castore enhances La Liga footprint with Athletic Club - Insider Sport

Spanish La Liga side, Athletic Club has confirmed a multi year collaboration sees the firm become the club’s ‘Official Kit Partner’ for the 2023-2024 season and onwards. Castore underlined it acts as part of the group's

Insider Sport La Liga

25.04.2023

FC Barcelona €1.45bn Camp Now renovation plans

La Liga giants FC Barcelona have announced they have received €1.45bn in funding to proceed with renovation plans to its home stadium, the Spotify Camp Nou.  The renovation plans - entitled Espai Barça - were a

Insider Sport La Liga

16.03.2023

FIFA’s plans for tournament expansion met with backlash - Insider Sport

FIFA has been criticised over plans for the expansion of the international and club World Cups, following concerns over an already congested fixture list for top flight clubs. The plans for the upcoming tournament, which takes

Insider Sport La Liga

22.02.2023

La Liga and Netflix collab on 2023/24 documentary series

La Liga is working alongside streaming giant Netflix to film and launch a documentary series covering the 2023/24 season.  The Spanish top-flight football league will grant viewers an inside look of many of La Liga’s teams

Insider Sport La Liga

09.01.2023

FC Barcelona engages with Chinese fans via Daka deal

FC Barcelona has signed a deal with Daka, as the trading card company becomes the club’s partner for three seasons. The deal, which sees the creation of Barça collectibles, experiences and products, aims to bring the La

Insider Sport La Liga

09.12.2022

FC Barcelona and SK Enmove expland regional deal

FC Barcelona has enhanced its regional partnership with Korean lubricant company, SK Enmove, through to the 2023/24 season.

Insider Sport La Liga

30.11.2022

Athletic Club gains Digi shirt sponsorship

Athletic Club has named Digi as a club sponsor, as the operator's branding will now be displayed on the back of first-team strips.

Insider Sport La Liga

30.11.2022

Real Madrid and BMW pursue shared sustainability commitments - Insider Sport

Real Madrid has partnered with automotive manufacturer BMW Spain in a bid to pursue mobility, sustainability and diversity initiatives, replacing Audi.

Insider Sport La Liga

30.11.2022

Optus Sport secures extensive Australian rights to LaLiga - Insider Sport

LaLiga has expanded its relations with Optus Sport, which has secured the exclusive Australian rights to stream the Spanish top-flight.

Insider Sport La Liga

30.11.2022

LaLiga Tech and 1190 Sports combat piracy in major sports competitions - Insider Sport

LaLiga Tech has partnered with 1990 Sports to protect sports competitions in Latin America against piracy and values of audiovisual rights.

Insider Sport La Liga

30.11.2022

DAZN finalises ‘new flavour’ La Liga coverage with Movistar Plus+ - Insider Sport

DAZN has confirmed a non-exclusive deal with Movistar Plus+ which will distribute the global sports streaming platform’s La Liga content.

Insider Sport La Liga

30.11.2022

La Liga extends Premier Sports UK & Ireland broadcast deal until 2025 - Insider Sport

La Liga has confirmed it has extended its existing broadcast rights deal with Premier Sports which will see the broadcaster continue to air fixtures in the UK & Ireland until the end of the 2024/25 season

Insider Sport La Liga

30.11.2022

Celtic latest to launch digital cards via Sorare - Insider Sport

Sorare has gained another major football club, as Celtic FC become the latest team to release digital player cards via the platform.

Insider Sport La Liga

30.11.2022

Real Madrid, PSG and AC Milan suspend deals with Russia-based Fonbet - Insider Sport

Real Madrid has suspended its partnership with Russian betting firm Fonbet in showing retaliation for the country’s invasion of Ukraine.

Insider Sport La Liga

30.11.2022

Real Betis partners OlyBet to drive regional engagement - Insider Sport

Real Betis has formed a deal with OlyBet focused on driving media campaigns and coordinating regional fan engagement opportunities.

Insider Sport La Liga

30.11.2022

Soccer Champions Tour 2022 to broadcast on DAZN - Insider Sport

DAZN Group has announced a deal to secure rights to stream the upcoming Soccer Champions Tour 2022 in Japan, Italy and Canada, taking place from 23 - 31

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Insider Sport La Liga - Football (Soccer)

Liverpool establishes South Korea connection with merch deal

La Liga President confirms plans to host league games in the US

Exness strikes deal with La Liga to explore new LatAm commercial avenues

Newcastle United’s Co-Owner reveals multi-club plans

FC Barcelona to end Nike deal to explore its own brand

Telefónica re-purchases La Liga rights for €1.2bn

Real Betis - The commercial push for LatAm growth

La Liga signs sponsorship deal with Visit Saudi for football-fueled tourism - Insider Sport

La Liga and Globant enlist Microsoft's AI to transform the league

La Liga signs "revolutionary" five-year deal with EA

Castore enhances La Liga footprint with Athletic Club - Insider Sport

FC Barcelona €1.45bn Camp Now renovation plans

FIFA’s plans for tournament expansion met with backlash - Insider Sport

La Liga and Netflix collab on 2023/24 documentary series

FC Barcelona engages with Chinese fans via Daka deal

FC Barcelona and SK Enmove expland regional deal

Athletic Club gains Digi shirt sponsorship

Real Madrid and BMW pursue shared sustainability commitments - Insider Sport

Optus Sport secures extensive Australian rights to LaLiga - Insider Sport

LaLiga Tech and 1190 Sports combat piracy in major sports competitions - Insider Sport

DAZN finalises ‘new flavour’ La Liga coverage with Movistar Plus+ - Insider Sport

La Liga extends Premier Sports UK & Ireland broadcast deal until 2025 - Insider Sport

Celtic latest to launch digital cards via Sorare - Insider Sport

Real Madrid, PSG and AC Milan suspend deals with Russia-based Fonbet - Insider Sport

Real Betis partners OlyBet to drive regional engagement - Insider Sport

Soccer Champions Tour 2022 to broadcast on DAZN - Insider Sport

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