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La Liga and Sportsbet.io deal offers fans ‘fresh’ ways to engage
Spanish top-flight football league La Liga, has announced a partnership with Sportsbet.io, a crypto casino and sportsbook, to improve fan engagement. Under the agreement, the two organisations will collaborate to create innovative experiences, exclusive offers, prizes
La Liga agrees three-year deal for Riyadh Season to become official sponsor
Saudi Arabia continues its push for sports internationalisation as Riyadh Season has secured a three-year sponsorship of La Liga. The Spanish top-flight football league announced the agreement with the Saudi General Entertainment Authority-backed sports events entity
La Liga inks TikTok deal to exponentially grow its social media presence
In a new strategic collaboration agreement, La Liga will work with social media platform TikTok to curate short-form video content to significantly boost its online presence and engagement. The Spanish top-flight league noted that the agreement
La Liga bolsters international expansion with Bitget as new crypto partner - Insider Sport
La Liga has partnered with cryptocurrency exchange and Web3 company Bitget as its new official crypto partner. Announced during the recent Token2049 event in Singapore, Bitget will gain mass exposure due to La Liga’s large international
La Liga and beIN Sport agree new three-year extension for APAC region - Insider Sport
beIN Sports has secured an extra three years of La Liga coverage after coming to a new broadcast rights agreement. Commencing this season until the end of the 2026/27 campaign, beIN Sports will continue to deliver
Newcastle United’s Co-Owner reveals multi-club plans
Amanda Staveley, Newcastle United’s Co-Owner, has shared her thoughts on multi-club ownership at the the Bloomberg Power Players’ summit in Saudi Arabia.During her speech in Jeddah, she openly expressed her admiration for Manchester City's multi-club
La Liga signs sponsorship deal with Visit Saudi for football-fueled tourism - Insider Sport
Spain’s La Liga has entered a commercial partnership deal with Saudi Arabia to amplify the country’s exposure among football fans through the Visit Saudi initiative. This marks the culmination of more than 15 years of collaborations