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It’s been 31 years since Jane Iredale created Amazing Base® Loose Mineral Powder, our very first product and the industry’s first skin-loving foundation. Since then, we’ve built a global reputation for creating skin-first foundations that feel as good as they look. Never content with being simply a “clean beauty brand
Have you noticed the term “clean beauty” has become the new buzz word in makeup? These two words are so much more than a catch phrase. They represent an evolution that has taken place in our industry which encompasses ingredients, manufacturing, testing and a world of other elements. Its standards require brands to lea
I’ve had a passion for makeup most of my life. I think it’s because I was raised by my grandparents and I grew up watching my grandmother put on her makeup every day. She never walked out of the house without a well finished complexion and beautiful red lips. She didn’t have to wear a lot of makeup. She rarely wore eye