Learn how to calculate the quality of leads entering your b2b saas marketing funnel, and what that means for your revenue goals. Download our free template to calculate your marketing funnel value.

Kalungi Blog

21.05.2024

B2B Ideal Customer Profile (ICP) [Template]

Download our B2B ideal customer profile (ICP) template to help you build your own. Create an ICP to better focus your resources on great-fit companies.

Kalungi Blog

09.05.2024

How to choose the best outsourced SaaS marketing agency

B2B SaaS marketing agencies aren’t one-size-fits-all. While you can learn a lot about a firm just from the way they market themselves, here's what else to look for...

Kalungi Blog

26.04.2024

Growing back stronger: takeaways from the Spring 2024 SaaSOpen Conference

At SaaSOpen, we saw a shift towards more sustainable growth practices that prioritize return on investment over the previously "growth at all costs" model.

Kalungi Blog

19.04.2024

10 CMO Interview Questions: Hiring A Chief Marketing Officer (CMO)

10 CMO interview questions to ask potential chief marketing officer candidates. Learn what to look for in their responses, and why they're important.

Kalungi Blog

13.01.2024

10 Milestones To Reach Product-Market-Fit

What's today's definition of produc-market fit (PMF)? Here's my take using 10 simple milestones to measure progress towards PMF.

Kalungi Blog

05.01.2024

The Rule of 40: Balancing Growth and Profitability in SaaS

Learn all about how the Rule of 40 combines growth rate and profit margin to guide businesses toward sustainable success.

Kalungi Blog

16.09.2023

How To Present Marketing Reports To Your Board (w/ Template)

Learn how to grab the attention of your board by following these tips when presenting the results of your marketing efforts.

Kalungi Blog

29.08.2023

Unlocking the power of AI: Transform your content creation process

Transform your content creation process with AI-powered tools. Unlock insights, streamline workflows, and deliver exceptional content, faster.

Kalungi Blog

22.08.2023

Increasing your ROI with email marketing for SaaS businesses

Email marketing for SaaS: Drive sales, enhance retention, and own your market.

Kalungi Blog

24.07.2023

Understanding the B2B SaaS Content Marketing Flywheel

Unlock the potential of the B2B SaaS content marketing flywheel. Optimize your customer journey, retain customers, and drive growth with this powerful cyclical model.

Kalungi Blog

11.07.2023

How to Implement HubSpot Tracking in a React App

Learn how to easily integrate HubSpot tracking into your React app with these simple steps.

Kalungi Blog

10.07.2023

B2B SaaS Marketing Agency Kalungi Names Brian Graf As New CEO

B2B SaaS marketing agency Kalungi proudly welcomes Brian Graf as their new CEO.

Kalungi Blog

27.06.2023

7 Must-Know SaaS Marketing Metrics Benchmarks for Success

Learn about the essential SaaS metrics benchmarks and SaaS marketing benchmarks that your B2B SaaS company should track and compare for success.

Kalungi Blog

24.06.2023

How to calculate CAC for your SaaS company

Calculating CAC is essential for optimizing your marketing and sales efforts to drive down costs and improve efficiency.

Kalungi Blog

14.06.2023

The importance of blogging for B2B SaaS companies

Establish thought leadership and build trust with potential customers through your content. Learn why blogging is crucial to any SaaS marketing strategy.

Kalungi Blog

09.06.2023

ABM vs. Traditional Outbound for B2B SaaS Companies: Which Should You Pick?

ABM’s personalized, targeted approach gives it a lot of advantages over traditional outbound, but won’t be a perfect fit for every company.

Kalungi Blog

27.05.2023

B2B SaaS PPL and PPC: what you need to know

Learn about what each of these channels can do for your business, and what best practices we’ve learned leading lead gen for dozens of B2B SaaS companies.

Kalungi Blog

26.05.2023

Don't Fall Into Spam: Improving Sending Reputation For B2B SaaS Email Campaigns

When it comes to email marketing, various factors can affect your email deliverability. Learn how to keep your email campaigns out of the spam folder.

Kalungi Blog

17.05.2023

Guide to 5 Second Test UX Questions

A five second test is a fast and effective UX method used to gauge first impressions of a design. Using a webpage or high fidelity prototype, you can expose confusing elements in a design or message.

Kalungi Blog

13.05.2023

How to create a winning B2B paid social strategy in 2023

Discover the key components of a winning B2B paid social strategy and stay ahead of the competition in 2023 with our actionable tips and techniques.

Kalungi Blog

10.05.2023

Finding your optimal A/B testing sample size (w/ calculator)

A/B testing is essential to optimize your marketing campaigns. Learn how to determine the correct sample size to maximize your ROI.

Kalungi Blog

05.05.2023

Video marketing for B2B SaaS: best practices and tips

Discover why video marketing should be a key component of your B2B SaaS Go-to marketing strategy.

Kalungi Blog

28.04.2023

Top 7 quick SaaS marketing certification courses

Few things look as nice on your LinkedIn than a few columns of shiny new SaaS marketing certifications. But not all courses and certifications are created equal...

Kalungi Blog

21.04.2023

What is marketing-as-a-service (MaaS) and is it right for your company?

Marketing-as-a-service (MaaS) can revolutionize your company's marketing strategy. Discover what MaaS is, how it works, and why it's becoming an increasingly popular option for businesses of all sizes.

Kalungi Blog

19.04.2023

Which social media platforms should you use for your B2B SaaS company?

Trying to decide which social media platforms to use for your SaaS company? Let us help you find the right platforms for your goals.

Kalungi Blog

15.04.2023

Why ABM for B2B SaaS is an essential growth strategy

Stand out from the competition by adding ABM to your growth strategy. Learn the key benefits of implementing it in today’s B2B SaaS competitive landscape.

Kalungi Blog

07.04.2023

B2B SaaS metrics for beginners

Check out our beginner's guide to B2B SaaS metrics. Learn about the most important metrics and how they fit into the marketing funnel.

Kalungi Blog

04.04.2023

B2B Marketing Lists: How to buy a high-quality list

Discover how to buy a quality B2B marketing list: why it's crucial, finding a good provider, and tips before you purchase one.

Kalungi Blog

31.03.2023

Why you should use ABM for B2B SaaS event marketing campaigns

By incorporating ABM into your events strategy, you'll be utilizing the power of data-driven decision-making, customized content, and targeted outreach.

Kalungi Blog

28.03.2023

Understanding core web vitals: why they matter for SEO and how to improve them

Learn why Core Web Vitals are crucial for SEO and user experience, and how to optimize for them. Improve your website's speed, performance, and ranking on SERPs.

Kalungi Blog

23.03.2023

Organizing your personal OKRs: Four recommended OKR categories

Knowing what ends you hope to achieve should be your first step in creating your OKRs for the quarter. Get started with these four recommended objective categories.

Kalungi Blog

22.03.2023

Top 5 challenges of marketing SaaS to enterprise companies

Marketing software to enterprises can be challenging, but it doesn't have to be. Here are the top challenges SaaS companies face when marketing to enterprise companies.

Kalungi Blog

16.03.2023

SaaS SEO best practices: dos and don'ts

With good SEO, your website can be a shining beacon in a sea of online noise, attracting visitors like moths to a flame.

Kalungi Blog

07.03.2023

Marketing your B2B SaaS company to the Hispanic community

Learn the best practices to market your B2B SaaS company to the evergrowing Hispanic community in the U.S.

Kalungi Blog

01.03.2023

Finding the ideal branding colors for your B2B SaaS company

In order to make the strongest impact on your audience, your brand colors need to spark an emotional response and communicate your brand’s voice.

Kalungi Blog

23.02.2023

Website sessions are up, but conversions are down: leading vs. lagging indicators in SaaS marketing

Understand which key leading and lagging indicators you need to be tracking and form the basis of a successful marketing function.

Kalungi Blog

17.02.2023

Email personalization best practices

By following email personalization best practices, you can leverage the true power of email, build a great brand, and drive demand.

Kalungi Blog

16.02.2023

Leveraging Facebook as your next ABM channel

Here, we’ll be walking you through some key considerations and tips to keep in mind if you consider using Facebook as a channel for your ABM.

Kalungi Blog

13.02.2023

Creating a great weekly SaaS OKR report

Here we’ll look at some of the common approaches to OKR reporting, where they succeed or fall short and help you find the one that's best for you.

home›Kalungi Blog›Marketing

Kalungi Blog - Marketing

How to Project your B2B SaaS Marketing Funnel [Free Template]

B2B Ideal Customer Profile (ICP) [Template]

How to choose the best outsourced SaaS marketing agency

Growing back stronger: takeaways from the Spring 2024 SaaSOpen Conference

10 CMO Interview Questions: Hiring A Chief Marketing Officer (CMO)

10 Milestones To Reach Product-Market-Fit

The Rule of 40: Balancing Growth and Profitability in SaaS

How To Present Marketing Reports To Your Board (w/ Template)

Unlocking the power of AI: Transform your content creation process

Increasing your ROI with email marketing for SaaS businesses

Understanding the B2B SaaS Content Marketing Flywheel

How to Implement HubSpot Tracking in a React App

B2B SaaS Marketing Agency Kalungi Names Brian Graf As New CEO

7 Must-Know SaaS Marketing Metrics Benchmarks for Success

​​How to calculate CAC for your SaaS company

The importance of blogging for B2B SaaS companies

ABM vs. Traditional Outbound for B2B SaaS Companies: Which Should You Pick?

B2B SaaS PPL and PPC: what you need to know

Don't Fall Into Spam: Improving Sending Reputation For B2B SaaS Email Campaigns

Guide to 5 Second Test UX Questions

How to create a winning B2B paid social strategy in 2023

Finding your optimal A/B testing sample size (w/ calculator)

Video marketing for B2B SaaS: best practices and tips

Top 7 quick SaaS marketing certification courses

What is marketing-as-a-service (MaaS) and is it right for your company?

Which social media platforms should you use for your B2B SaaS company?

Why ABM for B2B SaaS is an essential growth strategy

B2B SaaS metrics for beginners

B2B Marketing Lists: How to buy a high-quality list

Why you should use ABM for B2B SaaS event marketing campaigns

Understanding core web vitals: why they matter for SEO and how to improve them

Organizing your personal OKRs: Four recommended OKR categories

Top 5 challenges of marketing SaaS to enterprise companies

SaaS SEO best practices: dos and don'ts

Marketing your B2B SaaS company to the Hispanic community

Finding the ideal branding colors for your B2B SaaS company

Website sessions are up, but conversions are down: leading vs. lagging indicators in SaaS marketing

Email personalization best practices

Leveraging Facebook as your next ABM channel

Creating a great weekly SaaS OKR report

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How to calculate CAC for your SaaS company