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Kalungi Blog
31.08.2024
Learn how to calculate the quality of leads entering your b2b saas marketing funnel, and what that means for your revenue goals. Download our free template to calculate your marketing funnel value.
21.05.2024
Download our B2B ideal customer profile (ICP) template to help you build your own. Create an ICP to better focus your resources on great-fit companies.
09.05.2024
B2B SaaS marketing agencies aren’t one-size-fits-all. While you can learn a lot about a firm just from the way they market themselves, here's what else to look for...
26.04.2024
At SaaSOpen, we saw a shift towards more sustainable growth practices that prioritize return on investment over the previously "growth at all costs" model.
19.04.2024
10 CMO interview questions to ask potential chief marketing officer candidates. Learn what to look for in their responses, and why they're important.
13.01.2024
What's today's definition of produc-market fit (PMF)? Here's my take using 10 simple milestones to measure progress towards PMF.
05.01.2024
Learn all about how the Rule of 40 combines growth rate and profit margin to guide businesses toward sustainable success.
16.09.2023
Learn how to grab the attention of your board by following these tips when presenting the results of your marketing efforts.
29.08.2023
Transform your content creation process with AI-powered tools. Unlock insights, streamline workflows, and deliver exceptional content, faster.
22.08.2023
Email marketing for SaaS: Drive sales, enhance retention, and own your market.
24.07.2023
Unlock the potential of the B2B SaaS content marketing flywheel. Optimize your customer journey, retain customers, and drive growth with this powerful cyclical model.
11.07.2023
Learn how to easily integrate HubSpot tracking into your React app with these simple steps.
10.07.2023
B2B SaaS marketing agency Kalungi proudly welcomes Brian Graf as their new CEO.
27.06.2023
Learn about the essential SaaS metrics benchmarks and SaaS marketing benchmarks that your B2B SaaS company should track and compare for success.
24.06.2023
Calculating CAC is essential for optimizing your marketing and sales efforts to drive down costs and improve efficiency.
14.06.2023
Establish thought leadership and build trust with potential customers through your content. Learn why blogging is crucial to any SaaS marketing strategy.
09.06.2023
ABM’s personalized, targeted approach gives it a lot of advantages over traditional outbound, but won’t be a perfect fit for every company.
27.05.2023
Learn about what each of these channels can do for your business, and what best practices we’ve learned leading lead gen for dozens of B2B SaaS companies.
26.05.2023
When it comes to email marketing, various factors can affect your email deliverability. Learn how to keep your email campaigns out of the spam folder.
17.05.2023
A five second test is a fast and effective UX method used to gauge first impressions of a design. Using a webpage or high fidelity prototype, you can expose confusing elements in a design or message.
13.05.2023
Discover the key components of a winning B2B paid social strategy and stay ahead of the competition in 2023 with our actionable tips and techniques.
10.05.2023
A/B testing is essential to optimize your marketing campaigns. Learn how to determine the correct sample size to maximize your ROI.
05.05.2023
Discover why video marketing should be a key component of your B2B SaaS Go-to marketing strategy.
28.04.2023
Few things look as nice on your LinkedIn than a few columns of shiny new SaaS marketing certifications. But not all courses and certifications are created equal...
21.04.2023
Marketing-as-a-service (MaaS) can revolutionize your company's marketing strategy. Discover what MaaS is, how it works, and why it's becoming an increasingly popular option for businesses of all sizes.
19.04.2023
Trying to decide which social media platforms to use for your SaaS company? Let us help you find the right platforms for your goals.
15.04.2023
Stand out from the competition by adding ABM to your growth strategy. Learn the key benefits of implementing it in today’s B2B SaaS competitive landscape.
07.04.2023
Check out our beginner's guide to B2B SaaS metrics. Learn about the most important metrics and how they fit into the marketing funnel.
04.04.2023
Discover how to buy a quality B2B marketing list: why it's crucial, finding a good provider, and tips before you purchase one.
31.03.2023
By incorporating ABM into your events strategy, you'll be utilizing the power of data-driven decision-making, customized content, and targeted outreach.
28.03.2023
Learn why Core Web Vitals are crucial for SEO and user experience, and how to optimize for them. Improve your website's speed, performance, and ranking on SERPs.
23.03.2023
Knowing what ends you hope to achieve should be your first step in creating your OKRs for the quarter. Get started with these four recommended objective categories.
22.03.2023
Marketing software to enterprises can be challenging, but it doesn't have to be. Here are the top challenges SaaS companies face when marketing to enterprise companies.
16.03.2023
With good SEO, your website can be a shining beacon in a sea of online noise, attracting visitors like moths to a flame.
07.03.2023
Learn the best practices to market your B2B SaaS company to the evergrowing Hispanic community in the U.S.
01.03.2023
In order to make the strongest impact on your audience, your brand colors need to spark an emotional response and communicate your brand’s voice.
23.02.2023
Understand which key leading and lagging indicators you need to be tracking and form the basis of a successful marketing function.
17.02.2023
By following email personalization best practices, you can leverage the true power of email, build a great brand, and drive demand.
16.02.2023
Here, we’ll be walking you through some key considerations and tips to keep in mind if you consider using Facebook as a channel for your ABM.
13.02.2023
Here we’ll look at some of the common approaches to OKR reporting, where they succeed or fall short and help you find the one that's best for you.