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I Created a 30-page Industry Trend Report. Here's what I Learned - Karola Karlson's blog
This article first appeared in my marketing newsletter. Subscribe here to be the first one to read new posts. … Ever downloaded an industry trend report or e-book? As for me, I’ve downloaded 100+ of those…. Why? The landing page text might say things like “we polled nearly 1,800 designers and developers from four continents…” (Figma) […]
Industry Trend Reports PART 2: Promotion - Karola Karlson's blog
This article first appeared in my marketing newsletter. Subscribe here to be the first one to read new posts. … Are industry trend reports worth the marketing investment? Last week, I wrote about creating a 30-page industry report for a B2B brand I’m working with. It took me ca 55h to research, write, design, and promote it, plus report on […]