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Karola Karlson's Blog
12.01.2024
The top 5 marketing trends of 2024: Gen Z social media, creator marketing and UGC, less AI hype, results over scale, genuine sustainability.
08.12.2023
How to do seasonal marketing planning and budgets? Here's your step-by-step PRO-level guide.
13.10.2023
Interview with Karola Karlson, on freelancing, marketing, greenwashing, and writing
11.01.2023
Learn everything about Instagram ad targeting, Instagram audience types, and retargeting on Instagram. Includes 2023 updates.
29.11.2022
The average Facebook ads cost is between $0.5 - $3.5 per click. But it depends on many factors. See 2021 Facebook cost data.
Why do companies fail in growth and marketing? Here are the top 5 growth mistakes I see brands making.
How to succeed with eCommerce Facebook ads? Learn all the advertising best practices and see the best eCommerce ad examples.
How to do a Facebook ad audit in 2021? Follow this 10-point DYI Facebook ad account audit to find all your mistakes and learn how to fix them.
The average Instagram ads CPC is $0.50 - $3.50. You will pay more in competitive industries, e.g. eCommerce. Learn to lower your Instagram advertising cost.
See the most important Facebook ad metrics to measure and learn how Facebook analytics work.
What is the correct Facebook ad size? Facebook news feed ad size is 1080 x 1080 pixels. A Facebook Story ad size is 1080 x 1920 pixels.
See 200+ best Facebook ad examples from top brands in 2022 and previous years. Explore the screenshots for inspiration and results.
See the best Facebook video ads examples from top brands. And learn how to create good Facebook video ad creatives on your own.
See 84 curated Instagram ad examples from 2020 and 2021. Featuring brands like Squarespace, Facebook, New York Times, Kickstarter.