When KoMarketing made a commitment to building our own inbound marketing channel that demonstrated our expertise in the B2B digital marketing space, I’d write a blog post a week. The goal was the same (if not more) than we’d tell any of our clients: build SEO traffic value, improve our keyword presence in Google search […]

KoMarketing Associates| B2B Digital Marketing Blog

11.01.2023

64% of Marketers, Sales, and Data Personnel Now Using Account-Based Strategies | KoMarketing

Research shows marketers are still facing account-based marketing challenges ranging from budget limitations to measurement difficulties.

KoMarketing Associates| B2B Digital Marketing Blog

04.01.2023

Report: Marketers Now Have More Personnel Dedicated to Influencer Marketing | KoMarketing

Marketers are increasingly investing in influencer marketing, but they are prioritizing the measurement of its impact.

KoMarketing Associates| B2B Digital Marketing Blog

29.12.2022

71% of Marketers are Using Less Than 50% of Martech Stack Capabilities | KoMarketing

Many marketers have turned to marketing technology to resolve pain points, but existing martech stacks are going unused.

KoMarketing Associates| B2B Digital Marketing Blog

28.12.2022

96% of Marketers Focusing on Customer Loyalty to Adapt to Shifting Demands | KoMarketing

As marketers begin to leverage more data, research shows they should be focusing on customer pain points to maintain their retention rate.

KoMarketing Associates| B2B Digital Marketing Blog

21.12.2022

Report: More Marketers Seeking to Leverage Predictive Analytics and AI | KoMarketing

Although more marketers are discovering the advantages of leveraging AI and predictive analytics, they are still facing several obstacles.

KoMarketing Associates| B2B Digital Marketing Blog

21.12.2022

Report: Marketers Now Focused on Creating a Customer-Driven SEO Strategy | KoMarketing

As customers face difficulties distinguishing between organic and paid search results, marketers are focused on providing clarity.

KoMarketing Associates| B2B Digital Marketing Blog

21.12.2022

6 Key Takeaways: Migrating to GA4 for B2B Marketers | KoMarketing

In 2022, our blog significantly focused on switching from Universal Analytics (UA) to Google Analytics 4 (GA4) and what it means for B2B marketing measurement. Migrating to GA4 has also been an important point of discussion at KoMarketing across clients as there are many lingering questions. Recently, we brought in Brie Anderson, the Founder & […]

KoMarketing Associates| B2B Digital Marketing Blog

14.12.2022

56% of App Marketers Have More Aggressive KPIs But Tighter Budgets | KoMarketing

Marketers specializing in app development and deployment have aggressive key performance indicators, but they are facing tighter budgets.

KoMarketing Associates| B2B Digital Marketing Blog

14.12.2022

20% of Marketers Still Only ‘Somewhat Confident’ in Social Media ROI | KoMarketing

Many marketers have begun using social media to connect to customers and prospects, but not everyone is confident in the ROI of this channel.

KoMarketing Associates| B2B Digital Marketing Blog

08.12.2022

31% of B2B Marketers Still Struggling to Create a Unified View of Customer Data | KoMarketing

As B2B marketers look to personalize the customer experience, they are turning to technology, data, and analytics to support their efforts.

KoMarketing Associates| B2B Digital Marketing Blog

07.12.2022

99% of CMOs Cite Return-on-Investment as Their Top Marketing Stressor | KoMarketing

As CMOs reflect on 2022 to identify potential challenges in 2023, there are many issues at the top of mind, including return-on-investment.

KoMarketing Associates| B2B Digital Marketing Blog

01.12.2022

Report: Marketers Now See Virtual Events as a Permanent Part of Their Strategy | KoMarketing

Many marketers began hosting virtual events during the Covid-19 pandemic, and they intend to continue hosting events in the digital space.

KoMarketing Associates| B2B Digital Marketing Blog

29.11.2022

67% of Marketers Link Customer-Driven Marketing to Organizational Success | KoMarketing

As more marketers turn their attention to their customers’ wants and needs, this area is growing in importance to them.

KoMarketing Associates| B2B Digital Marketing Blog

29.11.2022

Report: More Leading Marketers are Adopting an Agile Approach to Budgeting | KoMarketing

As marketers look to improve upon the return-on-investment of their various tactics, many are taking a more agile approach to budgeting.

KoMarketing Associates| B2B Digital Marketing Blog

29.11.2022

Report: More B2B Marketers Now Reaping the Benefits of Content Marketing | KoMarketing

As B2B marketers continue to discover the value of creating and delivering content, they are starting to see measurable success in this area.

KoMarketing Associates| B2B Digital Marketing Blog

29.11.2022

Report: Data Issues Plague Marketers Seeking to Improve the Customer Experience | KoMarketing

Research shows that the information in customer data platforms is often flawed, making it difficult to provide an ideal customer experience.

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KoMarketing Associates| B2B Digital Marketing Blog - Marketing

52% of Digital Marketers Solely Focused on Reach Rather Than ROI | KoMarketing

89% of Social Media Marketers Consider Social Search to Be Strategically Critical | KoMarketing

85% of B2B Marketers Struggle to Link Performance to Business Outcomes | KoMarketing

Report: Content Marketers Anticipate Utilizing AI Solutions | KoMarketing

Report: B2B Marketers Faced with Rising Customer Service Expectations | KoMarketing

93% of Digital Marketers Expect to Achieve All Goals Within the Next Six Months | KoMarketing

Report: Successful Marketers Have More Confidence in the Accuracy of Their Data | KoMarketing

Report: Intent Data is Helping Marketers Boost Company Revenue | KoMarketing

Report: Marketers See Go-To-Market Strategy Success When Using Intent Data | KoMarketing

69% of Digital Marketers Only Claim to Be ‘Somewhat Successful’ at Achieving Goals | KoMarketing

Report: Marketers to Spend Less on Customer Initiatives as Budgets Fall | KoMarketing

Report: B2B Marketers to Leverage Martech to Improve the Customer Experience | KoMarketing

80% of ‘Very Successful’ Content Marketers Have a Documented Strategy | KoMarketing

51% of Marketers to Increase Their Spending on Marketing Automation This Year | KoMarketing

Report: Marketers Feeling More Pressure to Improve the Customer Experience | KoMarketing

62% of B2B Marketers Cite Content Marketing for Producing Valuable Leads | KoMarketing

61% of Marketers Anticipate Their Spending to Increase ‘Somewhat Significantly’ | KoMarketing

Report: Marketing Leaders Finding Success By Prioritizing the Customer Experience | KoMarketing

60% of Marketers Only ‘Somewhat Confident’ in the Potential of Their Data | KoMarketing

58.4% of Marketers Expect Their Content Budgets to Increase in 2023 | KoMarketing

80% of Digital Marketers Find It ‘Essential’ to Stay on Top of Martech Trends | KoMarketing

71% of B2B Marketers Intend to Boost Account-Based Marketing Spend in 2023 | KoMarketing

Report: Customers’ Declining Trust in Social Media to Impact Marketing Investments | KoMarketing

Building The Next B2B Digital Marketing Success Story: KoMarketing Acquired by Walker Sands | KoMarketing

64% of Marketers, Sales, and Data Personnel Now Using Account-Based Strategies | KoMarketing

Report: Marketers Now Have More Personnel Dedicated to Influencer Marketing | KoMarketing

71% of Marketers are Using Less Than 50% of Martech Stack Capabilities | KoMarketing

96% of Marketers Focusing on Customer Loyalty to Adapt to Shifting Demands | KoMarketing

Report: More Marketers Seeking to Leverage Predictive Analytics and AI | KoMarketing

Report: Marketers Now Focused on Creating a Customer-Driven SEO Strategy | KoMarketing

6 Key Takeaways: Migrating to GA4 for B2B Marketers | KoMarketing

56% of App Marketers Have More Aggressive KPIs But Tighter Budgets | KoMarketing

20% of Marketers Still Only ‘Somewhat Confident’ in Social Media ROI | KoMarketing

31% of B2B Marketers Still Struggling to Create a Unified View of Customer Data | KoMarketing

99% of CMOs Cite Return-on-Investment as Their Top Marketing Stressor | KoMarketing

Report: Marketers Now See Virtual Events as a Permanent Part of Their Strategy | KoMarketing

67% of Marketers Link Customer-Driven Marketing to Organizational Success | KoMarketing

Report: More Leading Marketers are Adopting an Agile Approach to Budgeting | KoMarketing

Report: More B2B Marketers Now Reaping the Benefits of Content Marketing | KoMarketing

Report: Data Issues Plague Marketers Seeking to Improve the Customer Experience | KoMarketing

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