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Color Coordinated: Applying Your Personality to Your Palette — Legacy Loft
With three older sisters, my poor brothers were tormented with beauty sessions at least once a year when they were little. We’d tie their bowl cuts into pig tails, glamorize their faces with blush and lipstick, and layer them in our finest princess dresses! (Don’t worry, they turned out completely n
6 Ways Custom Photos Will Boost Your Brand {With Resource List} — Legacy Loft
I'm 21 months younger, 1.5" taller and a shade of blonde lighter than my older sister – yet people have often asked if we're twins. You've probably met some lookalike siblings yourself... or even a pair or two of actual twins. It once took me 6 months to differentiate between a set of
How Rebranding Led to a 117% Increase in Email Subscribers — Legacy Loft
Ok, so please don't think I'm a hypocrite for posting about a brand redesign the week after warning against updating your graphics due to Shiny Design Syndrome . While constantly changing your graphics can be detrimental to your brand positioning & recognition, planning a strategic redesi
Stop the Rebrand Madness! — Legacy Loft
Let's face it — branding is tough! It's the first and last thing your clients experience with your company. It's the wide-eyed grin when they see your beautiful package on their doorstep and the sigh of relief when you've gracefully put out the fire on their marketing emergency. It's the "It's
10 Steps to a Successful DIY Brand Photo Shoot — Legacy Loft
Who doesn’t love a pretty picture? Last week I talked about the importance of custom brand photography for your business . My photos have been one of the biggest assets of my brand. I can’t tell you how many people have complemented my photos saying, “Your Instagram account is so cohesive, I can de
Brand Theory vs Strategy: How to Avoid Bumps in the Road — Legacy Loft
I was on my way to a friend’s farmhouse — one I’d had trouble finding once before — when the cement turned to gravel and the gravel turned to a faint trail through unkempt weeds. Every part of me wanted to turn around, but I had made it so far and the GPS showed it was just around the corner. I push
5 Time-Saving Tasks to Delegate to Your Designer Today — Legacy Loft
Hopefully my last post got you excited to start delegating and growing your business! The toughest part is deciding what to delegate! If you’re tired of trying to DIY your graphics… If your designs aren’t cohesive across all social media, web and print platforms… If you just don’t have time to
Case Study: The 10-Minute Logo vs the 10-Hour Logo — Legacy Loft
I only wash my car when I see kids fundraising for their next sports competition or missions trip. It’s cheap, fast, and supports a great cause. At the last car wash, the cute little gymnasts were having way more fun tumbling down the grass than actually washing cars. So the two young girls scrubbin
Color Coordinated: How to Choose Your Perfect Brand Palette — Legacy Loft
I’m always the go-to girl for picking paint colors among my friends and family. I can do wonders with a swatch book, saving people countless trips to Lowe's and helping them avoid 50 different test spots across each room. After 4 years of design school and an entire class devoted to mixing paint an
How to Use Quizzes to Build Your Email List — Legacy Loft
Back in my middle school days, I couldn’t wait for the mail to come so I could browse my latest magazines: YM, Teen, Cosmo Girl and Seventeen. My favorite parts were the quizzes… I couldn’t get enough of them! With the rise of the internet came interactive quizzes! Years later, those silly “which c
Case Study: Powerful Brand Palettes — Legacy Loft
What's in a color?  Ummm… a lot! Besides the general psychology behind various colors —yellow & red make you hungry, purple means royalty, green means money or earth — your colors can direct how people think and feel about your brand!
The Power of Delegation for Your Small Business — Legacy Loft
While the DIY route has saved our family a ton of money throughout my lifetime, which was necessary for raising five kids under one income, I wouldn’t suggest it as a solopreneur. Trust me, I’ve tried! No matter how many free webinars you watch, podcasts you listen to or blog posts you read, those
Creating a Unique Logo: Behind the Scenes with Sarah Bella Photography — Legacy Loft
All eyes were on me as we got started. Apparently the host had been bragging about me before I even got there — the pressure was on! I’d love to end the story with how awesome I did, but that would be a lie. I failed. Completely failed. It was a “Pinterest Party” and everyone was to bring a craft id