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How to Convey Approachability in an Image - Life As Art
Your online imagery is often the first impression your potential clients have with you and your brand. Because of this, it is important that your headshot and branding photography convey approachability and openness. There are a few techniques that we use to achieve a final image that is relatable and…
In a changing world, your Legacy Brand remains steady - Life As Art
If you’ve been alive any decent period of time, you’ve seen more change than probably at any other time in history. You don’t have to be that old to remember when your information had to come from other people or a library rather than the internet! It’s really not that…
Branding that Embraces your Weird - Life As Art
PLEASE STEP INTO THE BOX WE HAVE PRE- PREPARED FOR YOU We live in a society that wants us to fit into nice, neat categories. Categories make life simpler for controlling people. Set up a category, claim your adherents, throw stones at the other categories! Just look at the Mummy…
Summer Fun: Capitalising on Summer Imagery for Profitability - Life As Art
The yellow glow of summer sunshine. The smell of sunscreen. The sticky feeling of drippy ice cream cones. Summer is full of memories and emotional connection. The warm weather sends us outside looking for cool water, and sandy memories. Something about the extreme temperatures make memories a bit more sticky…
Cheap and Often or Expensive and Rarely? - Life As Art
Where do you stand on the whole “Buy Cheap and Often” or “Buy Expensive and Rarely” debate? Whether it’s a nice pair of shoes, a new jacket, or maybe even a first car, we approach our buying decisions somewhere along this spectrum. Perhaps we even range along this spectrum depending…
YOU are the Pot of Gold - Life As Art
What do you think is the most valuable part of your business??? Spreadsheets? Important, but probably not the most valuable. How about your product? Getting warmer. What about your client base? Still important but we’re not there yet. Can you guess? ↓ ↓ ↓ ↓ ↓ ↓ ↓ The very most important…
I don't believe in authentic branding. - Life As Art
“Branding is for products. Also, for cattle. People-even artists- aren’t products. You may make things, but you aren’t a thing. Resist the temptation to climb into a perfectly-crafted brand identity. Instead, practice claiming your whole self- your wild, weird, ever-changing, ever-learning, mistake-making, beautiful/ awful whole self, something so much more powerful and…
What impression does your photography leave? - Life As Art
THE IMPRESSION ON OTHERS When you spend any decent period of time around other people - like family, school, work, church, clubs etc - who you are leaves an impression on that group. The longer you are in that group, the deeper the impression that you leave. If you’ve been…
How to Challenge the Superficial in Your Business - Life As Art
Change the World! That’s the goal! It’s definitely a BHAG (Big Hairy Audacious Goal), but here at Life as Art Photography we believe that we all have the power to change the world. Change is like a ripple of water. It starts with us as individuals, which then changes our…