Even the most stylized emails can be made accessible with a few simple steps. Learn how to make your emails accessible for all with this example from the Litmus team.

Litmus Blog

05.03.2025

The Email Marketer’s Guide to Writing with Accessible Language - Litmus

Learn how to write with accessible language for clarity and inclusivity. Get best practices for emails, marketing, and digital content.

Litmus Blog

01.03.2025

Accessibility vs Inclusion: Marketing Experiences for All - Litmus

Learn how to create accessible and inclusive marketing experiences that engage all audiences. Discover best practices for email, design, and content.

Litmus Blog

28.02.2025

Dark Mode Email: Your Ultimate How-to Guide - Litmus

Read answers to FAQs around Dark Mode email, view code snippets, learn about different tools and tips, & download an all-encompassing "Dark Mode email" toolkit!

Litmus Blog

21.02.2025

Accessible Design Best Practices for Email Designers - Litmus

Learn accessible design principles for designers and marketers. Create inclusive emails that are readable, engaging, and accessible to everyone.

Litmus Blog

19.02.2025

The Ultimate Guide to Email Accessibility in 2025 - Litmus

Learn how to design, write, and code emails that are accessible to all. Use actionable tips to create inclusive, impactful email experiences.

Litmus Blog

25.12.2024

2025 top email marketing tips from personalization to performance - Litmus

Get expert insights from Litmus' team on top email tips for 2025 to enhance engagement, optimize campaigns, and get ahead in email marketing.

Litmus Blog

17.12.2024

How to Make an Email Poll for Newsletters and Campaigns - Litmus

Learn how to implement polls in your email campaigns and newsletters to boost subscriber engagement and gather actionable insights.

Litmus Blog

14.12.2024

Email Deliverability Glossary: Terms You Need to Know | Litmus

Master email deliverability with Litmus' comprehensive glossary and FAQs. Learn key industry terms and tips to ensure your emails reach the inbox.

Litmus Blog

14.12.2024

The Top Email Marketing Trends for 2025 - Litmus

Discover the top email marketing trends for 2025 to boost engagement, drive ROI, and stay ahead of the competition in a rapidly evolving digital landscape.

Litmus Blog

03.12.2024

Unlock Email Campaign Potential: Proven Strategies for 2025 - Litmus

Strengthen your email marketing with our campaign planning and strategy guide. Unlock actionable insights for your next successful campaign.

Litmus Blog

21.11.2024

Generational Divides in Email: Survey Results - Litmus

We surveyed 1,000 U.S. consumers about their email preferences and summarized the findings to help marketers better understand the email landscape.

Litmus Blog

13.11.2024

Email Client Market Share in 2022: What's Most Popular? [Infographic] - Litmus

Discover 2022's top email clients in email client market share based on over 19 billion email opens—with charts and trends for Apple’s Mail Privacy Protection (MPP), Dark Mode vs. Light Mode data, and more!

Litmus Blog

02.11.2024

Email Delivery vs. Email Deliverability: What’s the Difference? - Litmus

Discover the key differences between email deliverability and delivery rate, and learn how to optimize both metrics to boost your email marketing success.

Litmus Blog

01.11.2024

Data Management's Impact on Email and Lifecycle Success - Litmus

Learn the impact customer data management has on the marketing ecosystem. Discover how to use customer data and analytics to optimize your lifecycle marketing.

Litmus Blog

31.10.2024

7 Interactive Emails for Inspiration - Litmus

Learn about interactive emails, why they work, and the different types—including the opportunities and challenges that come with them.

Litmus Blog

30.10.2024

Litmus Live Recap 2024: Highlights From Day 1 - Litmus

A recap of Litmus Live 2024, a multi-day virtual event packed with sessions and panels hosted by email marketing experts.

Litmus Blog

24.10.2024

20+ Developer Tips for Coding for Dark Mode - Litmus

Explore a developer's guide to coding emails for Dark Mode. Get expert tips, CSS techniques, technical FAQs, troubleshooting advice and more.

Litmus Blog

19.10.2024

Marketers' Guide to Single Opt-In vs Double-Opt Strategies - Litmus

Learn the key differences between single opt-in and double opt-in processes. Discover when to use each opt-in strategy based on your goals.

Litmus Blog

18.10.2024

How to Build a High-Converting Email Marketing Funnel - Litmus

Master the email marketing funnel with advanced strategies and industry-specific insights to drive conversions and retention at every stage.

Litmus Blog

18.10.2024

Dynamic Content Automation: The Key to Your Holiday Email Strategy - Litmus

Learn how dynamic content can be used to deliver tailored email marketing experiences. Discover the power of personalization this holiday season.

Litmus Blog

17.10.2024

Contextual vs Behavioral Targeting: Strategies & Insights - Litmus

Discover how you can better optimize your approach to personalized marketing with contextual vs behavioral targeting strategies.

Litmus Blog

17.10.2024

The Guide to Customer Lifecycle Segmentation - Litmus

Learn how to segment your audience for successful lifecycle marketing, enhancing email personalization for better engagement and higher ROI.

Litmus Blog

11.10.2024

What is Email Segmentation? Key Strategies to Boost Engagement Across Industries - Litmus

Discover the essential guide to email segmentation with advanced strategies, industry-specific tips, and expert insights to boost engagement and conversions.

Litmus Blog

04.10.2024

Harnessing the Power of Content Automation and Personalized Product Recommendations

It's never been easier to deploy automated email product recommendations! Learn how Litmus enables you to craft personalized email campaigns at scale.

home›Litmus Blog›Marketing

Litmus Blog - Marketing

2025 Email Marketing Playbook for IT, SaaS, and Software - Litmus

Retail and Ecommerce Email Marketing Playbook 2025 - Litmus

Solve your email accessibility challenges with Litmus - Litmus

State of Email Crossover Event Recap - Litmus

Email Marketing for Agencies 2025 Playbook - Litmus

High-Stakes Email QA: Questions You Must Ask - Litmus

Segmentation vs Personalization in Email - Litmus

How Can AI Simplify the Email Workflow? - Litmus

Why Your Best Marketing Channel Is Driving Customers Away - Litmus

7 Common Email Deliverability Myths Debunked | Litmus

What We’re Looking Forward to at Salesforce Connections - Litmus

Email Deliverability Audit: How to Find and Fix Your Issues | Litmus

Build Accessible Emails: How to Make Your Code More Accessible - Litmus

A New Chapter for Litmus: Joining the Validity Family - Litmus

Your Guide to Bulletproof Email Buttons that Work - Litmus

How We Made the World's Worst Email Accessible - Litmus

The Email Marketer’s Guide to Writing with Accessible Language - Litmus

Accessibility vs Inclusion: Marketing Experiences for All - Litmus

Dark Mode Email: Your Ultimate How-to Guide - Litmus

Accessible Design Best Practices for Email Designers - Litmus

The Ultimate Guide to Email Accessibility in 2025 - Litmus

2025 top email marketing tips from personalization to performance - Litmus

How to Make an Email Poll for Newsletters and Campaigns - Litmus

Email Deliverability Glossary: Terms You Need to Know | Litmus

The Top Email Marketing Trends for 2025 - Litmus

Unlock Email Campaign Potential: Proven Strategies for 2025 - Litmus

Generational Divides in Email: Survey Results - Litmus

Email Client Market Share in 2022: What's Most Popular? [Infographic] - Litmus

Email Delivery vs. Email Deliverability: What’s the Difference? - Litmus

Data Management's Impact on Email and Lifecycle Success - Litmus

7 Interactive Emails for Inspiration - Litmus

Litmus Live Recap 2024: Highlights From Day 1 - Litmus

20+ Developer Tips for Coding for Dark Mode - Litmus

Marketers' Guide to Single Opt-In vs Double-Opt Strategies - Litmus

How to Build a High-Converting Email Marketing Funnel - Litmus

Dynamic Content Automation: The Key to Your Holiday Email Strategy - Litmus

Contextual vs Behavioral Targeting: Strategies & Insights - Litmus

The Guide to Customer Lifecycle Segmentation - Litmus

What is Email Segmentation? Key Strategies to Boost Engagement Across Industries - Litmus

Harnessing the Power of Content Automation and Personalized Product Recommendations

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