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4 Metrics You Should Add to Your Email Reporting - Litmus
Most marketers rely heavily on two basic metrics when looking at their email reporting: Open and clickthrough rates. While open and clickthrough rates are a great way to see which subject lines and preview text are getting the most opens and which links are getting the most clicks, they don’t provide a deeper understanding of subscriber interactions—and therefore they can also only provide a limited picture of your campaign’s performance. Ready to lift your email reporting to the next level? Here are five metrics you should add to learn more about the people who are receiving your emails and how to get more thorough insights on your email campaign’s success.
How to get started with Email Previews and Pre-send checks - Litmus
Say goodbye to send time anxiety. We'll show you how, in just 3 simple steps, you can effectively and efficiently preview your email across 100+ email clients and devices and run through critical pre-send checks to make sure your emails are picture perfect to help you send with confidence.
The Ultimate Guide to Email Preview Text - Litmus
While the inbox is the first thing a subscriber sees, it’s often the last thing considered when creating an email. Every inbox shows the sender (or ‘from’) name and subject line for an email. Many also display some preview text. And optimizing preview text is one of the most effective ways to increase open rates—sometimes up to 45%. In this post, we'll cover what preview text is, how to use it, and where it's supported.