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According to a recent study, today’s travelers rank rooms discounts, free night’s stay and free wi-fi as the top 3 amenities swaying a booking decision. According to the survey, travelers were most What Today’s Travelers Really Want in 2025 The way travelers choose where to stay has shifted dramatically in recent years. Discounts and amenities […]
Improving the usability of your site can increase conversion rates by as much as 83%. A Greyed-Out Button Might Seem Minor—But It’s Not A greyed-out “Continue” button might seem minor, but it’s often the tip of the iceberg when it comes to user experience (UX) and accessibility issues within a website. For visitors using assistive […]
When Sara Mannix first ventured into the world of digital marketing, SEO as we know it didn’t even exist, nor did Google. Which is crazy to think about now. Read on to get her take on SEO's evolution over the last 30 years and what the future looks like as SEO evolves in the wake of AI.
When your business earns a backlink from a high-authority, hyper-local website, you’re not just gaining SEO equity; you’re also tapping into a well-established regional audience that’s primed to engage, click, and convert. Learn more about the value of a backlink from a geo-domain now!
Looking for effective ways to recruit caregivers, dining staff, and medical aides for your senior care community? These proven strategies will help your listings stand out in AI-driven search engines and job platforms alike.
Generative AI is redefining how consumers search for information. In fact, according to recent data by Salesforce, around 45% of the US population is using generative AI. Senior living communities must adapt to remain visible and competitive in this evolving space. Learn more about the impact of generative AI on senior living marketing now!
As we head into 2024 not knowing for certain what the economy will bring, instinct is to pull back on marketing. History says, however, that reducing marketing is the last thing you should do. Here is how to successfully navigate your business through a recession.