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Mark Schaefer Content Marketing - Marketing
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Attention to Intention: How AI is Rewriting the Rules of Marketing and Sales - Schaefer Marketing Solutions: We Help Businesses {grow}
AI is not just adding new capabilities to our professional arsenal, it is rewriting the rules of marketing. In this discussion with tech leader and author Sandy Carter, we look at specific strategies to win the new sales and marketing game in the AI Era. Rewriting the Rules of Marketing
Wide Range of AI Signals Will Determine Purchasing Recommendations - Schaefer Marketing Solutions: We Help Businesses {grow}
Millions of people are turning to AI to help them make purchasing decisions. AI is becoming the customer we need to reach and to do that, we will turn to AI Signals. AI Signals
I Just Met My AI Clone. It Was 90% Me and 10% Existential Crisis - Schaefer Marketing Solutions: We Help Businesses {grow}
A bot thinks like me and acts like me. Will my AI Clone enable my ideas to spread far and wide or take my job? Let's look at all sides of a new era of intellectual theft and opportunity. AI clone
A Human Renaissance in the Age of AI - Schaefer Marketing Solutions: We Help Businesses {grow}
Yes, AI is here and nipping at the heels of our skillsets and careers. But in this most-human event, the Uprising retreat shows the collective power of people and the new Human Renaissance. Human Renaissance
Finding Your Edge in a World of Automated Content - Schaefer Marketing Solutions: We Help Businesses {grow}
Automated content isn't a threat. It's an opportunity. Great marketing isn't about conformity, it's about non-conformity. When everyone is boring, this is your chance to lead in a bold new way. automated content
Why strategic imperfection is your essential strategy to beating the bots - Schaefer Marketing Solutions: We Help Businesses {grow}
When competitors use AI to achieve Hollywood perfection, go the other direction. Strategic imperfection is a major trend right now and a key strategy to beat the bots. strategic imperfection
Has the pressure of success made me less creative? - Schaefer Marketing Solutions: We Help Businesses {grow}
I've known Carla Johnson for many years and admire her book on creativity. I was lucky enough to have her sub-in as a co-host of The Marketing Companion The author used to be proud of a uniquely humorous writing style that seemed to disappear over the years. Has the pressure of success made his writing less funny?
Dissecting Apple's disruptive marketing case study - Schaefer Marketing Solutions: We Help Businesses {grow}
A new music video took the advertising industry by storm but if you study this marketing case study carefully, you'll see something more than an ad. It's a demomnstration of disruptive marketing. marketing case study
How AI is creating a pandemic of dull (and what to do about it!) - Schaefer Marketing Solutions: We Help Businesses {grow}
Endless, repetitive AI content is creating a pandemic of dull. Our only hope is the genuine hope and emotional meaning that comes from the human spirit. An end to the pandemic of dull
You don't need to have the right answers if you have the right questions. - Schaefer Marketing Solutions: We Help Businesses {grow}
Mark Schaefer describes why an effective leader today needs the right questions more than the right answers An effective leader today needs the right questions more than the right answers
A mind-bending demonstration of AI and NotebookLM - Schaefer Marketing Solutions: We Help Businesses {grow}
NotebookLM has captured the imaginations of an overwhelmed tech community. But it's more than capturing notes and wading through documents. Mark Schaefer asks it to give it an audio review of his new book, with mind-bending results. NotebookLM
DGAF: Why unhinged brands could be the safest marketing path - Schaefer Marketing Solutions: We Help Businesses {grow}
If you look at the advertising in the news these days, it might seem like ad creatives have gone off the deep end. But these unhinged brands might be taking the safest path to disruptive marketing. unhinged brands
The biggest threat to free speech and democracy isn't speech, it's amplification - Schaefer Marketing Solutions: We Help Businesses {grow}
Free speech isn't being threatened by "speech." It's being threatened by non-human agents amplifying falsehoods to drive business results. Free speech and amplification
The Parasite Economy: An Upside for Creators - Schaefer Marketing Solutions: We Help Businesses {grow}
Ted Gioia sounded the alarm about a parasite economy where creators do the work and media companies make the money. But there is a more positive side to the economics of the digital economy. Ted Gioia sounded the alarm about a parasite economy where creators do the work and media companies make the money. But there is a more positive side to the economics of the digital economy.
The signature story: Your critical marketing asset - Schaefer Marketing Solutions: We Help Businesses {grow}
Your signature story can propel your brand, sales and speaking career. How do you create one for yourself? Your signature story can propel your brand, sales and speaking career. How do you create one for yourself?
Sometimes, marketing comes down to a personal decision - Schaefer Marketing Solutions: We Help Businesses {grow}
In a field where most people just follow the crowd, making a personal decision to carve a unique path might make all the difference to a marketing strategy. Sometimes marketing requires a personal decision
Exploring the overlooked world of social objects - Schaefer Marketing Solutions: We Help Businesses {grow}
Have you considered how social objects can help or hurt your marketing? Like most professionals, you might be unfamiliar with the term. Check out this exploration of an overlooked marketing idea. social objects
Does Marketing Have an AI Problem or Does AI Have a Marketing Problem? - Schaefer Marketing Solutions: We Help Businesses {grow}
AI is surging into every field and skillset. And yet, it is suffering from a massive PR problems when it comes to ethics, finance, politics, and even user adoption. Does AI have a marketing problem? Does AI Have a Marketing Problem?
Why We Will Need New CTAs in the AI Era - Schaefer Marketing Solutions: We Help Businesses {grow}
The AI Era is a mix of technological miracles and wonder. But is there a chance it could actually get in the way of or our marketing and advertising messages? A lesson in the Vampire Effect and new CTAs. New CTAs
The biggest mistake content creators make today - Schaefer Marketing Solutions: We Help Businesses {grow}
This is an examination of the biggest mistake content creators make today. It's an improbable problem that is probably looking you right in the face every day. An examination of the biggest mistake content creators make today
The art of starting and stopping content projects - Schaefer Marketing Solutions: We Help Businesses {grow}
When it comes to content projects, should you be a model of consistency or change with the times? How do you when to start or stop your projects? When is it time to stop or start your content projects?