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Innovation

Marketing & Innovation - Innovation

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Marketing & Innovation

25.04.2024

Multicloud Synchronisation: Onecloud, Google Cloud and others

How do you achieve multicloud Synchronisation, i.e. the synchronisation between multiple clouds such as Onedrive, Google drive, etc.

Marketing & Innovation

22.04.2024

Neural Networks and Mr Rosenblatt's Perceptron

The Perceptron is the ancestor of Neural Networks and Generative AI, but it arrived 60 years too early. Above all, its promise was overstated

Marketing & Innovation

20.04.2024

Linkedin Networking and growing your B2B business

Walking down the roads of professional networking LinkedIn is a well-built pathway to tread on and succeed with B2B initiatives.

Marketing & Innovation

01.04.2024

Myths of Innovation: Scott Berkun's opus is a must-read

The myths of innovation are ubiquitous. Everyone thinks they know innovation yet it is probably one of the most overrated business concepts

Marketing & Innovation

01.04.2024

Never Mind The Bollocks Here's The PUNK CX Customer Experience

A book about Punk CX is bound to be entertaining, disruptive and provocative. It's time to rock CX and get some serious service

Marketing & Innovation

01.04.2024

Linkedin Networking and growing your B2B business

Walking down the roads of professional networking LinkedIn is a well-built pathway to tread on and succeed with B2B initiatives.

Marketing & Innovation

01.04.2024

Gamification: Innovating Marketing and Retail

Gamification is revolutionizing marketing and retail. This is an important marketing tool for any company as it yields amazing results.

Marketing & Innovation

01.04.2024

Adobe Summit: Real-time personalization on top of the marketing agenda

Personalization is on top of the marketing agenda in 2021 and the future, Christophe Marée from Adobe talked to us about Adobe Summit 2021

Marketing & Innovation

01.04.2024

Digital Economy Trust is at the heart of ebusiness

The trust of consumers in the digital economy is a key element in their relationship with brands. Adobe have launched a study on this topic

Marketing & Innovation

01.04.2024

The unrelenting rise of high-end business to business e-commerce

For a long time, as far as business to business was concerned, e-commerce was only a solution for low-end mass-market B2B products. High-end

Marketing & Innovation

01.04.2024

Art NFTs: behind the scenes of an Art auction with NFTs

The sale of Art with NFTs (Non-Fungible Tokens) is not yet mainstream. It is still an emerging form of selling that is not easy to understand

Marketing & Innovation

01.04.2024

Website search quality: why it's bad and how it can be improved

Website search quality is of utmost importance to business and customer experience, marketers are well aware of that

Marketing & Innovation

01.04.2024

Malcolm Gladwell celebrates those informal networks spurred by digital

Informal networks have been known for a long time and so has the role of digital in their development. Malcolm Gladwell goes one step further

Marketing & Innovation

01.04.2024

Rise of digital and customisation at scale - Adobe Summit 2022

The tremendous and unending rise of digital was at the centre of our learnings from Adobe Summit 2022, which delivered on all its promises

Marketing & Innovation

01.04.2024

AI is the future of sales, and those who ignore it will disappear

AI is the future of sales according to Tony Hughes, the celebrated Sydney-based author of Tech-Powered Sales.

Marketing & Innovation

01.04.2024

Business Development Outsourcing against modern slavery

Mat Boyle shared his journey of creating a Business Development outsourcing company for former victims of human trafficking

Marketing & Innovation

01.04.2024

Digital Shift: 1 trillion website visits prove it's real and here to stay

The digital shift is a recurring topic but what evidence do we have? Is it real? A study by Adobe shows the numbers underpinning this shift

Marketing & Innovation

01.04.2024

Content marketing 2021 statistics: Semrush shows content is truly King

Content marketing statistics are plentiful and vague but a 2021 Semrush surveys has shed light on how important this discipline has become.

Marketing & Innovation

01.04.2024

Marketing Automation tips: Key Lessons From Successful Implementations

Judging by how marketers are evaluating their own ability to implement marketing automation tools, they seem to be in need of sound tips from a field

Marketing & Innovation

01.04.2024

B2B Sharing Economy: A multi-trillion dollar market

The B2B sharing economy, the circular economy, and the collaborative economy make up a multi-trillion dollar market.

Marketing & Innovation

01.04.2024

Dall-E for business: Can AI Become a useful ally for Companies

Can AI tools like Dall-E be used for business? Artificial intelligence (AI) is a key component to the Web3 movement and can be useful

Marketing & Innovation

01.04.2024

Intermodal transport: will it be the future of transportation by 2050?

Will intermodal or multimodal transport be the future of transportation. New promising concepts for passenger transportation are cropping up

Marketing & Innovation

01.04.2024

Website search oline roundtable: impact of website search on CX

Website search is a topic that is rarely debated in the world of marketing and especially digital marketing. This is puzzling!

Marketing & Innovation

01.04.2024

Digital trends 2022 for business: digitisation progress and challenges

As we are barely emerging from the Covid crisis, now is the right moment to assess the most prominent digital trends of 2022.

Marketing & Innovation

01.04.2024

The future of cryptocurrencies may not be the one you think

Regarding the future of cryptocurrencies, Joe Bloggs certainly believes it will all about the Bitcoin, thanks to the publicity by Elon Musk

Marketing & Innovation

01.04.2024

Immersive 3D modelling for Metaverse and ecommerce

What does the future hold for the so-called metaverse and 3D immersive ecommerce ? We haven't heard the last of it, innovation is on its way

Marketing & Innovation

01.04.2024

Counterfeiting tackled online by Korean start-up Marqvision

Counterfeiting is one of the biggest sources of dirty money on the planet. It affects many sectors. Marqvision is fighting it tooth and nail

Marketing & Innovation

01.04.2024

Digital advertising: 40% of inventory already cookieless

With the death of third-party cookies, the digital advertising industry is grappling with uncertainty. Yet, a new world will soon be born

Marketing & Innovation

01.04.2024

Data-driven CX: achieving outstanding results at scale like Marriott

What are the main guiding principles for achieving outstanding data-driven CX (customer experience) at scale according to Marriott?

Marketing & Innovation

01.04.2024

High-quality B2B white papers: 3 tips and 3 pitfalls to avoid

How to write high quality B2B white papers? the question seems trivial yet far from simple. Here are 3 success factors and 5 pitfalls

Marketing & Innovation

01.04.2024

What are the 4 main ingredients for innovation in Silicon Valley

Silicon Valley is home to the world's biggest innovation and tech giants. A true melting pot of innovation, the centre of new technologies

Marketing & Innovation

01.04.2024

B2B marketing: are we all potential opinion leaders?

Are we all potential opinion leaders in B2B? Social selling expert Bruno Fridlansky answers in the affirmative

Marketing & Innovation

01.04.2024

Know your B2B customers better and your business will strive

B2B marketers should strive to know their customers better. B2B marketers often confuse impressions for the reality of their clients' needs

Marketing & Innovation

01.04.2024

2021 luxury market update : it's all about digital and China

What is the status of the luxury market and digital in this Covidised 2021 world? A interview with Philippe Jourdan, leading marketing expert

Marketing & Innovation

01.04.2024

CRM System : Love thy salespeople and they will love your CRM

A sound CRM system is a must-have in business-to-business sales. Which doesn't mean it's uniformly accepted by salespeople

Marketing & Innovation

01.04.2024

B2B vs B2C: why B2B matters and deserves more media coverage

B2B vs B2C: There are so many advantages to B2B but little media attention. Dave Sobel, host of the Business of Tech podcast, tells us why.

Marketing & Innovation

01.04.2024

Commodity Markets Disrupted for the Sake of Fairness

As wheat prices are spiking, Noah Healy seeks to disrupt the present and unfair commodity markets which benefit hedging intermediaries.

Marketing & Innovation

01.04.2024

Digital marketing ROI: Oxbow's tips for digital marketing management

Oxbow, a clothing and outdoor equipment brand provided us with 10 top tips to optimise one's digital marketing ROI

Marketing & Innovation

01.04.2024

B2B Metaverse: Current status and potential applications

B2B Metaverse: the so-called Metaverse is on everybody's lips. What are its potential applications? Here are Forrester's JP Gownder's views

Marketing & Innovation

01.04.2024

Google Analytics Ban in Europe? It's not as easy as it seems

Will there ever be a ban on Google Analytics in Europe? Google's web stats platforms launched in 2005. Will it be banned in Europe ?

home›Marketing & Innovation›Innovation

Marketing & Innovation - Innovation

Multicloud Synchronisation: Onecloud, Google Cloud and others

Neural Networks and Mr Rosenblatt's Perceptron

Linkedin Networking and growing your B2B business

Myths of Innovation: Scott Berkun's opus is a must-read

Never Mind The Bollocks Here's The PUNK CX Customer Experience

Linkedin Networking and growing your B2B business

Gamification: Innovating Marketing and Retail

Adobe Summit: Real-time personalization on top of the marketing agenda

Digital Economy Trust is at the heart of ebusiness

The unrelenting rise of high-end business to business e-commerce

Art NFTs: behind the scenes of an Art auction with NFTs

Website search quality: why it's bad and how it can be improved

Malcolm Gladwell celebrates those informal networks spurred by digital

Rise of digital and customisation at scale - Adobe Summit 2022

AI is the future of sales, and those who ignore it will disappear

Business Development Outsourcing against modern slavery

Digital Shift: 1 trillion website visits prove it's real and here to stay

Content marketing 2021 statistics: Semrush shows content is truly King

Marketing Automation tips: Key Lessons From Successful Implementations

B2B Sharing Economy: A multi-trillion dollar market

Dall-E for business: Can AI Become a useful ally for Companies

Intermodal transport: will it be the future of transportation by 2050?

Website search oline roundtable: impact of website search on CX

Digital trends 2022 for business: digitisation progress and challenges

The future of cryptocurrencies may not be the one you think

Immersive 3D modelling for Metaverse and ecommerce

Counterfeiting tackled online by Korean start-up Marqvision

Digital advertising: 40% of inventory already cookieless

Data-driven CX: achieving outstanding results at scale like Marriott

High-quality B2B white papers: 3 tips and 3 pitfalls to avoid

What are the 4 main ingredients for innovation in Silicon Valley

B2B marketing: are we all potential opinion leaders?

Know your B2B customers better and your business will strive

2021 luxury market update : it's all about digital and China

CRM System : Love thy salespeople and they will love your CRM

B2B vs B2C: why B2B matters and deserves more media coverage

Commodity Markets Disrupted for the Sake of Fairness

Digital marketing ROI: Oxbow's tips for digital marketing management

B2B Metaverse: Current status and potential applications

Google Analytics Ban in Europe? It's not as easy as it seems

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