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Marketing & Innovation - Innovation

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Marketing & Innovation

22.04.2025

Luxury brands in Sports Events: The Monte-Carlo Masters Example

In this piece we look into how luxury brands maximize high-end engagement with customers in sports events like the 2025 Monte-Carlo masters

Marketing & Innovation

16.04.2025

GenAI Prompting Guide for Aspiring Experts

If you are dying to understand the different GenAI prompting methods, Frederic Cavazza's free prompting guide was made for you

Marketing & Innovation

11.04.2025

Were the 2024 Paris Olympics an economic success?

In this piece we are looking at the economic effect of the Paris 2024 Olympics and comparing other countries that have hosted the Olympics.

Marketing & Innovation

08.04.2025

AI Search : Breaking Up With Your Traditional Search Engine

How is AI Search changing the Internet and what role are we playing? In this article, I discuss the current state of adoption of AI search

Marketing & Innovation

28.03.2025

Chores to AI, Thinking to Humans

Hand over chores to AI and let humans do the thinking: such should be the future of content marketing. In this piece, I debunk a few myths.

Marketing & Innovation

04.03.2025

Disruptive innovation: is it overhyped?

Isn't the notion of disruptive innovation, used and abused by analysts and technology experts? And are we deluding ourselves?

Marketing & Innovation

26.02.2025

Ethical growth hacking is not an oxymoron

Growth hacking is said to be toxic, but you can relax, it is possible to practice ethical growth hacking but it requires time and effort

Marketing & Innovation

17.12.2024

AI in retail: shrinking queuing times today, headcount tomorrow

AI is redefining retail for good, bringing in the kind of automation and professionalism once implemented in the manufacturing industry.

Marketing & Innovation

22.11.2024

Data-Driven AI Is the Future of Customer Experience

Data-Driven AI Is the Future of Customer Experience François Ajenstat told us. François is Chief Product Officer at Amplitude.

Marketing & Innovation

19.11.2024

Cookie pop-ups: howto protect your privacy and dodge cookies

Ever heard of cookie pop-ups? It's true that it's hard to escape them. Following the 2011 Cookie Directive site have finally complied

Marketing & Innovation

14.11.2024

X odus to Bluesky: truth or fiction?

Is this an X odus that we are witnessing? The Bluesky vs X war is raging. For the past few days, we've heard the same old song and dance...

Marketing & Innovation

07.11.2024

Visionary Marketing 30 years of marketing and innovation

Visionary Marketing was created in 1995 and we will celebrate our 30-year anniversary in 2025, get ready for exciting announcements.

Marketing & Innovation

07.11.2024

C2PA Standard: LinkedIn and AI-generated images detection

Today I (re)discovered the C2PA standard, launched in 2022, while posting my daily article on LinkedIn. It's a new feature for detecting AI-generated

Marketing & Innovation

01.11.2024

GENAI and Content Marketing: Learning from experience

Are GenAI and content marketing compatible? Writing a good prompt may be recommended, but theses tools' limitations extend far beyond that

Marketing & Innovation

30.10.2024

Influencer Marketing: Average European Spend at €3.5m Annually

The state of influencer marketing in Europe 2024 provides a particularly interesting perspective on influencer marketing budgets and trends

Marketing & Innovation

23.10.2024

Cyber threat Landscape Europe, 2024

The Cyber threat landscape in Europe is quite worrying. This recent survey by Cloudflare shows there are many dangers but there is still hope

Marketing & Innovation

22.10.2024

NotebookLM by Google: Artificial Voices, Real Concerns

Slop is now populating the Internet at an increasing pace, will Google’s new app entitled NotebookLM make matters worse? Time will tell

Marketing & Innovation

08.10.2024

AGI (General Artificial Intelligence), Myth or Reality?

AI, many tech pundits are still touting that AGI (Artificial General Intelligence) is within reach. Is this a myth or reality?

Marketing & Innovation

27.09.2024

Brand Talk Engages Only a Third of Consumers

CustPlace, a European e-reputation and customer experience software vendor, conducted a study at the end of 2023 on brand talk.

Marketing & Innovation

27.09.2024

On-device GenAI: solving GenAI’s scalability issue

Qualcomm found the issue with GenAI, i.e. scalability, and sketched a new course for the future of that technology: on-device GenAI.

Marketing & Innovation

26.09.2024

GENAI and Content Marketing: Learning from experience

Are GenAI and content marketing compatible? Writing a good prompt may be recommended, but theses tools' limitations extend far beyond that

Marketing & Innovation

23.09.2024

Fraud and AI: When AI combats fraud in retail and ecommerce

Our Visionary Marketing reporters went to Paris Retail Week 2024, of which we are media partners, to take stock of fraud and the role of AI

Marketing & Innovation

21.09.2024

NRF Europe: a new name for Paris Retail Week

Paris Retail Week is soon to be rebranded as NRF Europe. Matthew Shay, president and CEO of the NRF and Laurent Noel, Divisional Managing Director of

Marketing & Innovation

02.07.2024

GenAI impact on jobs: doom or boon?

What is the likely impact of GenAI on jobs, particularly in Europe? Two recent reports on the topic shed light on this question.

Marketing & Innovation

07.06.2024

AI Music: Back to The Future

We have all heard of Mozart or Chopin but not all of us new Google's music AI. How can you use machine learning to create music piece?

Marketing & Innovation

06.06.2024

Learning AI with the help of robots

Thomas Deneux is the founder of Learning Robots whose aim is to help pupils, students and businesses to learn AI, with the help of robots

Marketing & Innovation

30.05.2024

Shopify AI: who is in control of your cart?

The benefits and challenges of AI integration with Shopify. Find out who's really in control of your online shopping experience.

Marketing & Innovation

13.05.2024

B2B vs B2C marketing: two sides of the same coin?

B2B vs B2C Marketing. One opposes often the two main kinds of marketing but aren't they more or less two sides of the same coin?

Marketing & Innovation

06.05.2024

Rendanheyi Haier 's management model

All turn to the US for management lessons, yet a Chinese company, Haier, has a lot to teach us too with its Rendanheyi management model

Marketing & Innovation

25.04.2024

Multicloud Synchronisation: Onecloud, Google Cloud and others

How do you achieve multicloud Synchronisation, i.e. the synchronisation between multiple clouds such as Onedrive, Google drive, etc.

Marketing & Innovation

22.04.2024

Neural Networks and Mr Rosenblatt's Perceptron

The Perceptron is the ancestor of Neural Networks and Generative AI, but it arrived 60 years too early. Above all, its promise was overstated

Marketing & Innovation

20.04.2024

Linkedin Networking and growing your B2B business

Walking down the roads of professional networking LinkedIn is a well-built pathway to tread on and succeed with B2B initiatives.

Marketing & Innovation

01.04.2024

Website search oline roundtable: impact of website search on CX

Website search is a topic that is rarely debated in the world of marketing and especially digital marketing. This is puzzling!

Marketing & Innovation

01.04.2024

Linkedin Networking and growing your B2B business

Walking down the roads of professional networking LinkedIn is a well-built pathway to tread on and succeed with B2B initiatives.

Marketing & Innovation

01.04.2024

Never Mind The Bollocks Here's The PUNK CX Customer Experience

A book about Punk CX is bound to be entertaining, disruptive and provocative. It's time to rock CX and get some serious service

Marketing & Innovation

01.04.2024

Digital Shift: 1 trillion website visits prove it's real and here to stay

The digital shift is a recurring topic but what evidence do we have? Is it real? A study by Adobe shows the numbers underpinning this shift

Marketing & Innovation

01.04.2024

High-quality B2B white papers: 3 tips and 3 pitfalls to avoid

How to write high quality B2B white papers? the question seems trivial yet far from simple. Here are 3 success factors and 5 pitfalls

Marketing & Innovation

01.04.2024

Know your B2B customers better and your business will strive

B2B marketers should strive to know their customers better. B2B marketers often confuse impressions for the reality of their clients' needs

Marketing & Innovation

01.04.2024

Website search quality: why it's bad and how it can be improved

Website search quality is of utmost importance to business and customer experience, marketers are well aware of that

Marketing & Innovation

01.04.2024

AI is the future of sales, and those who ignore it will disappear

AI is the future of sales according to Tony Hughes, the celebrated Sydney-based author of Tech-Powered Sales.

home›Marketing & Innovation›Innovation

Marketing & Innovation - Innovation

Luxury brands in Sports Events: The Monte-Carlo Masters Example

GenAI Prompting Guide for Aspiring Experts

Were the 2024 Paris Olympics an economic success?

AI Search : Breaking Up With Your Traditional Search Engine

Chores to AI, Thinking to Humans

Disruptive innovation: is it overhyped?

Ethical growth hacking is not an oxymoron

AI in retail: shrinking queuing times today, headcount tomorrow

Data-Driven AI Is the Future of Customer Experience

Cookie pop-ups: howto protect your privacy and dodge cookies

X odus to Bluesky: truth or fiction?

Visionary Marketing 30 years of marketing and innovation

C2PA Standard: LinkedIn and AI-generated images detection

GENAI and Content Marketing: Learning from experience

Influencer Marketing: Average European Spend at €3.5m Annually

Cyber threat Landscape Europe, 2024

NotebookLM by Google: Artificial Voices, Real Concerns

AGI (General Artificial Intelligence), Myth or Reality?

Brand Talk Engages Only a Third of Consumers

On-device GenAI: solving GenAI’s scalability issue

GENAI and Content Marketing: Learning from experience

Fraud and AI: When AI combats fraud in retail and ecommerce

NRF Europe: a new name for Paris Retail Week

GenAI impact on jobs: doom or boon?

AI Music: Back to The Future

Learning AI with the help of robots

Shopify AI: who is in control of your cart?

B2B vs B2C marketing: two sides of the same coin?

Rendanheyi Haier 's management model

Multicloud Synchronisation: Onecloud, Google Cloud and others

Neural Networks and Mr Rosenblatt's Perceptron

Linkedin Networking and growing your B2B business

Website search oline roundtable: impact of website search on CX

Linkedin Networking and growing your B2B business

Never Mind The Bollocks Here's The PUNK CX Customer Experience

Digital Shift: 1 trillion website visits prove it's real and here to stay

High-quality B2B white papers: 3 tips and 3 pitfalls to avoid

Know your B2B customers better and your business will strive

Website search quality: why it's bad and how it can be improved

AI is the future of sales, and those who ignore it will disappear

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Marketing & Innovation
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