The move could present a valuable opportunity for advertisers to build brand awareness through short-form video content and sponsored partnerships with creators.

Marketing Land Facebook Marketing

22.02.2023

Social media engagement hits a new low, except for TikTok

Organic engagement and traffic from social networks has been shrinking every year.

Marketing Land Facebook Marketing

15.02.2023

How to create an effective Facebook advertising campaign in 2023

Learn what changes affect marketers in the Facebook ads platform, how to set up a winning campaign, and tips for testing your ads.

Marketing Land Facebook Marketing

03.02.2023

Meta blames weak advertising demand, rivals for Q4 2022 revenue decline

Rivals such as TikTok and continuing effects from App Tracking Transparency attributed to last quarter's decline.

Marketing Land Facebook Marketing

26.12.2022

PPC 2022 in review: Performance Max, Apple Search, chaos at Twitter, and more

If you thought it was going to be a dull year, you were wrong. Here’s a look at the most significant changes and most important PPC updates that happened in 2022.

Marketing Land Facebook Marketing

19.12.2022

Facebook: A content marketing guide

Here's how to create a Facebook content plan that meshes well with your brand's overarching content marketing strategy.

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Marketing Land Facebook Marketing - Marketing

57 insightful Facebook statistics for marketers in 2025

Meta announces major updates to Advantage+ and Shopping Ads

Facebook can be sued over biased ad algorithm claims, court rules

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Facebook lead gen ads: Instant forms vs. website conversions

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Social media engagement hits a new low, except for TikTok

How to create an effective Facebook advertising campaign in 2023

Meta blames weak advertising demand, rivals for Q4 2022 revenue decline

PPC 2022 in review: Performance Max, Apple Search, chaos at Twitter, and more

Facebook: A content marketing guide

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