Too many companies close short-term deals that fall apart later. Dan Sperring says they must fix misaligned ICPs and incentivize long-term value to succeed.

MarTech B2B Marketing

08.08.2025

Ad fraud is hitting B2B where it hurts: Lead gen

Ad fraud is undermining B2B lead gen through bots, fake data and shady list practices. Here’s how to spot the red flags and protect your funnel.

MarTech B2B Marketing

08.08.2025

Prompt engineering is dead. Long live context engineering!

Prompt engineering isn't a strategy. To unlock real impact from AI, go-to-market teams must stop scaling improvisation and start engineering context.

MarTech B2B Marketing

08.08.2025

LinkedIn's algorithm isn't broken — you don't understand it

To stay visible, marketers need to stop blaming the platform and start creating content that earns attention, starts conversations and delivers real value.

MarTech B2B Marketing

29.07.2025

How omni-conscious brands win in a buyer-first, fragmented world

When buyers shape the journey, brands must earn every interaction. Here’s how the smartest teams design for trust, not just reach.

MarTech B2B Marketing

29.07.2025

Your go-to-market vendor decisions are now a personal legal risk

Delaware courts expanded fiduciary duty to all officers — making marketing vendor decisions a matter of legal compliance.

MarTech B2B Marketing

29.07.2025

B2B marketing on X: What you need to know

The advertisers are back, thanks to Elon Musk's relationship with President Trump. But the audience never left -- and that includes B2B buyers.

MarTech B2B Marketing

29.07.2025

Your GTM spend isn’t just an expense — it’s an asset

Causal AI brings audit-grade clarity to GTM, enabling a shift from cost-center thinking to asset-based strategy in marketing and sales.

MarTech B2B Marketing

29.07.2025

What marketers can learn from manufacturing's shift to precision CX

AI is analyzing decades of manufacturers' customer data to create customer experiences precisely tailored to their different needs.

MarTech B2B Marketing

21.06.2025

B2B SEO strategy: How to drive qualified organic leads

Learn how to build a high-impact B2B SEO strategy that attracts decision-makers, boosts organic visibility, and drives pipeline growth at every stage.

MarTech B2B Marketing

09.05.2025

Interactive MIR Resources

MarTech Intelligence Report: B2B Data Enrichment and Hygiene In-Depth | Independent | Indispensable Welcome to the interactive resources page for our

MarTech B2B Marketing

09.05.2025

Interactive MIR Resources

MarTech Intelligence Report: Email Marketing Platforms In-Depth | Independent | Indispensable Welcome to the interactive resources page for our MarTech

MarTech B2B Marketing

09.05.2025

Interactive MIR Resources

MarTech Intelligence Report: Generative AI for Content Creation In-Depth | Independent | Indispensable Welcome to the interactive resources page for our

MarTech B2B Marketing

19.02.2025

AI-powered martech news and releases: February 6

OpenAI is running its first-ever TV commercial during the Super Bowl. This is a case study in "How to tell if your company has too much money?"

MarTech B2B Marketing

19.02.2025

AI adoption in CX is rising, but implementation challenges remain

The C-suite understands the importance of CX and its place as a revenue driver. So, funding is easier, but getting it up and running is still hard going.

MarTech B2B Marketing

19.02.2025

Winning the race to profitability with a dynamic ICP

The concept of an ICP is often misunderstood. Let's set it straight.

MarTech B2B Marketing

19.02.2025

Smarter attribution strategies to help B2B marketers prove campaign value

A new LinkedIn report highlights ways marketers can improve their tracking and optimization of results.

MarTech B2B Marketing

19.02.2025

6 B2B paid media platforms where you can advertise effectively

Make your B2B ads work smarter. Learn how to target high-value decision-makers across key platforms, such as Google, LinkedIn, Meta and more.

MarTech B2B Marketing

19.02.2025

How ChatGPT search reshapes the B2B buyer’s journey

A simulated buyers journey shows how ChatGPT search influences B2B buying through research, decision-making and vendor discovery.

MarTech B2B Marketing

21.10.2023

B2B buyers see persistent problems with tech vendors

Buyers want vendors who know their industry, deliver on support, provide clear product and pricing info, and are open about fulfillment.

MarTech B2B Marketing

13.10.2023

15 cutting-edge tools every B2B marketer should know

B2B marketers are reaping the rewards from the huge number of new martech tools. Here's a guide to some of the best of them.

MarTech B2B Marketing

13.10.2023

B2B social media 'sweet spots': What's working and what's not

Explore strategic vs. haphazard approaches in B2B social media and how the best-in-class companies are finding their “sweet spot.”

MarTech B2B Marketing

13.10.2023

Everything you wanted to know about data but were afraid to ask

In this webinar, get the answers from experts in buying and selling B2B data.

MarTech B2B Marketing

13.10.2023

How Citizens Bank transformed content to meet changing customer needs

The regional bank uses data, DAM and new channels like TikTok to build trust and authority with customers in major Northeast markets.

MarTech B2B Marketing

13.10.2023

Marketing AI blueprint unveiled at The MarTech Conference

A look at how marketers can review and adopt generative AI tools in a repeatable way during this "transformational" time.

MarTech B2B Marketing

20.09.2023

3 ways marketing automation drives cross-functional alignment

Marketing automation is the glue that keeps campaigns and teams together throughout the organization. Here’s how.

MarTech B2B Marketing

01.09.2023

MarTech's experts to follow: The lists so far

Who ya gonna call? These folks. From ABM to MOps, here are all the experts you must follow to know what's happening.

MarTech B2B Marketing

24.08.2023

What is account-based marketing? ABM defined.

Account-based marketing (ABM) is a B2B strategy that aligns sales and marketing to deliver more revenue from high-value accounts.

MarTech B2B Marketing

23.08.2023

How to map your selling process to the way your B2B customers buy: A case study

Learn how an industrial manufacturing company transformed their marketing strategy to meet evolving B2B buying behavior.

MarTech B2B Marketing

23.08.2023

How to get more ROI from your ABM tech

Some best practices for B2B marketers on how to use get the most from your ABM technology both directly and indirectly.

MarTech B2B Marketing

17.08.2023

Why global brands are flooding European football leagues

U.S. audiences have more access than ever to European leagues, so stateside marketers take note. Here are the latest sponsorships trends.

MarTech B2B Marketing

17.08.2023

The Three Types of Digital Value that Get Customers to Buy

These three value levels explain exactly what your B2B content needs to do to be memorable and drive action.

MarTech B2B Marketing

16.08.2023

It’s time to prioritize customer experience in B2B

The bar is raised, and not everyone’s keeping up. Learn why you need to improve the customer experience with your marketing platform.

MarTech B2B Marketing

15.08.2023

Relo Metrics boosts sponsorship measurement with VideoAmp viewership data

The combined datasets give advertisers and agencies improved measurement for brand impressions during live events.

MarTech B2B Marketing

14.08.2023

How account-based marketing and the B2B buying space are evolving

Account-based marketing is evolving rapidly. Here are seven of the top developments in the space.

MarTech B2B Marketing

10.08.2023

Tim Parkin: Spotlight on the expert

Consultant and marketing coach Tim Parkin tells us about being a magician, a game developer and what marketers are looking to solve.

home›MarTech B2B Marketing›Marketing

MarTech B2B Marketing - Marketing

A short guide to the long game of brand building

5 things to consider before starting your ABM journey

A 3-step copywriting formula that makes buyers take action

Reclaiming relevance in an AI-overloaded, buyer-led market

Stop celebrating short-term wins that lead to long-term churn

Ad fraud is hitting B2B where it hurts: Lead gen

Prompt engineering is dead. Long live context engineering!

LinkedIn's algorithm isn't broken — you don't understand it

How omni-conscious brands win in a buyer-first, fragmented world

Your go-to-market vendor decisions are now a personal legal risk

B2B marketing on X: What you need to know

Your GTM spend isn’t just an expense — it’s an asset

What marketers can learn from manufacturing's shift to precision CX

B2B SEO strategy: How to drive qualified organic leads

Interactive MIR Resources

Interactive MIR Resources

Interactive MIR Resources

AI-powered martech news and releases: February 6

AI adoption in CX is rising, but implementation challenges remain

Winning the race to profitability with a dynamic ICP

Smarter attribution strategies to help B2B marketers prove campaign value

6 B2B paid media platforms where you can advertise effectively

How ChatGPT search reshapes the B2B buyer’s journey

B2B buyers see persistent problems with tech vendors

15 cutting-edge tools every B2B marketer should know

B2B social media 'sweet spots': What's working and what's not

Everything you wanted to know about data but were afraid to ask

How Citizens Bank transformed content to meet changing customer needs

Marketing AI blueprint unveiled at The MarTech Conference

3 ways marketing automation drives cross-functional alignment

MarTech's experts to follow: The lists so far

What is account-based marketing? ABM defined.

How to map your selling process to the way your B2B customers buy: A case study

How to get more ROI from your ABM tech

Why global brands are flooding European football leagues

The Three Types of Digital Value that Get Customers to Buy

It’s time to prioritize customer experience in B2B

Relo Metrics boosts sponsorship measurement with VideoAmp viewership data

How account-based marketing and the B2B buying space are evolving

Tim Parkin: Spotlight on the expert

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