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MarTech B2B Marketing
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Marketing

MarTech B2B Marketing - Marketing

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MarTech B2B Marketing

21.10.2023

B2B buyers see persistent problems with tech vendors

Buyers want vendors who know their industry, deliver on support, provide clear product and pricing info, and are open about fulfillment.

MarTech B2B Marketing

13.10.2023

Everything you wanted to know about data but were afraid to ask

In this webinar, get the answers from experts in buying and selling B2B data.

MarTech B2B Marketing

13.10.2023

B2B social media 'sweet spots': What's working and what's not

Explore strategic vs. haphazard approaches in B2B social media and how the best-in-class companies are finding their “sweet spot.”

MarTech B2B Marketing

13.10.2023

Marketing AI blueprint unveiled at The MarTech Conference

A look at how marketers can review and adopt generative AI tools in a repeatable way during this "transformational" time.

MarTech B2B Marketing

13.10.2023

How Citizens Bank transformed content to meet changing customer needs

The regional bank uses data, DAM and new channels like TikTok to build trust and authority with customers in major Northeast markets.

MarTech B2B Marketing

13.10.2023

15 cutting-edge tools every B2B marketer should know

B2B marketers are reaping the rewards from the huge number of new martech tools. Here's a guide to some of the best of them.

MarTech B2B Marketing

20.09.2023

3 ways marketing automation drives cross-functional alignment

Marketing automation is the glue that keeps campaigns and teams together throughout the organization. Here’s how.

MarTech B2B Marketing

01.09.2023

MarTech's experts to follow: The lists so far

Who ya gonna call? These folks. From ABM to MOps, here are all the experts you must follow to know what's happening.

MarTech B2B Marketing

24.08.2023

What is account-based marketing? ABM defined.

Account-based marketing (ABM) is a B2B strategy that aligns sales and marketing to deliver more revenue from high-value accounts.

MarTech B2B Marketing

23.08.2023

How to map your selling process to the way your B2B customers buy: A case study

Learn how an industrial manufacturing company transformed their marketing strategy to meet evolving B2B buying behavior.

MarTech B2B Marketing

23.08.2023

How to get more ROI from your ABM tech

Some best practices for B2B marketers on how to use get the most from your ABM technology both directly and indirectly.

MarTech B2B Marketing

17.08.2023

Why global brands are flooding European football leagues

U.S. audiences have more access than ever to European leagues, so stateside marketers take note. Here are the latest sponsorships trends.

MarTech B2B Marketing

17.08.2023

The Three Types of Digital Value that Get Customers to Buy

These three value levels explain exactly what your B2B content needs to do to be memorable and drive action.

MarTech B2B Marketing

16.08.2023

It’s time to prioritize customer experience in B2B

The bar is raised, and not everyone’s keeping up. Learn why you need to improve the customer experience with your marketing platform.

MarTech B2B Marketing

15.08.2023

Relo Metrics boosts sponsorship measurement with VideoAmp viewership data

The combined datasets give advertisers and agencies improved measurement for brand impressions during live events.

MarTech B2B Marketing

14.08.2023

How account-based marketing and the B2B buying space are evolving

Account-based marketing is evolving rapidly. Here are seven of the top developments in the space.

MarTech B2B Marketing

10.08.2023

Tim Parkin: Spotlight on the expert

Consultant and marketing coach Tim Parkin tells us about being a magician, a game developer and what marketers are looking to solve.

MarTech B2B Marketing

09.08.2023

Google Ads unwraps several new features ahead of holiday season

New functions provide improved insights to help marketers gain early learnings to shape their campaigns and bidding strategies.

MarTech B2B Marketing

07.08.2023

Tighter budgets are extending the B2B purchase cycle

B2B buyers are sticking with the vendors they have and are more open to up-sell for the features they want, according to a new survey.

MarTech B2B Marketing

31.07.2023

Account-based marketing strategy

ABM is a key aspect of B2B marketing. Learn how to take a strategic approach to it.

MarTech B2B Marketing

20.07.2023

Two frameworks for resolving identity and improving customer experience

Keep use cases — and the customer — top-of-mind using these frameworks.

MarTech B2B Marketing

05.07.2023

EU's ruling against Facebook a big blow to first-party data usage

Big tech companies will need user consent to process personal data, combine it with other platforms' data and use it across services.

MarTech B2B Marketing

03.07.2023

Go-to-market tactics that won't work in a post-pandemic world

Going all-in on rapid growth is not the most secure GTM strategy in this "new normal" world.

MarTech B2B Marketing

31.05.2023

B2B digital marketing budgets should grow in 2023

Around a quarter of B2B marekting executives expect significant increases in their digital marketing budgets this year.

MarTech B2B Marketing

30.05.2023

Marketing among top AI applications for small businesses

Small businesses have their sites on marketing and customer service use cases, according to a study from American Express.

MarTech B2B Marketing

23.05.2023

Leverage first-party data for a winning CRM strategy

Learn these data-collection hacks to reach customers with the right message on the right channel.

MarTech B2B Marketing

17.05.2023

Why AI will make the greatest impact on B2B audience insight, not on content

AI tools can unlock insights into your audience's behaviors and motivations, leading to improved performance.

MarTech B2B Marketing

16.05.2023

What marketers should keep in mind when adopting AI

AI applications and generative AI tools are becoming more widely available to marketers, but are marketers ready for them?

MarTech B2B Marketing

11.05.2023

Marketing use cases for data clean rooms

What data clean are, who uses them and why, how much they cost, where they fit in your stack and more.

MarTech B2B Marketing

11.05.2023

Create tailored customer experiences for each generation

Presenters in this live webinar will reveal the newest trends in consumer behavior.

MarTech B2B Marketing

10.05.2023

CDPs prevent your data from going down the drain

In this webinar, learn why customer data platforms are a must-have solution.

MarTech B2B Marketing

10.05.2023

Uncover the ultimate strategy to increase ROI and lead gen

Build your brand and maximize marketing impact with this formula for success.

MarTech B2B Marketing

04.05.2023

How B2B CMOs use CX to thrive amid economic uncertainty

Keeping an “always on” approach to CX is critical to maintain and benefit from improved customer understanding. Here's how to get there.

MarTech B2B Marketing

02.05.2023

How to make revenue generation a company-wide effort

Marketing leaders must work with colleagues to generate customer revenue more efficiently and effectively. Here's how.

MarTech B2B Marketing

01.05.2023

More pressure on B2B marketers to prove ROI

41% report feeling more pressure on ROI. 27% say it's getting overwhelming and 14% say it makes them want to pull their hair out.

MarTech B2B Marketing

12.04.2023

How to align B2B sales and marketing teams

Enhance customer experience and drive business success through actionable strategies for marketing and sales alignment.

MarTech B2B Marketing

11.04.2023

Drive better customer intelligence for a better customer experience

Learn how to get to the heart of customer experience with data that delivers.

MarTech B2B Marketing

07.04.2023

How B2B marketers can help sales overcome customer indecision

B2B buyers are prevented from pulling the trigger on purchases by fear of messing up. Here's a framework for overcoming customer indecision and accelerating revenue.

MarTech B2B Marketing

03.04.2023

Working with freelance marketing talent

Small and medium businesses like independent insurance agency Boomer Baby can get marketing experts on demand from GrowTal.

MarTech B2B Marketing

29.03.2023

Adobe's roadmap for B2B, CDP and product analytics

A deeper dive into the Adobe Summit product news that went beyond Adobe Firefly and generative AI.