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Engaging Across Generations: Tailoring Social Media Strategies for Different Age Groups - McFadden/Gavender | Marketing Industry Insights
There’s an adage that applies to any field that interacts with the public, including writing, filmmaking, and online marketing: Know your audience. You may know who you want to target your marketing to, but in a world where customers have a wide range of interests, do you know what social media channels your audience prefers, […]
Packaging Design and Shelf Impact: Standing Out in Crowded Retail Environments - McFadden/Gavender | Marketing Industry Insights
Anyone standing in a grocery store’s cereal aisle knows that the number of choices can be overwhelming. If you’re there to buy a box of Cap’n Crunch, you probably scan the shelves until you find your brand, you grab it, and move on. If you have a company that’s bringing a new breakfast cereal to […]
The Benefits of Starting a Podcast - McFadden/Gavender | Marketing Industry Insights
Podcasts aren’t only for news and entertainment. They’re a valuable marketing tool that people can listen to in a car, bus, train or plane; while hiking, running, or biking; when drifting off to sleep or getting ready for work; and they’re one of the few ways that companies can develop a personal relationship with customers... Read more »
Is Email Marketing Still Effective? - McFadden/Gavender | Marketing Industry Insights
You send out emails announcing new products or sale events and, while email marketing is relatively inexpensive, you wonder how well it’s been working. This blog will look at why email is a great marketing and sales tool, and what companies can do to increase the effectiveness of any email campaign. Is Anyone Reading My... Read more »
Top 7 Marketing & Advertising Trends In 2020 - McFadden/Gavender | Marketing Industry Insights
We’ll tell you why these are going to be the trends to watch in 2020: No-click Searches Custom Website Frameworks Voice Search The Internet of Things Expanding Use of Video Content Personalization Artificial Intelligence People love predicting the future, which is odd because almost no one ever gets it right. Still, if one were to... Read more »
How to Reach The Largest Demographic, Part I: Shifting the Focus to Gen Z - McFadden/Gavender | Marketing Industry Insights
The natural course is that every generation has a period of influence before being replaced by a younger generation. Advertisers have ridden the ups and downs of this transference of influence for decades. Now, however, the biggest demographic in history is starting to exert its spending power, and companies need to be ready to cater... Read more »