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News
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The SmallBizChat Podcast: How to Provide Great Videos with Leticia Crippen In this episode, Melinda welcomes Leticia Crippen, who shares her journey in media and insights on video production. They discuss key components for getting started, including planning, scripting, and determining video style. Leticia covers essential tools and software to make videos stand out.
In this episode, Melinda Emerson shares her personal story about dealing with home disasters, including experiences with insurance, Servpro, and moving her office. Melinda recounts a gas leak incident, highlighting a neighbor's alert and the troubleshooting process. She reflects on the gas leak source and other recent incidents and their impact on her perspectives. The episode also focuses on empowering women entrepreneurs and offers safety tips for homeowners and thoughts on staying motivated through adversity.
In this episode, Melinda Emerson introduces guests Elaine Pofeldt, Maggie Lord, and Valdez Lasartemay. They share old school marketing tips, podcasts, business books, and their favorite business tools.
The SmallBizChat Podcast: How to Have Better Sales Results with Valdez Lasartemay In this episode, Melinda welcomes guest Valdez Lasartemay. Valdez shares his passion for sales and fundamental techniques that drive success. They discuss the importance of building relationships and personal branding in sales. The conversation covers strategies for handling objections and tools for effective sales engagement. Valdez also explains how to leverage social media and key metrics for measuring sales performance.
The SmallBizChat Podcast: How to Have a Successful Exit with Maggie Lord Maggie Lord shares her entrepreneurial journey and insights into exit strategies, focusing on planning and financial preparation for selling a business. She and Melinda discuss how to identify potential buyers and ensure a fair valuation. The episode includes a segment from the sponsor, SmallBizLady Academy. Maggie also covers the importance of confidentiality and outlines the timeline of the sales process. She concludes with her best advice on exit strategies, followed by closing thoughts.
The SmallBizChat Podcast: How to Run a 7-figure Solo Business with Elaine Pofeldt In this episode, Melinda introduces Elaine Pofeldt, who shares her background and insights on non-employer businesses. They delve into the growth trends of million-dollar solopreneurs and identify top industries for solo businesses, including the impact of AI. The conversation also covers the challenges solopreneurs face and the importance of personal branding.
In this episode, Melinda discusses the importance of subscribing to services and shares personal experiences with service providers. She delves into communication, professionalism, and challenges in the service industry. The episode highlights the consequences and importance of customer retention, as well as legal risks and strategies for responding to reviews.
In this episode, Melinda Emerson introduces guests Steven Pope, Alicia Miller, and Thomas Young. They share old school marketing tips and their favorite business tools. The episode concludes with closing remarks and guest acknowledgements.
The SmallBizChat Podcast: Helping Philadelphia Area Businesses Export with Thomas Young In this episode, Melinda Emerson introduces Thomas Young and explores the World Trade Center Association and STEP Grants. They discuss exporting challenges, success strategies, and financing international deals. Thomas shares his best business advice.
The SmallBizChat Podcast: How to Franchise Your Business with Alicia Miller In this episode, I chat with Alicia Miller about her journey in franchising and key factors to consider when franchising a business. We discuss the steps to start, initial investments, setting franchise fees, and building a community within a franchise network.
The SmallBizChat Podcast: Strategies for your Amazon Business Success with Steven Pope In this episode, Steven Pope shares his journey to becoming the Amazon Guy, offers tips on selecting products, conducting market research, and competitive analysis. He discusses pricing strategies, Amazon fulfillment vs. self-shipping, and ways to drive traffic and sales on Amazon.
Melinda discusses the Fearless Fund lawsuit, systemic inequities faced by black entrepreneurs, and alternative support methods for minority and women business owners. She also shares resources for grants, venture capital, angel investors, and corporate initiatives.
Melinda Emerson welcomes listeners and introduces guests Lisha Bell, Alyson Caffrey, and Mickie Kennedy. They share their favorite business apps and top business books. The "hit it and quit it" segment provides rapid-fire insights. Sponsored by SmallBiz Lady Academy, the episode concludes with final advice.
The SmallBizChat Podcast: How to Get Regular Local Media Coverage with Mickie Kennedy In this episode, Melinda Emerson chats with Mickie Kennedy, founder of eReleases, about securing local press for small businesses. They discuss Mickie's journey, tips for effectively pitching to local media, common mistakes, and his best business advice.
The SmallBizChat Podcast: How Getting Rest Can Grow Your Business with Alyson Caffrey In this episode, Melinda Emerson chats with Alyson Caffrey about her journey as a solo entrepreneur and the importance of setting boundaries. They delve into the Sabbatical Method, overcoming guilt in business, and maintaining work-life balance through self-discipline.
The SmallBizChat Podcast: How to Fund Your Business From Investors with Lisha Bell In this episode, Melinda Emerson chats with Lisha Bell about her journey into angel investing and venture capital. They delve into understanding different types of investors, common mistakes in seeking investment, and strategies for securing angel investors.
Melinda discusses the role of teamwork and mastermind groups in business, shares tools for improving personal productivity, and offers tips on balancing business and child care.She talks about the importance of building a sales team, the value of mentors, and introduces the SmallBizLady Academy.