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Do Recruiters View All Resumes that is Sent In? – MiddleMe
Imagine this: You are a recruiter or employer with a deadline to find the perfect candidate for the open position in the company. But you receive hundreds of resumes in response to this opening. What should you do? Do you read all of the resumes? Understanding how recruiters or employers think and react to resumes…
Do You Know The Importance of Employee Recognition? – MiddleMe
Do you want to improve your workplace and make it thrive? You can achieve this by giving your employees all the motivation they need to focus and recognise their efforts. Employee recognition, in particular, has gained traction in recent years as employees now want to feel that they are a part of the team. This…
Happy Chinese New Year, everyone! – MiddleMe
As we step into 2025, I wish each and every one of you peace, joy, and plenty of moments to cherish with your loved ones. May this year bring you the balance, success, and happiness you deserve. Here’s to new beginnings, beautiful journeys, and lots of laughter along the way. Cheers to a wonderful 2025! …
How to Budget Successfully – MiddleMe
Budgeting can often be challenging for individuals, even when a simple budget plan is in place. Various factors contribute to this difficulty, including a lack of familiarity with money management and the changing financial circumstances that individuals may encounter on a daily basis. Consequently, many individuals identify money as a significant source of stress, frequently…
Why Email Marketing Still Matters – MiddleMe
In today's digital marketing environment, there is a growing question regarding the importance of email marketing. Some believe that it is no longer an effective tool, given the availability of digital marketing tools, and that it is now outdated. Others say it should be used as a supplementary marketing tool, not a main one. However,…
Can You Land High Paying Content Marketing Gigs? – MiddleMe
Are you a freelance writer looking to significantly boost your income? If so, the lucrative world of content marketing jobs could be your next big opportunity. With stories of people earning substantial sums from these gigs, the potential for a significant income increase is within your reach. Some people believe that it is not easy…
Why is Optimism Important to Achieve Success – MiddleMe
Life is often a whirlwind of unpredictability, where each moment can lead to unexpected twists and turns. This ever-changing landscape can create an exhilarating sense of adventure, filling our days with surprises and opportunities. However, alongside this thrill lurks a palpable tension that can leave us feeling anxious and unsettled. When unforeseen challenges, or "curveballs,"…
Top Brainstorming Techniques for Entrepreneurs – MiddleMe
Are you considering embarking on a journey to create the next business idea or income stream? Brainstorming is not just a tool for idea generation, but a catalyst for personal growth and development. As an entrepreneur, it can guide you in refining your strategy and exploring new ideas. If you're ready to take control of…
Why Isn’t My Content Converting – MiddleMe
Why is your content marketing not working well? You spent much time planning these contents and ensuring everything was perfect. However, you notice that no matter how much you try to promote them, they aren't getting the clicks you estimated. If you find yourself in this situation, it can be frustrating. However, it's also an…
Categorising and Tracking Small Business Expenses for Freelancers like Me – MiddleMe
If you are a small business owner or an active freelancer like myself, you need to be careful about the various types of expenses your business may incur every day. These expenses can spread your business thin and affect your operations. One way to manage these expenses is by learning to categorize them and picking…
Seniors in the Workforce: Which Employment Type Is Best for You? – MiddleMe
As they enter their golden years, many elderly individuals see value in joining or sticking with their jobs to keep busy, chase dreams, and earn a little extra income. Today's job market is broad, offering seniors the flexibility to choose roles that reflect their personal lifestyles, health needs, and life objectives. For those residing in…
What is Personalised Content and Why it is Important – MiddleMe
When asked how customers decide which brand to support, most want brands that are true to their vision and relevant to the current environment. To address these customers, your business' message must be delivered according to their specific needs and interests. By personalising your content, you empower yourself to connect with your audience on a…
Putting Your Brand into Words – MiddleMe
Sometimes, it is hard to remember what your brand is like and how you can reaffirm it to your employees. Your brand’s story can get buried under the tasks you have to do each day and the changing market. Fortunately, you can easily remind everyone about your brand by writing reminders and placing them around…
10 Best AI Video Generation Tools on the Market – MiddleMe
Let's face it: It is easy to watch videos but difficult to make them. You have to work on the script and the footage and edit them to suit your audience and messaging. Every step will be time-consuming and can impact your marketing campaign. Fortunately, there are now various AI video generation tools on the…
A Brand New Chapter in A Brand New Year – MiddleMe
Finally, after what feels like a whirlwind of events, I have moved into a home of my own! There’s something so profoundly fulfilling about being able to call a place yours—a space that reflects your journey, your dreams, and your growth. To everyone who’s been nudging me to keep writing every day, thank you from…
10 Simple Ways to Foster a Positive Hybrid Work Environment – MiddleMe
In today's fast-paced world, the hybrid work model is becoming increasingly popular among businesses and employees. This dynamic approach enhances productivity and supports a healthier work-life balance that many crave. Employees appreciate the flexibility and freedom of hybrid settings, finding them more efficient than traditional office environments. Recognising the benefits, employers are eager to invest…
A Heartfelt Thank You This Christmas – MiddleMe
The magic of Christmas is often found in quiet reflections—in the joy of giving, in the laughter of loved ones, and, for me, in moments of gratitude. While I don’t celebrate Thanksgiving—it’s not a tradition in my part of the world—I’ve found myself inspired by its essence. Gratitude doesn’t need a calendar date, and this…
Here is How You Handle Counter-offers – MiddleMe
Imagine this. You are currently employed but are looking for better opportunities elsewhere. After a short job search and interviews, you get a better job offer and have told your current employer about the offer. But, even before you file your resignation letter, your current employer gives you a counteroffer to prevent you from leaving.…
How To Design Business Signage That Attracts Customers – MiddleMe
Signs have a big role in businesses. They grab people's attention, share the brand's message, and attract more visitors. Whether for small shops or large office buildings, sign design can greatly affect first impressions. To create signs that attract customers' attention, one must focus on visibility, branding, and messaging—all done with elegance in mind. This…
What is a Lifestyle Entrepreneur? – MiddleMe
Are you someone who craves the freedom to live life on your terms while still earning a living? Do you long for the autonomy to design your work and personal schedule? If so, the path of a lifestyle entrepreneur might be the perfect fit for you. But what is a lifestyle entrepreneur? Is it hard…
Is Artificial Intelligence Friend or Foe to Freelancers like us? – MiddleMe
Since its first introduction to the public, artificial intelligence has changed how many industries conduct business. The freelancing community also felt the shift brought by AI, with sides forming in support and in opposition to its use. Those who support it believe it can improve productivity and open new work opportunities. Meanwhile, those against AI…
What is Virtual Workspace Harassment – MiddleMe
Many companies have successfully integrated virtual workspaces into their operations, even after the pandemic. This innovative work setup has empowered numerous employees to work from the comfort of their homes or other preferred locations. While it has undoubtedly facilitated business growth post-pandemic, it has also unfortunately given rise to a trend of harassment in these…
13 Signs You’re in the Wrong Career – MiddleMe
Have you ever wondered whether you are on the right career path that will help you with your goals? If that is a yes, you are not alone because most of us occasionally stray into this topic when our current career seems to be at a lull point or when our boss or team is…