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MobileAds Blog
15.05.2023
Explore the 5 main keys evolution of TV advertising. Discover the future of digital advertising and the benefits of programmatic TV advertising.
30.11.2022
The difference between push ads and popunder ads depends on who your audience is. What is the difference, and which one should you use?
A third-party ad tag or 'ad placement tag' is a snippet of Javascript code which is generated from a 3rd party ad server. Learn about the pros and cons here.
Why should advertisers use ad servers to run campaigns? As an advertiser, what key factors should you look for when choosing an ad server for advertisers?
Understanding a mobile ad server and how rich media ads are served helps in optimizing your ad operations. Learn more about rich media ads, their uses and more.
What are the best mobile ad formats for my marketing campaigns? Learn how to select the best mobile ad format to monetize your mobile marketing campaign.
Dynamic creative optimization is a display ad technology that uses personalized ads based on the user data at the moment of ad serving. Read more about it here.
Both DCO and CMP have evolved to generate ad versions that bring in high conversions. Reead here to understand how they work.
VAST tag is a third-party ad tag generated by an ad server for video ads. Learn how to create one using Google Ads Manager, with some examples of VAST tags.
Facebook dynamic creative works by testing different combinations of ad components such as images, videos, text, etc., and finding out what works the best across other groups of audiences.
People often mistake DCO and programmatic creative as two entirely different technologies. However, DCO is, in fact, a subset of programmatic creatives. Learn more here.