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Private Label Rights content was a product of its time, filling a gap when content demand outpaced supply. But AI has rewritten the rules, offering faster, cheaper, and more versatile solutions that leave PLR in the dust. For marketers and creators, this shift is a blessing—freedom from generic, overused content and a chance to build something truly their own. The PLR industry may not be dead yet, but AI has already dug its grave.
I have been a huge fan of OptimizePress over the years. I started with OP 1.0 using it as the theme for my DAP membership sites. Their member area pages were great with a built in member navigation sidebar. Then when OP 2.0 came out with a separate plugin (not just a theme), I jumped on board to use it for many of my sales and landing pages.