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My Dental Agency | Dental Marketing Blog - Health
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Invest in Dental Marketing
Running a dental practice is more than just providing exceptional care—it’s about ensuring patients find you, trust you, and keep coming back. But how much should you invest in marketing to make this happen? Many practices struggle with this question, often spending too little or without clear direction.
Compete Where It Counts: Why Your Practice’s Online Presence Matters – My Dental Agency
Many dental practices believe they don’t need to worry about the competition down the street. After all, with a larger team, cutting-edge technology, or a more personal approach to patient care, it’s easy to assume your practice naturally stands out. While these strengths may hold true in real life, they can be lost when prospective patients search online. Their decision often boils down to what they can find on the internet—which may not always reflect the true patient experience your practice delivers.
The Story Behind My Dental Agency’s Dental Focus – My Dental Agency
Ever wonder how My Dental Agency came to be? With so many industries to choose from, why did we decide to focus on dental marketing? It all comes down to our deep industry knowledge, practical experience, and a clear need we saw within the dental community.
When you know, you know – My Dental Agency
When you find the right marketing partner for your dental practice, everything just clicks. That’s what happened when Dr. Hoda Kazemifar of Reston Serenity Smiles met Jackie and Sean. She had tried a lot of different things to market her practice and still felt unsatisfied, but when she found MDA, she knew immediately it was the right fit. If you don’t feel that way about your current marketing partner, then you need to watch this video to hear what makes MDA better than the rest.
Client Stories: Dr. Ruth Roach Morgan, DDS & Dr. Jessica Morgan Vaughn, DMD – My Dental Agency
Dr. Ruth Roach Morgan and Dr. Jessica Morgan Vaughn at Dental Solutions of Mississippi understand what “value” means after hiring My Dental Agency. Their marketing was stuck in the past with their previous agency, and they desperately needed to update their entire strategy. MDA was able to give them the boost they needed for less than what they were paying with the other firm, and we made it easy. Now, that’s value! Need to bring your marketing into this century? Contact MDA today!
Think Email Marketing is Dead? Think Again – My Dental Agency
The digital marketing world evolves so quickly that it can be hard to keep up (even for us digital marketers). While there are now more social media and digital platforms to consider than ever before, that doesn’t mean “older” marketing strategies have lost their edge.
How to Choose the Right Marketing Agency for Your Dental Practice - My Dental Agency
With so many options available, choosing the right marketing agency for your dental practice might seem overwhelming. How do you ensure the agency you select aligns with your goals and can drive the results you’re looking for?
Beyond New Patients: A Strategy for Lasting Success - My Dental Agency
The concept of "new dentistry" is reshaping how practices achieve sustainable growth, but most dentists and marketing professionals have never heard of it. New dentistry is a strategic shift that focuses on organically expanding your practice by taking full advantage of an often-overlooked resource: existing patients. Rather than focusing solely on attracting new patients, new dentistry aims to nurture relationships with current patients so they will return, accept more treatments, and refer others.
A/B Testing Can Change the Game for Dental Practices - My Dental Agency
Modern dental practices need every advantage they can get in this digital age. Standing out among the competition is more important than ever to stay competitive and achieve sustainable growth. Therefore, understanding what patients want from your practice is key. One way to do that is through A/B testing—a tried-and-true marketing strategy to optimize ads and other content and increase online visibility.
Google Business Profile Has Changed: Here’s What Dental Practices Need to Know - My Dental Agency
Google has been updating and changing Google Business Profile this year, with a couple of important changes effective July 31st. Overall, the changes have been positive and enhanced Google Business Profile’s usefulness as a tool to increase online visibility. Dental practices that do not rely heavily on their Google profile may not notice the difference, but those that do need to know what to expect going forward.
Dental Implant Marketing is Different, and Here’s How to Do it Right - My Dental Agency
The market for dental implants keeps growing as more patients learn about them. Dental practices, wanting to meet the increasing need, are recognizing the need to market implants more aggressively. So why are so many dental practices struggling to book dental implant cases on a regular basis? The short answer is: It’s their approach.
Working with a Marketing Agency: One Team Member’s Perspective - My Dental Agency
Marketing agencies don’t just work with business owners, or in our case, dentists. In fact, most of the time, our main point of contact for a practice is an office manager, a marketing specialist, or a senior team member with coordinating marketing for the practice as one of their many responsibilities. Karinna, who is the marketing liaison for her practice and an MDA Clinical Advisory Board member was kind enough to record a quick video with advice for others in her position.
Successful Social Media: Advice from a Marketing Expert - My Dental Agency
Dental practices everywhere have discovered the marketing power of social media. They use their creativity to gain followers and likes on Facebook, Instagram, YouTube and TikTok. For dentists who are not social media savvy, the idea of creating a Facebook page may seem intimidating. Still, any practice can build a successful social media presence by following some basic principles.
My Dental Agency Is One of Tampa Bay’s Best Places to Work! - My Dental Agency
For the last 18 years, the Tampa Bay Business Journal has been ranking local employers in its annual list of Tampa Bay's Best Places to Work. This year, My Dental Agency made the cut, coming in at #11 for businesses with 10 to 24 employees. The competition to get on the list is stiff. Companies must be nominated by their employees and go through a vetting process just to be considered. My Dental Agency clearly passed with flying colors!
Clear Aligners: Harnessing the Power of Comprehensive Marketing to Boost Cases at Your Practice - My Dental Agency
Clear aligners are HOT! Dentists everywhere have added them to their menu of services. Whether your practice is new to the clear aligners game or has been offering them for years, perhaps your marketing could use a little help to attract the number of patients you desire. Marketing for clear aligners can be simple and manageable with some essential activities that will make a big difference in the results.
Say Hi to Emily, Our Featured MDA Team Member - My Dental Agency
Emily Stanley joined My Dental Agency in 2022 as a video designer and has since taken on the role of project manager as well. In her time with us, she’s hit the ground running, learning new skills and taking on challenges that test her innate creativity and problem-solving skills. While Emily is no stranger to digital marketing, most of her career and training have been in an entirely different area.
Digital Marketing is the Key to More Patient Referrals! - My Dental Agency
Word of mouth is still alive and kicking in the digital age. A friend's recommendation carries a lot of weight if someone is looking for a dentist they can trust. When it comes to word-of-mouth referrals, digital marketing is influential on both sides of the equation: the patient making the referral and the potential new patient they are referring. In essence, a consistent and strong digital presence boosts referrals.
3 Marketing Fundamentals Every Dentist Should Know & Practice - My Dental Agency
Whether you’re new to marketing or you’ve been at it for a while, there is always something to learn. Dr. Pearce is one of our esteemed Clinical Advisory Board members and a retired practitioner who now coaches dentists on how to successfully build the type of practice they want.
Expectation vs. Reality: What to Expect From Your Marketing Partner - My Dental Agency
As a business owner, a dentist knows when something is off. Just like there are dental practices that overcharge and underdeliver, there are also marketing companies that do the same thing. It is always important to use good business sense to vet a new marketing agency and do your due diligence.
Rapid Fire Q&A with Dr. Lee Brown - Freedom Dental Coach - My Dental Agency
We love highlighting our successful clients, like Dr. Brown, especially when they are so kind to share information that can help other practices achieve their goals. His latest venture is off to a great start. We support him wholeheartedly in this endeavor, and it’s pretty clear from his interview with Jackie that the feeling is mutual.
How a Negative Online Reputation & Disjointed Marketing Effort Kept This Practice From Growing - Podcast - My Dental Agency
In this episode, we go over a case study from one of our clients, discussing all of the things that were hindering their progress as a practice, and how we were able to turn that around for them in as little as 4 months! It’s because we are marketing more comprehensively and holistically that they are seeing these types of results.
What does “value” mean to you? - My Dental Agency
Dr. Ruth Roach Morgan and Dr. Jessica Morgan Vaughn at Dental Solutions of Mississippi understand what “value” means after hiring My Dental Agency. Their marketing was stuck in the past with their previous agency, and they desperately needed to update their entire strategy. MDA was able to give them the boost they needed for less than what they were paying with the other firm, and we made it easy. Now, that’s value! Need to bring your marketing into this century? Contact MDA today!