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My Dental Agency | Dental Marketing Blog - Health
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4 Ways to Attract Premium Patients Online - My Dental Agency
Imagine you’re planning a luxury vacation. Would you search for the cheapest hotel—or look for one that reflects the experience you want? Patients go through a similar process when choosing a dentist. Those seeking cosmetic enhancements, full-mouth restorations, or a more personalized level of care aren’t focused on price—they’re focused on quality, trust, and results.
Why Great Marketing Falls Flat Without a Retention Strategy - My Dental Agency
You’ve invested in ads, boosted your online presence, and maybe even polished up your website and social media. The phone is ringing, and new patient leads are coming in—yet, your practice isn’t growing as expected. What gives?
What Your Online Reputation Says About Your Dental Practice - My Dental Agency
You can have the best technology, the friendliest team, and years of experience, but if your online reputation doesn’t reflect that, prospective patients may never make it through your door. The American Dental Association reports that 84% of patients trust online reviews as much as recommendations from friends and family. It might be hard to believe, but in today’s digital-first world, your online presence may matter as much as your in-office experience.
March Marketing Madness: How to Win More High-Value Patients - My Dental Agency
The brackets are set, the excitement is building, and fans everywhere are gearing up for the highs, lows, and buzzer-beaters that make March Madness unforgettable. But beyond the upsets and Cinderella stories, there’s a bigger takeaway for those paying attention: the teams that go the distance aren’t always the highest-ranked; they’re the ones that adjust their game plan, capitalize on opportunities, and make smart plays under pressure.
Want More High-Value Implant Cases? Here’s What Works - My Dental Agency
Two practices—one in the Midwest and one in the Northeast—made a small but important shift in their approach. Instead of running traditional ads that simply asked patients to book a consultation, they used an implant survey to pre-qualify leads. The result? More predictable conversions, stronger patient engagement, and over $150,000 in treatment plans accepted—all within a few months.
Stop ‘Ghosting’ Potential Patients: How to Convert More Inquiries into Appointments - My Dental Agency
Connecting with patients is always important, and while we often think about that in terms of personal relationships, it’s just as crucial in patient care. When someone reaches out to schedule an appointment or inquire about services, they’re looking for reassurance, guidance, and a reason to choose your practice. A delayed or impersonal response can leave them feeling overlooked—and more likely to book elsewhere.
7 Common SEO Mistakes That Are Hurting Your Dental Practice's Visibility - My Dental Agency
Imagine this: a busy professional has been dreaming of a smile makeover for years and finally has the budget and motivation to make it happen. They hop online, type "cosmetic dentist in [city]" or "dental implants near me," and scan the first few results. Does your practice appear at the top, or is it buried behind competitors? And if they do find your name, are they greeted with an impressive collection of glowing reviews—or a slow-loading website with minimal information and clunky navigation?
The Power of Emotional Marketing: How to Win Patients' Hearts (and Appointments) - My Dental Agency
February is a time for love and connection, but in dental marketing, the strongest bonds don't come from roses or heart-shaped chocolates—they come from trust. Patients searching for a dentist, especially for life-changing cosmetic treatments, aren't just looking for technical expertise. Equally important is having confidence in their decision and knowing they've chosen a provider who understands their concerns and cares about their results.
Could Video Testimonials Be the Key to Unlocking Your Practice’s Growth? - My Dental Agency
Think about the last time a recommendation helped you make a decision—whether it was for a product, a restaurant, or a service. Now imagine seeing and hearing that recommendation directly from the person who shared it. That’s the unique power of video testimonials: they bring authenticity to the forefront by turning a simple review into a compelling story.
Unlocking the Opportunity in Dental Implant Marketing - My Dental Agency
Here's something to think about: over 120 million Americans are missing at least one tooth, and 36 million have no natural teeth at all. With the dental implant market expected to double in the next decade, there's never been a better time to grow your implant cases. But here's the thing—simply listing implants as a service on your website isn't enough. Let's talk about how you can connect with these patients and help transform their lives.
10 Things I’ve Learned About Dental Marketing in the Last 10 Years - My Dental Agency
A new year is always a good time for reflection. This year, my dental-focused marketing agency, My Dental Agency, is celebrating a big milestone: our 10th anniversary. Just as your dental practice has likely experienced significant shifts over the past decade, so has our agency—and our approach to marketing has evolved dramatically.
Celebrating Success: My Dental Agency’s Year in Review - My Dental Agency
As 2024 comes to a close, we’re reflecting on a year filled with meaningful milestones for our clients and our team. From clients achieving incredible success in their practices to exciting growth and accomplishments here at My Dental Agency, the year has reminded us why we love what we do.
Invest in Dental Marketing
Running a dental practice is more than just providing exceptional care—it’s about ensuring patients find you, trust you, and keep coming back. But how much should you invest in marketing to make this happen? Many practices struggle with this question, often spending too little or without clear direction.
Compete Where It Counts: Why Your Practice’s Online Presence Matters – My Dental Agency
Many dental practices believe they don’t need to worry about the competition down the street. After all, with a larger team, cutting-edge technology, or a more personal approach to patient care, it’s easy to assume your practice naturally stands out. While these strengths may hold true in real life, they can be lost when prospective patients search online. Their decision often boils down to what they can find on the internet—which may not always reflect the true patient experience your practice delivers.
The Story Behind My Dental Agency’s Dental Focus – My Dental Agency
Ever wonder how My Dental Agency came to be? With so many industries to choose from, why did we decide to focus on dental marketing? It all comes down to our deep industry knowledge, practical experience, and a clear need we saw within the dental community.
When you know, you know – My Dental Agency
When you find the right marketing partner for your dental practice, everything just clicks. That’s what happened when Dr. Hoda Kazemifar of Reston Serenity Smiles met Jackie and Sean. She had tried a lot of different things to market her practice and still felt unsatisfied, but when she found MDA, she knew immediately it was the right fit. If you don’t feel that way about your current marketing partner, then you need to watch this video to hear what makes MDA better than the rest.
Client Stories: Dr. Ruth Roach Morgan, DDS & Dr. Jessica Morgan Vaughn, DMD – My Dental Agency
Dr. Ruth Roach Morgan and Dr. Jessica Morgan Vaughn at Dental Solutions of Mississippi understand what “value” means after hiring My Dental Agency. Their marketing was stuck in the past with their previous agency, and they desperately needed to update their entire strategy. MDA was able to give them the boost they needed for less than what they were paying with the other firm, and we made it easy. Now, that’s value! Need to bring your marketing into this century? Contact MDA today!
Think Email Marketing is Dead? Think Again – My Dental Agency
The digital marketing world evolves so quickly that it can be hard to keep up (even for us digital marketers). While there are now more social media and digital platforms to consider than ever before, that doesn’t mean “older” marketing strategies have lost their edge.
How to Choose the Right Marketing Agency for Your Dental Practice - My Dental Agency
With so many options available, choosing the right marketing agency for your dental practice might seem overwhelming. How do you ensure the agency you select aligns with your goals and can drive the results you’re looking for?
Beyond New Patients: A Strategy for Lasting Success - My Dental Agency
The concept of "new dentistry" is reshaping how practices achieve sustainable growth, but most dentists and marketing professionals have never heard of it. New dentistry is a strategic shift that focuses on organically expanding your practice by taking full advantage of an often-overlooked resource: existing patients. Rather than focusing solely on attracting new patients, new dentistry aims to nurture relationships with current patients so they will return, accept more treatments, and refer others.
A/B Testing Can Change the Game for Dental Practices - My Dental Agency
Modern dental practices need every advantage they can get in this digital age. Standing out among the competition is more important than ever to stay competitive and achieve sustainable growth. Therefore, understanding what patients want from your practice is key. One way to do that is through A/B testing—a tried-and-true marketing strategy to optimize ads and other content and increase online visibility.
Google Business Profile Has Changed: Here’s What Dental Practices Need to Know - My Dental Agency
Google has been updating and changing Google Business Profile this year, with a couple of important changes effective July 31st. Overall, the changes have been positive and enhanced Google Business Profile’s usefulness as a tool to increase online visibility. Dental practices that do not rely heavily on their Google profile may not notice the difference, but those that do need to know what to expect going forward.
Dental Implant Marketing is Different, and Here’s How to Do it Right - My Dental Agency
The market for dental implants keeps growing as more patients learn about them. Dental practices, wanting to meet the increasing need, are recognizing the need to market implants more aggressively. So why are so many dental practices struggling to book dental implant cases on a regular basis? The short answer is: It’s their approach.
Working with a Marketing Agency: One Team Member’s Perspective - My Dental Agency
Marketing agencies don’t just work with business owners, or in our case, dentists. In fact, most of the time, our main point of contact for a practice is an office manager, a marketing specialist, or a senior team member with coordinating marketing for the practice as one of their many responsibilities. Karinna, who is the marketing liaison for her practice and an MDA Clinical Advisory Board member was kind enough to record a quick video with advice for others in her position.