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NASNPRO National Aesthetic Spa Network - Health
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Financial Success for Solos by Monte Zwang - NASNPRO - National Aesthetic Spa Network
So many Estheticians are intimidated and uncertain of their financials. This is only because they do not understand a few financial concepts that allow them to manage their profitability and grow. You are completely capable … Continue reading Financial Success for Solos by Monte Zwang
A Guide to Marketing Your New Aesthetic Device By Jennifer Earls - NASNPRO - National Aesthetic Spa Network
Buying a new aesthetic device is exciting—and a big investment for your spa or skincare practice. But here’s what often gets overlooked: the marketing. Whether it’s hydrodermabrasion, LED, RF, or microneedling, your clients need to … Continue reading A Guide to Marketing Your New Aesthetic Device By Jennifer Earls
The New Era of Holistic Skincare: How Energy, Frequency, and Faith are Reshaping the Spa Experience By Emily Fritchey - NASNPRO - National Aesthetic Spa Network
As the demand for wellness experiences skyrockets, energy healing services are making a powerful return to spa menus—and clients are responding. From chakra facials to reiki-infused massages and sound healing meditations, today’s wellness seekers want … Continue reading The New Era of Holistic Skincare: How Energy, Frequency, and Faith are Reshaping the Spa Experience By Emily Fritchey
7 Game-Changing Ways Estheticians Can Stay Ahead By Shawn Pollard - NASNPRO - National Aesthetic Spa Network
In today’s fast-evolving beauty and wellness industry, success as an esthetician requires more than offering facials and waxing. Clients are more informed, results-driven, and selective than ever. To stay competitive and build a loyal client … Continue reading 7 Game-Changing Ways Estheticians Can Stay Ahead By Shawn Pollard
When Good Gets Irritating by Jimm Harrison - NASNPRO - National Aesthetic Spa Network
Essential oils play a powerful role in holistic skin care. They help repair, protect, regenerate, reduce inflammation, and even support emotional wellness—when used correctly. But even natural ingredients can cause harm. Essential oils may trigger … Continue reading When Good Gets Irritating by Jimm Harrison
Brighten, Smooth, Renew: The Role of Superficial Peels in Photodamage Repair by Dr. Harry Fallick - NASNPRO - National Aesthetic Spa Network
Superficial chemical peels are a cornerstone treatment in professional skincare, offering significant improvements in fine lines, uneven texture, and other signs of photodamage. These non-invasive treatments are formulated with ingredients such as retinol or alpha … Continue reading Brighten, Smooth, Renew: The Role of Superficial Peels in Photodamage Repair by Dr. Harry Fallick
“Connect-the-Dots” Skin By Stephanie Holvick - NASNPRO - National Aesthetic Spa Network
Ever notice clients with skin that looks like it’s dotted with constellations? Whether you call them moles or beauty marks, these dark spots aren’t just random freckles—they’re part of a client’s unique skin story. As … Continue reading “Connect-the-Dots” Skin By Stephanie Holvick
The Many Faces of Microchanneling By Stephanie Holvick - NASNPRO - National Aesthetic Spa Network
What if I told you there’s a single skincare treatment that can chase away wrinkles, fade scars, tackle hyperpigmentation, AND restore your hairline? Sounds like a late-night infomercial pitch, right? But nope—we’re talking about microchanneling, … Continue reading The Many Faces of Microchanneling By Stephanie Holvick
Skincare Wardrobing: Curating Your Perfect Routine By Aysha Chapman - NASNPRO - National Aesthetic Spa Network
Much like fashion, skincare isn’t one-size-fits-all. Just as you wouldn’t wear the same outfit for every occasion, your skin deserves a wardrobe of essentials that can be mixed, matched, and layered depending on its needs. … Continue reading Skincare Wardrobing: Curating Your Perfect Routine By Aysha Chapman
The Future of Skin: Where Botanicals, Peptides, and Exosomes Collide By Emily Fritchey - NASNPRO - National Aesthetic Spa Network
Emerging Active Ingredients in Skincare: Where Nature Meets Science for Visible Transformation The skincare world is rapidly evolving beyond basic hydration and sun protection. Today’s consumers are looking for more—more results, more innovation, and more … Continue reading The Future of Skin: Where Botanicals, Peptides, and Exosomes Collide By Emily Fritchey
The Evolution of Skincare: A New Era of Beauty Without Surgery By Tina Zillmann - NASNPRO - National Aesthetic Spa Network
Over the past several decades, the skincare industry has undergone a dramatic transformation. What was once limited to cold creams and basic moisturizers has now evolved into a sophisticated field of science-driven products and treatments … Continue reading The Evolution of Skincare: A New Era of Beauty Without Surgery By Tina Zillmann
How to Own Your Expertise Without Selling By Jennifer Earls - NASNPRO - National Aesthetic Spa Network
Let’s talk about an important “active ingredient” in your spa—it’s you. Your confidence. Your clarity. Your ability to cut through the noise and speak to a client’s skin with language that makes them feel seen, … Continue reading How to Own Your Expertise Without Selling By Jennifer Earls
Quality Is Your Calling Card: Elevate Your Esthetic Brand by Shawn Pollard - NASNPRO - National Aesthetic Spa Network
In the world of esthetics, quality isn’t just a goal—it’s your signature. As an esthetician, the care you provide speaks louder than any advertisement. Every touch, every product, and every recommendation is a direct refl … Continue reading Quality Is Your Calling Card: Elevate Your Esthetic Brand by Shawn Pollard
Barrier Support: Active ingredients to repair and protect the skin’s barrier by Lorraine Lampe - NASNPRO - National Aesthetic Spa Network
One of the most important fundamentals to teach clients is that in order to properly care for the skin, support of the epidermal barrier is vital. This outer layer of the skin is what keeps … Continue reading Barrier Support: Active ingredients to repair and protect the skin’s barrier by Lorraine Lampe
NASNPRO × SurgePoint: Proof in the Numbers - NASNPRO - National Aesthetic Spa Network
When clinics tested SurgePoint, they tripled their Google reviews in 30 days—with the same staff and schedule. More fresh stars pushed them higher on the map and brought in a wave of first-time bookings. That … Continue reading NASNPRO × SurgePoint: Proof in the Numbers
Wax On, Wax Off: Smooth Out Your Marketing for a Flawless Summer By Jennifer Earls - NASNPRO - National Aesthetic Spa Network
As estheticians and medical spa owners, you know the magic of a smooth, glowy finish. But what if your marketing strategy needs the same careful touch? Just like a perfectly executed wax, great marketing is … Continue reading Wax On, Wax Off: Smooth Out Your Marketing for a Flawless Summer By Jennifer Earls
Esthetician Evolution – From Routines to Rituals Mallori Duvall - NASNPRO - National Aesthetic Spa Network
My business is built on this belief: Beauty should be a ritual, not a routine. The evolution of my career led me to where I am today. If I sat down with a 19-year-old me, … Continue reading Esthetician Evolution – From Routines to Rituals Mallori Duvall
Considering Opening Your Spa Location? By Tim Cajka - NASNPRO - National Aesthetic Spa Network
Key Aspects to Remember when Leasing a Commercial Space Leasing a space for your clinic requires careful planning. This involves understanding your aims, assessing your financial capacity, and making strategic decisions based on thorough comprehensive … Continue reading Considering Opening Your Spa Location? By Tim Cajka
Making a Stand for Your Greatness with three core pillars- Full Engagement, Joy, and Confidence by Shawn Pollard - NASNPRO - National Aesthetic Spa Network
There comes a time in every life when silence is no longer an option—when standing up for your own greatness becomes not just a choice, but a necessity. To make a stand for your greatness … Continue reading Making a Stand for Your Greatness with three core pillars- Full Engagement, Joy, and Confidence by Shawn Pollard
That’s Not a Pimple—It’s a Problem: The Eye Bump Breakdown By Stephanie Holvick - NASNPRO - National Aesthetic Spa Network
Pop Quiz for the Treatment Room Marvels: You’re all set to dazzle your client with your skincare superpowers when they casually ask, “Oh, what’s this bump on my eye?” You glance over and see a … Continue reading That’s Not a Pimple—It’s a Problem: The Eye Bump Breakdown By Stephanie Holvick
Shield the skin from UV Radiation, Blue Light, and Environmental Pollutants By Emily Fritchey - NASNPRO - National Aesthetic Spa Network
Whether you’re indoors or out, your skin is affected by the environment. Your skin is bombarded by environmental aggressors daily. Air pollution and blue light from your computer screen and electronic devices produce free radicals … Continue reading Shield the skin from UV Radiation, Blue Light, and Environmental Pollutants By Emily Fritchey
The Surprising Link Between Acne, Stress, and The Skin's Tiny Inhabitants By Dr. Alex Capano - NASNPRO - National Aesthetic Spa Network
A recent study published in Frontiers in Cellular and Infection Microbiology reveals a fascinating connection between adolescent acne and negative emotions like stress and anxiety. It turns out, it’s not just hormones at play! Researchers … Continue reading The Surprising Link Between Acne, Stress, and The Skin’s Tiny Inhabitants By Dr. Alex Capano
Sun Safety: Enjoying the Great Outdoors! by Kathy Dwyer - NASNPRO - National Aesthetic Spa Network
The days are longer, the weather is warmer, and the outdoors is calling! Whether your idea of enjoying the great outdoors is taking a hike, strolling through an outdoor market, or cheering your kids on … Continue reading Sun Safety: Enjoying the Great Outdoors! by Kathy Dwyer
Mental Health in the Wellness Industry: Caring for the Caregivers By Denise R Fuller - NASNPRO - National Aesthetic Spa Network
Mental Health Awareness for the month of May, reminds us to check in—with ourselves and each other. It’s a national effort to reduce stigma, raise awareness, and push for better support systems around mental well-being. … Continue reading Mental Health in the Wellness Industry: Caring for the Caregivers By Denise R Fuller
Thirty-Four Years of Transformative Touch: Reflections of a Holistic Master Esthetician by HEATHER OWENS - NASNPRO - National Aesthetic Spa Network
I love what I do! For 34 years, my hands have been my tools, and my heart has been my guide. My passion for helping women discover, embrace, and nurture their unique beauty has given … Continue reading Thirty-Four Years of Transformative Touch: Reflections of a Holistic Master Esthetician by HEATHER OWENS
The Everyday Beauty of Sun Protection By Kathleen Dwyer - NASNPRO - National Aesthetic Spa Network
When it comes to healthy, young-looking skin, there is no single step your clients can take that yields more benefits than protecting their skin from the damaging effects of UV light. Most scientific estimates show … Continue reading The Everyday Beauty of Sun Protection By Kathleen Dwyer
Volatile Spring Weather and the Skin By Emily Fritchey - NASNPRO - National Aesthetic Spa Network
Unpredictable Weather and Your Skin: How to Protect Yourself 81, 62, 73, 54, 48—those aren’t lottery numbers, but the daily temperatures in Atlanta over the past two weeks. When I traveled to Dallas this week, … Continue reading Volatile Spring Weather and the Skin By Emily Fritchey
Sustainable Spa Branding: 7 Essential Marketing Strategies for Holistic and Aromatherapy Practices Written By Jennifer Earls - NASNPRO - National Aesthetic Spa Network
In today’s wellness market, sustainability and holistic practices are not just desirable—they are expected and trending. As is de-influencing things and products that are not sustainable. Clients increasingly seek genuine connections and authentic experiences that … Continue reading Sustainable Spa Branding: 7 Essential Marketing Strategies for Holistic and Aromatherapy Practices Written By Jennifer Earls
Understanding Facial Bacteria: Key Players in Common Skin Issues By Dr. Alex Capano - NASNPRO - National Aesthetic Spa Network
Human skin, a complex and dynamic ecosystem, harbors diverse microbial colonies. While many of these microorganisms contribute to skin health, a careful, balanced community is required to yield the benefits and prevent dysfunction. Dysbiosis, when … Continue reading Understanding Facial Bacteria: Key Players in Common Skin Issues By Dr. Alex Capano
SHIRODHARA in the spa space By Lori Satter Brown and Jesseca M Smith - NASNPRO - National Aesthetic Spa Network
Point of View by Lori Satter…… When I first decided to become an aesthetician, I knew I had to be a holistic aesthetician. I had been previously working in the yoga world and had been … Continue reading SHIRODHARA in the spa space By Lori Satter Brown and Jesseca M Smith
Build Community & Commerce During National Small Business Week By: Laura M. Cummins - NASNPRO - National Aesthetic Spa Network
In 1963, President Kennedy signed a proclamation declaring the first week of May National Small Business Week. Since then, the Small Business Administration (SBA), established by President Eisenhower in 1953, has continued to promote this annual … Continue reading Build Community & Commerce During National Small Business Week By: Laura M. Cummins
Night & Day: Skincare, Sun, and the Circadian Rhythm By Kathy Dwyer - NASNPRO - National Aesthetic Spa Network
It makes sense that skincare needs differ between day and night. You clearly need sun protection during the day but not at night. While protection is important, creating the right skin care routine for different … Continue reading Night & Day: Skincare, Sun, and the Circadian Rhythm By Kathy Dwyer
Introduce Sleep-Centric Offerings to Expand Your Client Base By: Laura M. Cummins - NASNPRO - National Aesthetic Spa Network
Sleep-focused services are steadily on the rise, as more and more people are now realizing that their daily slumber directly affects their overall well-being. After much research, I discovered that sleep tourism, an ever-growing segment … Continue reading Introduce Sleep-Centric Offerings to Expand Your Client Base By: Laura M. Cummins
Strategies & Tactics: Building and Marketing Your Brand By Kathy Dwyer - NASNPRO - National Aesthetic Spa Network
Whether you are opening a new practice or are an experienced entrepreneur, keeping your business thriving is always top of mind. Every enterprise, large or small, requires a steady flow of new customers and fresh … Continue reading Strategies & Tactics: Building and Marketing Your Brand By Kathy Dwyer
The Power of Specialization: How Niche Esthetics Can Transform Your Business By Tiffany Taft - NASNPRO - National Aesthetic Spa Network
In the bustling world of esthetics, finding your niche isn’t just about carving out a corner for yourself—it’s about embracing a specialized segment or area of expertise that speaks to your passion and ability. So, … Continue reading The Power of Specialization: How Niche Esthetics Can Transform Your Business By Tiffany Taft
Telangiectasia: What It Is, Why It Happens, and How to Treat It By Stephanie Holvick - NASNPRO - National Aesthetic Spa Network
Telangiectasia. It’s a mouthful of a word, but if you’ve noticed small red or purple thread-like veins creeping across your cheeks, nose, or legs, you’re already familiar. Known more casually as spider veins, telangiectasia might … Continue reading Telangiectasia: What It Is, Why It Happens, and How to Treat It By Stephanie Holvick
Why Every Beauty Professional Should Write Their Story – And How It Can Grow Your Brand By Jennifer Earls - NASNPRO - National Aesthetic Spa Network
In the beauty and aesthetics industry, clients aren’t just buying treatments – they’re investing in you. Your expertise, your journey, and the story that sets you apart. But in a sea of social media posts … Continue reading Why Every Beauty Professional Should Write Their Story – And How It Can Grow Your Brand By Jennifer Earls
Owning, Living & Breathing Your Brand By Shawn Pollard - NASNPRO - National Aesthetic Spa Network
Are you keeping a “growth mindset” when building a sustainable business with predictable and repeatable appointments? One of my favorite books that I recommend you read is *Building a Story Brand* by Donald Miller, who … Continue reading Owning, Living & Breathing Your Brand By Shawn Pollard
The Skin, The Lungs & The Environment: Unlocking the Hidden Connection for Beauty & Health By Emily Fritchey - NASNPRO - National Aesthetic Spa Network
Environmental skin aging is a growing concern, driven by factors such as UV light, pollution, tobacco smoke, vaping, and the devastating effects of wildfires that worsen air quality. Compounding this issue, the lingering impact of … Continue reading The Skin, The Lungs & The Environment: Unlocking the Hidden Connection for Beauty & Health By Emily Fritchey
Danielle Marquez’s Story of Strength and Success in the Esthetic Industry - NASNPRO - National Aesthetic Spa Network
My career has been full of twists, turns, and opportunities as a passionate Esthetician dedicated to helping solo practitioners succeed. It began in the 1980s with retail skincare in the U.S., England, and Australia. In … Continue reading Danielle Marquez’s Story of Strength and Success in the Esthetic Industry