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When clinics tested SurgePoint, they tripled their Google reviews in 30 days—with the same staff and schedule. More fresh stars pushed them higher on the map and brought in a wave of first-time bookings. That … Continue reading NASNPRO × SurgePoint: Proof in the Numbers
My business is built on this belief: Beauty should be a ritual, not a routine. The evolution of my career led me to where I am today. If I sat down with a 19-year-old me, … Continue reading Esthetician Evolution – From Routines to Rituals Mallori Duvall
As estheticians and medical spa owners, you know the magic of a smooth, glowy finish. But what if your marketing strategy needs the same careful touch? Just like a perfectly executed wax, great marketing is … Continue reading Wax On, Wax Off: Smooth Out Your Marketing for a Flawless Summer By Jennifer Earls
Key Aspects to Remember when Leasing a Commercial Space Leasing a space for your clinic requires careful planning. This involves understanding your aims, assessing your financial capacity, and making strategic decisions based on thorough comprehensive … Continue reading Considering Opening Your Spa Location? By Tim Cajka
The days are longer, the weather is warmer, and the outdoors is calling! Whether your idea of enjoying the great outdoors is taking a hike, strolling through an outdoor market, or cheering your kids on … Continue reading Sun Safety: Enjoying the Great Outdoors! by Kathy Dwyer
A recent study published in Frontiers in Cellular and Infection Microbiology reveals a fascinating connection between adolescent acne and negative emotions like stress and anxiety. It turns out, it’s not just hormones at play! Researchers … Continue reading The Surprising Link Between Acne, Stress, and The Skin’s Tiny Inhabitants By Dr. Alex Capano
Pop Quiz for the Treatment Room Marvels: You’re all set to dazzle your client with your skincare superpowers when they casually ask, “Oh, what’s this bump on my eye?” You glance over and see a … Continue reading That’s Not a Pimple—It’s a Problem: The Eye Bump Breakdown By Stephanie Holvick
Whether you’re indoors or out, your skin is affected by the environment. Your skin is bombarded by environmental aggressors daily. Air pollution and blue light from your computer screen and electronic devices produce free radicals … Continue reading Shield the skin from UV Radiation, Blue Light, and Environmental Pollutants By Emily Fritchey
There comes a time in every life when silence is no longer an option—when standing up for your own greatness becomes not just a choice, but a necessity. To make a stand for your greatness … Continue reading Making a Stand for Your Greatness with three core pillars- Full Engagement, Joy, and Confidence by Shawn Pollard
Mental Health Awareness for the month of May, reminds us to check in—with ourselves and each other. It’s a national effort to reduce stigma, raise awareness, and push for better support systems around mental well-being. … Continue reading Mental Health in the Wellness Industry: Caring for the Caregivers By Denise R Fuller
I love what I do! For 34 years, my hands have been my tools, and my heart has been my guide. My passion for helping women discover, embrace, and nurture their unique beauty has given … Continue reading Thirty-Four Years of Transformative Touch: Reflections of a Holistic Master Esthetician by HEATHER OWENS
In today’s wellness market, sustainability and holistic practices are not just desirable—they are expected and trending. As is de-influencing things and products that are not sustainable. Clients increasingly seek genuine connections and authentic experiences that … Continue reading Sustainable Spa Branding: 7 Essential Marketing Strategies for Holistic and Aromatherapy Practices Written By Jennifer Earls
Point of View by Lori Satter…… When I first decided to become an aesthetician, I knew I had to be a holistic aesthetician. I had been previously working in the yoga world and had been … Continue reading SHIRODHARA in the spa space By Lori Satter Brown and Jesseca M Smith
Human skin, a complex and dynamic ecosystem, harbors diverse microbial colonies. While many of these microorganisms contribute to skin health, a careful, balanced community is required to yield the benefits and prevent dysfunction. Dysbiosis, when … Continue reading Understanding Facial Bacteria: Key Players in Common Skin Issues By Dr. Alex Capano
When it comes to healthy, young-looking skin, there is no single step your clients can take that yields more benefits than protecting their skin from the damaging effects of UV light. Most scientific estimates show … Continue reading The Everyday Beauty of Sun Protection By Kathleen Dwyer
Unpredictable Weather and Your Skin: How to Protect Yourself 81, 62, 73, 54, 48—those aren’t lottery numbers, but the daily temperatures in Atlanta over the past two weeks. When I traveled to Dallas this week, … Continue reading Volatile Spring Weather and the Skin By Emily Fritchey
In 1963, President Kennedy signed a proclamation declaring the first week of May National Small Business Week. Since then, the Small Business Administration (SBA), established by President Eisenhower in 1953, has continued to promote this annual … Continue reading Build Community & Commerce During National Small Business Week By: Laura M. Cummins
In the quiet suburbs of my teenage years, I discovered a love that would ultimately shape my life and career: makeup. With an Avon catalog in hand, I turned my passion into a small enterprise. … Continue reading Cheryl Goodheim: A Journey of Passion, Perseverance, and the Gift of Touch
Sleep-focused services are steadily on the rise, as more and more people are now realizing that their daily slumber directly affects their overall well-being. After much research, I discovered that sleep tourism, an ever-growing segment … Continue reading Introduce Sleep-Centric Offerings to Expand Your Client Base By: Laura M. Cummins
Whether you are opening a new practice or are an experienced entrepreneur, keeping your business thriving is always top of mind. Every enterprise, large or small, requires a steady flow of new customers and fresh … Continue reading Strategies & Tactics: Building and Marketing Your Brand By Kathy Dwyer
In the beauty and aesthetics industry, clients aren’t just buying treatments – they’re investing in you. Your expertise, your journey, and the story that sets you apart. But in a sea of social media posts … Continue reading Why Every Beauty Professional Should Write Their Story – And How It Can Grow Your Brand By Jennifer Earls
Telangiectasia. It’s a mouthful of a word, but if you’ve noticed small red or purple thread-like veins creeping across your cheeks, nose, or legs, you’re already familiar. Known more casually as spider veins, telangiectasia might … Continue reading Telangiectasia: What It Is, Why It Happens, and How to Treat It By Stephanie Holvick
Are you keeping a “growth mindset” when building a sustainable business with predictable and repeatable appointments? One of my favorite books that I recommend you read is *Building a Story Brand* by Donald Miller, who … Continue reading Owning, Living & Breathing Your Brand By Shawn Pollard
In the world of aesthetics and wellness, we’re often focused on external transformation – glowing skin, sculpted features, and the confidence that comes with feeling our best. But there’s one beauty tool that many overlook, … Continue reading The Luxury of Rest – Elevating Your Sleep Hygiene for Beauty and Success By Jennifer Earls
It makes sense that skincare needs differ between day and night. You clearly need sun protection during the day but not at night. While protection is important, creating the right skin care routine for different … Continue reading Night & Day: Skincare, Sun, and the Circadian Rhythm By Kathy Dwyer
Environmental skin aging is a growing concern, driven by factors such as UV light, pollution, tobacco smoke, vaping, and the devastating effects of wildfires that worsen air quality. Compounding this issue, the lingering impact of … Continue reading The Skin, The Lungs & The Environment: Unlocking the Hidden Connection for Beauty & Health By Emily Fritchey
In the bustling world of esthetics, finding your niche isn’t just about carving out a corner for yourself—it’s about embracing a specialized segment or area of expertise that speaks to your passion and ability. So, … Continue reading The Power of Specialization: How Niche Esthetics Can Transform Your Business By Tiffany Taft
My career has been full of twists, turns, and opportunities as a passionate Esthetician dedicated to helping solo practitioners succeed. It began in the 1980s with retail skincare in the U.S., England, and Australia. In … Continue reading Danielle Marquez’s Story of Strength and Success in the Esthetic Industry
I was fortunate enough to have my first facial when I was twelve years old. I sat up after and my immediate thought was that I wanted to do this in the future. How lucky … Continue reading Jaclyn Luongo September 2024 Digital Edition Feature
“If you want to know the truth … I really wasn’t sure what I was doing.” This is what I tell students when they ask how I started in beauty education. As it turns out, … Continue reading Eli Jones June 2024 Digital Edition Feature
Austine Mah began her illustrious her career at Bliss Spa and LVMH, she went on to help launch The Spa at Equinox in the Greater Los Angeles area. Discovering a love for product knowledge and … Continue reading Austine Mah May 2024 Digital Edition Feature
My journey into the world of esthetics began in the most unexpected of places: my childhood home, where my mother hosted Mary Kay skincare parties. My role was simple yet pivotal—I set up placemats with … Continue reading Nina Curtis A Journey Through Esthetics: From Mary Kay Parties to Professional Excellence
Upon graduating from the University of California in 1980 I horrified my exit, interviewing professors by enrolling in esthetics school to indulge my love of all things beautiful and glamorous. Immediately upon licensing I accepted … Continue reading Douglas Preston Founder, Preston Acne Pros
Quỳnh Châu Stone is an influential leader, excelling as a mother, educator, entrepreneur, and advocate. As the founder and president of The Source Of Hope, a 501(c)(3) non-profit organization, she has dedicated over a decade … Continue reading A Legacy of Service and Innovation in Holistic Health Quỳnh Châu Stone
Our Philosophy We believe in promoting the harmony between science and nature. Our journey starts with advanced laboratory research, which seamlessly translates into effective bioadaptable skin treatments that align with the body’s natural biochemistry. Through … Continue reading NASNPRO Celebrating Industry Danné Montague-King
Have you ever thought about your relationship with nature? The idea that you have a relationship with nature has broad context and is subjective. It begins by acknowledging that, no matter how you approach it, … Continue reading Nature’s Healing in Spa Therapy Essential Oils and Plant-Based Extracts in Beauty Wellness By Jimm Harrison
At-home testing kits have become increasingly popular, offering consumers more access to personal health insights. This trend spans from ancestry testing to chronic condition monitoring. Among these innovations, microbiome testing stands out, helping individuals understand … Continue reading Skin Microbiome Testing: A Game-Changer for Personalized Spa Treatments By Emily Stutzman
Offering Skin Health Consultations as part of your services provides a powerful way to deliver personalized, science-backed treatments to your clients. This comprehensive approach enables you to understand their unique skin needs and create tailored … Continue reading How to Add Skin Health Consultations to Your Service By Emily Stutzman
Most natural oils are packed with antioxidants that benefit the skin, but they may not be suitable for everyone. Therefore, it’s a good practice to test the oil on a small area of your neck … Continue reading Oils for glowing skin By Rena Gibson
Syringomas may not be a household name, but for those familiar with them, they can be a source of aesthetic distress. These small, benign tumors often appear in clusters around the eyes, although they can … Continue reading Understanding Syringoma and Its Treatment By Stephanie Holvick