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What is Programmatic Lead Generation and How Can it Transform Your B2B Marketing? - B2B Marketing Blog
Now that we are safely into 2025, let’s set off some more fireworks: Most traditional lead generation methods are ineffective. Here’s why. The B2B cosmos is filled with hundreds of thousands of competitors and choices. Prospects—battle-tested thanks to decades of shenanigans—are savvier. They can no longer be bothered by generic messaging or “opportunities” that seem […]
The Holiday Hustle: Why B2B Marketers Shouldn't Hit Snooze in Q4 - B2B Marketing Blog
There’s a shift occurring; in our businesses, homes, and media. You all see the signs. Things are changing all around us… The Holiday season is upon us! 🎅❄️☃️🎆 I love this time of year, personally. It means time with family and some high-quality excuses for whipped cream consumption. For B2B marketers, however, we mistakenly believe […]
How INBOUND & CMWorld 24 Highlighted the Demand for Real Insights and Human Connection - B2B Marketing Blog
The Fall is always busy. As soon as the calendar flips to September, the easy, breezy days of Summer yield to the formal, often frantic, days of Fall. In the B2B world, Fall means conference season is upon us. For NetLine, Fall 2024 means three individual events on two distant coasts talking about one particularly […]
How AI Investment Trends Have Evolved in B2B - B2B Marketing Blog
Artificial Intelligence is hot in the streets. Straight gas. Sigma. (I haven’t yet adjusted to being in my mid- late-thirties.) Anyway…AI is one of the most talked about topics in the world. One search for “artificial intelligence” on Twitter (I’m not calling it X) and you’ll be introduced to articles on how AI is shaping the […]
What Makes a Good Marketer? Insights and Tools from the 2024 Marketing Mastery Workbook - B2B Marketing Blog
A few weeks ago, a colleague asked: “What does a good marketer really ‘look’ like?” (Obviously, we’re not talking about appearance here, folks.) After initially responding to myself internally with the thought of, “That’s easy, I can answer that,” I stopped. Of course, I could answer it, but that is a terrific question. How often […]
The Importance of Personalized Content in Reaching Target Audiences - B2B Marketing Blog
The goal of marketing is to identify and market to a specific group of people, sharing their business’s solution—with the ultimate goal of converting them into a customer. Remove all the fancy tools, generative AI, dashboards, and everything else… it really is that simple. So it’s interesting to see how much we, collectively, struggle to […]
How to Increase Pipeline Velocity for Your Business - B2B Marketing Blog
If you thought velocity was only fundamental in physics, think again. Sales pipeline velocity is integral to the health of a company, especially for B2B sales and marketing teams. A thorough understanding of pipeline velocity is vital for B2B lead generation. It allows you to increase conversions, close more sales, and drive more revenue. By […]
How to Distinguish Serious Buyers from Curious Browsers with NetLine's 2024 Report - B2B Marketing Blog
Welcome back to our Summer Series on B2B Content Strategy. In our first installment, we explored the importance of How Studying B2B Content Consumption Patterns Can Drive 2024 Success. Today, we take the next step. Let’s focus on a critical element that will significantly affect everything in your business: artificial intelligence intent data. Intent Data […]
How is Intent Data Collected? - B2B Marketing Blog
Every business’s goal is attracting and converting leads into loyal customers. Doing this requires B2B sales and marketing teams to possess a deep understanding of prospects’ pain points and purchase behavior. In recent years, account-based marketing (ABM) and inbound marketing have been the primary means of procurement. Today, these tactics aren’t as successful. So what’s […]
How Studying B2B Content Consumption Patterns Can Drive 2024 Success - B2B Marketing Blog
Consumption habits change. For the past eight years, our annual State of B2B Content Consumption Report has shed light on these behaviors and the potential insights they offer. When applied appropriately, these findings can be a keystone of effective content strategies. But each report has so much to deliver and limited time. This year, we’ll […]
View from the Booth: One Attendee’s Recap of Forrester's B2B Summit 2024 - B2B Marketing Blog
Austin, Texas sure is hot right now. I mean it in every sense of the word and phrase. At the time of writing, it’s 92° in Austin. Although it never reached 90° during our stay, the entire NetLine team definitely felt the Texas heat—especially on the floor of the Austin Convention Center. The Gang Goes […]
How Sales Teams Can Use Intent Data To Improve Their Sales Prospecting - B2B Marketing Blog
Technology and data—specifically buyer-level intent data —take a lot of the guesswork out of sales prospecting, making it more precise. Still, there are plenty of questions surrounding intent data. How can intent data help sales teams identify high-potential prospects more effectively? While there may be plenty of questions, only one is asked more often than […]
Revealing the True Intentions of B2B Marketers: Key Takeaways from NetLine’s 2024 Content Report - B2B Marketing Blog
Having a pulse on the state of content consumption and demand is not just an advantage—it’s a necessity. Fresh off of our recognition at the 2023 KIller Content Awards, we’re thrilled to announce the latest edition of our award-winning annual report. Introducing NetLine’s 2024 State of B2B Content Consumption and Demand Report For years, NetLine […]
How To Use Intent Data To Identify Target Accounts And Understand Buyer Needs - B2B Marketing Blog
Intent data is a powerful tool that can transform the way we approach B2B marketing strategies. Over the past two years, we delved into what marketers need to make the most of B2B intent data. In this post, we are going to explore how you can take advantage of this data to identify target accounts […]
How to Keep Up with B2B's Latest 2024 Trends - B2B Marketing Blog
We’re all familiar with the language used when it comes to keeping up with trends. In this rapidly evolving landscape of B2B marketing. Check. Staying informed about the latest trends and strategies is crucial. Check. In these unprecedented ti-wait, that was during COVID. Scratch that one. Anyway, everyone is trying their best to stay ahead […]
How INTENTIVE's Buyer-Level Intent Insights are Driving Revenue - B2B Marketing Blog
When we introduced INTENTIVE, our intention (yes, pun intended) was to change how B2B marketing gets done. In this blog, we’ll share some of the exciting results and new developments taking place within the INTENTIVE platform, and how it’s making waves by providing real-time insights into active intent within B2B accounts. Unmatched Performance of INTENTIVE […]
How to Take Action as Google Deprecates Cookies - B2B Marketing Blog
“And so it begins.” In the first few quiet days of 2024, Google began disabling cookies for 1% of users on its flagship browser, Chrome. Considering that Chrome is the primary browser for 64.73% of global Internet users according to StatCounter, that’s no ordinary 1%. The future has arrived. Not with a bang, but a […]
How To Integrate Intent Data Into Your Martech Stack - B2B Marketing Blog
In this post, we are going to take a look at how B2B marketers can effectively integrate intent data into their martech stack to unlock its full potential. By incorporating intent data into key components of your martech stack, you can personalize messaging, improve lead scoring, and deliver targeted content that resonates with your audience. […]
How to Leverage Intent Data to Drive More Business - B2B Marketing Blog
Intent data is a collection of behavioral data points that help identify prospects at the account- or buyer-level with a high propensity to convert based on their level of interest in a product or service. Buyer-level intent data, specifically, is sourced from dozens of intent signals that are gathered from multiple touch points throughout the […]
How Can Intent Data Be Used In Account-Based Marketing? - B2B Marketing Blog
It’s no longer enough to broadly target an industry or job title. Successful B2B marketing requires we understand the specific needs and behaviors of our customers. While we’ve explored the insights and advantages B2B intent data offers in previous posts, let’s shift our focus to a specific application of this transformative resource: Account-Based Marketing (ABM). […]
How B2B Marketers Can Align Sales Content And Assets With Buyer-Level Intent - B2B Marketing Blog
Intent data is an essential part of sales enablement. Naturally, marketing has a key role to play, too. But with the volume of content online continuing to increase, how exactly should B2B marketers highlight the right content for sales teams to use at the right time? 5 Steps B2B Marketers Should Take to Sync Up […]
Why Intent Data Should Be An Essential Part Of Sales Enablement - B2B Marketing Blog
In a previous post, we covered how to get the sales handoff right and why first-party and validated buyer data is essential in this process. It’s important to realize that although intent data has played a major role in discovering and nurturing leads before being handed over to sales, its job isn’t finished at that […]
In Space, No One Can Hear You Click - B2B Marketing Blog
In the infinite digital cosmos, there exists a darkness where messages go to be lost forever. The B2B Black Hole. Like the very vacuum of space itself, this phenomenon absorbs every misplaced campaign, every forgotten ad, and every jettisoned content piece—threatening to push even the best marketing programs into the engagement-less void. What is the […]
How to Use Buyer Intent Data to Boost Results (Without Being a Creep) - B2B Marketing Blog
According to McKinsey, 71% of consumers expect companies to deliver personalized interactions. And 76% get frustrated when this doesn’t happen. Modern buyers have come to expect—no, crave—personalized experiences in their buying journeys. Being able to meet those expectations could mean gaining an edge over the competition, creating more deals in less time. One way to […]
NetLine and ON24 Team Up to Deliver a Game-Changing Partnership for B2B Marketers - B2B Marketing Blog
Every successful campaign has two things: Good materials and quality amplification. Without one or the other, you cannot expect your campaign to succeed. Even when you have all the elements, however, you still need the right tools. To compete in this crowded space, B2B marketers need innovative solutions that boost reach and ROI in short […]
What is Content Personalization Marketing and Its Importance? - B2B Marketing Blog
Gone are the days of generic content and ads that lacked any semblance of segmentation. When 90% of customers find personalization efforts appealing and it drives revenue growth of up to 30%, it’s not a question of whether or not content personalization marketing is relevant, but how to achieve it at scale. Content personalization marketing […]
Understanding the B2B Buyer Journey & How to Capitalize on it - B2B Marketing Blog
Unless you’re Beth Harmon from The Queen’s Gambit, navigating the B2B buyer journey can feel like you’re playing a multi-level chess game. With an average of 1.9 decision-makers per midmarket solution purchase, each with their unique goals and interests, it’s no small feat to align all the pieces. And it’s not just us saying that—a […]
How to Connect INTENTIVE Insights to Salesforce - B2B Marketing Blog
INTENTIVE shortens B2B sales cycles and simplifies life for both marketing and sales professionals. By delivering unparalleled business insights via buyer-level intent signals and behaviors, INTENTIVE truly accelerates sales outcomes. But none of this matters unless you’re able to actually get your hands on the buyer-level intent insights the platform offers. Using INTENTIVE’s Buyer-Level Insights […]
Finding & Using Buyer Intent Keywords for Your Target Audience - B2B Marketing Blog
Did you know that 51% of consumers go on Google during their buying journey? With the ubiquity of Alaphabet’s most well-known company, that figure is surprisingly low. Regardless, the point remains: Buyers turn to Google to make informed purchasing decisions and actively look for advice, reviews, and recommendations before they pull out their credit cards. […]
How Buyer-Level Intent Data Saves Sales Time and Rejection - B2B Marketing Blog
Buyer-level intent data allows sales teams to cut down on the amount of time they spend prospecting, doing cold outreach, and waiting weeks to hear from prospective buyers. Leveraging buyer-level intent simplifies the lives of everyone involved in the sales process—especially the consumer, who gets a more tailored group of messages that better suit their […]
How to Prepare Yourself for the Post-Cookie World - B2B Marketing Blog
“Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.” – John Wanamaker John Wanamaker was considered to be a marketing guru long before there were marketing gurus. (It would have been a real treat to see him use Twitter.) But Mr. Wanamaker had a great point. […]
B2B Lead Generation Boosters: 25 Rocket-Fueled Strategies and Ideas to Propel Your Pipeline - B2B Marketing Blog
B2B demand generation marketers face a growing list of challenges, from navigating complex buyer journeys to breaking through the noise of a crowded marketplace. High-quality, validated, opt-in leads are essential to driving sales and revenue growth, but generating them is no easy task. With that in mind, here are 25 rocket-fueled strategies and ideas that […]
Marketer Showcase: Jacqueline Schklar, B2B Marketing Buzzword Killer - B2B Marketing Blog
Jacqueline Schklar is an experienced marketing director with a proven track record in B2B and tech. Her dedication to results in product marketing, leading customer acquisition, and growing nurture programs deliver consistent, increased ROI for her clients—including Microsoft and DocuSign. How Jacqueline Schklar Builds B2B Buzzword-Less Strategies Cutting through marketing buzzword noise and delivering big […]
What Do Marketers Need To Make The Most Of B2B Intent Data? - B2B Marketing Blog
As B2B marketing becomes more complex, high-quality, buyer-level, and validated intent data is necessary to drive success. But as B2B marketers start using intent data, what do they need to get the most out of it? In this post, we will explore the essential skills, competencies, internal processes, technologies, and tools that B2B marketers need […]
Using Customer Intent to Hone Your Business - B2B Marketing Blog
Do you want to know why some companies are up to 59% more likely to get their customers engaged? I will give you a hint: it’s not about the price. It’s about the ability to understand customer intent and then offer relevant and highly personalized content. In this article, I’ll explain what customer intent is, […]
How To Get The Handoff To Sales Right: Why First-Party And Validated Buyer-Level Data Is Essential For Effective Qualification - B2B Marketing Blog
The pain B2B demand gen marketing pros experience whenever sales fails to act on leads or dismiss them prematurely can be quite painful. Sales, conversely, pulls its collective hair out whenever marketing overpromises and underdelivers on quality buyer-level information. It’s a tango that has resulted in many stepped-upon toes and many unrequited opportunities. So why […]
What Insights And Benefits Can B2B Intent Data Provide? - B2B Marketing Blog
We’ve covered the topic of buyer-level intent data in many posts on the NetLine blog, including an overview of ‘What Exactly Is B2B Intent Data?’ and ‘Why Intent Data Matters’. In this post, we’ll take a closer look at what sort of insights B2B intent data can provide marketers and sales professionals, along with some […]
The Proof is Out There: Experts Discuss the Reality and Future of Buyer-level Intent Data - B2B Marketing Blog
If you’re a B2B Demand Gen marketer, you’ve no doubt heard of intent data. We’ve talked quite a bit about it of late. In fact, you might even be tired of hearing about it. Intent data was supposed to be the tool we could use to replace the third-party cookies Google has decided to kill […]
Introducing INTENTIVE: B2B's First and Only True Buyer-Level Intent Platform - B2B Marketing Blog
Since 1994, NetLine has processed billions of first-party data points as business leaders around the world engaged with content to make better-informed decisions. Yet, despite what we’ve delivered, we knew there was more out there. Specifically, your buyers. Your Buyers Are Out There With nearly 15k+ pieces of content on the platform, a given customer’s […]
How Surging Demand Drove 18.8% Growth: NetLine's 2023 B2B Content Consumption Report - B2B Marketing Blog
Hot off the heels of our 2022 State of B2B Content Consumption and Demand Report for Marketers being named the Finny Award winner in the Best Research-Based Content category, we’re ecstatic to announce the 7th edition has been released. Introducing the 2023 State of B2B Content Consumption and Demand Report for Marketers B2B content consumption […]