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What exactly is the difference between branding and packaging design? In short, packaging design encompasses all aspects of product presentation, including the name, label design, and overall look and feel of the actual box or container in which your product comes in. Branding, on the other hand, refers to the macro, branding is the overlook, the visual identity of the company.
https://youtu.be/e5tu8q20H-k A project in collaboration with the wonderful Urbanox studio. Sometime you have to be imaginative, then close your eyes and see the magic begins. Branding thinking, for moving spaces, for walls. The topic of video mapping, can upgrade space and create dynamic and changing walls. An experience that takes our senses forward in some […]
Even before MyHeritage launched their first tangible product they provided their customers with an emotional experience. The company creates family trees, connecting people with their relatives and providing insight on their genealogy, helping millions around the world understand where they come from. When the company launched their first product, DNA testing kits, it was sure […]
In 2001 I have graduated from a design school and went straight to New York. One of the timeless symbols of this city is the subliminal symbol of Milton Glazer I ❤️ NY – one can talk a lot and expand on how genius this designer was – and how with minimum graphic elements he […]
A few months before we heard for the first time the two words COVI-19 we just finished a beautiful branding for a greek restaurant that was planned to open sometime around March. We came up with the Brand name “Ola Kala” which means in Greek that everything is alright… Inside the restaurant, there is a […]
There is much to be said about the world these past couple of years. With a global pandemic surging, very little has stayed the same as what we used to know. Many industries have had to adapt to meet their customers where they’ve been spending the better part of their time – at home. Companies […]
9.8.2021 is national women’s day. I wanted to use this data and share a respect for one great woman. Nina Simone was a warrior, a big woman who live in very complicated times for women. In 2003 after her death, her daughter Simon established fundraising under her name we worked on the logo for the […]
The first unboxing video to be streamed online is a 2006 video of an IT team opening the package of a Nokia E61 phone. Compared to modern unboxing videos, this one is low-definition and quite unexciting. Be that as it may, with improving technology came improved videos displaying it. Today’s unboxing videos are high quality, […]
The month of October is breast cancer awareness month. Many brands turn up to help raise awareness and funds for the cause by “turning pink”, with a temporary change of logo or pink products with proceeds being donated to the cause. We have had the honor of working on the branding and visual identity for […]