Discover how Oktopost’s Business Intelligence (BI) integration with Looker Studio can connect your B2B social media efforts to actual business outcomes.

Oktopost Blog

19.12.2024

The most important B2B social media holidays in 2025

Plan to prepare your social media posts for your different company channels for the most important and fun social media holidays being mentioned worldwide.

Oktopost Blog

18.12.2024

Examples of employee-generated content the works | Oktopost

Discover how employee-generated content boosts engagement, builds trust, and drives ROI. Empower your team with Oktopost’s advocacy tools.

Oktopost Blog

17.12.2024

Leveraging content to grow your B2B brand with Shelby Blitz | Oktopost

Director of Content Marketing at HiBob, Shelby Blitz gets Radically Transparent about building impactful, human-first, value-centric B2B content strategies.

Oktopost Blog

13.12.2024

Streamline your social media and advocacy workflows

Struggling with content creation bottlenecks. Streamline your social media and employee advocacy workflows, create a scalable content strategy

Oktopost Blog

12.12.2024

Building the backbone of B2B marketing for sustainable growth | Oktopost

Chris Peer, President & CEO of SyncShow, Founder & Author of The Great 8 Pillars discusses how B2B companies can build a foundation for sustainable growth.

Oktopost Blog

10.12.2024

Indirect Mentions vs. Direct Mentions on Social Media| Oktopost

Track every conversation about your brand! Learn how to capture direct and indirect mentions to boost engagement and ROI, with Oktopost.

Oktopost Blog

05.12.2024

The role of creativity in B2B Marketing with Wensy Antoli - Oktopost

LinkedIn for Marketing's Wensy Antoli tackles the role of creativity in B2B marketing & reveals how brands can leverage nostalgia to engage their audiences.

Oktopost Blog

04.12.2024

How to Launch an Employee Advocacy Pilot Program in 10 Days

In this episode, learn how to launch an employee advocacy pilot in 10 days! Tune in for a step-by-step roll-out plan and tips every marketer needs to know.

Oktopost Blog

28.11.2024

The 4 Pillars of B2B Marketing in 2025: Strategies for Success

Discover the four pillars of B2B marketing in 2025: Content Marketing, Influencer Marketing, SEO, and Social Media Marketing to drive growth and conversions

Oktopost Blog

27.11.2024

How Employee Advocacy Elevates Your Brand in Professional Services

Discover how employee advocacy empowers professional services firms to showcase expertise, build trust, and amplify brand visibility using social media

Oktopost Blog

26.11.2024

How to ghostwrite for your executives on social media

Marissa Rosen reveals strategies for ghostwriting thoughtful posts on behalf of your executives, helping showcase their expertise and humanize your brand.

Oktopost Blog

24.11.2024

9 Top B2B Social Media Trends to Watch in 2025 | Oktopost

Top 9 B2B social media trends in 2025 including AI-powered tools, video content, personalized marketing, social audio, and purpose-driven strategies. Learn how to prepare you brand for success.

Oktopost Blog

22.11.2024

Generating leads on LinkedIn: Metten de Vries’ top tips | Oktopost

Metten de Vries, Senior Enterprise Account Director of Marketing Solutions at LinkedIn shares best practices for generating leads on LinkedIn.

Oktopost Blog

21.11.2024

Top 10 social media reputation management tools for 2025 | Oktopost

Discover the Top 10 Social Media Reputation Management Tools for 2025 and build trust, engage audiences, and stay ahead with Oktopost.

Oktopost Blog

15.11.2024

Top Seven Employer Branding Examples Oktopost

Strengthen your employer brand! Learn how to attract top talent and boost recruitment success with Oktopost Employee Advocacy

Oktopost Blog

14.11.2024

How to Measure Social Media’s Impact on Business Outcomes | Oktopost

Discover how to measure social media’s impact on business outcomes and revenue. Why social ROI is crucial for B2B marketers and how tools like Oktopost help

Oktopost Blog

14.11.2024

Mastering Consistent Social Media Messaging with a Centralized Strategy

Learn to centralize your social media strategy for consistent brand messaging across teams. Discover the benefits of a unified approach using Oktopost

Oktopost Blog

13.11.2024

Managing an Employee Advocacy Program for Remote and Global Teams

Discover how to engage global advocacy teams remotely. In this Behind the Post episode, Josh Silverman shares tips for keeping advocates active worldwide.

Oktopost Blog

12.11.2024

Oktopost: The Ultimate LinkedIn Employee Advocacy Alternative

Discover how Oktopost's employee advocacy solution can seamlessly replace LinkedIn's discontinued features and enhance your social media strategy.

Oktopost Blog

08.11.2024

The new norms of buyer engagement with Catie Ivey - Oktopost

Catie Ivey, CRO of Walnut joins the Radically Transparent podcast to reveal what happens when leaders fail to adapt to the new norms of buyer engagement.

Oktopost Blog

07.11.2024

Share insights in real-time: Introducing Dashboard Sharing via URL - Oktopost

Say goodbye to the hassle of static PDFs and hello to Dashboard Sharing via URL in Oktopost. Link sharing has never been easier! Dive into the details.

Oktopost Blog

31.10.2024

Uniting revenue teams with Michelle Urwin - Oktopost

Michelle Urwin, SVP of Marketing at Skai shares how marketing and sales leaders can align teams under a unified revenue strategy on Radically Transparent.

Oktopost Blog

30.10.2024

How to Create Winning B2B Video Content | Oktopost

In this episode, Niki Kostova of SUSE, shares her top tips for creating engaging B2B video content, all while keeping people at the heart of her strategy.

Oktopost Blog

21.10.2024

Social Listening Vs. Social Monitoring: What's the Difference? | Oktopost

Social listening vs. social monitoring: Oktopost explains how these strategies impact your brand reputation, customer experience, and social media success.

Oktopost Blog

20.10.2024

Leverage engagement from LinkedIn Lead Gen Forms using Oktopost - Oktopost

No more guessing: Organic vs. Paid! With Oktopost, understand how your audience is engaging with yet another form of content, LinkedIn Lead Gen forms.

Oktopost Blog

17.10.2024

How to Stand Out With A Strong Personal Brand On LinkedIn

In this episode, Aliza Hornstein of WalkMe, explains why personal branding is a must-have for everyone, and how she supports her advocates in the process.

Oktopost Blog

11.10.2024

Impressions vs Engagement: Which Should You Report On? | Oktopost

Understanding Impressions vs Engagement performance indicators affects your ability to evaluate and optimize your campaigns. Learn more with Oktopost.

Oktopost Blog

09.10.2024

How AI can help you stand out as an employee advocate: Oktopost

How AI can elevate your employee advocacy and your role in the company and provide actionable tips to help you build a powerful thought leadership presence

Oktopost Blog

08.10.2024

The benefits of LinkedIn for Brand Communications | Oktopost

By leveraging LinkedIn, brands can effectively share corporate updates, insights, and stories in a way that reinforces their reputation and authority.

Oktopost Blog

08.10.2024

How to use LinkedIn for PR and Brand Awareness

As the digital PR landscape evolves, LinkedIn offers a platform for building authority, engaging directly with the professional audiences and measuring PR

Oktopost Blog

07.10.2024

Advanced AI for Advocates: Create and share with ease - Oktopost

Meet Oktopost’s Advanced AI for Advocates! Designed to enable employee advocates to easily customize, create, and share content in seconds.

Oktopost Blog

30.09.2024

How to Build a Successful Employee Advocacy Program in Financial Services

In this episode, learn how to build a successful, impactful and compliant employee advocacy program in the financial services industry.

Oktopost Blog

26.09.2024

Breaking Free from B2B Jargon with Chris Sheen - Oktopost

Director of Social at Celonis, Chris Sheen tackles an often overlooked pitfall in B2B marketing – jargon, and how to stop it on Radically Transparent.

Oktopost Blog

23.09.2024

The What, Why, and How of Social Media Data - Oktopost

Learn how to effectively collect analyze, and use it to achieve your goals with Oktopost's social media data analytics

Oktopost Blog

20.09.2024

The What, Why, and How of Social Media Data | Oktopost

Unlock the power of social media data! Learn how to effectively collect, analyze, and use it to achieve your goals with Oktopost.

Oktopost Blog

20.09.2024

Measuring B2B Social Media Marketing with Confidence | Oktopost

How can we confidently prove our daily success on social media? We explore how to measure the results of your B2B social media marketing efforts.

Oktopost Blog

20.09.2024

Organic Vs. Paid Social Media: How to Allocate Your Resources | Oktopost

Learn how to strategically allocate resources between organic and paid social media to maximize reach, engagement, and conversions with Oktopost.

Oktopost Blog

17.09.2024

How to Do B2B Influencer Marketing with Vahbiz Cooper, Demandbase

In this episode, Vahbiz Cooper shares walks us through the power of B2B influencer marketing campaigns in how execute them effectively.

Oktopost Blog

12.09.2024

Becoming your audience’s favorite follow with Tyler Lessard - Oktopost

CMO of TechnologyAdvice, Tyler Lessard, uncovers how to transform your brand’s presence and become your audience’s favorite follow on Radically Transparent.

home›Oktopost Blog›Marketing

Oktopost Blog - Marketing

Oktopost’s Business Intelligence (BI) Integrations | Oktopost

The most important B2B social media holidays in 2025

Examples of employee-generated content the works | Oktopost

Leveraging content to grow your B2B brand with Shelby Blitz | Oktopost

Streamline your social media and advocacy workflows

Building the backbone of B2B marketing for sustainable growth | Oktopost

Indirect Mentions vs. Direct Mentions on Social Media| Oktopost

The role of creativity in B2B Marketing with Wensy Antoli - Oktopost

How to Launch an Employee Advocacy Pilot Program in 10 Days

The 4 Pillars of B2B Marketing in 2025: Strategies for Success

How Employee Advocacy Elevates Your Brand in Professional Services

How to ghostwrite for your executives on social media

9 Top B2B Social Media Trends to Watch in 2025 | Oktopost

Generating leads on LinkedIn: Metten de Vries’ top tips | Oktopost

Top 10 social media reputation management tools for 2025 | Oktopost

Top Seven Employer Branding Examples Oktopost

How to Measure Social Media’s Impact on Business Outcomes | Oktopost

Mastering Consistent Social Media Messaging with a Centralized Strategy

Managing an Employee Advocacy Program for Remote and Global Teams

Oktopost: The Ultimate LinkedIn Employee Advocacy Alternative

The new norms of buyer engagement with Catie Ivey - Oktopost

Share insights in real-time: Introducing Dashboard Sharing via URL - Oktopost

Uniting revenue teams with Michelle Urwin - Oktopost

How to Create Winning B2B Video Content | Oktopost

Social Listening Vs. Social Monitoring: What's the Difference? | Oktopost

Leverage engagement from LinkedIn Lead Gen Forms using Oktopost - Oktopost

How to Stand Out With A Strong Personal Brand On LinkedIn

Impressions vs Engagement: Which Should You Report On? | Oktopost

How AI can help you stand out as an employee advocate: Oktopost

The benefits of LinkedIn for Brand Communications | Oktopost

How to use LinkedIn for PR and Brand Awareness

Advanced AI for Advocates: Create and share with ease - Oktopost

How to Build a Successful Employee Advocacy Program in Financial Services

Breaking Free from B2B Jargon with Chris Sheen - Oktopost

The What, Why, and How of Social Media Data - Oktopost

The What, Why, and How of Social Media Data | Oktopost

Measuring B2B Social Media Marketing with Confidence | Oktopost

Organic Vs. Paid Social Media: How to Allocate Your Resources | Oktopost

How to Do B2B Influencer Marketing with Vahbiz Cooper, Demandbase

Becoming your audience’s favorite follow with Tyler Lessard - Oktopost

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