Infinidat's CMO, Eric Herzog, pulls back the curtain on the realities of leading a marketing function and tackles issues of marketing operating as a silo.

Oktopost Blog

03.09.2024

How to Humanize B2B Marketing | Oktopost

In this episode, Bella Rose Mortel walks us through how to humanize B2B marketing, why it's important, and how it's led to an engaged community for beehiiv.

Oktopost Blog

03.09.2024

8 Tips for Success with B2B Marketing on X | Oktopost

Unlock B2B success on X! This comprehensive guide covers tips for mastering B2B marketing on X. Discover more with Oktopost.

Oktopost Blog

26.08.2024

Top 9 B2B Marketing Podcasts in 2024 | Oktopost

There’s no denying that you should tap into podcasts to grow your B2B marketing skills. But where do you start? Discover more with Oktopost.

Oktopost Blog

22.08.2024

How to Optimize UGC for Employee Advocacy Success | Oktopost

Employee advocacy can be a very effective type of UGC, spotlighting the people who work on your business daily and truly understand your product.

Oktopost Blog

21.08.2024

9 LinkedIn Post Types That Will Keep Your Audience Engaged

We’ve collected a list of 9 organic LinkedIn post types you can create to keep your social media game fresh and exciting. Discover more.

Oktopost Blog

20.08.2024

Is follower count meaningless? With Bright Uduji from LinkedIn

In this episode, Bright Uduji from LinkedIn went Behind the Post to settle the debate: is follower count a vanity metric? Catch the episode to find out.

Oktopost Blog

19.08.2024

Maximize reporting power with Text Widget in Social BI - Oktopost

Oktopost's Text Widget for Social BI offers an easy and convenient way to incorporate narratives into reports, turning raw data into a coherent story.

Oktopost Blog

15.08.2024

How to Hire a Demand Generation Manager | Oktopost

Hire the right demand generation manager! Learn the 7 key traits to look for and ensure your marketing success with Oktopost.

Oktopost Blog

15.08.2024

The Top 10 B2B Marketing Software Solutions | Oktopost

B2B Marketing Software is a range of tools and platforms designed to automate or improve B2B marketing tasks. Discover possibilities with Oktopost.

Oktopost Blog

14.08.2024

B2Believe LinkedIn Transformation Partner of the Year 2024

LinkedIn partner award to Colin Day transformation partner of the year during the b2belive summit 2024 recognizing Oktopost commitment to the partnership

Oktopost Blog

13.08.2024

LinkedIn as your Primary B2B Communications Channel

There’s one platform that stands out as a game-changer for communication and brand building: LinkedIn. PR managers don't overlook LinkedIn

Oktopost Blog

13.08.2024

Multiple LinkedIn Company Pages or Only One

One Company Page, Multiple Industries: Conquering LinkedIn's Content Conundrum, Best practices for multiple LinkedIn Company pages

Oktopost Blog

07.08.2024

Unlock Deeper Insights: Customized Reporting for Social Listening - Oktopost

Introducing Customized Reporting for Social Listening to provide meaningful insights and support any B2B business operating on social media.

Oktopost Blog

06.08.2024

How to Master Content Repurposing for a Standout Social Presence

In this episode, Kieran Brannan shares his content repurposing hacks to elevate your social media strategy, and you'll never view repurposing the same again

Oktopost Blog

02.08.2024

7 Lead Generation Ideas for 2024 | Oktopost

From hyper-engaging videos to customized landing pages, lead generation is about ensuring that your messaging resonates with your customers.

Oktopost Blog

01.08.2024

The Essential Guide to the Demand Generation Funnel | Oktopost

Demand generation is critical to initiating prospects into your funnel. Learn more in the essential guide to the demand generation funnel with Oktopost.

Oktopost Blog

26.07.2024

Transitioning from lead gen to demand gen with Ilana Shabtay

Fullpath’s VP of Marketing, Ilana Shabtay, gets transparent about shifting from a lead generation-focused strategy to a demand generation approach.

Oktopost Blog

25.07.2024

5 Ways Oktopost Has Helped Our Customers Be Bolder Marketers

We're incredibly proud of our customers and their achievements. We asked them how we've helped them become bolder marketers, here's what they had to say:

Oktopost Blog

23.07.2024

How to Get Management Buy-In for a Social Selling Strategy

In this episode, Lena Weber-Reed reveals how she built a social selling pilot program to secure management buy-in and why it's invaluable for B2B companies.

Oktopost Blog

22.07.2024

7 Productivity Tips for Social Media Managers | Oktopost

Looking for ways to stay productive as a social media manager? We’ve put together our 7 top productivity tips to help you.

Oktopost Blog

18.07.2024

Decoding the mysteries of intent data - Oktopost

James Fletcher, founder of JTF Marketing, unravels major complexities of intent data in modern-day marketing on the Radically Transparent podcast.

Oktopost Blog

17.07.2024

10 Years of Transforming the Way B2B Does Social

As we celebrate a decade of Oktopost, we’re proud to lead the way in helping B2B marketers harness the power of social media to achieve their goals.

Oktopost Blog

11.07.2024

Employee Advocacy is a B2B Marketing Game-Changer, Here's Why

In B2B marketing, employee advocacy is paramount for a successful strategy. Learn why it should be the cornerstone of your social media marketing activity.

Oktopost Blog

11.07.2024

8 Demand Generation Tactics to Implement in 2024 | Oktopost

Master demand generation in 2024 with these cutting-edge tactics! Learn how to leverage AI, social media, and more with Oktopost.

Oktopost Blog

09.07.2024

Engage in Effective Customer Communication with Canned Responses - Oktopost

Canned Responses are pre-written replies in the Okotpost Social Inbox that help answer FAQs or meaningfully engage in conversations on social media.

Oktopost Blog

09.07.2024

Putting the "Social" Back in B2B Social Media

In this episode, Kaylin Balderrama discusses how her social-first content approach has driven impressive results for Bazaarvoice's social media strategy.

Oktopost Blog

09.07.2024

The Essential Guide to Marketing for Law Firms | Oktopost

Learn how to leverage digital marketing strategies like social media and more to attract and retain clients in the legal industry with Oktopost

Oktopost Blog

03.07.2024

Long-Term Value of Building a Trusted Community Over Relying on Intent Signals

Investing in the ability to identify intent signals is a popular strategy for capturing early interest from target accounts and steering prospects through the buying journey. What is the actual value and effectiveness

Oktopost Blog

27.06.2024

Unmasking thought leadership in law enforcement marketing with Lizzi Goldmeier - Oktopost

BriefCam’s Director of Marketing, Lizzi Goldmeier unravels the successful role thought leadership content plays in marketing effectively to law enforcement.

Oktopost Blog

26.06.2024

The Impact of a Personal Brand on LinkedIn

In this episode, Alesia Veasman shares her personal branding journey on LinkedIn and her top tips for getting started.

Oktopost Blog

20.06.2024

AI and the art of meaningful conversation - Oktopost

Ruth Zive, CMO of LivePerson joins the Radically Transparent podcast to reveal why the most powerful tool in B2B is still the simple act of conversation.

Oktopost Blog

14.06.2024

LinkedIn Marketing Training for Sales 11 Essentials to Include in your course

Sales team need more than a basic profile to capitalize on LinkedIn. They need the skills and knowledge to make LinkedIn a strategic asset. Oktopost.

Oktopost Blog

13.06.2024

Transforming B2B marketing with LinkedIn's Kim Bolsoni - Oktopost

Kim Bolsoni, LinkedIn's Senior Partner Manager joins the Radically Transparent podcast to deep dive into the transformative world of LinkedIn partners.

Oktopost Blog

12.06.2024

7 Examples of Pride Month Posts on Social Media | Oktopost

There’s a fine line between supporting a worthy cause and jumping on a bandwagon for good publicity. Online audiences are increasingly aware of this and do not fear calling out brands for trivializing or over-commercializing Pride on social media. Despite the risk of being called out for “rainbow washing” (when companies signal support for the […]

Oktopost Blog

11.06.2024

Productivity Tips for Busy Social Media Managers

In this episode, Sheldon Bruck reveals how he stays productive while juggling multiple responsibilities as a Social Media and Community Manager.

Oktopost Blog

11.06.2024

8 Tips for Running Social Media for Financial Advisors Services

Social media platforms have emerged as robust channels for education, engagement, and lead generation in the traditionally conservative financial sector.

Oktopost Blog

11.06.2024

How to Maintain Advocacy Engagement for an Impactful Program

To ensure your employee advocacy program thrives, here are three tips to keep your advocates motivated and engaged for successful results.

Oktopost Blog

05.06.2024

Boost employee advocacy adoption with Oktopost’s Social Advocacy App on Slack - Oktopost

Meet the Oktopost Social Advocacy App on Slack to help B2B marketers prioritize social selling & employee advocacy through internal communication channels.

Oktopost Blog

05.06.2024

7 Components Every Lead Generation Landing Page Must Have

Unlock the power of lead generation landing page! Discover the essential components every B2B page must have with Oktopost.

home›Oktopost Blog›Marketing

Oktopost Blog - Marketing

Marketing as a Team Sport with Eric Herzog | Oktopost

How to Humanize B2B Marketing | Oktopost

8 Tips for Success with B2B Marketing on X | Oktopost

Top 9 B2B Marketing Podcasts in 2024 | Oktopost

How to Optimize UGC for Employee Advocacy Success | Oktopost

9 LinkedIn Post Types That Will Keep Your Audience Engaged

Is follower count meaningless? With Bright Uduji from LinkedIn

Maximize reporting power with Text Widget in Social BI - Oktopost

How to Hire a Demand Generation Manager | Oktopost

The Top 10 B2B Marketing Software Solutions | Oktopost

B2Believe LinkedIn Transformation Partner of the Year 2024

LinkedIn as your Primary B2B Communications Channel

Multiple LinkedIn Company Pages or Only One

Unlock Deeper Insights: Customized Reporting for Social Listening - Oktopost

How to Master Content Repurposing for a Standout Social Presence

7 Lead Generation Ideas for 2024 | Oktopost

The Essential Guide to the Demand Generation Funnel | Oktopost

Transitioning from lead gen to demand gen with Ilana Shabtay

5 Ways Oktopost Has Helped Our Customers Be Bolder Marketers

How to Get Management Buy-In for a Social Selling Strategy

7 Productivity Tips for Social Media Managers | Oktopost

Decoding the mysteries of intent data - Oktopost

10 Years of Transforming the Way B2B Does Social

Employee Advocacy is a B2B Marketing Game-Changer, Here's Why

8 Demand Generation Tactics to Implement in 2024 | Oktopost

Engage in Effective Customer Communication with Canned Responses - Oktopost

Putting the "Social" Back in B2B Social Media

The Essential Guide to Marketing for Law Firms | Oktopost

Long-Term Value of Building a Trusted Community Over Relying on Intent Signals

Unmasking thought leadership in law enforcement marketing with Lizzi Goldmeier - Oktopost

The Impact of a Personal Brand on LinkedIn

AI and the art of meaningful conversation - Oktopost

LinkedIn Marketing Training for Sales 11 Essentials to Include in your course

Transforming B2B marketing with LinkedIn's Kim Bolsoni - Oktopost

7 Examples of Pride Month Posts on Social Media | Oktopost

Productivity Tips for Busy Social Media Managers

8 Tips for Running Social Media for Financial Advisors Services

How to Maintain Advocacy Engagement for an Impactful Program

Boost employee advocacy adoption with Oktopost’s Social Advocacy App on Slack - Oktopost

7 Components Every Lead Generation Landing Page Must Have

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