In this episode of Behind the Post, get tactical tips on content creation, platform strategy, employee advocacy, and crafting campaigns that truly perform.

Oktopost Blog

15.07.2025

Fix Inefficient Social Media Engagement for B2B Growth

Learn how to fix inefficient social media engagement in B2B using strategy, advocacy, and Oktopost tools to increase ROI and visibility.

Oktopost Blog

15.07.2025

Why B2B Social Media Engagement Is Low—and How to Fix It

Struggling with low B2B social media engagement? Learn why it happens, what it costs, and how to fix it using strategy, advocacy, and smart tools.

Oktopost Blog

14.07.2025

Short-Form Video for B2B Marketing: Platform Strategy 2025

Master short-form video for B2B marketing across LinkedIn, YouTube, Instagram, and more. Learn what works and why it matters in 2025.

Oktopost Blog

09.07.2025

Measure executive branding on LinkedIn with Oktopost

Oktopost now integrates with LinkedIn’s new Profile Analytics API, delivering real, post-level data from executive profiles, all within Social BI.

Oktopost Blog

03.07.2025

AI Search Visibility: The New B2B SEO KPI | Oktopost

Discover why AI search visibility is the new B2B SEO benchmark, and how Oktopost helps marketers lead in the social-first AI era.

Oktopost Blog

01.07.2025

Updates that make your employee advocacy effortless - Oktopost

Great advocacy starts with great experiences. That’s exactly why we gave the Advocacy Board a brand-new look and a whole new feel for B2B organizations.

Oktopost Blog

26.06.2025

B2B Social’s Rising 30 of 2025: Meet the standout voices shaping B2B social

Oktopost's B2B Social’s Rising 30 is here. Meet the voices turning strategy into scroll-stopping storytelling, and shaping the future of B2B social.

Oktopost Blog

26.06.2025

When the market doesn’t fit, featuring Ofir Bloch - Oktopost

VP of Corporate Marketing at WalkMe, Ofir Bloch, joins Radically Transparent to unpack his journey in building the “Digital Adoption Platform” category.

Oktopost Blog

24.06.2025

How to turn your employee advocacy program into a movement

Learn 10 tips behind unstoppable employee advocacy programs. Learn how HiBob and CBIZ built employee-first movements, and how you can too.

Oktopost Blog

23.06.2025

Social Media Post Writing Guide | Build Voice & Network

Learn to write great social media posts with tips, platform strategies, and AI support to build your voice and career influence.

Oktopost Blog

20.06.2025

Boost advocacy adoption with Oktopost’s Social Advocacy App on Slack - Oktopost

Meet our Social Advocacy App on Slack helping marketers to prioritize social selling, employee advocacy, and employee engagement on directly on Slack.

Oktopost Blog

18.06.2025

Hot takes only: A B2B social media fire-round with Hilary Engel - Oktopost

In this episode, Hilary Engel takes on the most heated debates in B2B social, from whether timing still matters to the fate of hashtags in 2025.

Oktopost Blog

11.06.2025

Pride Month & Employee-Generated Content in B2B

Discover how B2B brands use employee-generated content to celebrate Pride Month with authenticity, build trust, and foster a more inclusive culture.

Oktopost Blog

11.06.2025

10 quick actions to improve your LinkedIn profile for B2B in 2025

Boost your LinkedIn presence with these 10 tips to optimize your profile for B2B success, visibility, and lead generation.

Oktopost Blog

11.06.2025

How to Use LinkedIn Hashtags Effectively in 2025

Learn how LinkedIn hashtags work in 2025, what’s changed, and how to use them strategically to increase engagement, discoverability, and brand visibility.

Oktopost Blog

09.06.2025

9 Authentic Pride Month B2B Campaigns to Inspire You

Discover nine powerful B2B Pride Month campaigns that go beyond rainbow logos and showcase authentic employee-driven LGBTQ+ advocacy.

Oktopost Blog

29.05.2025

Emotional storytelling in B2B with Noa Magal Snir - Oktopost

Discover how Noa Magal Snir, VP Marketing at Neema & former SodaStream leader, bridges B2B & B2C with emotional storytelling in B2B.

Oktopost Blog

26.05.2025

Why Connect Oktopost to Power BI or Looker | B2B Marketing

Connect Oktopost to Power BI or Looker to unify B2B social media data, prove ROI, and connect social performance to business outcomes.

Oktopost Blog

23.05.2025

AI-Driven Marketing Intelligence for B2B Social Media Success | Oktopost

Discover how B2B social media managers use AI and marketing intelligence to plan content that drives engagement, advocacy, and measurable business impact.

Oktopost Blog

20.05.2025

AVEVA vs. The employee advocacy motivation dip (spoiler, they won)

In this episode, AVEVA’s Matt Churchill shares how his team reignited engagement in their employee advocacy program after the motivation dip.

Oktopost Blog

20.05.2025

Employee advocacy and a corporate social strategy driving results in 2025

How employee advocacy and a corporate social strategy shape B2B marketing in 2025. Research data highlights their impact on engagement and lead generation.

Oktopost Blog

19.05.2025

Personal Branding for B2B Sales: 12 Practical Tips for Social Sellers

Learn how B2B sales pros can build a personal brand that drives pipeline—12 practical tips for social selling success—without the fluff.

Oktopost Blog

15.05.2025

4 unexpected B2B sales techniques that close the deal

Tips to benefit from indirect sales approaches. You want to plant ideas in the heads of the decision-makers and teams before you talk to the buyer

Oktopost Blog

14.05.2025

Scaling employee advocacy and boosting engagement in large enterprises

Learn how to use employee advocacy tools and platforms to scale engagement, improve participation, and amplify brand messaging in large enterprises.

Oktopost Blog

05.05.2025

Top Social Media Marketing Platform by Capterra GetApp&Software Advice

Oktopost earns top recognition from Capterra, GetApp, and Software Advice for 2025! Discover why users love our B2B social media marketing platform.

Oktopost Blog

29.04.2025

Social media publishing as a tool for content marketing distribution

Wondering whether you can justify the time and effort it takes to create an effective social media publishing strategy? Click here for our insights.

Oktopost Blog

28.04.2025

Qualitative vs quantitative marketing intelligence: a comprehensive outline

Discover the differences between qualitative and quantitative marketing intelligence. Both can enhance your B2B marketing strategies by competitor analysis.

Oktopost Blog

25.04.2025

Inside B2B Marketing Leadership with Rebecca Cradick - Oktopost

Armis VP of Corporate Communications explores what it means to lead in B2B marketing, where expectations are high and gratitude is your most powerful tool.

Oktopost Blog

23.04.2025

How Social Listening and Marketing Intelligence Work Together in B2B

How social listening and marketing intelligence complement each other, offering a competitive advantage through smarter analysis for B2B brands

Oktopost Blog

22.04.2025

Gamifying employee advocacy with BioCatch’s Social Media World Cup

In this episode, discover how BioCatch is gamifying employee advocacy through a World Cup-themed competition that energized the entire company.

Oktopost Blog

17.04.2025

How we ran The Okties employee advocacy competition at Oktopost

Learn how we ran an engaging employee advocacy competition to reignite momentum and celebrate advocate success across the company.

Oktopost Blog

09.04.2025

7 ways to use analytics to prove the impact of B2B social

Discover 7 expert-backed ways to use B2B social analytics to prove impact, align with business goals, and drive real results from organic social.

Oktopost Blog

08.04.2025

How Social Listening Complements Marketing Intelligence for B2B Brands

How social listening and marketing intelligence complement each other, offering a competitive advantage through smarter analysis for B2B brands

Oktopost Blog

07.04.2025

Unlocking the power of employee advocacy for professional services

Learn how employee advocacy boosts credibility and trust in professional services by empowering employees to share their expertise and insights.

Oktopost Blog

05.04.2025

Boost your B2B brand presence with LinkedIn specialisms

Use LinkedIn Specialisms to boost visibility, credibility, and advocacy. Optimize your company page and employee profiles and advocacy to stand out in B2B.

Oktopost Blog

02.04.2025

CMO’s Playbook for Competitive Content Marketing Intelligence

Learn how CMOs can leverage competitive content marketing intelligence to stay ahead of competitors, align teams, and drive measurable ROI in 2025.

Oktopost Blog

02.04.2025

Marketing Intelligence: Surface insights into competitor content - Oktopost

Oktopost Marketing Intelligence is built for B2B businesses to surface insights into competitors’ content marketing strategies across various channels.

home›Oktopost Blog›Marketing

Oktopost Blog - Marketing

AI is reshaping B2B video marketing with speed and strategy

Build advocate personas to scale your employee advocacy | Oktopost

How to think like your social media followers and stop the scroll

Fix Inefficient Social Media Engagement for B2B Growth

Why B2B Social Media Engagement Is Low—and How to Fix It

Short-Form Video for B2B Marketing: Platform Strategy 2025

Measure executive branding on LinkedIn with Oktopost

AI Search Visibility: The New B2B SEO KPI | Oktopost

Updates that make your employee advocacy effortless - Oktopost

B2B Social’s Rising 30 of 2025: Meet the standout voices shaping B2B social

When the market doesn’t fit, featuring Ofir Bloch - Oktopost

How to turn your employee advocacy program into a movement

Social Media Post Writing Guide | Build Voice & Network

Boost advocacy adoption with Oktopost’s Social Advocacy App on Slack - Oktopost

Hot takes only: A B2B social media fire-round with Hilary Engel - Oktopost

Pride Month & Employee-Generated Content in B2B

10 quick actions to improve your LinkedIn profile for B2B in 2025

How to Use LinkedIn Hashtags Effectively in 2025

9 Authentic Pride Month B2B Campaigns to Inspire You

Emotional storytelling in B2B with Noa Magal Snir - Oktopost

Why Connect Oktopost to Power BI or Looker | B2B Marketing

AI-Driven Marketing Intelligence for B2B Social Media Success | Oktopost

AVEVA vs. The employee advocacy motivation dip (spoiler, they won)

Employee advocacy and a corporate social strategy driving results in 2025

Personal Branding for B2B Sales: 12 Practical Tips for Social Sellers

4 unexpected B2B sales techniques that close the deal

Scaling employee advocacy and boosting engagement in large enterprises

Top Social Media Marketing Platform by Capterra GetApp&Software Advice

Social media publishing as a tool for content marketing distribution

Qualitative vs quantitative marketing intelligence: a comprehensive outline

Inside B2B Marketing Leadership with Rebecca Cradick - Oktopost

How Social Listening and Marketing Intelligence Work Together in B2B

Gamifying employee advocacy with BioCatch’s Social Media World Cup

How we ran The Okties employee advocacy competition at Oktopost

7 ways to use analytics to prove the impact of B2B social

How Social Listening Complements Marketing Intelligence for B2B Brands

Unlocking the power of employee advocacy for professional services

Boost your B2B brand presence with LinkedIn specialisms

CMO’s Playbook for Competitive Content Marketing Intelligence

Marketing Intelligence: Surface insights into competitor content - Oktopost

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