Oktopost Marketing Intelligence is built for B2B businesses to surface insights into competitors’ content marketing strategies across various channels.

Oktopost Blog

02.04.2025

CMO’s Playbook for Competitive Content Marketing Intelligence

Learn how CMOs can leverage competitive content marketing intelligence to stay ahead of competitors, align teams, and drive measurable ROI in 2025.

Oktopost Blog

01.04.2025

Competitive Marketing Intelligence + Social Listening

Unlock smarter B2B marketing decisions by combining competitive intelligence with social listening. Discover how to create better content and campaigns.

Oktopost Blog

31.03.2025

B2B social media content vs. marketing content: finding the right balance

Learn how to balance B2B social media content and marketing content to drive engagement & lead generation. Discover strategies & content types for success.

Oktopost Blog

27.03.2025

How to Repost Stories from LinkedIn to your social Advocacy Boards

Repost LinkedIn Posts from your Oktopost Advocacy Boards to easily impact your B2B corporate brand strategy using employee advocacy.

Oktopost Blog

25.03.2025

A/B testing and the 1% challenge with Jasmine Deo

Jasmine Dio shares how her team uses A/B testing to refine social strategy and how their 1% challenge drives consistent, long-term improvement.

Oktopost Blog

21.03.2025

Mastering the role of a B2B social media manager: Key challenges

Discover the biggest challenges B2B social media manager face, proving ROI, engagement, scaling, and compliance and the strategies to overcome them.

Oktopost Blog

20.03.2025

Why Analytics and Operations must unite with Saima Rashid - Oktopost

Saima Rashid, SVP of Marketing & Revenue Analytics at 6sense, gets Radically Transparent and reveals how to turn analytics gaps into growth opportunities.

Oktopost Blog

19.03.2025

The rise of marketing intelligence: Why CMOs need competitive insights

Discover marketing intelligence for CMOs. Competitor insights can refine your marketing strategy, differentiate your brand, and drive impact.

Oktopost Blog

17.03.2025

Competitive content strategy: How B2B marketers can outperform rivals

Use competitor insights to build a winning B2B content strategy. Discover competitive content analysis techniques to differentiate your brand.

Oktopost Blog

14.03.2025

Boost your B2B brand presence with LinkedIn specialisms

Use LinkedIn Specialisms to boost visibility, credibility, and advocacy. Optimize your company page and employee profiles to stand out in B2B.

Oktopost Blog

14.03.2025

Employee Advocacy FAQ: Answers to Common Questions

This employee advocacy FAQ answers key questions on launching, managing, and optimizing advocacy programs to boost brand reach, engagement, and trust.

Oktopost Blog

10.03.2025

How Marketing Intelligence Platforms Shape B2B content strategy

Marketing intelligence platforms use AI and data insights to transform B2B content strategy, improving targeting, engagement, and decision-making

Oktopost Blog

07.03.2025

Approval Workflows for faster delivery of social content with Oktopost

Speed up turnaround of your B2B social content, ensure effective and efficient review process Approval Workflows by Oktopost.

Oktopost Blog

07.03.2025

Personal Brand Success: Executive voices are at the heart of your brand

Head of Marketing and LinkedIn Creator Sara Lattanzio joins Radically Transparent to reveal the secrets of personal brand building.

Oktopost Blog

07.03.2025

Social media employee handbook: Balance authenticity & professionalism

A social media employee handbook that demonstrates how to balance authenticity and professionalism, while being active on social media.

Oktopost Blog

05.03.2025

Approval Workflows inside of Oktopost to speed up content turnaround

Speed up content turnaround, ensure the right people review B2B social content, and make it easy for your team to work more efficiently with Approvals.

Oktopost Blog

04.03.2025

Insights from The B2B Social Organization with Colin Day

In this episode of Behind the Post, co-author of The Social B2B Organization joined us to share exclusive insights from the book.

Oktopost Blog

27.02.2025

8 ways to humanize your brand with employee advocacy

Learn how to build an effective employee advocacy program that humanizes your B2B brand with tips from leading B2B experts.

Oktopost Blog

25.02.2025

How to build a successful employee advocacy program for your company

Learn how to build a successful employee advocacy program that empowers your team, amplifies your reach, and drives results. Step-by-step guide included

Oktopost Blog

25.02.2025

Employee social media guide: Balancing authenticity & professionalism

How can employees be active on social media while balancing authenticity and professionalism. Best practices for representing your company effectively.

Oktopost Blog

19.02.2025

The Challenge of Search Optimization for Google, AI, and Social Media

Learn how to optimize your content for Google, AI platforms, and social media with proven strategies for maximum visibility across all search platforms

Oktopost Blog

19.02.2025

B2B social drives engagement and lead generation - Oktopost report data

Oktopost's new research report, B2B social drives engagement and lead generation, uncovers the strategies social media marketing need to master

Oktopost Blog

19.02.2025

How to measure and attribute leads to podcasts in B2B marketing

Struggling to measure podcast ROI? Learn how to track podcast leads through organic social media, and leverage LinkedIn for engagement and lead generation.

Oktopost Blog

19.02.2025

Tips for keeping your socials on point with B2B social analytics

In this episode, learn how to use social media metrics to strengthen your B2B strategy, how often to check them, and how to turn analytics into action.

Oktopost Blog

19.02.2025

Employee Generated Content (EGC) Vs User Generated Content (UGC)

User-generated content (UGC) builds trust. Employee-Generated Content (EGC) amplifies reach. Together, they’re essential for B2B marketing success.

Oktopost Blog

19.02.2025

Avoma’s secret to gaining 7.5K LinkedIn followers in 5 months

On this episode of Behind the Post, Mohamed Azhar shares how he organically grew Avoma’s LinkedIn following by 7.5K in just five months.

Oktopost Blog

03.02.2025

Get the full picture with Power BI and Oktopost - Oktopost

Learn about our integration with Power BI to help you visualize and analyze your B2B social media performance with the rest of your data like never before.

Oktopost Blog

31.01.2025

Cracking the code to B2B growth with Steffen Hedebrandt - Oktopost

Steffen Hedebrandt, CMO of Dreamdata, guests on Radically Transparent to reveal why social media’s impact on growth & the B2B buyer journey is undeniable.

Oktopost Blog

31.01.2025

Use this guide to plan your social media strategy in 2025

The foundation of a successful B2B social media strategy in 2025 will be agility, alignment, and data-driven decision-making.

Oktopost Blog

31.01.2025

Social Media Accessibility: Creating Accessible Social Media Posts

Social media accessibility is key to better & broader engagement. Discover tips for creating Accessible Social Media Posts that expand your B2B reach.

Oktopost Blog

29.01.2025

Instagram has updated its grid size - here's what we know

Instagram's latest update: the iconic 1:1 square grid is now a taller 4:5 format for profile previews. Learn how this change impacts your content strategy.

Oktopost Blog

23.01.2025

Insights and Ideas for interactive and engaging company posts on LinkedIn

Boost engagement with interactive posts on LinkedIn. Get actionable interactive post ideas and learn how to create compelling interactive LinkedIn posts

Oktopost Blog

23.01.2025

The ultimate company social media policy guide: Best practices for 2025

Learn how to create an effective company social media policy that protects your brand, engages employees, and aligns with legal and ethical standards.

Oktopost Blog

22.01.2025

Introducing AI Name Generator for reports in Social BI - Oktopost

Say goodbye to manually coming up with unique names and descriptions for each report and let the AI Name Generator do the heavy lifting for you.

Oktopost Blog

21.01.2025

Mastering employee advocacy program management

The ups & downs of Employee Advocacy are not signs of failure—they’re part of a predictable journey known as the Advocacy Management Hype Cycle.

Oktopost Blog

21.01.2025

Making advocacy more accessible through Alt Text for images - Oktopost

Employee advocacy isn't just about amplifying your brand's voice—it's about creating a culture where everyone feels seen, heard, and included.

Oktopost Blog

21.01.2025

How we ran our employee advocacy competition at Oktopost

Discover how an employee advocacy competition can motivate your team and boost engagement. Read on for a step-by-step guide on how we ran ours at Oktopost.

Oktopost Blog

15.01.2025

Gen Z marketing trends with Reece Callaway from HubSpot

In this episode, Reece Callaway shares top tips for marketing to Gen Z, covering relatable content, jumping on trends, and common mistakes to avoid.

Oktopost Blog

07.01.2025

Master your B2B metrics with Date Range Comparison - Oktopost

Built with feedback from B2B marketing leaders, Date Range Comparison is designed to help marketing teams master their metrics with actionable insights.

home›Oktopost Blog›Marketing

Oktopost Blog - Marketing

Marketing Intelligence: Surface insights into competitor content - Oktopost

CMO’s Playbook for Competitive Content Marketing Intelligence

Competitive Marketing Intelligence + Social Listening

B2B social media content vs. marketing content: finding the right balance

How to Repost Stories from LinkedIn to your social Advocacy Boards

A/B testing and the 1% challenge with Jasmine Deo

Mastering the role of a B2B social media manager: Key challenges

Why Analytics and Operations must unite with Saima Rashid - Oktopost

The rise of marketing intelligence: Why CMOs need competitive insights

Competitive content strategy: How B2B marketers can outperform rivals

Boost your B2B brand presence with LinkedIn specialisms

Employee Advocacy FAQ: Answers to Common Questions

How Marketing Intelligence Platforms Shape B2B content strategy

Approval Workflows for faster delivery of social content with Oktopost

Personal Brand Success: Executive voices are at the heart of your brand

Social media employee handbook: Balance authenticity & professionalism

Approval Workflows inside of Oktopost to speed up content turnaround

Insights from The B2B Social Organization with Colin Day

8 ways to humanize your brand with employee advocacy

How to build a successful employee advocacy program for your company

Employee social media guide: Balancing authenticity & professionalism

The Challenge of Search Optimization for Google, AI, and Social Media

B2B social drives engagement and lead generation - Oktopost report data

How to measure and attribute leads to podcasts in B2B marketing

Tips for keeping your socials on point with B2B social analytics

Employee Generated Content (EGC) Vs User Generated Content (UGC)

Avoma’s secret to gaining 7.5K LinkedIn followers in 5 months

Get the full picture with Power BI and Oktopost - Oktopost

Cracking the code to B2B growth with Steffen Hedebrandt - Oktopost

Use this guide to plan your social media strategy in 2025

Social Media Accessibility: Creating Accessible Social Media Posts

Instagram has updated its grid size - here's what we know

Insights and Ideas for interactive and engaging company posts on LinkedIn

The ultimate company social media policy guide: Best practices for 2025

Introducing AI Name Generator for reports in Social BI - Oktopost

Mastering employee advocacy program management

Making advocacy more accessible through Alt Text for images - Oktopost

How we ran our employee advocacy competition at Oktopost

Gen Z marketing trends with Reece Callaway from HubSpot

Master your B2B metrics with Date Range Comparison - Oktopost

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