Make your employee advocacy program feel like home with Oktopost’s employee advocacy brand customization. Boost engagement, trust, and social sharing.

Oktopost Blog

28.08.2025

How AI & Social Media Shape B2B Visibility & Authenticity

AI is rewarding authentic content. Learn how B2B brands can boost AI visibility using Reddit, Quora, LinkedIn, and employee advocacy.

Oktopost Blog

26.08.2025

AI won't save your B2B brand without human strategy nuance

Cutting content and social for AI won't save your brand. Here is why Human-led marketing still matters in B2B Marketing

Oktopost Blog

25.08.2025

Executive advocacy on LinkedIn: A guide for B2B marketers

Learn how to launch, scale, and measure executive advocacy on LinkedIn to boost brand visibility, drive pipeline, and support B2B business growth.

Oktopost Blog

25.08.2025

High-impact marketing strategy with Marcy Comer | Oktopost

Discover how Marcy Comer, CMO of Eagleview, transforms low-performing spend into a high-impact marketing budget strategy using data and trust.

Oktopost Blog

25.08.2025

Why B2B marketers are flocking to Threads in 2025

Threads is becoming a must-watch platform for B2B marketers. Discover why now is the time to test, scale, and lead on Meta's rising social channel.

Oktopost Blog

25.08.2025

How to use memes in B2B social media with Ilan Fisher

Learn how memes fit into B2B social with Ilan Fisher, one of B2B Social’s Rising 30. Discover when to post, spot trends early, and win leadership buy-in.

Oktopost Blog

25.08.2025

Boost social selling with Oktopost Advocacy for Outreach

Drive measurable ROI with Oktopost Advocacy for Outreach, seamless, seller-first employee advocacy embedded in your daily workflow.

Oktopost Blog

25.08.2025

Boost employee advocacy reach with Repost Stories for advocate posts

Use Repost Stories for advocate posts in Oktopost to scale employee advocacy, maximize content visibility, and streamline peer-to-peer sharing on LinkedIn.

Oktopost Blog

08.08.2025

Short-form video builds trust in B2B marketing | Oktopost

Discover why short-form video outperforms polished content in B2B marketing and how Oktopost helps you scale authentic engagement that drives ROI.

Oktopost Blog

01.08.2025

B2B marketing creativity that converts with Chelsea Lassen | Oktopost

Chelsea Lassen, now at Cority, breaks down how bold storytelling and social-first strategies humanize B2B brands across some of the most complex industries.

Oktopost Blog

30.07.2025

AI is reshaping B2B video marketing with speed and strategy

AI is transforming B2B video, streamlining workflows, cutting costs, and boosting engagement with smarter short-form content strategies.

Oktopost Blog

29.07.2025

Build advocate personas to scale your employee advocacy | Oktopost

Learn how to build advocate personas to drive real impact, boost adoption, and scale your employee advocacy program with a downloadable worksheet.

Oktopost Blog

29.07.2025

How to think like your social media followers and stop the scroll

In this episode of Behind the Post, get tactical tips on content creation, platform strategy, employee advocacy, and crafting campaigns that truly perform.

Oktopost Blog

15.07.2025

Fix Inefficient Social Media Engagement for B2B Growth

Learn how to fix inefficient social media engagement in B2B using strategy, advocacy, and Oktopost tools to increase ROI and visibility.

Oktopost Blog

15.07.2025

Why B2B Social Media Engagement Is Low—and How to Fix It

Struggling with low B2B social media engagement? Learn why it happens, what it costs, and how to fix it using strategy, advocacy, and smart tools.

Oktopost Blog

14.07.2025

Short-Form Video for B2B Marketing: Platform Strategy 2025

Master short-form video for B2B marketing across LinkedIn, YouTube, Instagram, and more. Learn what works and why it matters in 2025.

Oktopost Blog

09.07.2025

Measure executive branding on LinkedIn with Oktopost

Oktopost now integrates with LinkedIn’s new Profile Analytics API, delivering real, post-level data from executive profiles, all within Social BI.

Oktopost Blog

03.07.2025

AI Search Visibility: The New B2B SEO KPI | Oktopost

Discover why AI search visibility is the new B2B SEO benchmark, and how Oktopost helps marketers lead in the social-first AI era.

Oktopost Blog

01.07.2025

Updates that make your employee advocacy effortless - Oktopost

Great advocacy starts with great experiences. That’s exactly why we gave the Advocacy Board a brand-new look and a whole new feel for B2B organizations.

Oktopost Blog

26.06.2025

When the market doesn’t fit, featuring Ofir Bloch - Oktopost

VP of Corporate Marketing at WalkMe, Ofir Bloch, joins Radically Transparent to unpack his journey in building the “Digital Adoption Platform” category.

Oktopost Blog

26.06.2025

B2B Social’s Rising 30 of 2025: Meet the standout voices shaping B2B social

Oktopost's B2B Social’s Rising 30 is here. Meet the voices turning strategy into scroll-stopping storytelling, and shaping the future of B2B social.

Oktopost Blog

24.06.2025

How to turn your employee advocacy program into a movement

Learn 10 tips behind unstoppable employee advocacy programs. Learn how HiBob and CBIZ built employee-first movements, and how you can too.

Oktopost Blog

23.06.2025

Social Media Post Writing Guide | Build Voice & Network

Learn to write great social media posts with tips, platform strategies, and AI support to build your voice and career influence.

Oktopost Blog

20.06.2025

Boost advocacy adoption with Oktopost’s Social Advocacy App on Slack - Oktopost

Meet our Social Advocacy App on Slack helping marketers to prioritize social selling, employee advocacy, and employee engagement on directly on Slack.

Oktopost Blog

18.06.2025

Hot takes only: A B2B social media fire-round with Hilary Engel - Oktopost

In this episode, Hilary Engel takes on the most heated debates in B2B social, from whether timing still matters to the fate of hashtags in 2025.

Oktopost Blog

11.06.2025

10 quick actions to improve your LinkedIn profile for B2B in 2025

Boost your LinkedIn presence with these 10 tips to optimize your profile for B2B success, visibility, and lead generation.

Oktopost Blog

11.06.2025

Pride Month & Employee-Generated Content in B2B

Discover how B2B brands use employee-generated content to celebrate Pride Month with authenticity, build trust, and foster a more inclusive culture.

Oktopost Blog

11.06.2025

How to Use LinkedIn Hashtags Effectively in 2025

Learn how LinkedIn hashtags work in 2025, what’s changed, and how to use them strategically to increase engagement, discoverability, and brand visibility.

Oktopost Blog

09.06.2025

9 Authentic Pride Month B2B Campaigns to Inspire You

Discover nine powerful B2B Pride Month campaigns that go beyond rainbow logos and showcase authentic employee-driven LGBTQ+ advocacy.

Oktopost Blog

29.05.2025

Emotional storytelling in B2B with Noa Magal Snir - Oktopost

Discover how Noa Magal Snir, VP Marketing at Neema & former SodaStream leader, bridges B2B & B2C with emotional storytelling in B2B.

Oktopost Blog

26.05.2025

Why Connect Oktopost to Power BI or Looker | B2B Marketing

Connect Oktopost to Power BI or Looker to unify B2B social media data, prove ROI, and connect social performance to business outcomes.

Oktopost Blog

23.05.2025

AI-Driven Marketing Intelligence for B2B Social Media Success | Oktopost

Discover how B2B social media managers use AI and marketing intelligence to plan content that drives engagement, advocacy, and measurable business impact.

Oktopost Blog

20.05.2025

Employee advocacy and a corporate social strategy driving results in 2025

How employee advocacy and a corporate social strategy shape B2B marketing in 2025. Research data highlights their impact on engagement and lead generation.

Oktopost Blog

20.05.2025

AVEVA vs. The employee advocacy motivation dip (spoiler, they won)

In this episode, AVEVA’s Matt Churchill shares how his team reignited engagement in their employee advocacy program after the motivation dip.

Oktopost Blog

19.05.2025

Personal Branding for B2B Sales: 12 Practical Tips for Social Sellers

Learn how B2B sales pros can build a personal brand that drives pipeline—12 practical tips for social selling success—without the fluff.

Oktopost Blog

15.05.2025

4 unexpected B2B sales techniques that close the deal

Tips to benefit from indirect sales approaches. You want to plant ideas in the heads of the decision-makers and teams before you talk to the buyer

Oktopost Blog

14.05.2025

Scaling employee advocacy and boosting engagement in large enterprises

Learn how to use employee advocacy tools and platforms to scale engagement, improve participation, and amplify brand messaging in large enterprises.

home›Oktopost Blog›Marketing

Oktopost Blog - Marketing

7 tips to confidently scale your executive advocacy strategy

Oktopost vs Alternatives: Best B2B Social Media Platform

Customize your employee advocacy Board with Oktopost

How AI & Social Media Shape B2B Visibility & Authenticity

AI won't save your B2B brand without human strategy nuance

Executive advocacy on LinkedIn: A guide for B2B marketers

High-impact marketing strategy with Marcy Comer | Oktopost

Why B2B marketers are flocking to Threads in 2025

How to use memes in B2B social media with Ilan Fisher

Boost social selling with Oktopost Advocacy for Outreach

Boost employee advocacy reach with Repost Stories for advocate posts

Short-form video builds trust in B2B marketing | Oktopost

B2B marketing creativity that converts with Chelsea Lassen | Oktopost

AI is reshaping B2B video marketing with speed and strategy

Build advocate personas to scale your employee advocacy | Oktopost

How to think like your social media followers and stop the scroll

Fix Inefficient Social Media Engagement for B2B Growth

Why B2B Social Media Engagement Is Low—and How to Fix It

Short-Form Video for B2B Marketing: Platform Strategy 2025

Measure executive branding on LinkedIn with Oktopost

AI Search Visibility: The New B2B SEO KPI | Oktopost

Updates that make your employee advocacy effortless - Oktopost

When the market doesn’t fit, featuring Ofir Bloch - Oktopost

B2B Social’s Rising 30 of 2025: Meet the standout voices shaping B2B social

How to turn your employee advocacy program into a movement

Social Media Post Writing Guide | Build Voice & Network

Boost advocacy adoption with Oktopost’s Social Advocacy App on Slack - Oktopost

Hot takes only: A B2B social media fire-round with Hilary Engel - Oktopost

10 quick actions to improve your LinkedIn profile for B2B in 2025

Pride Month & Employee-Generated Content in B2B

How to Use LinkedIn Hashtags Effectively in 2025

9 Authentic Pride Month B2B Campaigns to Inspire You

Emotional storytelling in B2B with Noa Magal Snir - Oktopost

Why Connect Oktopost to Power BI or Looker | B2B Marketing

AI-Driven Marketing Intelligence for B2B Social Media Success | Oktopost

Employee advocacy and a corporate social strategy driving results in 2025

AVEVA vs. The employee advocacy motivation dip (spoiler, they won)

Personal Branding for B2B Sales: 12 Practical Tips for Social Sellers

4 unexpected B2B sales techniques that close the deal

Scaling employee advocacy and boosting engagement in large enterprises

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