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Practical Ecommerce
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Marketing

Practical Ecommerce - Marketing

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Practical Ecommerce

03.04.2025

Merchants’ Guide to Navigating Conflicts - Practical Ecommerce

Conflict with suppliers, partners, and employees is inevitable. A new book suggests resilience and acceptance.

Practical Ecommerce

02.04.2025

Charts: Global Consumer Views on Tariffs - Practical Ecommerce

Most consumers worldwide oppose tariffs, per a Boston Consulting Group survey.

Practical Ecommerce

02.04.2025

Better 'Welcome' Emails for Ecommerce - Practical Ecommerce

Done well, welcome emails drive revenue and long-term customers.

Practical Ecommerce

01.04.2025

Search Volume Tools for Marketers - Practical Ecommerce

Search terms rise and fall in popularity. Understanding the movements aids informed decisions.

Practical Ecommerce

31.03.2025

Honeymoon Is Ending for Email Marketing - Practical Ecommerce

Artificial intelligence, privacy, and spam protection make reaching subscribers more difficult.

Practical Ecommerce

29.03.2025

MALK Plant Milk Masters In-Store Retail - Practical Ecommerce

Ryan Rouse says gain traction with niche markets, then scale to mainstream chains.

Practical Ecommerce

28.03.2025

New Ecommerce Tools: March 27, 2025 - Practical Ecommerce

This week's installment includes updates on automated ads, payments, AI-powered agents, personalization, cross-border shipping, and more.

Practical Ecommerce

28.03.2025

AI Will Help Advertisers and Shoppers - Practical Ecommerce

Shoppers will see ads that interest them. Advertisers get better results.

Practical Ecommerce

27.03.2025

Top Ecommerce Blogs Are More Than Blogs - Practical Ecommerce

The best blogs do more than drive traffic — they fuel other marketing campaigns.

Practical Ecommerce

26.03.2025

The Problem with Optimizing for GenAI - Practical Ecommerce

Clint Butler says the first hurdle is knowing which platform to optimize.

Practical Ecommerce

25.03.2025

Brand Visibility Is the New SEO - Practical Ecommerce

Search engines drive brand discovery for genAI platforms and research for humans.

Practical Ecommerce

24.03.2025

Ecommerce and the Secondhand Boom - Practical Ecommerce

Culture, marketplaces, and economics contribute to consumer demand for used clothing. Merchants can benefit.

Practical Ecommerce

22.03.2025

How BNPL Impacts Ecommerce Profits - Practical Ecommerce

Customers spend more when buy-now pay-later is available. The downside to merchants is the cost.

Practical Ecommerce

22.03.2025

Branding Is More Than a Logo - Practical Ecommerce

Beardbrand founder Eric Bandholz says mission and purpose drive branding, not logos and design.

Practical Ecommerce

21.03.2025

New Ecommerce Tools: March 20, 2025 - Practical Ecommerce

This week: AI-powered agents, mobile app builders, buy-now-pay-later services, logistics, B2B payments, and email marketing.

Practical Ecommerce

20.03.2025

How to Beat Amazon at SEO - Practical Ecommerce

Ted Kubaitis once feared competing against the ecommerce giant for organic rankings. Then an epiphany hit.

Practical Ecommerce

19.03.2025

Bad SEO Advice: 4 Tips to Ignore - Practical Ecommerce

Four common SEO recommendations that waste time, or worse.

Practical Ecommerce

18.03.2025

New Books on Startups, Growth, Culture, More - Practical Ecommerce

The first quarter of 2025 delivers inspiring titles to up your sales game, launch a business, build a team, and more.

Practical Ecommerce

17.03.2025

AI Prompts for Better Product Descriptions - Practical Ecommerce

The best AI-generated product descriptions come from skilled prompting.

Practical Ecommerce

15.03.2025

Margin Hacks for Cash-Strapped Ecom Stores - Practical Ecommerce

Amid a downturn for many ecommerce businesses, entrepreneur Eric Bandholz offers tips for better profits.

Practical Ecommerce

14.03.2025

New Ecommerce Tools: March 13, 2025 - Practical Ecommerce

This week's update includes tools for international expansion, Amazon selling, Shopify themes, customer support, payments, shipping, and B2B.

Practical Ecommerce

13.03.2025

Origins of Google Shopping's AI Vision Match - Practical Ecommerce

Google's AI shopping initiatives reinforce sensible, long-standing ecommerce practices.

Practical Ecommerce

12.03.2025

'Do' Queries Are an SEO Priority - Practical Ecommerce

Google's quality raters' guidelines suggest a new approach to searchers' intent: "know simple," "know," and "do."

Practical Ecommerce

11.03.2025

Create Google Ads Scripts via GenAI - Practical Ecommerce

Claude, ChatGPT, Gemini, and others are fast and thorough, although not perfect.

Practical Ecommerce

10.03.2025

The Pricing Strategy of Temu Sellers - Practical Ecommerce

Temu sellers show massive discounts to boost perceived savings and win customers.

Practical Ecommerce

08.03.2025

Montana Knife Co Blends Craft with Scale - Practical Ecommerce

Business is booming for the direct-to-consumer brand launched just four years ago.

Practical Ecommerce

07.03.2025

New Ecommerce Tools: March 6, 2025 - Practical Ecommerce

This week's installment includes updates on AI agents, financing, local delivery, audience targeting, popups, security, and China.

Practical Ecommerce

06.03.2025

What's Missing on Store Locator Pages - Practical Ecommerce

Done well, locator pages drive ecommerce sales not just in-store.

Practical Ecommerce

05.03.2025

Why Search Rankings Are Driving Less Traffic - Practical Ecommerce

A drop in traffic usually stems from lower rankings. But what if rankings are unchanged?

Practical Ecommerce

04.03.2025

Social Media Marketing beyond the Algorithm - Practical Ecommerce

It's easy to think one post will go viral, racking-up millions of views. But what happens next?

Practical Ecommerce

04.03.2025

Book Buyer Beware: The Rise of Counterfeits - Practical Ecommerce

Digital publishing technology and artificial intelligence have made producing fake books easier than ever.

Practical Ecommerce

01.03.2025

Adapt to Survive, Says eCommerceFuel Founder - Practical Ecommerce

To Andrew Youderian, ecommerce brands that do things differently will prosper in the coming years.

Practical Ecommerce

28.02.2025

New Ecommerce Tools: February 27, 2025 - Practical Ecommerce

This week: Canada-based selling, buy-now pay-later, CRM platforms, logistics, shipping tools, long-term domain registration, and seller financing.

Practical Ecommerce

27.02.2025

The Rebirth of 'Marketing Mix Modeling' - Practical Ecommerce

Why does a 1940s-era model interest large advertisers and platforms? Three reasons.

Practical Ecommerce

25.02.2025

Q&A: Passport CEO Talks Tariffs - Practical Ecommerce

Alex Yancher explains the state of President Trump's tariffs and their impact on ecommerce and global trade.

Practical Ecommerce

25.02.2025

The New Era of Cookie-less Ad Targeting - Practical Ecommerce

Advertising technology has entered a new phase that pairs personal privacy with targeting.

Practical Ecommerce

25.02.2025

Merchant Cuts Revenue 60%, Profit Rises 25% - Practical Ecommerce

Mathias Schrøder grew his company's revenue, but bloated overhead meant little profits and even less free time. Then he had an idea.

Practical Ecommerce

25.02.2025

How to Optimize for GenAI Answers - Practical Ecommerce

Consumers increasingly turn to ChatGPT and similar channels for product and brand recommendations.

Practical Ecommerce

21.02.2025

New Ecommerce Tools: February 20, 2025 - Practical Ecommerce

This week's rundown of new services for merchants includes updates on AI-powered agents, wholesale management, fraud prevention, marketplace ads, influencers, and social commerce.

Practical Ecommerce

20.02.2025

Born to Run with Amazon - Practical Ecommerce

Forty-one percent of U.S.-based enterprise sellers plan to use Amazon's Born to Run program to drive sales in 2025, according to a new Jungle Scout survey.