This week: new tools from Spur (testing), ShipBob (order fulfillment), Lili (financial tools), RedTrack (media buying), BlueSnap (payments), Captiv8 (influencers), Bringg (delivery), and more.

Practical Ecommerce

24.04.2025

SMB Ads Unchanged by Google Antitrust Ruling - Practical Ecommerce

Despite the hubbub, the recent federal court decision will have a minimal advertising impact on smaller brands for three reasons.

Practical Ecommerce

23.04.2025

Charts: U.S. Digital Media Trends 2025 - Practical Ecommerce

Deloitte's 19th annual survey of U.S. consumers focuses on the rise of social platforms in media and entertainment.

Practical Ecommerce

22.04.2025

How to Earn Backlinks as a Quoted Expert - Practical Ecommerce

Being quoted in reputable publications drives backlinks and topical authority as an entity.

Practical Ecommerce

21.04.2025

Temu and Shein Cut U.S. Advertising - Practical Ecommerce

Assuming Temu's and Shein's actions foretell a lesser U.S. role, a question now is, "Who benefits?"

Practical Ecommerce

19.04.2025

Ecommerce Investor on Turnaround Tactics - Practical Ecommerce

To Mehtab Bhogal, buying distressed companies is like salvaging a crashed car. "What are the parts worth?" he asks.

Practical Ecommerce

18.04.2025

Charts: Grocery Trends in Europe 2025 - Practical Ecommerce

A new McKinsey & Company report suggests little growth in Europe grocery volume amid changing consumer eating habits.

Practical Ecommerce

18.04.2025

New Ecommerce Tools: April 17, 2025 - Practical Ecommerce

This week: tariff reduction tools, influencer marketing, installment payments, shipping, logistics platforms, and AI for customer service.

Practical Ecommerce

17.04.2025

Rethink Your Email Sunset Policy - Practical Ecommerce

A nuanced strategy for suppressing subscribers recognizes attribution is messy and engagement signals are fuzzier than ever.

Practical Ecommerce

16.04.2025

Spring Books on B2B, Nvidia, Bill Gates, More - Practical Ecommerce

These seven new and upcoming titles range from practical advice to lessons learned by brilliant business leaders.

Practical Ecommerce

15.04.2025

How to Track ChatGPT Traffic in GA4 - Practical Ecommerce

Traffic from ChatGPT is low volume but often the most engaging referral source, even more than organic search.

Practical Ecommerce

14.04.2025

Another Privacy Pivot in Ad Targeting - Practical Ecommerce

Ad targeting, having shifted to individuals, is returning to content-focused.

Practical Ecommerce

12.04.2025

A Playbook for Influencer Marketing - Practical Ecommerce

Josh Durham, a seasoned marketer, shares the essentials for scalable, high-performing influencer programs.

Practical Ecommerce

11.04.2025

New Ecommerce Tools: April 10, 2025 - Practical Ecommerce

This week's installment covers new rollouts from Amazon, PayPal, Doola, Appriss Retail, DHL, Temu, Visa, Spire, Best Buy, Trustfull, Blackhawk Networks, and more.

Practical Ecommerce

11.04.2025

The Real Test of Unified Commerce - Practical Ecommerce

Combining multiple commerce systems for a unified view of customers and products seems compelling. Do the benefits justify the cost?

Practical Ecommerce

10.04.2025

Charts: European Views on U.S. Tariffs - Practical Ecommerce

In March, YouGov asked 9,400 Europe-based adults what they thought of Trump's tariffs.

Practical Ecommerce

09.04.2025

How Keywords Drive Helpful Content - Practical Ecommerce

Keywords no longer guarantee traffic, but they do reveal prospects' needs.

Practical Ecommerce

08.04.2025

Google Ads Recommendations Worth Doing - Practical Ecommerce

Some recommendations from Google Ads can improve performance. Others, not so much.

Practical Ecommerce

07.04.2025

How to Change a Domain Name in Shopify - Practical Ecommerce

A change in products or focus could require a store to change its internet address.

Practical Ecommerce

05.04.2025

My 8-Step Ecommerce Hiring Process - Practical Ecommerce

Beardbrand owner Eric Bandholz explains how he brings in the right people at the right time.

Practical Ecommerce

04.04.2025

New Ecommerce Tools: April 3, 2025 - Practical Ecommerce

This week's digest covers developments from Perplexity, Shopify, Amazon, Commercetools, UPS, Veho, Pipe17, Chord Commerce, and more.

Practical Ecommerce

03.04.2025

Merchants’ Guide to Navigating Conflicts - Practical Ecommerce

Conflict with suppliers, partners, and employees is inevitable. A new book suggests resilience and acceptance.

Practical Ecommerce

02.04.2025

Better 'Welcome' Emails for Ecommerce - Practical Ecommerce

Done well, welcome emails drive revenue and long-term customers.

Practical Ecommerce

02.04.2025

Charts: Global Consumer Views on Tariffs - Practical Ecommerce

Most consumers worldwide oppose tariffs, per a Boston Consulting Group survey.

Practical Ecommerce

01.04.2025

Search Volume Tools for Marketers - Practical Ecommerce

Search terms rise and fall in popularity. Understanding the movements aids informed decisions.

Practical Ecommerce

31.03.2025

Honeymoon Is Ending for Email Marketing - Practical Ecommerce

Artificial intelligence, privacy, and spam protection make reaching subscribers more difficult.

Practical Ecommerce

29.03.2025

MALK Plant Milk Masters In-Store Retail - Practical Ecommerce

Ryan Rouse says gain traction with niche markets, then scale to mainstream chains.

Practical Ecommerce

28.03.2025

New Ecommerce Tools: March 27, 2025 - Practical Ecommerce

This week's installment includes updates on automated ads, payments, AI-powered agents, personalization, cross-border shipping, and more.

Practical Ecommerce

28.03.2025

AI Will Help Advertisers and Shoppers - Practical Ecommerce

Shoppers will see ads that interest them. Advertisers get better results.

Practical Ecommerce

27.03.2025

Top Ecommerce Blogs Are More Than Blogs - Practical Ecommerce

The best blogs do more than drive traffic — they fuel other marketing campaigns.

Practical Ecommerce

26.03.2025

The Problem with Optimizing for GenAI - Practical Ecommerce

Clint Butler says the first hurdle is knowing which platform to optimize.

Practical Ecommerce

25.03.2025

Brand Visibility Is the New SEO - Practical Ecommerce

Search engines drive brand discovery for genAI platforms and research for humans.

Practical Ecommerce

24.03.2025

Ecommerce and the Secondhand Boom - Practical Ecommerce

Culture, marketplaces, and economics contribute to consumer demand for used clothing. Merchants can benefit.

Practical Ecommerce

22.03.2025

How BNPL Impacts Ecommerce Profits - Practical Ecommerce

Customers spend more when buy-now pay-later is available. The downside to merchants is the cost.

Practical Ecommerce

22.03.2025

Branding Is More Than a Logo - Practical Ecommerce

Beardbrand founder Eric Bandholz says mission and purpose drive branding, not logos and design.

Practical Ecommerce

21.03.2025

New Ecommerce Tools: March 20, 2025 - Practical Ecommerce

This week: AI-powered agents, mobile app builders, buy-now-pay-later services, logistics, B2B payments, and email marketing.

Practical Ecommerce

20.03.2025

How to Beat Amazon at SEO - Practical Ecommerce

Ted Kubaitis once feared competing against the ecommerce giant for organic rankings. Then an epiphany hit.

Practical Ecommerce

19.03.2025

Bad SEO Advice: 4 Tips to Ignore - Practical Ecommerce

Four common SEO recommendations that waste time, or worse.

home›Practical Ecommerce›Marketing

Practical Ecommerce - Marketing

ChatGPT Shopping Is Coming - Practical Ecommerce

From Model to Menswear Founder - Practical Ecommerce

New Ecommerce Tools: April 24, 2025 - Practical Ecommerce

SMB Ads Unchanged by Google Antitrust Ruling - Practical Ecommerce

Charts: U.S. Digital Media Trends 2025 - Practical Ecommerce

How to Earn Backlinks as a Quoted Expert - Practical Ecommerce

Temu and Shein Cut U.S. Advertising - Practical Ecommerce

Ecommerce Investor on Turnaround Tactics - Practical Ecommerce

Charts: Grocery Trends in Europe 2025 - Practical Ecommerce

New Ecommerce Tools: April 17, 2025 - Practical Ecommerce

Rethink Your Email Sunset Policy - Practical Ecommerce

Spring Books on B2B, Nvidia, Bill Gates, More - Practical Ecommerce

How to Track ChatGPT Traffic in GA4 - Practical Ecommerce

Another Privacy Pivot in Ad Targeting - Practical Ecommerce

A Playbook for Influencer Marketing - Practical Ecommerce

New Ecommerce Tools: April 10, 2025 - Practical Ecommerce

The Real Test of Unified Commerce - Practical Ecommerce

Charts: European Views on U.S. Tariffs - Practical Ecommerce

How Keywords Drive Helpful Content - Practical Ecommerce

Google Ads Recommendations Worth Doing - Practical Ecommerce

How to Change a Domain Name in Shopify - Practical Ecommerce

My 8-Step Ecommerce Hiring Process - Practical Ecommerce

New Ecommerce Tools: April 3, 2025 - Practical Ecommerce

Merchants’ Guide to Navigating Conflicts - Practical Ecommerce

Better 'Welcome' Emails for Ecommerce - Practical Ecommerce

Charts: Global Consumer Views on Tariffs - Practical Ecommerce

Search Volume Tools for Marketers - Practical Ecommerce

Honeymoon Is Ending for Email Marketing - Practical Ecommerce

MALK Plant Milk Masters In-Store Retail - Practical Ecommerce

New Ecommerce Tools: March 27, 2025 - Practical Ecommerce

AI Will Help Advertisers and Shoppers - Practical Ecommerce

Top Ecommerce Blogs Are More Than Blogs - Practical Ecommerce

The Problem with Optimizing for GenAI - Practical Ecommerce

Brand Visibility Is the New SEO - Practical Ecommerce

Ecommerce and the Secondhand Boom - Practical Ecommerce

How BNPL Impacts Ecommerce Profits - Practical Ecommerce

Branding Is More Than a Logo - Practical Ecommerce

New Ecommerce Tools: March 20, 2025 - Practical Ecommerce

How to Beat Amazon at SEO - Practical Ecommerce

Bad SEO Advice: 4 Tips to Ignore - Practical Ecommerce

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