New merchant tools this week include local search marketing, video generators, AI-powered shopping assistants, email marketing tools, conversational commerce, online review tools, and influencer marketing.

Practical Ecommerce

22.11.2024

Perplexity Shopping Tests Ecommerce SMBs - Practical Ecommerce

Perplexity's shopping assistant will likely make buying easier for consumers while complicating existing ecommerce businesses.

Practical Ecommerce

21.11.2024

Passkeys Gain Traction with Ecommerce Shoppers - Practical Ecommerce

Amazon, Google, Apple, and many others now support passkeys, a method of logging into secure accounts without entering a password.

Practical Ecommerce

21.11.2024

Charts: Website Accessibility Trends 2024 - Practical Ecommerce

A new report by Crownpeak and London Research identifies the digital accessibility plans and challenges of E.U. and U.S. organizations.

Practical Ecommerce

20.11.2024

Holiday 2024 Marketing Campaigns from Top Brands - Practical Ecommerce

This year's holiday marketing sees major brands mixing old-school ads with apps, social feeds, and AI-driven content.

Practical Ecommerce

19.11.2024

9 Books to Strengthen Cybersecurity - Practical Ecommerce

Our curated selection from industry experts covers the psychology of cyber attackers, practical defense strategies, and much more.

Practical Ecommerce

19.11.2024

How to Audit HTML Headings on Any Page - Practical Ecommerce

H1, H2, and H3 headings are among the most important SEO elements on a page. Here are tools to identify, audit, compare, and more.

Practical Ecommerce

18.11.2024

Looming Trade War Is Upending Supply Chains - Practical Ecommerce

U.S.-imposed tariffs and changes in China trade relations force brand managers to rethink sourcing.

Practical Ecommerce

16.11.2024

Health Crisis Drives $50 Million Supplement CEO - Practical Ecommerce

Dean Brennan's ulcerative colitis led to a passion for wellness and helping others.

Practical Ecommerce

15.11.2024

New Ecommerce Tools: November 14, 2024 - Practical Ecommerce

This week's rundown includes new tools for holiday marketing campaigns, drone deliveries, analytics, search, video generators, and AI-based platforms.

Practical Ecommerce

14.11.2024

Can Ecommerce Spur On-Demand Manufacturing? - Practical Ecommerce

The idea is straightforward: Don't build a product until someone orders it.

Practical Ecommerce

13.11.2024

New Web Design Tools, November 2024 - Practical Ecommerce

This month's rundown includes new video editors, page builders, whiteboards, drawing tools, testing platforms, and a selection of new fonts.

Practical Ecommerce

13.11.2024

Keyword Volume: Google vs. Semrush vs. Ahrefs - Practical Ecommerce

Keyword search volume metrics are imprecise and vary among the three principal sources.

Practical Ecommerce

12.11.2024

Dynamic Search Ads Tap Informational Queries - Practical Ecommerce

DSAs can attract valuable top-of-funnel shoppers to nurture and convert into customers.

Practical Ecommerce

11.11.2024

AMP for Email Converts Inboxes to Ecommerce Stores - Practical Ecommerce

A seemingly forgotten technology can drive more revenue, transforming email marketing.

Practical Ecommerce

09.11.2024

Supply.co Founder on Life after the Sale - Practical Ecommerce

"Many entrepreneurs believe that selling their business will bring happiness, but that's rarely true," says Patrick Coddou.

Practical Ecommerce

08.11.2024

New Ecommerce Tools: November 7, 2024 - Practical Ecommerce

This week: new tools for website builders, SMS marketing, AI-powered shopping assistants, reverse logistics, social commerce, and cross-border transactions.

Practical Ecommerce

07.11.2024

Charts: Global Ecommerce Trends Q3 2024 - Practical Ecommerce

Two-thirds of the global population are internet users, and many are ecommerce shoppers.

Practical Ecommerce

05.11.2024

Structured Data Markup for Ecommerce Product Pages - Practical Ecommerce

Structured data helps search engines understand a page's purpose and elevate its visibility in organic listings.

Practical Ecommerce

05.11.2024

Top AI Search Engine Features Compared - Practical Ecommerce

Prominent and not-so prominent-providers are remaking search with advanced tools, large language models, and more.

Practical Ecommerce

02.11.2024

The 'Why' of Man Flow Yoga - Practical Ecommerce

According to founder Dean Pohlman, long-term business success stems from a purpose. His is to promote men's wellness.

Practical Ecommerce

01.11.2024

New Ecommerce Tools: October 31, 2024 - Practical Ecommerce

This week: ecommerce storefronts, buy-now pay-later, AI-powered assistants, fraud prevention, search engine optimization, logistics, and seller ratings.

Practical Ecommerce

01.11.2024

Notable Business Books for 2024 - Practical Ecommerce

Our sampling of noteworthy new business titles on one or more prominent "best books" lists.

Practical Ecommerce

31.10.2024

SEO for Product Category Pages in 7 Steps - Practical Ecommerce

The purpose of category pages is not just to attract traffic but to engage visitors into buying products.

Practical Ecommerce

30.10.2024

Top WooCommerce Extensions to Grow a Store - Practical Ecommerce

Our handpicked list of 20 tools will drive traffic, streamline operations, and grow revenue.

Practical Ecommerce

29.10.2024

4 Payment Processing Pitfalls to Avoid - Practical Ecommerce

Industry pros cite common merchant mistakes that jeopardize processor relationships and damage a business.

Practical Ecommerce

29.10.2024

Teamsters Target Amazon Delivery Drivers - Practical Ecommerce

Does Amazon control the drivers that work for its Delivery Service Partners? That's the question central to a dispute.

Practical Ecommerce

28.10.2024

Gen AI Nears Hyper-Personalization at Scale - Practical Ecommerce

Merchants have long dreamed of delivering the perfect marketing message to a specific shopper at the ideal time to close a sale.

Practical Ecommerce

26.10.2024

4x Founder Debuts Ecommerce Intel Tool - Practical Ecommerce

Dennis Hegstad's latest venture, a data provider, follows his three Shopify app companies.

Practical Ecommerce

25.10.2024

New Ecommerce Tools: October 24, 2024 - Practical Ecommerce

This week's installment includes tools for generative AI ads, digital marketing, local search, product returns, cross-border shipping, and holiday marketing campaigns.

Practical Ecommerce

24.10.2024

Holiday Gift Guides Drive Long-Term Revenue - Practical Ecommerce

Gift guides encourage considered shopping rather than impulse buying, leading to fewer returns, happier customers, and repeat sales.

Practical Ecommerce

22.10.2024

Is Your Site Vulnerable to a Google Update? - Practical Ecommerce

No site is safe from a Google update, but some experience more ranking declines than others.

Practical Ecommerce

22.10.2024

Merchants' Guide to Metaverse Platforms - Practical Ecommerce

For brands and merchants, metaverse platforms are worth following as opportunities in the new economies unfold.

Practical Ecommerce

21.10.2024

New Google Shopping Is an SEO Reality Check - Practical Ecommerce

How do merchants ensure their products are "relevant" to the new AI-driven Google Shopping?

Practical Ecommerce

19.10.2024

Software Founder Pivots to PPE Manufacturing - Practical Ecommerce

In early 2020, Lloyd Armbrust's focus was the software company he had launched years earlier. Then the pandemic hit.

Practical Ecommerce

18.10.2024

New Ecommerce Tools: October 17, 2024 - Practical Ecommerce

New releases this week include tools for AI-powered shopping assistants, video creation, search engines, payment platforms, financing, and user-generated content.

Practical Ecommerce

17.10.2024

My Top SEO Tools to Analyze Backlinks - Practical Ecommerce

External backlinks, especially from trustworthy sites, remain a key ranking factor and generate clicks and engagement.

Practical Ecommerce

17.10.2024

New AI Apps Reinvent Ecommerce Video - Practical Ecommerce

Generate video from text, edit short clips from a single long-form source, produce product videos from static images, and more.

Practical Ecommerce

17.10.2024

New Books to Grow (or Sell) a Business, Fall 2024 - Practical Ecommerce

Our picks of new titles for merchants address AI tactics, communicating with customers, personalization, selling the company, and more.

home›Practical Ecommerce›Marketing

Practical Ecommerce - Marketing

From Porsche to Purpose: A CMO's Journey - Practical Ecommerce

New Ecommerce Tools: November 21, 2024 - Practical Ecommerce

Perplexity Shopping Tests Ecommerce SMBs - Practical Ecommerce

Passkeys Gain Traction with Ecommerce Shoppers - Practical Ecommerce

Charts: Website Accessibility Trends 2024 - Practical Ecommerce

Holiday 2024 Marketing Campaigns from Top Brands - Practical Ecommerce

9 Books to Strengthen Cybersecurity - Practical Ecommerce

How to Audit HTML Headings on Any Page - Practical Ecommerce

Looming Trade War Is Upending Supply Chains - Practical Ecommerce

Health Crisis Drives $50 Million Supplement CEO - Practical Ecommerce

New Ecommerce Tools: November 14, 2024 - Practical Ecommerce

Can Ecommerce Spur On-Demand Manufacturing? - Practical Ecommerce

New Web Design Tools, November 2024 - Practical Ecommerce

Keyword Volume: Google vs. Semrush vs. Ahrefs - Practical Ecommerce

Dynamic Search Ads Tap Informational Queries - Practical Ecommerce

AMP for Email Converts Inboxes to Ecommerce Stores - Practical Ecommerce

Supply.co Founder on Life after the Sale - Practical Ecommerce

New Ecommerce Tools: November 7, 2024 - Practical Ecommerce

Charts: Global Ecommerce Trends Q3 2024 - Practical Ecommerce

Structured Data Markup for Ecommerce Product Pages - Practical Ecommerce

Top AI Search Engine Features Compared - Practical Ecommerce

The 'Why' of Man Flow Yoga - Practical Ecommerce

New Ecommerce Tools: October 31, 2024 - Practical Ecommerce

Notable Business Books for 2024 - Practical Ecommerce

SEO for Product Category Pages in 7 Steps - Practical Ecommerce

Top WooCommerce Extensions to Grow a Store - Practical Ecommerce

4 Payment Processing Pitfalls to Avoid - Practical Ecommerce

Teamsters Target Amazon Delivery Drivers - Practical Ecommerce

Gen AI Nears Hyper-Personalization at Scale - Practical Ecommerce

4x Founder Debuts Ecommerce Intel Tool - Practical Ecommerce

New Ecommerce Tools: October 24, 2024 - Practical Ecommerce

Holiday Gift Guides Drive Long-Term Revenue - Practical Ecommerce

Is Your Site Vulnerable to a Google Update? - Practical Ecommerce

Merchants' Guide to Metaverse Platforms - Practical Ecommerce

New Google Shopping Is an SEO Reality Check - Practical Ecommerce

Software Founder Pivots to PPE Manufacturing - Practical Ecommerce

New Ecommerce Tools: October 17, 2024 - Practical Ecommerce

My Top SEO Tools to Analyze Backlinks - Practical Ecommerce

New AI Apps Reinvent Ecommerce Video - Practical Ecommerce

New Books to Grow (or Sell) a Business, Fall 2024 - Practical Ecommerce

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