This week: new tools for AI-powered site-search, shopping assistants, product listings, merchant financing, point-of-sale solutions, cross-border transactions, and warehouse automation.

Practical Ecommerce

15.05.2025

Charts: Retail Media Trends Worldwide - Practical Ecommerce

The U.S. accounts for roughly half of global retail media spend, but a new BCG survey finds robust activity in four other regions.

Practical Ecommerce

14.05.2025

RCS Interactive Texts Boost Ecommerce - Practical Ecommerce

Rich Communication Services enables relatively more message interactivity, such as buttons, carousels, and branding.

Practical Ecommerce

13.05.2025

Google’s EEAT Done Right - Practical Ecommerce

Experience, Expertise, Authoritativeness, and Trustworthiness inform human evaluators, not organic ranking algorithms.

Practical Ecommerce

12.05.2025

Google's AI Max Ads Hone Search Intent - Practical Ecommerce

"AI Max for Search," Google Ads new campaign type, aims to understand searchers' intentions beyond keywords.

Practical Ecommerce

10.05.2025

Gentleman's Gazette Thrives on YouTube - Practical Ecommerce

"Ten years from now, someone can still benefit from a video we produce today," says founder Raphael Schneider.

Practical Ecommerce

09.05.2025

New Ecommerce Tools: May 8, 2025 - Practical Ecommerce

This week: updates on agentic AI commerce, mobile wallets, B2B transactions, one-click checkout, application hosting, AI-powered promotions, and enterprise-ready fulfillment.

Practical Ecommerce

07.05.2025

Books on Tariffs and Trade Wars - Practical Ecommerce

Ten books by academics, regulators, journalists, and executives unravel international trade and tariffs and their affect on businesses and consumers.

Practical Ecommerce

06.05.2025

Get Your Products on ChatGPT Shopping - Practical Ecommerce

ChatGPT recommends products directly in search results for prompts with clear purchase intent.

Practical Ecommerce

05.05.2025

Sell on Amazon without GTINs or UPCs - Practical Ecommerce

Marketplace items require some form of a product identifier unless exempted by Amazon.

Practical Ecommerce

03.05.2025

Craft Whiskeys, Home Delivered - Practical Ecommerce

For $60, Bob DeMars's company will ship four craft-distilled whiskey samples, unmarked, with a tasting glass. Recipients can then guess the whiskey type, age, and proof as a game.

Practical Ecommerce

02.05.2025

New Ecommerce Tools: May 1, 2025 - Practical Ecommerce

This week: ChatGPT (shopping), BigCommerce (B2B portal), PayPal (programmatic ads), eBay (Klarna partnership), WooCommerce (Affirm partnership), Caro Holdings (AI customer service), and more.

Practical Ecommerce

01.05.2025

Why Your Loyalty Program Isn’t Working - Practical Ecommerce

Done well, loyalty programs focus on psychological impact and behavioral science — not discounts alone.

Practical Ecommerce

30.04.2025

How to Track Visibility in GenAI Platforms - Practical Ecommerce

How can brands evaluate their inclusion in generative AI answers? Three tools are attempting to fill the need.

Practical Ecommerce

29.04.2025

Multiple Stores, 1 Backend: Pros and Cons - Practical Ecommerce

Combining storefronts into a single backend centralizes the data and streamlines oversight. But it comes with costs.

Practical Ecommerce

28.04.2025

ChatGPT Shopping Is Coming - Practical Ecommerce

ChatGPT's JavaScript now includes Shopify variable names, fueling speculation of an AI-powered shopping launch.

Practical Ecommerce

26.04.2025

From Model to Menswear Founder - Practical Ecommerce

Weston Bouchér developed expertise in brands, fabrics, and style during his decade-long career as an apparel and lifestyle model.

Practical Ecommerce

25.04.2025

New Ecommerce Tools: April 24, 2025 - Practical Ecommerce

This week: new tools from Spur (testing), ShipBob (order fulfillment), Lili (financial tools), RedTrack (media buying), BlueSnap (payments), Captiv8 (influencers), Bringg (delivery), and more.

Practical Ecommerce

24.04.2025

SMB Ads Unchanged by Google Antitrust Ruling - Practical Ecommerce

Despite the hubbub, the recent federal court decision will have a minimal advertising impact on smaller brands for three reasons.

Practical Ecommerce

23.04.2025

Charts: U.S. Digital Media Trends 2025 - Practical Ecommerce

Deloitte's 19th annual survey of U.S. consumers focuses on the rise of social platforms in media and entertainment.

Practical Ecommerce

22.04.2025

How to Earn Backlinks as a Quoted Expert - Practical Ecommerce

Being quoted in reputable publications drives backlinks and topical authority as an entity.

Practical Ecommerce

21.04.2025

Temu and Shein Cut U.S. Advertising - Practical Ecommerce

Assuming Temu's and Shein's actions foretell a lesser U.S. role, a question now is, "Who benefits?"

Practical Ecommerce

19.04.2025

Ecommerce Investor on Turnaround Tactics - Practical Ecommerce

To Mehtab Bhogal, buying distressed companies is like salvaging a crashed car. "What are the parts worth?" he asks.

Practical Ecommerce

18.04.2025

New Ecommerce Tools: April 17, 2025 - Practical Ecommerce

This week: tariff reduction tools, influencer marketing, installment payments, shipping, logistics platforms, and AI for customer service.

Practical Ecommerce

18.04.2025

Charts: Grocery Trends in Europe 2025 - Practical Ecommerce

A new McKinsey & Company report suggests little growth in Europe grocery volume amid changing consumer eating habits.

Practical Ecommerce

17.04.2025

Rethink Your Email Sunset Policy - Practical Ecommerce

A nuanced strategy for suppressing subscribers recognizes attribution is messy and engagement signals are fuzzier than ever.

Practical Ecommerce

16.04.2025

Spring Books on B2B, Nvidia, Bill Gates, More - Practical Ecommerce

These seven new and upcoming titles range from practical advice to lessons learned by brilliant business leaders.

Practical Ecommerce

15.04.2025

How to Track ChatGPT Traffic in GA4 - Practical Ecommerce

Traffic from ChatGPT is low volume but often the most engaging referral source, even more than organic search.

Practical Ecommerce

14.04.2025

Another Privacy Pivot in Ad Targeting - Practical Ecommerce

Ad targeting, having shifted to individuals, is returning to content-focused.

Practical Ecommerce

12.04.2025

A Playbook for Influencer Marketing - Practical Ecommerce

Josh Durham, a seasoned marketer, shares the essentials for scalable, high-performing influencer programs.

Practical Ecommerce

11.04.2025

The Real Test of Unified Commerce - Practical Ecommerce

Combining multiple commerce systems for a unified view of customers and products seems compelling. Do the benefits justify the cost?

Practical Ecommerce

11.04.2025

New Ecommerce Tools: April 10, 2025 - Practical Ecommerce

This week's installment covers new rollouts from Amazon, PayPal, Doola, Appriss Retail, DHL, Temu, Visa, Spire, Best Buy, Trustfull, Blackhawk Networks, and more.

Practical Ecommerce

10.04.2025

Charts: European Views on U.S. Tariffs - Practical Ecommerce

In March, YouGov asked 9,400 Europe-based adults what they thought of Trump's tariffs.

home›Practical Ecommerce›Marketing

Practical Ecommerce - Marketing

New Ecommerce Tools: May 22, 2025 - Practical Ecommerce

9 Books to Transform Customer Experience - Practical Ecommerce

Charts: Cross-Border Ecommerce Trends - Practical Ecommerce

How Search Console Reveals AI Overviews - Practical Ecommerce

Flash Sales without Brand Damage - Practical Ecommerce

AI Is Diluting Your Brand - Practical Ecommerce

Build a Business You Love - Practical Ecommerce

New Ecommerce Tools: May 15, 2025 - Practical Ecommerce

Charts: Retail Media Trends Worldwide - Practical Ecommerce

RCS Interactive Texts Boost Ecommerce - Practical Ecommerce

Google’s EEAT Done Right - Practical Ecommerce

Google's AI Max Ads Hone Search Intent - Practical Ecommerce

Gentleman's Gazette Thrives on YouTube - Practical Ecommerce

New Ecommerce Tools: May 8, 2025 - Practical Ecommerce

Books on Tariffs and Trade Wars - Practical Ecommerce

Get Your Products on ChatGPT Shopping - Practical Ecommerce

Sell on Amazon without GTINs or UPCs - Practical Ecommerce

Craft Whiskeys, Home Delivered - Practical Ecommerce

New Ecommerce Tools: May 1, 2025 - Practical Ecommerce

Why Your Loyalty Program Isn’t Working - Practical Ecommerce

How to Track Visibility in GenAI Platforms - Practical Ecommerce

Multiple Stores, 1 Backend: Pros and Cons - Practical Ecommerce

ChatGPT Shopping Is Coming - Practical Ecommerce

From Model to Menswear Founder - Practical Ecommerce

New Ecommerce Tools: April 24, 2025 - Practical Ecommerce

SMB Ads Unchanged by Google Antitrust Ruling - Practical Ecommerce

Charts: U.S. Digital Media Trends 2025 - Practical Ecommerce

How to Earn Backlinks as a Quoted Expert - Practical Ecommerce

Temu and Shein Cut U.S. Advertising - Practical Ecommerce

Ecommerce Investor on Turnaround Tactics - Practical Ecommerce

New Ecommerce Tools: April 17, 2025 - Practical Ecommerce

Charts: Grocery Trends in Europe 2025 - Practical Ecommerce

Rethink Your Email Sunset Policy - Practical Ecommerce

Spring Books on B2B, Nvidia, Bill Gates, More - Practical Ecommerce

How to Track ChatGPT Traffic in GA4 - Practical Ecommerce

Another Privacy Pivot in Ad Targeting - Practical Ecommerce

A Playbook for Influencer Marketing - Practical Ecommerce

The Real Test of Unified Commerce - Practical Ecommerce

New Ecommerce Tools: April 10, 2025 - Practical Ecommerce

Charts: European Views on U.S. Tariffs - Practical Ecommerce

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