No matter their location, ecommerce businesses with E.U. customers must comply with the European Accessibility Act. Only "micro-enterprises" are exempt.

Practical Ecommerce

01.05.2024

13 Website Usability Testing Tools - Practical Ecommerce

For merchants, elevating a site's user experience means more conversions. Usability testing platforms can identify pain points, collect feedback, more.

Practical Ecommerce

30.04.2024

New Ecommerce Tools: April 29, 2024 - Practical Ecommerce

This week: updates on drone deliveries, AI, social commerce, composable commerce, fulfillment, and cross-border payments.

Practical Ecommerce

30.04.2024

Abandoned Carts Are an Opportunity - Practical Ecommerce

What if shopping cart abandonment is normal, and the opportunity rests in treating folks who abandon as warm leads?

Practical Ecommerce

29.04.2024

10 Leading Book Authors for Ecommerce and Marketing - Practical Ecommerce

Our pick of expert authors with widespread appeal and real-world tactics.

Practical Ecommerce

27.04.2024

Copywriter Shifts to X Ads, Scales Brands - Practical Ecommerce

Chris Orzechowski, an ecommerce writer and marketer, grew frustrated with Meta. Then he switched to X.

Practical Ecommerce

26.04.2024

How AI Improves Keyword Research - Practical Ecommerce

Traditional keyword tools expand on an existing core term. AI tools discover new terms.

Practical Ecommerce

25.04.2024

Chrome Extensions for ChatGPT, Claude, Gemini - Practical Ecommerce

We test third-party Chrome extensions for organization, productivity, and more.

Practical Ecommerce

24.04.2024

Can Retailer Co-ops Cut Ecommerce Shipping Costs? - Practical Ecommerce

Retailers have used purchasing cooperatives for years to obtain volume pricing.

Practical Ecommerce

24.04.2024

New Ecommerce Tools: April 23, 2024 - Practical Ecommerce

This week's updates address product images, live streaming, B2B, logistics, cross-border payments, and more.

Practical Ecommerce

23.04.2024

15 Apps for Live Streaming Video - Practical Ecommerce

This all-new update to our popular resource features apps from social networks and live-streaming platforms to produce and broadcast solo or multi-source video.

Practical Ecommerce

22.04.2024

Web Marketing Checklist: 42 Tactics for Traffic and Sales - Practical Ecommerce

Our all-new 2024 update includes modern content marketing, SEO, email, podcasts, social media, and more.

Practical Ecommerce

20.04.2024

Fermàt CMO on Customized Customer Journeys - Practical Ecommerce

Founded in 2021, Fermàt has raised $30 million from VCs to rethink ecommerce conversion funnels.

Practical Ecommerce

19.04.2024

Pinpoint Traffic Drops with Search Console, GA4 - Practical Ecommerce

The first step in diagnosing declines in organic search traffic is identifying which pages and queries account for the loss.

Practical Ecommerce

18.04.2024

Charts: Global Executives' Plans, Projections Q1 2024 - Practical Ecommerce

Global execs foresee a softening of demand for their company's products but remain optimistic about profitabilty.

Practical Ecommerce

17.04.2024

ChatGPT vs. Gemini for SEO Tasks - Practical Ecommerce

Generative AI platforms such as ChatGPT and Gemini can suggest keywords, content, topics, and more.

Practical Ecommerce

16.04.2024

New Ecommerce Tools: April 15, 2024 - Practical Ecommerce

This week: updates on shoppable video, AI-powered search, composable commerce, payments, subscription plans, and more.

Practical Ecommerce

16.04.2024

How to Track ROI from Content Marketing - Practical Ecommerce

Content drives visitors which drive email subscriptions which drive sales. All are measurable.

Practical Ecommerce

15.04.2024

BNPL Competition Drives Wins for Merchants - Practical Ecommerce

The lines have blurred between buy-now pay-later providers and credit card issuers. The winners are merchants and consumers.

Practical Ecommerce

13.04.2024

Amid Downturn, Ecommerce Investor Perseveres - Practical Ecommerce

Roman Kahn's ecommerce holding company seeks aquisitions, albeit cautiously.

Practical Ecommerce

12.04.2024

SEO Takeaways from SGE's Partial Rollout - Practical Ecommerce

How will Google's Search Generative Experience impact organic listings?

Practical Ecommerce

10.04.2024

Google Ad Updates Reflect New SERPs - Practical Ecommerce

An ad's postion on the search results page is less important than its prominence, per Google.

Practical Ecommerce

09.04.2024

New Ecommerce Tools: April 8, 2024 - Practical Ecommerce

This week: updates on fulfillment, design services, financing, digital marketing, payments, customer support, shoppable videos, and more.

Practical Ecommerce

09.04.2024

AI Apps for Social Media Images, Videos, Infographics - Practical Ecommerce

Visuals in social media posts drive engagment. New AI tools produce those visuals instantly from text prompts.

Practical Ecommerce

06.04.2024

Don't Outsource Revenue, Says Hair Growth Founder - Practical Ecommerce

Losing his hair was the first step in Faraz Khan's entrepreneurial journey. Fully Vital, his DTC hair-wellness company, is the result.

Practical Ecommerce

05.04.2024

How to Discover Shoppers' Questions - Practical Ecommerce

Responding to questions of customers and prospects can generate traffic and sales.

Practical Ecommerce

04.04.2024

Charts: TikTok in the U.S. - Practical Ecommerce

Roughly half of U.S. adult TikTok users have never posted a video. Over two-thirds have not completed their bio.

Practical Ecommerce

03.04.2024

New Ecommerce Tools: April 2, 2024 - Practical Ecommerce

New merchant tools this week address customer engagement, B2B payments, product discovery, digital marketing, fraud prevention, post-purchase solutions, and more.

Practical Ecommerce

02.04.2024

AI Tools for Meeting Notes, Recaps, To-dos - Practical Ecommerce

Reviewing meeting recordings for takeaways and action items used to take hours. No more.

Practical Ecommerce

02.04.2024

10 New Ecommerce Books for Spring 2024 - Practical Ecommerce

This installment of our quarterly rundown includes titles on digital marketing, team development, content marketing, AI, launching a startup, and more.

Practical Ecommerce

01.04.2024

A Better Ecommerce Newsletter - Practical Ecommerce

Email marketing works best when combined with meaningful editorial.

Practical Ecommerce

30.03.2024

BGR Media Founder on AI Upheaval - Practical Ecommerce

The consumer tech site has long relied on traffic from organic search. Then came AI-generated content.

Practical Ecommerce

29.03.2024

AI-powered Internal Linking Tools - Practical Ecommerce

Internal links are critical for organic search rankings and, also, time-consuming to implement. AI can help.

Practical Ecommerce

28.03.2024

Charts: Retail Sporting Goods Trends Q1 2024 - Practical Ecommerce

McKinsey & Company foresees better times ahead for global sporting goods retailers despite shifting consumer preferences and uneven supply chains.

Practical Ecommerce

27.03.2024

Top Ecommerce Ad Segments - Practical Ecommerce

First-party data remains an underutilized marketing asset of ecommerce companies.

Practical Ecommerce

26.03.2024

AI Platforms for Competitor Research - Practical Ecommerce

Competitor research was once limited to enterprise brands with big budgets. No more.

home›Practical Ecommerce›Marketing

Practical Ecommerce - Marketing

OverstockArt Founder Thrives 22 Years On - Practical Ecommerce

Robert Cialdini on Social Commerce - Practical Ecommerce

Gemini's YouTube Extension Streamlines Marketing - Practical Ecommerce

Charts: Investment Trends in Operations Q1 2024 - Practical Ecommerce

E.U. Accessibility Act Impacts Global Merchants - Practical Ecommerce

13 Website Usability Testing Tools - Practical Ecommerce

New Ecommerce Tools: April 29, 2024 - Practical Ecommerce

Abandoned Carts Are an Opportunity - Practical Ecommerce

10 Leading Book Authors for Ecommerce and Marketing - Practical Ecommerce

Copywriter Shifts to X Ads, Scales Brands - Practical Ecommerce

How AI Improves Keyword Research - Practical Ecommerce

Chrome Extensions for ChatGPT, Claude, Gemini - Practical Ecommerce

Can Retailer Co-ops Cut Ecommerce Shipping Costs? - Practical Ecommerce

New Ecommerce Tools: April 23, 2024 - Practical Ecommerce

15 Apps for Live Streaming Video - Practical Ecommerce

Web Marketing Checklist: 42 Tactics for Traffic and Sales - Practical Ecommerce

Fermàt CMO on Customized Customer Journeys - Practical Ecommerce

Pinpoint Traffic Drops with Search Console, GA4 - Practical Ecommerce

Charts: Global Executives' Plans, Projections Q1 2024 - Practical Ecommerce

ChatGPT vs. Gemini for SEO Tasks - Practical Ecommerce

New Ecommerce Tools: April 15, 2024 - Practical Ecommerce

How to Track ROI from Content Marketing - Practical Ecommerce

BNPL Competition Drives Wins for Merchants - Practical Ecommerce

Amid Downturn, Ecommerce Investor Perseveres - Practical Ecommerce

SEO Takeaways from SGE's Partial Rollout - Practical Ecommerce

Google Ad Updates Reflect New SERPs - Practical Ecommerce

New Ecommerce Tools: April 8, 2024 - Practical Ecommerce

AI Apps for Social Media Images, Videos, Infographics - Practical Ecommerce

Don't Outsource Revenue, Says Hair Growth Founder - Practical Ecommerce

How to Discover Shoppers' Questions - Practical Ecommerce

Charts: TikTok in the U.S. - Practical Ecommerce

New Ecommerce Tools: April 2, 2024 - Practical Ecommerce

AI Tools for Meeting Notes, Recaps, To-dos - Practical Ecommerce

10 New Ecommerce Books for Spring 2024 - Practical Ecommerce

A Better Ecommerce Newsletter - Practical Ecommerce

BGR Media Founder on AI Upheaval - Practical Ecommerce

AI-powered Internal Linking Tools - Practical Ecommerce

Charts: Retail Sporting Goods Trends Q1 2024 - Practical Ecommerce

Top Ecommerce Ad Segments - Practical Ecommerce

AI Platforms for Competitor Research - Practical Ecommerce

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