Most men own sharp clothes they barely see. Swap the hiding spots for prime real estate, flood your sightlines with the good stuff, and fresh outfit ideas will appear before the coffee finishes brewing.

Primer

01.08.2025

Live Action Getup: Remixing 5 Proven Outfits into a Refined Summer Look · Primer

Still summer, yet the thermostat keeps flipping. This remix pulls proven pieces from four earlier Primer Getups and resets them for late-season evenings when the breeze comes back or the office vent feels like winter.

Primer

29.07.2025

19 Huckberry, Todd Snyder & J.Crew Discounts That Make Premium Style Actually Affordable · Primer

From easy upgrades to refined essentials, these sale picks punch well above their price without looking like you raided the clearance rack.

Primer

29.07.2025

Picks: Banana Republic’s Up to 60% Off Sale Has Summer Upgrades and Fall Ringers That Look Way More Expensive Than They Are · Primer

The styling’s sharp, the prices make sense, and for once the best stuff isn’t sold out.

Primer

29.07.2025

What Dressing Intentionally Actually Means · Primer

The simple framework that makes everything feel sharper, easier, and more like you.

Primer

13.07.2025

This Superman Movie Was a Disaster But It Said More Than You Think · Primer

What if one of the goofiest Superman films actually held the clearest blueprint for what to do when you’ve lost your way?

Primer

09.07.2025

40 Prime Day Finds that are ACTUALLY DEALS · Primer

We cut the nonsense and pulled the stuff you’ll actually be glad you grabbed: clothes, gear, and everyday upgrades built to last.

Primer

01.07.2025

Next Bond film to be Directed by Same Guy Who Did Sicario, Blade Runner 2049, and Dune · Primer

The first announcement since Amazon took over the franchise.

Primer

01.07.2025

The Getup: Heat Wave · Primer

Serious swelter demands a smart style strategy

Primer

26.06.2025

What I Would Wear to a Wedding This Summer: 5 Examples · Primer

Half the guests will be overheating, half will look underdressed. You don’t have to be either.

Primer

21.06.2025

What I Would Wear to a Wedding This Summer: 5 Examples · Primer

Half the guests will be overheating, half will look underdressed. You don’t have to be either.

Primer

18.06.2025

Quick summer picks: 50% off right now at J.Crew & Gap · Primer

Vacation ready.

Primer

17.06.2025

Why Your Closet Feels Full But You Still Have Nothing to Wear · Primer

You're making it harder on yourself.

Primer

12.06.2025

Halfway Through the Year. This Is the Pivot Point · Primer

A quick sit-rep.

Primer

04.06.2025

16 Father’s Day Gift Ideas He (or You) Will Love · Primer

The kind of gifts that make sense. Useful. Built right. Chosen with the same care he brings to everything he does.

Primer

30.05.2025

These $17 Sunglasses Surprised Me · Primer

The verdict.

Primer

24.05.2025

Your Summer Style Starts Here: 17 Memorial Day Sale Picks to Grab Now + 4 Getups · Primer

There are two kinds of summer gear. The stuff that makes the suitcase. And the stuff that never leaves the drawer. This list makes the cut.

Primer

24.05.2025

The Getup: Sand · Primer

An outfit built for spring plans.

Primer

15.05.2025

3 Fixes If You Hate the Way Your Pants Fit (That Have Nothing to Do with Your Waist Size) · Primer

Constantly frustrated pants don't fit the way you want them to?

Primer

10.05.2025

On Sale Now: 9 Nike Sneakers Under $100 You’ll Want to Wear All Summer · Primer

From vintage court staples to underrated everyday pairs, these summer-ready sneakers are steeply discounted and surprisingly versatile.

Primer

08.05.2025

Get the Look: Chateau Vibes, Courtyard Rates · Primer

A spring outfit that looks well-traveled.

Primer

06.05.2025

Midlife Crisis, but Make It Casual · Primer

How to reinvent yourself and start a new chapter of your life.

Primer

01.05.2025

The Getup: The Spring Uniform You’ll Actually Wear · Primer

Easy colors, no-fuss layers, and a vibe that works from errand runs to impromptu day dates.

Primer

23.04.2025

The Shoes You Buy Will Last Longer If You Just Understand This · Primer

The good, the bad, and the boogiemen of shoe construction.

Primer

18.04.2025

A Weekend Guide to Japanese Whisky · Primer

Some of the best whisky in the world doesn’t come from Scotland.

Primer

16.04.2025

Things You Use All The Time Once You Have Them · Primer

For someone who’s been around the block, these have become the tools of the trade.

Primer

12.04.2025

11 Budget Items I've Had for More Than 5 Years · Primer

Some things break like clockwork. Others surprise you.

Primer

08.04.2025

18 Spring Menswear Deals Worth Grabbing: Layers, Shorts & Warm-Weather Upgrades · Primer

Smart deals that actually make sense to wear right now—from early spring layers to summer-ready picks that won’t sit in your closet.

Primer

02.04.2025

My Personal Style Now that I'm Basically Middle-Aged · Primer

What looks good at 22 rarely holds up after a mortgage, a meltdown, and a midsection.

Primer

27.03.2025

The 30 Best Deals Hiding in Amazon’s Spring Sale Right Now · Primer

Big brands, fast-moving deals, and the kind of everyday stuff you’ll actually use.

Primer

25.03.2025

The Getup: The First Trip of Spring · Primer

Clean layers, textured essentials, and road-ready staples built for the first real break in the weather.

Primer

22.03.2025

The Pomodoro Technique: The Secret to Productivity (Step by Step)

The Pomodoro Technique is an easy to implement work strategy for initiating focus and getting more done.

Primer

16.03.2025

Primer's Big Men's Spring Style Guide

Learn how to navigate the season with men's spring style that reflects optimism and practicality for unpredictable weather.

home›Primer›Lifestyle

Primer - Lifestyle

Why Some Linen Sucks · Primer

Live Action Getup: Golden Hour Linen · Primer

We Dug Through the Labor Day Sales So You Don’t Have To · Primer

What Terms on Alcohol Labels Really Mean: The Words You Trust and the Tricks You Miss · Primer

The Late Summer Weekend Uniform That Works Inside and Out · Primer

18 Higher-Quality Sale Finds at Lower Prices from Todd Snyder, Madewell, and L.L. Bean · Primer

What Nobody Told Me About "That Feeling" We Keep Trying to Feel in Relationships · Primer

Your Closet Setup is Sabotaging Your Style: The Easy Fix That Takes 30 Minutes · Primer

Live Action Getup: Remixing 5 Proven Outfits into a Refined Summer Look · Primer

19 Huckberry, Todd Snyder & J.Crew Discounts That Make Premium Style Actually Affordable · Primer

Picks: Banana Republic’s Up to 60% Off Sale Has Summer Upgrades and Fall Ringers That Look Way More Expensive Than They Are · Primer

What Dressing Intentionally Actually Means · Primer

This Superman Movie Was a Disaster But It Said More Than You Think · Primer

40 Prime Day Finds that are ACTUALLY DEALS · Primer

Next Bond film to be Directed by Same Guy Who Did Sicario, Blade Runner 2049, and Dune · Primer

The Getup: Heat Wave · Primer

What I Would Wear to a Wedding This Summer: 5 Examples · Primer

What I Would Wear to a Wedding This Summer: 5 Examples · Primer

Quick summer picks: 50% off right now at J.Crew & Gap · Primer

Why Your Closet Feels Full But You Still Have Nothing to Wear · Primer

Halfway Through the Year. This Is the Pivot Point · Primer

16 Father’s Day Gift Ideas He (or You) Will Love · Primer

These $17 Sunglasses Surprised Me · Primer

Your Summer Style Starts Here: 17 Memorial Day Sale Picks to Grab Now + 4 Getups · Primer

The Getup: Sand · Primer

3 Fixes If You Hate the Way Your Pants Fit (That Have Nothing to Do with Your Waist Size) · Primer

On Sale Now: 9 Nike Sneakers Under $100 You’ll Want to Wear All Summer · Primer

Get the Look: Chateau Vibes, Courtyard Rates · Primer

Midlife Crisis, but Make It Casual · Primer

The Getup: The Spring Uniform You’ll Actually Wear · Primer

The Shoes You Buy Will Last Longer If You Just Understand This · Primer

A Weekend Guide to Japanese Whisky · Primer

Things You Use All The Time Once You Have Them · Primer

11 Budget Items I've Had for More Than 5 Years · Primer

18 Spring Menswear Deals Worth Grabbing: Layers, Shorts & Warm-Weather Upgrades · Primer

My Personal Style Now that I'm Basically Middle-Aged · Primer

The 30 Best Deals Hiding in Amazon’s Spring Sale Right Now · Primer

The Getup: The First Trip of Spring · Primer

The Pomodoro Technique: The Secret to Productivity (Step by Step)

Primer's Big Men's Spring Style Guide

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