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Following their original announcements for bulk email senders, both Gmail and Yahoo have come up with some updates. These updates, made public in the last week of December, are mostly in the form of clarifications. They impose no fresh conditions, thankfully, but they do provide an insight into how these tech giants are committed to Read More
Want a peek at the top holiday retail sales statistics? Guess what, you’re not alone! As Christmas nears, it’s only natural that marketers like you double check the shopping trends data. Because that way, you can make sure you have the right holiday marketing strategy in place. The article below has collected data on US Read More
Gmail and Yahoo recently announced new requirements for bulk email senders. These requirements will make identity verification mandatory, unsubscription swifter, and spam prevention even more effective. As a result, it will improve email experience by making it more secure and relevant. Find out how it impacts you and what you need to do about these Read More
Over time, email marketing has become advanced. In the over-communicated world that your target audience lives, every small detail matters. Besides, the regulators have put in place some really tight regulations on email. And finally, the competition is heating up, no matter what business you are in. Why learn email marketing from ebooks So you Read More
The idea of AI email copywriter has been discussed from the day ChatGPT was launched. Hardly surprising, because email has been one of the most powerful marketing channels. If you ask for ChatGPT tips to random people, they’ll probably tell you not to worry. After all, how can an intelligent computing system go wrong? However, Read More
Visit the website of some well-known SaaS (typically B2B). Or, go to Amazon and search “organic honey” (typically B2C). In both cases, you’ll see a huge number of reviews come up without you asking for it. That’s the power of the customer’s voice. It doesn’t matter whether you’re into B2B marketing or B2C marketing; customer’s Read More
Events are part of the marketing plan of many businesses. Usually aiming to build a customer base and promote brand awareness, events are among the oldest tools in a marketer’s toolbox. Of course, the pandemic stumped in-person events. However, marketers found ways to promote their brands with online events. Online events proved so convenient that Read More
The recent integration between EasySendy, the email marketing software for small businesses, and QuickEmailVerification, one of the top email verifiers, will offer businesses a comprehensive email marketing solution. The integration allows marketers to seamlessly send email campaigns after easily and accurately verifying their email lists. About email bounces Emails that are returned undelivered are called Read More
A whopping 804,398 businesses were launched in the USA in 2020 alone (Source). That’s over 91 companies every hour, or about 3 businesses every 2 minutes. That should convince you that while the world of startup may sound exciting, it ultimately boils down to blood and sweat. Your startup needs to grow, you need to Read More
Looking for getting hold of large quantities of data? All of us are, aren’t we? The question is, how do we do it? Do you copy and paste it from multiple sources, manually? Naah! It’s time-consuming and not really viable. So there’s only one way out: web scraping which is an automated mechanism to extract Read More
For all the email marketing tips available on the internet, did you notice that tips from experienced marketers aren’t that commonly available? We don’t come across too much content where marketers share email marketing lessons they have themselves learned. Wouldn’t it be great if we could get all those lessons in one place? Wouldn’t it Read More
Post-purchase emails are the emails you send to customers after they’ve bought something from you. These emails represent a tremendous opportunity for marketers to build a strong relationship with customers. Before we go into the types of post-purchase emails, here’s a quick recap of why setting up post-purchase emails is important: They are invaluable in Read More
“I could have converted the prospect – if only I had written a more effective sales email!” is perhaps one of the key regrets of your sales teams. MailChimp’s 2022 statistics say only about 21% of emails are opened. That means nearly 4 out of every 5 of your recipients do not open your emails. Read More
Black Friday is just a couple days away and every marketer is keen to implement the best marketing ideas for Black Friday possible. However, if you think you’re somehow not happy with the ideas you have implemented, you might not be alone. In the strange circumstances that we face today worldwide, there’s always a chance Read More
What are the ways to interact with clients? Social media, email marketing, push notifications, and many more. Among this, email marketing is still one of the most profitable. Email marketing ROI varies from research to research. Usually, you may see it ranges from $36 to $42. But what exactly is ROI? Return on investment, more Read More
Should I delete inactive subscribers from my email list or should I continue to email to inactive customers? It’s a question that often puzzles marketers. Because they, like you, have spent lots of time and resources building an email list. The exact answer depends to a great extent on what your ‘inactive’ definition is. There Read More