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What is Local SEO? Local Search Engine Optimization (Local SEO) is the process of strategically optimizing your business’ website for visibility in localized searches. How do you improve Local SEO? There are actually quite a few ways to improve your Local SEO, some of which you can do yourself in about 15 minutes. Claiming your …
Between her adept planning skills and extensive knowledge of the barrel racing arena, it’s safe to say that our very own Lauren Henderson has achieved her lifelong goal of becoming a cowgirl-businesswoman. Part country and part glamorous, she’s an expert with a contour brush and can tell you when you need an oil change. Read …
Written by Laura Gonzalez We’ve all been guilty of muting out that small persistent voice itching to grab our attention to announce the 25 percent sale promotion at Nordstrom Rack or the new exotic Lay’s flavor. Within the thousands of ads consumers are exposed to daily (yes, really), there’s one or two that are provocative, …
Written By: Jack Ciampi, Mikela Johnson, Peyton Spooner & Blake Lucas The Super Bowl is the biggest competition in American sports, and not just for the teams. Brands fight for spots to air their ads during this enormous event, spending approximately $5 million for a 30-second spot. With roughly 111 million people tuning in, the …
Written by Blake Lucas In the world of advertising, you’ll find that many commercials fall into an increasingly predictable pattern. There’s lots of truck commercials that use the word “rugged” or “durable,” plenty of car commercials that use the words “sleek” and “luxury,” and an over-abundance of restaurant commercials that use the word “fresh.” With this …
The year 2016 was a big one for us at RD Thomas. We grew in every facet of the word as an agency; physical size, capabilities, and talent. We encountered new, exciting challenges that inspired us to find fresh perspectives and solutions. The Lubbock chapter of the American Advertising Federation deemed thirty-four of our portfolio pieces winners, which were …
Written By: Peyton Spooner I’m a real sucker for the inspirational, make the hairs on my arms stand up, and give me the chills sort of ads. While I like to appear tough on the outside, on the inside I am really a soft -hearted, warm and fuzzy kind of girl. I love a motivating …