When working with sales to help close deals, B2B marketers need to understand the sales funnel, including how customers move through the stages of an opportunity. Simply put, your team has to be B2B opportunity experts.

Salesforce Blog

21.12.2024

Tips for Designing Custom Actions for Agentforce | Salesforce

Agentforce comes out of the box with actions that make common tasks easy. You can also design custom actions for your specific needs.

Salesforce Blog

21.12.2024

Marketing Problem Solving Made Easy with Agentforce - Salesforce

AI is marketers' biggest headache — but it doesn't have to be. Learn how to solve everyday marketing problems with effective agentic prompts.

Salesforce Blog

21.12.2024

3 Ways to Responsibly Manage Multi-Agent Systems - Salesforce

Extend governance principles, design for complexity, and apply social frameworks to develop robust governance models for multi-agent systems.

Salesforce Blog

20.12.2024

3 Common Small Business Myths Debunked

Here are three common misconceptions about small and medium businesses, along with the data-backed truth from our latest SMB Trends Report.

Salesforce Blog

20.12.2024

The ROI of Losing: How to Rethink Loss in Sales

When sales leaders treat every loss as a failure, they miss the opportunity to build a more motivated, productive, and effective sales team.

Salesforce Blog

19.12.2024

Your Roadmap To Adopting AI in Field Service - Salesforce

Adopting AI to your field service management software and operations is easy. Follow this simple guideline for success.

Salesforce Blog

19.12.2024

B2B Customer Service: How To Use AI Agents For Complex Cases

Boost B2B customer service with AI agents like Agentforce. Handle complex cases, provide 24/7 support, and more to enhance loyalty.

Salesforce Blog

19.12.2024

AI transformation accelerated with Salesforce CTOs - Salesforce

AI transformation is complex—Salesforce CTOs have essential skills to help accelerate and unlock a company's full potential.

Salesforce Blog

19.12.2024

How AI Will Transform Data Analysis in 2025 - Salesforce

The future of data is smarter, faster, and more intuitive than ever.

Salesforce Blog

18.12.2024

What Is an Ideal Customer Profile? | Salesforce

An ideal customer profile (ICP) is a detailed description of a company's most valuable customers, used to guide marketing and sales efforts.

Salesforce Blog

17.12.2024

How DevSecOps Builds Trust with Every Commit

Discover how DevSecOps strengthens cloud security, ensures compliance, and builds customer trust by protecting sensitive data.

Salesforce Blog

17.12.2024

How to Deliver Connected Customer Experiences for SMBs

Discover how a unified CRM can help you deliver connected customer experiences with Salesforce for small business.

Salesforce Blog

14.12.2024

What are Sales Presentations, and How Are They Created? | Salesforce

A sales presentation is a structured pitch delivered by a salesperson to potential clients, showcasing a product or service's features, benefits, and value.

Salesforce Blog

14.12.2024

How Data Governance for AI Ensures Compliance and Trust

Explore why data governance for AI is crucial to ensuring data privacy, compliance, and security in AI-powered systems.

Salesforce Blog

13.12.2024

Performance Bonus 101: How to Reward Employees | Salesforce

A performance bonus is a form of compensation given to employees on top of their base salary to recognize and reward their hard work.

Salesforce Blog

13.12.2024

15 Compelling Reasons to Start a Small Business Today

If you're on the fence about opening your SMB, these reasons will help you get inspired to get business going.

Salesforce Blog

12.12.2024

What Is Lead Scoring? | Salesforce

Lead scoring is a way to rank potential customers by assigning values based on their behavior, demographics, and engagement with a business.

Salesforce Blog

12.12.2024

What is the Salesforce V2MOM? | Salesforce

Read how we use our V2MOM strategic process – vision, values, methods, obstacles, & measures – to align work across the company.

Salesforce Blog

10.12.2024

Why a Unified Platform is Essential for AI Success

Learn how a unified platform boosts AI effectiveness, enhances collaboration, and connects your business systems for seamless workflows.

Salesforce Blog

10.12.2024

Unify Your Compliance Management with Policy Center

Policy Center brings together security, privacy, and access control policies into a single view on Salesforce.

Salesforce Blog

10.12.2024

7 AI Prompts For Small Business Service

Deliver 5-star customer experience effortlessly and impress your customers with these 7 AI prompts for Small Business Customer Service.

Salesforce Blog

07.12.2024

What Are Large Action Models (LAMs)?

We explain large action models (LAMs), how they work, how they differ from LLMs, and show examples of the technology in action.

Salesforce Blog

06.12.2024

How a Small Business Improved ROI by 998% — Using One Tool

By investing in the right customer relationship management (CRM), one small business experienced incredible growth — find out how.

Salesforce Blog

05.12.2024

Top 5 Trends Shaping Small Businesses

See how small and growing businesses are using tech, AI, and data to grow, stay competitive, and thrive in our latest report.

Salesforce Blog

04.12.2024

5 lessons from AI agent implementation with Agentforce

See the 5 lessons learned from our AI agent implementation for seamless customer experiences on Salesforce Help.

Salesforce Blog

04.12.2024

What Is The Sandler Sales Methodology?

The Sandler Sales Methodology is a consultative selling approach that emphasizes building strong relationships and qualifying prospects.

Salesforce Blog

04.12.2024

Open Platform Strategy for AI Offers Choice of LLM

Our open platform strategy for AI embraces flexibility and customization so you can build an AI solution that works for you.

Salesforce Blog

04.12.2024

5 Ways to Unlock AI Potential from Dreamforce 2024 Insights

Unlock the AI potential with unified data, low-code AI tools, and secure automation to accelerate business success.

Salesforce Blog

04.12.2024

5 Ways Agentforce Can Elevate Your Marketing Strategy - Salesforce

Use Agentforce for Marketing t create seamless, connected experiences with proactive, specialized support from agents for employees and customers.

Salesforce Blog

03.12.2024

Best Free Online Courses For Small Business Owners

Discover the best free courses for small business owners in 2025. Master essential skills and boost your business in a competitive marketplace.

Salesforce Blog

03.12.2024

How Opportunity-Based Marketing Aligns Your Teams and Helps Close Deals - Salesforce

Learn all about opportunity-based marketing, a strategy that uses market insights and collaboration across teams to capitalize on existing opportunities and buying groups within an account.

Salesforce Blog

28.11.2024

6 Ways to Make the Most of Small Business Saturday

Wondering how to take advantage of Small Business Saturday as an SMB owner or entrepreneur? Consider these tips and tools.

Salesforce Blog

27.11.2024

Automating Red Teaming for Scalable AI Trust | Salesforce

Discover how Salesforce’s automated red teaming framework, fuzzai, enhances AI security and trust through scalable adversarial testing.

Salesforce Blog

27.11.2024

3 Marketing Cloud Engagement Tips for Better Customer Relationships

Make the most of Marketing Cloud Engagement with three practical tips. Use AI to deliver personalized customer journeys across multiple channels.

Salesforce Blog

26.11.2024

How Marketing Cloud Account Engagement Customers Can Access New Functionality What the New Functionality in Marketing Cloud Account Engagement Means for You

In the Winter ’25 release, we are expanding new functionality in Marketing Cloud Account Engagement to all customers on Growth, Plus, Advanced, and Premium. We explain how to use these new features and look at how these features will present new data, AI, and multichannel opportunities.

Salesforce Blog

26.11.2024

Top 10 Free Advertising Ideas for Small Businesses

Boost your visbility with these free advertising strategies for startups and small businesses.

Salesforce Blog

21.11.2024

AI Agent Design: How ‘Human’ Should They Be? In Short, Not Very

AI agents may sound like real people, but they're not. Here's why they should not take on human characteristics, and what else to consider.

home›Salesforce Blog›Marketing

Salesforce Blog - Marketing

Best Practices for Maintaining Government Site Reliability

7 Types of Ecommerce Every SMB and Startup Should Know

3 Tips to Help Your Marketing Team Become B2B Opportunity Experts - Salesforce

Tips for Designing Custom Actions for Agentforce | Salesforce

Marketing Problem Solving Made Easy with Agentforce - Salesforce

3 Ways to Responsibly Manage Multi-Agent Systems - Salesforce

3 Common Small Business Myths Debunked

The ROI of Losing: How to Rethink Loss in Sales

Your Roadmap To Adopting AI in Field Service - Salesforce

B2B Customer Service: How To Use AI Agents For Complex Cases

AI transformation accelerated with Salesforce CTOs - Salesforce

How AI Will Transform Data Analysis in 2025 - Salesforce

What Is an Ideal Customer Profile? | Salesforce

How DevSecOps Builds Trust with Every Commit

How to Deliver Connected Customer Experiences for SMBs

What are Sales Presentations, and How Are They Created? | Salesforce

How Data Governance for AI Ensures Compliance and Trust

Performance Bonus 101: How to Reward Employees | Salesforce

15 Compelling Reasons to Start a Small Business Today

What Is Lead Scoring? | Salesforce

What is the Salesforce V2MOM? | Salesforce

Why a Unified Platform is Essential for AI Success

Unify Your Compliance Management with Policy Center

7 AI Prompts For Small Business Service

What Are Large Action Models (LAMs)?

How a Small Business Improved ROI by 998% — Using One Tool

Top 5 Trends Shaping Small Businesses

5 lessons from AI agent implementation with Agentforce

What Is The Sandler Sales Methodology?

Open Platform Strategy for AI Offers Choice of LLM

5 Ways to Unlock AI Potential from Dreamforce 2024 Insights

5 Ways Agentforce Can Elevate Your Marketing Strategy - Salesforce

Best Free Online Courses For Small Business Owners

How Opportunity-Based Marketing Aligns Your Teams and Helps Close Deals - Salesforce

6 Ways to Make the Most of Small Business Saturday

Automating Red Teaming for Scalable AI Trust | Salesforce

3 Marketing Cloud Engagement Tips for Better Customer Relationships

How Marketing Cloud Account Engagement Customers Can Access New Functionality What the New Functionality in Marketing Cloud Account Engagement Means for You

Top 10 Free Advertising Ideas for Small Businesses

AI Agent Design: How ‘Human’ Should They Be? In Short, Not Very

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