There’s a way to do a marketing audit without making your head spin — here’s how to learn what worked from your retail holidays and ecommerce campaigns.

Salsify Blog | Product Experience Management Platform

07.05.2025

Ecommerce Marketing Strategies à la Beyoncé and Taylor Swift | Salsify

Here are the top takeaways from the Era’s Tour and Cowboy Carter Tour’s ecommerce marketing strategies for brands that want to drive conversions.

Salsify Blog | Product Experience Management Platform

02.05.2025

What Is Ethical AI in Ecommerce? Tips and Best Practices | Salsify

Check out a foundational overview of how to use AI in ecommerce ethically and use transparency and fairness to create customer experiences.

Salsify Blog | Product Experience Management Platform

30.04.2025

How To Use AI To Tailor Product Search for Every Shopper | Salsify

Here’s an exploration of how a tailored product search powered by generative artificial intelligence (GenAI) offers every shopper a unique experience.

Salsify Blog | Product Experience Management Platform

25.04.2025

How To Build an Ecommerce Marketing Calendar | Salsify

Learn how to build an ecommerce marketing calendar that helps you accommodate ecommerce events and retail holidays with smashing success.

Salsify Blog | Product Experience Management Platform

23.04.2025

How Generative AI in Ecommerce Is Shaping Product Search | Salsify

Here’s how brands can effectively leverage generative AI in ecommerce to power their product search potential.

Salsify Blog | Product Experience Management Platform

18.04.2025

Why 70% of Shoppers Can’t Resist an Impulse Buy | Salsify

Learn why 70% of shoppers can’t resist an impulse buy and other unplanned purchases. Hint: It’s sales and discounts and a great discount strategy.

Salsify Blog | Product Experience Management Platform

16.04.2025

How To Have a Good Brand Reputation in 2025 | Salsify

Here’s an exploration of the evolving nature of brand reputation in 2025, with tips for nurturing customer trust and navigating crisis management.

Salsify Blog | Product Experience Management Platform

11.04.2025

What Is Commerce Media and Can It Help Marketing Spend? | Salsify

What is commerce media? Learn about commerce media vs. retail media and the benefits of commerce media for brands hoping to optimize marketing spend.

Salsify Blog | Product Experience Management Platform

10.04.2025

2025 Digital Shelf Summit: Omnichannel Growth and Future-Ready Strategies | Salsify

Highlights from DSI Day at the 2025 Digital Shelf Summit, featuring strategies for omnichannel growth, AI-driven insights, and a preview of the 2026 event in Atlanta.

Salsify Blog | Product Experience Management Platform

09.04.2025

2025 Digital Shelf Summit: Big Ideas, Bold Innovation | Salsify

Day two of the 2025 Digital Shelf Summit featured bold insights, AI-driven strategies, and a festive second line parade to the House of Blues in New Orleans.

Salsify Blog | Product Experience Management Platform

09.04.2025

Sales and Discounts That Shoppers Can't Resist | Salsify

Here’s a deep dive into which sales and discounts are worth your marketing dollars.

Salsify Blog | Product Experience Management Platform

08.04.2025

Digital Shelf Summit: Salsify Academy Day and Digital Transformer Awards | Salsify

Explore our lessons from the Salsify Academy Day and the Digital Transformer Awards from the 2025 Digital Shelf Summit (DSS) event in New Orleans.

Salsify Blog | Product Experience Management Platform

04.04.2025

Q2 2025 Ecommerce Report: Consumer Research, Expert Insights | Salsify

Explore highlights from the Q2 ecommerce pulse report, featuring exclusive consumer insights and advice for ecommerce professionals.

Salsify Blog | Product Experience Management Platform

02.04.2025

How a Digital Catalog Aligns Your Stakeholders | Salsify

Learn how a digital catalog addresses common sources of confusion and closes an organization’s product information gap.

Salsify Blog | Product Experience Management Platform

28.03.2025

AI in Product Information Management (PIM) | Salsify

Here’s a framework to help you navigate implementing artificial intelligence (AI) into your product information management (PIM) solution.

Salsify Blog | Product Experience Management Platform

26.03.2025

Multichannel Sales Strategies for Prime Day Alternatives | Salsify

Prime Day is fast approaching, but so are alternative sales events. Here’s how to leverage meaningful multichannel sales strategies for the most benefit.

Salsify Blog | Product Experience Management Platform

21.03.2025

5 Signs It's Time To Evolve Beyond PIM | Salsify

Learn more about PIM’s limitations, PXM’s benefits, and how to build a business case for PXM investment.

Salsify Blog | Product Experience Management Platform

19.03.2025

Artificial Intelligence for Ecommerce KPIs To Track | Salsify

How effective is artificial intelligence for ecommerce? Track your progress with these KPIs and metrics, then adjust your strategy accordingly.

Salsify Blog | Product Experience Management Platform

14.03.2025

A 5-Step Strategic Amazon Prime Day Playbook for Brands | Salsify

Explore a five-step strategy that can help your brand maximize your brand’s impact on Prime Day and beyond.

Salsify Blog | Product Experience Management Platform

12.03.2025

Artificial Intelligence for Ecommerce: A 7-Step Road Map for Leaders

When it comes to driving growth at your organization with artificial intelligence for ecommerce, there’s a right way to do it — here’s a roadmap to help.

Salsify Blog | Product Experience Management Platform

07.03.2025

Artificial Intelligence in Ecommerce: Real-World Examples for Brands | Salsify

Explore real-world examples of how artificial intelligence in ecommerce is used by shoppers and organizations to drive business performance on the digital shelf.

Salsify Blog | Product Experience Management Platform

05.03.2025

IDC MarketScape Names Salsify a ‘Leader’ in 2025 PIM for Commerce Report [DOWNLOAD]

Learn why the IDC MarketScape named Salsify a “Leader” in PIM for Commerce and what that title means.

Salsify Blog | Product Experience Management Platform

28.02.2025

How To Do Generative Engine Optimization (GEO) for Ecommerce | Salsify

Learn how to do generative engine optimization (GEO) for ecommerce and stay ahead of shifting artificial intelligence (AI) trends.

Salsify Blog | Product Experience Management Platform

26.02.2025

Generative Engine Optimization (GEO) for Ecommerce | Salsify

Explore how generative engine optimization (GEO) works, why it matters, and what it means for ecommerce brands.

Salsify Blog | Product Experience Management Platform

21.02.2025

How To Fortify Your Ecommerce Infrastructure for Shoppers | Salsify

Learn how your brand can build the right ecommerce infrastructure to drive growth, profitability, and a better customer experience.

Salsify Blog | Product Experience Management Platform

19.02.2025

Ecommerce Strategies for Successful Valentine’s Day Sales | Salsify

Here are Valentine’s marketing ideas and straightforward, actionable ecommerce strategies that can help your business drive meaningful results.

Salsify Blog | Product Experience Management Platform

19.02.2025

What Is the Digital Product Passport? | Salsify

Learn about the European Commission digital product passport (DPP) and what it means for brands part of the global supply chain.

Salsify Blog | Product Experience Management Platform

19.02.2025

Fix These Top Product Page Conversion Killers | Salsify

Here’s a tactical guide for ensuring your product pages avoid conversion-killer pitfalls, along with tips on how to fix them.

Salsify Blog | Product Experience Management Platform

19.02.2025

How To Use Generative AI in Ecommerce | Salsify

Explore current and emerging use cases for generative AI in ecommerce and tips for applying it in your organization effectively.

Salsify Blog | Product Experience Management Platform

19.02.2025

How Brands Can Prepare for the Digital Product Passport | Salsify

Learn all about the European Union’s new Digital Product Passport and why preparing for compliance will be critical to your brand’s success in the coming years.

Salsify Blog | Product Experience Management Platform

31.01.2025

Strategic Planning for Ecommerce Leaders 101 | Salsify

Explore actionable strategic planning tips for ecommerce leaders that drive alignment, innovation, and measurable results.

Salsify Blog | Product Experience Management Platform

29.01.2025

How Consumer Buying Behavior Is Changing in 2025 | Salsify

Consumer buying behavior is constantly shifting — explore concrete evidence from the latest research on these changes and how brands can respond.

Salsify Blog | Product Experience Management Platform

24.01.2025

2025 Consumer Research Report Unpacks Shopper Insights | Salsify

The latest consumer research, consumer trends, and consumer data are in Salsify’s report. Download it now for all the shopper insights you need.

Salsify Blog | Product Experience Management Platform

22.01.2025

Ecommerce Insights Into Shoppers’ Holiday Spending | Salsify

Here’s a breakdown of shoppers’ 2024 holiday spending habits, including ecommerce insights you can leverage for the next holiday season.

Salsify Blog | Product Experience Management Platform

15.01.2025

How Live Stream Shopping Drives Engagement and Sales | Salsify

Live stream shopping is rising in popularity as a driver of purchases. Learn how your brand can tackle these engaging events the right way.

Salsify Blog | Product Experience Management Platform

10.01.2025

67% of Shoppers Look Past Page 1 of Ecommerce Search Results | Salsify

Here’s a closer look at why shoppers are scrolling beyond page one and how your brand can turn those clicks into conversions.

Salsify Blog | Product Experience Management Platform

08.01.2025

How To Use Product Videos To Drive Sales | Salsify

Here’s why shoppers find product videos valuable, with tips for brands to drive sales.

Salsify Blog | Product Experience Management Platform

03.01.2025

In-Store Mobile Shopping: Here's Why Shoppers Love It | Salsify

Learn why mobile shopping is often the preferred option for modern shoppers and how to improve the experiences your brand offers both online and offline.

Salsify Blog | Product Experience Management Platform

20.12.2024

Why Brand Trust Makes 87% of Shoppers Pay More for Products | Salsify

Brand trust is essential if your brand wants to build better relationships with consumers. Here’s more about how to build it and why it’s so important.

home›Salsify Blog | Product Experience Management Platform›Marketing

Salsify Blog | Product Experience Management Platform - Marketing

How To Do a Marketing Audit for Retail and Ecommerce Events | Salsify

Ecommerce Marketing Strategies à la Beyoncé and Taylor Swift | Salsify

What Is Ethical AI in Ecommerce? Tips and Best Practices | Salsify

How To Use AI To Tailor Product Search for Every Shopper | Salsify

How To Build an Ecommerce Marketing Calendar | Salsify

How Generative AI in Ecommerce Is Shaping Product Search | Salsify

Why 70% of Shoppers Can’t Resist an Impulse Buy | Salsify

How To Have a Good Brand Reputation in 2025 | Salsify

What Is Commerce Media and Can It Help Marketing Spend? | Salsify

2025 Digital Shelf Summit: Omnichannel Growth and Future-Ready Strategies | Salsify

2025 Digital Shelf Summit: Big Ideas, Bold Innovation | Salsify

Sales and Discounts That Shoppers Can't Resist | Salsify

Digital Shelf Summit: Salsify Academy Day and Digital Transformer Awards | Salsify

Q2 2025 Ecommerce Report: Consumer Research, Expert Insights | Salsify

How a Digital Catalog Aligns Your Stakeholders | Salsify

AI in Product Information Management (PIM) | Salsify

Multichannel Sales Strategies for Prime Day Alternatives | Salsify

5 Signs It's Time To Evolve Beyond PIM | Salsify

Artificial Intelligence for Ecommerce KPIs To Track | Salsify

A 5-Step Strategic Amazon Prime Day Playbook for Brands | Salsify

Artificial Intelligence for Ecommerce: A 7-Step Road Map for Leaders

Artificial Intelligence in Ecommerce: Real-World Examples for Brands | Salsify

IDC MarketScape Names Salsify a ‘Leader’ in 2025 PIM for Commerce Report [DOWNLOAD]

How To Do Generative Engine Optimization (GEO) for Ecommerce | Salsify

Generative Engine Optimization (GEO) for Ecommerce | Salsify

How To Fortify Your Ecommerce Infrastructure for Shoppers | Salsify

Ecommerce Strategies for Successful Valentine’s Day Sales | Salsify

What Is the Digital Product Passport? | Salsify

Fix These Top Product Page Conversion Killers | Salsify

How To Use Generative AI in Ecommerce | Salsify

How Brands Can Prepare for the Digital Product Passport | Salsify

Strategic Planning for Ecommerce Leaders 101 | Salsify

How Consumer Buying Behavior Is Changing in 2025 | Salsify

2025 Consumer Research Report Unpacks Shopper Insights | Salsify

Ecommerce Insights Into Shoppers’ Holiday Spending | Salsify

How Live Stream Shopping Drives Engagement and Sales | Salsify

67% of Shoppers Look Past Page 1 of Ecommerce Search Results | Salsify

How To Use Product Videos To Drive Sales | Salsify

In-Store Mobile Shopping: Here's Why Shoppers Love It | Salsify

Why Brand Trust Makes 87% of Shoppers Pay More for Products | Salsify

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