Explore key takeaways from the 2025 Digital Shelf Summit, including insights on the current and future state of alcohol ecommerce from industry leaders.

Salsify Blog | Product Experience Management Platform

03.09.2025

WD-40 and Amazon Share How To Maximize Brand Growth With Amazon Ads | Salsify

Learn what experts at the 2025 Digital Shelf Summit had to say about how to use Amazon Ads to scale, build brand awareness, and win on the digital shelf.

Salsify Blog | Product Experience Management Platform

02.09.2025

Ecommerce Alignment and Your Omnichannel Strategy | Salsify

Check out expert insights for aligning your organization — from finance to marketing, supply chain, product, and more — to support an omnichannel strategy.

Salsify Blog | Product Experience Management Platform

27.08.2025

How Generative AI Works With Ecommerce Technologies | Salsify

Here’s how Generative AI works with current ecommerce technologies — rather than against them — to deliver improved outcomes.

Salsify Blog | Product Experience Management Platform

25.08.2025

Ecommerce SEO and AI: 5 Tips To Keep Product Pages Ranking | Salsify

Learn five ways to keep pace with the evolving ecommerce SEO landscape and incorporate generative AI strategies to catch consumers’ attention.

Salsify Blog | Product Experience Management Platform

25.08.2025

Nestlé and Allume: Digital Shelf Lessons for Winning Over Modern Shoppers | Salsify

Here’s a look into how digital shelf leaders are navigating ecommerce shifts and winning over modern shoppers.

Salsify Blog | Product Experience Management Platform

25.08.2025

What Is the Role of Ecommerce AI in Product Experience Management? [DOWNLOAD] | Salsify

Rob Gonzalez, Salsify co-founder and chief strategy and innovation officer, explains the role of product experience management (PXM) in ecommerce AI.

Salsify Blog | Product Experience Management Platform

25.08.2025

Why You Should Adapt Your Tech for Consumer Trends | Salsify

Learn how top brands lean into consumer trends with technology, with tips for emulating their strategies.

Salsify Blog | Product Experience Management Platform

08.08.2025

How the Ubique Group Uses AI in Ecommerce To Achieve Success

Here’s how your brand can leverage AI in ecommerce to create improved customer experiences.

Salsify Blog | Product Experience Management Platform

08.08.2025

Agentic AI vs. Generative AI: Readying Your Product Content | Salsify

Explore a breakdown of agentic AI vs. generative AI, how shoppers are using each, and how brands must evolve their product content to satisfy both.

Salsify Blog | Product Experience Management Platform

01.08.2025

Strategies for Building Lasting Omnichannel Shopper Loyalty | Salsify

Read insights from ecommerce experts Chris Perry of firstmovr and Jill Rourke, formerly of Wellness Pet, on fostering loyalty with any omnichannel shopper.

Salsify Blog | Product Experience Management Platform

30.07.2025

Mondelēz and PepsiCo Leaders Share Integrated Data Strategies That Drive Omnichannel Growth | Salsify

Mondelez and PepsiCo leaders offer insights into how global brands use real-time data, automation, and artificial intelligence (AI) to stay ahead.

Salsify Blog | Product Experience Management Platform

29.07.2025

Top Predictions for 2025 Holiday Shopping Trends [DOWNLOAD] | Salsify

Check out the top holiday shopping trends and highlights from Salsify’s latest consumer research, then download the full report for more insights.

Salsify Blog | Product Experience Management Platform

29.07.2025

How Helzberg Diamonds Achieved Digital Transformation | Salsify

Check out insights on how to achieve dazzling results with your digital transformation through content governance and integration like Helzberg Diamonds.

Salsify Blog | Product Experience Management Platform

29.07.2025

Product Content Quality: Kroger and Grainger Share Strategies To Transform Customer Experience and Drive Loyalty

Leaders at Kroger and Grainger shared their thoughts on improving product content at Salsify’s 2025 Digital Shelf Summit.

Salsify Blog | Product Experience Management Platform

16.07.2025

NielsenIQ and Skai Share Strategies for Retail Media Optimization | Salsify

NielsenIQ and Skai leaders share strategies for retail media optimization.

Salsify Blog | Product Experience Management Platform

11.07.2025

How To Prepare for the Holiday Shopping Season | Salsify

Here’s what brands should expect for the holiday shopping season and how they can prepare to wow shoppers.

Salsify Blog | Product Experience Management Platform

09.07.2025

The Best Ecommerce Team Structure for the Holiday Season | Salsify

Learn how to build the best ecommerce team structure for the holiday season, and drive performance on the digital shelf this year and beyond.

Salsify Blog | Product Experience Management Platform

09.07.2025

Is Your Product Content Ready for Holiday Ecommerce? | Salsify

Is your product content ready for holiday ecommerce? Use our last-minute checklist to ensure your content is ready for shoppers.

Salsify Blog | Product Experience Management Platform

03.07.2025

5 Ecommerce Trends To Prepare for in the Back Half of 2025 | Salsify

Check out five critical ecommerce trends and advice on preparing for them from an expert-led session at the Digital Shelf Summit.

Salsify Blog | Product Experience Management Platform

03.07.2025

Consumer Spending Trends: 2025 Holiday Spending Predictions | Salsify

Check out the consumer spending trends driving purchase decisions now through the height of the holiday shopping season and how brands should prepare.

Salsify Blog | Product Experience Management Platform

02.07.2025

PepsiCo and Kids2 Share Tactics for Content Automation | Salsify

PepsiCo and Kids2 leaders shared their thoughts on content automation at Salsify’s 2025 Digital Shelf Summit.

Salsify Blog | Product Experience Management Platform

27.06.2025

When PIM and DAM Meet: Streamlining Product Content for Speed and Scale | Salsify

Integrating your DAM and PIM solutions could improve content accuracy, speed time to market, and enhance shopper experiences across the digital shelf.

Salsify Blog | Product Experience Management Platform

18.06.2025

Building AI-Ready Product Experiences, PDPs, and More | Salsify

Here’s a breakdown of how brands can build and manage scalable, variant-rich PDPs to meet the personalized demands of AI-powered discovery and purchase.

Salsify Blog | Product Experience Management Platform

13.06.2025

Ecommerce Leader PepsiCo’s Tips for Digital Transformation | Salsify

Check out advice from ecommerce leaders Parth Raval of PepsiCo, and Jeriad Zoghby of IPG, on how to spearhead a digital transformation strategy.

Salsify Blog | Product Experience Management Platform

06.06.2025

How AI Is Transforming Product Discovery and Why Brands Must Adapt [DOWNLOAD]

Rob Gonzalez of Salsify explains how AI is transforming product discovery and how brands can adapt to lead in this next era of commerce.

Salsify Blog | Product Experience Management Platform

05.06.2025

AI in Ecommerce: Why Your Brand.com Site Should Be Your AI Training Center | Salsify

Here’s how brands can adapt to AI in ecommerce by tailoring their brand.com site to be an AI training center.

Salsify Blog | Product Experience Management Platform

04.06.2025

The Kraft Heinz Company and DCG Share Digital Commerce Strategies To Boost Sales | Salsify

Ecommerce leaders from Kraft Heinz and DCG share their insights on how to boost digital commerce sales.

Salsify Blog | Product Experience Management Platform

30.05.2025

Future of Shopping: How To Reach Gen Alpha With an Omnichannel Strategy | Salsify

Ecommerce leaders from Whirlpool and Accenture weigh in on the future of shopping and how to reach Gen Alpha shoppers.

Salsify Blog | Product Experience Management Platform

28.05.2025

Critical Supply Chain Strategies [DOWNLOAD] | Salsify

Learn how to protect your business from chaos while maintaining a competitive advantage in 2025 and beyond.

Salsify Blog | Product Experience Management Platform

23.05.2025

Driving Omnichannel Retail Success: The Coca-Cola Company Breaks Down Why Tech, Teamwork, and Trusted Content Work | Salsify

Driving omnichannel retail success, The Coca-Cola Company shares key insights on tech, teamwork, and trusted content for a seamless shopper journey.

Salsify Blog | Product Experience Management Platform

21.05.2025

How Brands Can Drive Ecommerce Strategy Success in a Fragmented Retail Landscape | Salsify

Learn how brands can tailor their ecommerce strategy to stay competitive in an increasingly fragmented retail landscape.

Salsify Blog | Product Experience Management Platform

17.05.2025

Where Should Your Ecommerce Team Sit in Your Company? | Salsify

Ecommerce experts weigh in on where your ecommerce team should fit within your company and provide tips for a successful ecommerce team structure.

Salsify Blog | Product Experience Management Platform

09.05.2025

How To Do a Marketing Audit for Retail and Ecommerce Events | Salsify

There’s a way to do a marketing audit without making your head spin — here’s how to learn what worked from your retail holidays and ecommerce campaigns.

Salsify Blog | Product Experience Management Platform

07.05.2025

Ecommerce Marketing Strategies à la Beyoncé and Taylor Swift | Salsify

Here are the top takeaways from the Era’s Tour and Cowboy Carter Tour’s ecommerce marketing strategies for brands that want to drive conversions.

Salsify Blog | Product Experience Management Platform

02.05.2025

What Is Ethical AI in Ecommerce? Tips and Best Practices | Salsify

Check out a foundational overview of how to use AI in ecommerce ethically and use transparency and fairness to create customer experiences.

Salsify Blog | Product Experience Management Platform

30.04.2025

How To Use AI To Tailor Product Search for Every Shopper | Salsify

Here’s an exploration of how a tailored product search powered by generative artificial intelligence (GenAI) offers every shopper a unique experience.

Salsify Blog | Product Experience Management Platform

25.04.2025

How To Build an Ecommerce Marketing Calendar | Salsify

Learn how to build an ecommerce marketing calendar that helps you accommodate ecommerce events and retail holidays with smashing success.

home›Salsify Blog | Product Experience Management Platform›Marketing

Salsify Blog | Product Experience Management Platform - Marketing

Omnichannel Product Launch Tactics From Industry Experts | Salsify

Driving Digital Commerce With Organizational Transformation | Salsify

2025 Digital Shelf Summit Insights on Alcohol Ecommerce | Salsify

WD-40 and Amazon Share How To Maximize Brand Growth With Amazon Ads | Salsify

Ecommerce Alignment and Your Omnichannel Strategy | Salsify

How Generative AI Works With Ecommerce Technologies | Salsify

Ecommerce SEO and AI: 5 Tips To Keep Product Pages Ranking | Salsify

Nestlé and Allume: Digital Shelf Lessons for Winning Over Modern Shoppers | Salsify

What Is the Role of Ecommerce AI in Product Experience Management? [DOWNLOAD] | Salsify

Why You Should Adapt Your Tech for Consumer Trends | Salsify

How the Ubique Group Uses AI in Ecommerce To Achieve Success

Agentic AI vs. Generative AI: Readying Your Product Content | Salsify

Strategies for Building Lasting Omnichannel Shopper Loyalty | Salsify

Mondelēz and PepsiCo Leaders Share Integrated Data Strategies That Drive Omnichannel Growth | Salsify

Top Predictions for 2025 Holiday Shopping Trends [DOWNLOAD] | Salsify

How Helzberg Diamonds Achieved Digital Transformation | Salsify

Product Content Quality: Kroger and Grainger Share Strategies To Transform Customer Experience and Drive Loyalty

NielsenIQ and Skai Share Strategies for Retail Media Optimization | Salsify

How To Prepare for the Holiday Shopping Season | Salsify

The Best Ecommerce Team Structure for the Holiday Season | Salsify

Is Your Product Content Ready for Holiday Ecommerce? | Salsify

5 Ecommerce Trends To Prepare for in the Back Half of 2025 | Salsify

Consumer Spending Trends: 2025 Holiday Spending Predictions | Salsify

PepsiCo and Kids2 Share Tactics for Content Automation | Salsify

When PIM and DAM Meet: Streamlining Product Content for Speed and Scale | Salsify

Building AI-Ready Product Experiences, PDPs, and More | Salsify

Ecommerce Leader PepsiCo’s Tips for Digital Transformation | Salsify

How AI Is Transforming Product Discovery and Why Brands Must Adapt [DOWNLOAD]

AI in Ecommerce: Why Your Brand.com Site Should Be Your AI Training Center | Salsify

The Kraft Heinz Company and DCG Share Digital Commerce Strategies To Boost Sales | Salsify

Future of Shopping: How To Reach Gen Alpha With an Omnichannel Strategy | Salsify

Critical Supply Chain Strategies [DOWNLOAD] | Salsify

Driving Omnichannel Retail Success: The Coca-Cola Company Breaks Down Why Tech, Teamwork, and Trusted Content Work | Salsify

How Brands Can Drive Ecommerce Strategy Success in a Fragmented Retail Landscape | Salsify

Where Should Your Ecommerce Team Sit in Your Company? | Salsify

How To Do a Marketing Audit for Retail and Ecommerce Events | Salsify

Ecommerce Marketing Strategies à la Beyoncé and Taylor Swift | Salsify

What Is Ethical AI in Ecommerce? Tips and Best Practices | Salsify

How To Use AI To Tailor Product Search for Every Shopper | Salsify

How To Build an Ecommerce Marketing Calendar | Salsify

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