Explore real-world examples of how artificial intelligence in ecommerce is used by shoppers and organizations to drive business performance on the digital shelf.

Salsify Blog | Product Experience Management Platform

05.03.2025

IDC MarketScape Names Salsify a ‘Leader’ in 2025 PIM for Commerce Report [DOWNLOAD]

Learn why the IDC MarketScape named Salsify a “Leader” in PIM for Commerce and what that title means.

Salsify Blog | Product Experience Management Platform

28.02.2025

How To Do Generative Engine Optimization (GEO) for Ecommerce | Salsify

Learn how to do generative engine optimization (GEO) for ecommerce and stay ahead of shifting artificial intelligence (AI) trends.

Salsify Blog | Product Experience Management Platform

26.02.2025

Generative Engine Optimization (GEO) for Ecommerce | Salsify

Explore how generative engine optimization (GEO) works, why it matters, and what it means for ecommerce brands.

Salsify Blog | Product Experience Management Platform

21.02.2025

How To Fortify Your Ecommerce Infrastructure for Shoppers | Salsify

Learn how your brand can build the right ecommerce infrastructure to drive growth, profitability, and a better customer experience.

Salsify Blog | Product Experience Management Platform

19.02.2025

How To Use Generative AI in Ecommerce | Salsify

Explore current and emerging use cases for generative AI in ecommerce and tips for applying it in your organization effectively.

Salsify Blog | Product Experience Management Platform

19.02.2025

Fix These Top Product Page Conversion Killers | Salsify

Here’s a tactical guide for ensuring your product pages avoid conversion-killer pitfalls, along with tips on how to fix them.

Salsify Blog | Product Experience Management Platform

19.02.2025

What Is the Digital Product Passport? | Salsify

Learn about the European Commission digital product passport (DPP) and what it means for brands part of the global supply chain.

Salsify Blog | Product Experience Management Platform

19.02.2025

Ecommerce Strategies for Successful Valentine’s Day Sales | Salsify

Here are Valentine’s marketing ideas and straightforward, actionable ecommerce strategies that can help your business drive meaningful results.

Salsify Blog | Product Experience Management Platform

19.02.2025

How Brands Can Prepare for the Digital Product Passport | Salsify

Learn all about the European Union’s new Digital Product Passport and why preparing for compliance will be critical to your brand’s success in the coming years.

Salsify Blog | Product Experience Management Platform

31.01.2025

Strategic Planning for Ecommerce Leaders 101 | Salsify

Explore actionable strategic planning tips for ecommerce leaders that drive alignment, innovation, and measurable results.

Salsify Blog | Product Experience Management Platform

29.01.2025

How Consumer Buying Behavior Is Changing in 2025 | Salsify

Consumer buying behavior is constantly shifting — explore concrete evidence from the latest research on these changes and how brands can respond.

Salsify Blog | Product Experience Management Platform

24.01.2025

2025 Consumer Research Report Unpacks Shopper Insights | Salsify

The latest consumer research, consumer trends, and consumer data are in Salsify’s report. Download it now for all the shopper insights you need.

Salsify Blog | Product Experience Management Platform

22.01.2025

Ecommerce Insights Into Shoppers’ Holiday Spending | Salsify

Here’s a breakdown of shoppers’ 2024 holiday spending habits, including ecommerce insights you can leverage for the next holiday season.

Salsify Blog | Product Experience Management Platform

15.01.2025

How Live Stream Shopping Drives Engagement and Sales | Salsify

Live stream shopping is rising in popularity as a driver of purchases. Learn how your brand can tackle these engaging events the right way.

Salsify Blog | Product Experience Management Platform

10.01.2025

67% of Shoppers Look Past Page 1 of Ecommerce Search Results | Salsify

Here’s a closer look at why shoppers are scrolling beyond page one and how your brand can turn those clicks into conversions.

Salsify Blog | Product Experience Management Platform

08.01.2025

How To Use Product Videos To Drive Sales | Salsify

Here’s why shoppers find product videos valuable, with tips for brands to drive sales.

Salsify Blog | Product Experience Management Platform

03.01.2025

In-Store Mobile Shopping: Here's Why Shoppers Love It | Salsify

Learn why mobile shopping is often the preferred option for modern shoppers and how to improve the experiences your brand offers both online and offline.

Salsify Blog | Product Experience Management Platform

20.12.2024

Why Brand Trust Makes 87% of Shoppers Pay More for Products | Salsify

Brand trust is essential if your brand wants to build better relationships with consumers. Here’s more about how to build it and why it’s so important.

Salsify Blog | Product Experience Management Platform

18.12.2024

How Brands Can Deliver Value With AI Shopping Assistants | Salsify

Artificial intelligence (AI) shopping assistants are reshaping the ecommerce experience. Here’s how brands can deliver value.

Salsify Blog | Product Experience Management Platform

13.12.2024

Why Advent Calendar Marketing Is the Hottest Holiday Trend | Salsify

Here’s how to build an advent calendar marketing strategy that will have customers counting down the days until they can buy your product.

Salsify Blog | Product Experience Management Platform

11.12.2024

Top 10 Holiday Ads From Brands and Retailers | Salsify

Looking for examples of the best holiday ads? Learn five tips on why the ads these brands and retailers have created are so effective.

Salsify Blog | Product Experience Management Platform

06.12.2024

AI Shopping Assistants and Chatbots in Customer Experience | Salsify

Brands not using AI shopping assistants might be missing out big — learn more about why leveraging an AI chatbot for ecommerce can give you an edge.

Salsify Blog | Product Experience Management Platform

04.12.2024

Build a Zero-Party Data Strategy for Ecommerce Personalization | Salsify

Learn how to build a successful ecommerce personalization strategy with zero-party data.

Salsify Blog | Product Experience Management Platform

27.11.2024

The Top 10 Consumer Trends To Watch in 2025 | Salsify

It’s time to explore consumer trends in 2025 to help your brand stay ahead of what shoppers really want and expect out of their shopping experiences.

Salsify Blog | Product Experience Management Platform

22.11.2024

2025 Top Ecommerce Trends | Salsify

Here are the top 10 ecommerce trends worth watching in 2025

Salsify Blog | Product Experience Management Platform

20.11.2024

Brand and Retailer Examples of Zero-Party Data Collection | Salsify

Check out some examples of zero-party data collection and how brands can create personalized, win-win customer experiences.

Salsify Blog | Product Experience Management Platform

15.11.2024

The Age of the AI Shopping Assistant and Chatbot | Salsify

Here's how AI shopping assistants and chatbots are shaping the future of personalized online shopping and benefitting businesses and customers alike.

Salsify Blog | Product Experience Management Platform

13.11.2024

Ecommerce Personalization: What Is Zero-Party Data? | Salsify

Here’s what zero-party data actually is, why it’s becoming important for ecommerce brands, and how it can help you create stellar shopping experiences.

Salsify Blog | Product Experience Management Platform

08.11.2024

Shopping Trends: Why Shopping Shifted to an Ambient Action | Salsify

Learn more about the latest shopping trends, particularly ambient shopping, and what it represents in the greater evolution of shopping for brands.

Salsify Blog | Product Experience Management Platform

07.11.2024

Social Commerce Is Shaping the Shopping Habits of Every Generation | Salsfiy

Read the blog to gain a unique view into the social commerce habits of shoppers across generation groups.

Salsify Blog | Product Experience Management Platform

01.11.2024

How Shoppers Feel About Personalization in Ecommerce | Salsify

Learn more about shoppers’ desire for personalization in ecommerce, backed by new research from Salsify and the DSI.

Salsify Blog | Product Experience Management Platform

30.10.2024

New Data Shows Who Controls Household Spending and Budget | Salsify

Gain insights from the latest consumer research on household spending trends and main influencers, and how brands can respond effectively.

Salsify Blog | Product Experience Management Platform

25.10.2024

The Most Exciting Innovations Reshaping Grocery Retail | Salsify

Here’s a look at some of the most exciting innovations reshaping grocery retail — and how brands can take advantage

Salsify Blog | Product Experience Management Platform

23.10.2024

10 Creative Tactics To Maximize Ecommerce Profitability | Salsify

Check out tactics to help boost creativity, customer satisfaction, and, most importantly, your ecommerce profitability and ecommerce profit margins.

Salsify Blog | Product Experience Management Platform

18.10.2024

Inclusive Design Products 101 | Salsify

Learn how inclusive design products help ensure that diverse customer needs and preferences are met, which can build better products and foster deeper customer loyalty.

Salsify Blog | Product Experience Management Platform

17.10.2024

AI Support for Demand Forecasting and Inventory Planning | Salsify

Artificial intelligence (AI) may play a potentially necessary — but complex — role in demand forecasting and inventory planning. Learn how.

Salsify Blog | Product Experience Management Platform

11.10.2024

The Benefits of Complete Product Content | Salsify

Boost sales and trust with complete product content: detailed info, visuals, reviews, and SEO to enhance the customer shopping experience.

Salsify Blog | Product Experience Management Platform

10.10.2024

Request for Proposal (RFP) Template for PXM Solutions [DOWNLOAD] | Salsify

What is a request for proposal (RFP)? Here’s a breakdown of RFPs, how to write an effective one, and how they can help you find the right ecommerce solutions.

Salsify Blog | Product Experience Management Platform

09.10.2024

Proven Best Practices for Complete Product Content | Salsify

Learn more about the importance of complete product content in shopping experiences, the Salsify Content Completeness Score (CCS), and how to ace it.

home›Salsify Blog | Product Experience Management Platform›Marketing

Salsify Blog | Product Experience Management Platform - Marketing

Artificial Intelligence in Ecommerce: Real-World Examples for Brands | Salsify

IDC MarketScape Names Salsify a ‘Leader’ in 2025 PIM for Commerce Report [DOWNLOAD]

How To Do Generative Engine Optimization (GEO) for Ecommerce | Salsify

Generative Engine Optimization (GEO) for Ecommerce | Salsify

How To Fortify Your Ecommerce Infrastructure for Shoppers | Salsify

How To Use Generative AI in Ecommerce | Salsify

Fix These Top Product Page Conversion Killers | Salsify

What Is the Digital Product Passport? | Salsify

Ecommerce Strategies for Successful Valentine’s Day Sales | Salsify

How Brands Can Prepare for the Digital Product Passport | Salsify

Strategic Planning for Ecommerce Leaders 101 | Salsify

How Consumer Buying Behavior Is Changing in 2025 | Salsify

2025 Consumer Research Report Unpacks Shopper Insights | Salsify

Ecommerce Insights Into Shoppers’ Holiday Spending | Salsify

How Live Stream Shopping Drives Engagement and Sales | Salsify

67% of Shoppers Look Past Page 1 of Ecommerce Search Results | Salsify

How To Use Product Videos To Drive Sales | Salsify

In-Store Mobile Shopping: Here's Why Shoppers Love It | Salsify

Why Brand Trust Makes 87% of Shoppers Pay More for Products | Salsify

How Brands Can Deliver Value With AI Shopping Assistants | Salsify

Why Advent Calendar Marketing Is the Hottest Holiday Trend | Salsify

Top 10 Holiday Ads From Brands and Retailers | Salsify

AI Shopping Assistants and Chatbots in Customer Experience | Salsify

Build a Zero-Party Data Strategy for Ecommerce Personalization | Salsify

The Top 10 Consumer Trends To Watch in 2025 | Salsify

2025 Top Ecommerce Trends | Salsify

Brand and Retailer Examples of Zero-Party Data Collection | Salsify

The Age of the AI Shopping Assistant and Chatbot | Salsify

Ecommerce Personalization: What Is Zero-Party Data? | Salsify

Shopping Trends: Why Shopping Shifted to an Ambient Action | Salsify

Social Commerce Is Shaping the Shopping Habits of Every Generation | Salsfiy

How Shoppers Feel About Personalization in Ecommerce | Salsify

New Data Shows Who Controls Household Spending and Budget | Salsify

The Most Exciting Innovations Reshaping Grocery Retail | Salsify

10 Creative Tactics To Maximize Ecommerce Profitability | Salsify

Inclusive Design Products 101 | Salsify

AI Support for Demand Forecasting and Inventory Planning | Salsify

The Benefits of Complete Product Content | Salsify

Request for Proposal (RFP) Template for PXM Solutions [DOWNLOAD] | Salsify

Proven Best Practices for Complete Product Content | Salsify

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