Google’s AI Mode and AI Overview aren’t separate strategies but thresholds of the same system, reshaping how enterprise visibility and measurement must be managed.

Search Engine Journal

07.10.2025

Are AI Tools Eliminating Jobs? Yale Study Says No

Are AI tools eliminating marketing jobs? Yale study finds zero displacement after 33 months despite high exposure scores.

Search Engine Journal

07.10.2025

Builderius Brings AI-Assisted GraphQL Development To WordPress

Builderius brings AI-assisted GraphQL development to WordPress, enabling developers to learn and build more efficiently.

Search Engine Journal

07.10.2025

YouTube View Drops Likely Tied To Ad-Block List Change

Creators reporting YouTube view drops since mid-August may be seeing the effects of an ad-block filter change that interferes with view logging, per YouTube Liaison.

Search Engine Journal

05.10.2025

Maximize Your AI Visibility Before Your Competitors Do

Learn how to boost your brand’s AI visibility. Discover the key signals that drive AI citations and modernize your SEO strategy with AEO.

Search Engine Journal

04.10.2025

Google Search Experiencing Ongoing Service Disruption

Google reports a data center issue is causing a partial Search disruption, affecting some pages in certain locales.

Search Engine Journal

04.10.2025

AMA: Reddit Marketing Veteran Shares What Works On The Platform

This Reddit Ask Me Anything reveals the biggest mistakes marketers make and what actually works for authentic brand presence.

Search Engine Journal

04.10.2025

New Report Reveals An 8% Mobile Landing Page Conversion Gap

Mobile landing pages convert 8% worse than desktop despite 83% traffic share. New data reveals how simple fixes recover lost conversions.

Search Engine Journal

04.10.2025

Microsoft Launches New Bing Places For Business

Microsoft launched a new Bing Places with a recommendation tool, faster Google Business Page import, and automatic migration for existing users.

Search Engine Journal

03.10.2025

Moving Beyond E-E-A-T: Branding, Survival And The State Of SEO

Explore branding and the state of SEO with expert insights from guest Mordy Oberstein and host Katie Morton, as they discuss building authentic connections in a digital world.

Search Engine Journal

03.10.2025

Ask An SEO: What Are The Most Common Hreflang Mistakes?

From invalid codes to missing return tags, discover the key hreflang errors that break international SEO and how to avoid them.

Search Engine Journal

03.10.2025

How AI Is Redefining Search And What Leaders Must Do Now

AI disruption isn’t the end of SEO but a call for leaders to rethink visibility, measure differently, and adapt strategies for an uncertain future.

Search Engine Journal

03.10.2025

W3C Rolls Out A New Evocative Logo

The World Wide Web Consortium (W3C) unveiled a new polysemic logo, a logo purposely designed to be evocative.

Search Engine Journal

03.10.2025

Vector Index Hygiene: A New Layer Of Technical SEO

How clean chunks and embeddings decide if your content gets retrieved in AI answers.

Search Engine Journal

03.10.2025

Perplexity Launches Comet Browser For Free Worldwide

Perplexity released its Comet browser free to the public after a limited beta. The free browser includes built-in AI assistant features.

Search Engine Journal

03.10.2025

Yoast Announces New AI Visibility Tool

Yoast is rolling out a new AI visibility tool that tracks brand mentions, performs sentiment analysis, and benchmarks competitors.

Search Engine Journal

02.10.2025

Google AI Overviews Overlaps Organic Search By 54%

Google AI Overviews increasingly overlaps with organic search results, except for ecommerce.

Search Engine Journal

02.10.2025

How People Really Use LLMs And What That Means For Publishers

How LLM usage has developed over time tells us a lot about what it means for publishers. The market's expanding, but we have to be better.

Search Engine Journal

02.10.2025

How AI Really Weighs Your Links (Analysis Of 35,000 Datapoints)

No one has ever dug deep into the impact of backlinks on AI visibility. Until now. I found surprising insights that should define your backlink strategy.

Search Engine Journal

02.10.2025

GA4 Five Years Later: The Current State Of Marketing Analytics

GA4’s rollout reshaped analytics, but adoption challenges reveal gaps between Google’s promises and marketers’ reality.

Search Engine Journal

01.10.2025

Google Explains Expired Domains And Ranking Issues

Google's John Mueller answers a question about a website built with an expired domain that's having ranking issues.

Search Engine Journal

01.10.2025

From Loyalty To Fandom – How Brandoms Are Redefining Engagement

Brandoms represent the evolution of customer loyalty, where emotional connection, community, and advocacy elevate brands into cultural icons with powerful business advantages.

Search Engine Journal

01.10.2025

Squarespace Rolls Out New AI Tools For SEO And Design

Squarespace announced new AI-powered tools for SEO, AI Visibility, design, and for identifying business growth opportunities.

Search Engine Journal

01.10.2025

What OpenAI's Research Reveals About The Future Of AI Search

New OpenAI research shows AI search has become ChatGPT's primary use case, with mass adoption projected for mid-2026.

Search Engine Journal

01.10.2025

Google Ads Adds Deeper Performance Max Reporting

Google Ads is expanding Performance Max reporting with new asset segmentation and a beta channel report that shows results by surface.

Search Engine Journal

01.10.2025

Google AI Mode Gets Visual + Conversational Image Search

Google adds visual search to AI Mode, letting you use images and natural language in one conversation. Rolling out in U.S. English.

Search Engine Journal

01.10.2025

OpenAI Launches Sora iOS App Alongside Sora 2 Video Model

OpenAI has launched the Sora app on iOS, rolling out with invite-based access. The app uses the new Sora 2 model for AI-generated video.

Search Engine Journal

30.09.2025

Hostinger Makes WordPress Agentic Web-Ready

Hostinger brings WordPress into the Agentic Web with a simple one-click option.

Search Engine Journal

30.09.2025

Brave Introduces Ask Brave, A Unified AI Search Interface

Brave launches Ask Brave, a unified interface that shows chat answers alongside links, videos, and products.

Search Engine Journal

30.09.2025

Google Launches New Small-Business Resource Hub

Google launches a small-business resource hub that centralizes setup, ads, analytics, learning, and partner website options in one place.

Search Engine Journal

30.09.2025

Black Friday Strategies For 2025: Learning From Last Year's Winning Tactics

Black Friday 2024 redefined holiday retail with mobile-first shopping and innovative campaigns, setting the stage for data-driven strategies brands need this year.

Search Engine Journal

30.09.2025

The Impact Of AI Overviews & How Publishers Need To Adapt

Traffic losses tied to AI Overviews are not temporary fluctuations but indicators of a deeper shift in search economics for publishers and marketers.

Search Engine Journal

27.09.2025

Pinterest Launches “Top of Search” Ads In Beta

Pinterest adds Top of Search ads in beta, expands local inventory ads, and launches Media Network Connect for retailer data integrations.

Search Engine Journal

27.09.2025

YouTube Answers Creator Questions On Profanity Monetization

YouTube has clarified its policies on profanity, including how it reviews content retroactively, its rules about sensitive topics and where creators can have control.

Search Engine Journal

27.09.2025

Why Reddit Is Driving The Conversation In AI Search

Customer journeys now move from messy questions to instant AI answers, making authentic problem-solving the real driver of conversions.

home›Search Engine Journal›Marketing

Search Engine Journal - Marketing

Search Atlas Announces New Features For Agencies

What Our AI Mode User Behavior Study Reveals About The Future Of Search

Be Human, Speak To Humans: Effective Social Media Management Is Human-Centered

Google's AI Mode: What We Know & What Experts Think

OpenAI Launches Apps In ChatGPT & Releases Apps SDK

The CMO & SEO: Staying Ahead Of The Multi-AI Search Platform Shift (Part 2)

Are AI Tools Eliminating Jobs? Yale Study Says No

Builderius Brings AI-Assisted GraphQL Development To WordPress

YouTube View Drops Likely Tied To Ad-Block List Change

Maximize Your AI Visibility Before Your Competitors Do

Google Search Experiencing Ongoing Service Disruption

AMA: Reddit Marketing Veteran Shares What Works On The Platform

New Report Reveals An 8% Mobile Landing Page Conversion Gap

Microsoft Launches New Bing Places For Business

Moving Beyond E-E-A-T: Branding, Survival And The State Of SEO

Ask An SEO: What Are The Most Common Hreflang Mistakes?

How AI Is Redefining Search And What Leaders Must Do Now

W3C Rolls Out A New Evocative Logo

Vector Index Hygiene: A New Layer Of Technical SEO

Perplexity Launches Comet Browser For Free Worldwide

Yoast Announces New AI Visibility Tool

Google AI Overviews Overlaps Organic Search By 54%

How People Really Use LLMs And What That Means For Publishers

How AI Really Weighs Your Links (Analysis Of 35,000 Datapoints)

GA4 Five Years Later: The Current State Of Marketing Analytics

Google Explains Expired Domains And Ranking Issues

From Loyalty To Fandom – How Brandoms Are Redefining Engagement

Squarespace Rolls Out New AI Tools For SEO And Design

What OpenAI's Research Reveals About The Future Of AI Search

Google Ads Adds Deeper Performance Max Reporting

Google AI Mode Gets Visual + Conversational Image Search

OpenAI Launches Sora iOS App Alongside Sora 2 Video Model

Hostinger Makes WordPress Agentic Web-Ready

Brave Introduces Ask Brave, A Unified AI Search Interface

Google Launches New Small-Business Resource Hub

Black Friday Strategies For 2025: Learning From Last Year's Winning Tactics

The Impact Of AI Overviews & How Publishers Need To Adapt

Pinterest Launches “Top of Search” Ads In Beta

YouTube Answers Creator Questions On Profanity Monetization

Why Reddit Is Driving The Conversation In AI Search

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