Google introduces AI Max for Search, expanding query reach, adaptive creative, and better controls to boost performance while maintaining transparency for advertisers.

Search Engine Journal

07.05.2025

WordPress WooCommerce Bug Causing Sites To Crash

The WooCommerce team has confirmed a fatal error issue and is working on a permanent fix.

Search Engine Journal

07.05.2025

Ask An SEO: How To Implement Faceted Navigation Without Hurting Crawl Efficiency

Effective faceted navigation can support SEO – if implemented correctly. Learn how to avoid index bloat, crawl issues, and ranking setbacks.

Search Engine Journal

06.05.2025

Google's Walled Garden: Users Make 10 Clicks Before Leaving

A study analyzing Google vs ChatGPT traffic finds Google keeps users on its site longer, but sends the most traffic overall.

Search Engine Journal

06.05.2025

Google's Updated Raters Guidelines Target Fake EEAT Content

Google's updated QRG now includes fake EEAT content and other deceptive practices, signaling the importance of authenticity

Search Engine Journal

06.05.2025

Breaking Into New Markets With PPC: Key Considerations

PPC can be quick to activate and drive traffic within a new market. However, there are many factors involved to find success outside of PPC.

Search Engine Journal

06.05.2025

B2B Buyer Behavior Has Changed: Proven Strategies For Sustainable Relationships

The new playbook for engaging and nurturing complex B2B buying groups that are giving your team the silent treatment.

Search Engine Journal

06.05.2025

Google Shares Insight About Time-Based Search Operators

Google confirmed that the “before:” and “after:” search operators are still in beta, and they require specific date formats to work properly

Search Engine Journal

05.05.2025

The 8 Most Important PPC KPIs You Should Be Tracking

Do not settle for outdated metrics. Discover the crucial PPC KPIs needed for driving sustainable and profitable business outcomes.

Search Engine Journal

03.05.2025

Reddit Q1 Report: What It Means For Digital Marketing And SEO

Reddit reports strong traffic growth from both logged-in and logged-out users, with usage increasing significantly year-over-year.

Search Engine Journal

03.05.2025

Server-Side vs. Client-Side Rendering: What Google Recommends

Google's Martin Splitt shares key JavaScript rendering insights. He discusses AI crawlers, SSR vs. CSR, and the impact of structured data.

Search Engine Journal

03.05.2025

Yelp Vs. Google Antitrust Case Survives First Big Test

Yelp’s lawsuit over Google’s dominance in local search survives dismissal, with key claims now headed toward a jury trial.

Search Engine Journal

02.05.2025

Google Lighthouse To Undergo Major Audit Overhaul: What To Know

Google Lighthouse audits are changing. Learn which tests are merging, disappearing, and how to prepare your SEO workflows before these changes take effect.

Search Engine Journal

02.05.2025

33% of Google Users Stuck with Bing After a Two-Week Trial: Study

Study reveals 33% of Google users stayed with Bing after trying it for two weeks. Is Google’s dominance driven by quality, or default settings?

Search Engine Journal

02.05.2025

Google AI Mode Exits Waitlist, Now Available To All US Users

Google AI Mode is now available to all US users without a waitlist, offers new visual cards, shopping integration, and more.

Search Engine Journal

02.05.2025

Reimagining EEAT To Drive Higher Sales And Search Visibility

A guest on the SEO Charity podcast shares an innovative way to build the signals associated with EEAT

Search Engine Journal

02.05.2025

Google Expands AIO Coverage In Select Industries

AI Overviews are now appearing more frequently in Google Search, changing visibility patterns across major industry verticals

Search Engine Journal

02.05.2025

How CMOs Can Tell Stories To Manage Change [Case Study]

CMOs can scale their marketing with automation and storytelling. See how a brand used AI, creativity, and data to drive growth and engagement.

Search Engine Journal

02.05.2025

Ask An SEO: Should We Optimize For Keywords With High Search Volume Or Competition?

Focusing on user intent is more effective than search volume in keyword research. Read how to optimize for topics and build authority

Search Engine Journal

02.05.2025

Google Is Launching Search Central Deep Dive Events

Google is launching multi-day conferences called Deep Dive, designed to enable in-depth workshops on SEO topics that matter.

Search Engine Journal

01.05.2025

SEO Vs. PPC: What's The Best Strategy For Your Business?

SEO and PPC each have distinct advantages depending on your business objectives. Read about the pros and cons for each strategy to digital marketing.

Search Engine Journal

01.05.2025

Google Answers Why Landing Page Ranks For An E-Commerce Query

Google's John Mueller answers why a landing page about a domain migration ranks for an e-commerce search query

Search Engine Journal

01.05.2025

SEO Rockstar Names 7 SEO Fundamentals To Win In AI Search

SEO legend Todd Friesen names seven fundamentals essential for winning in AI Search, saying there’s no need to overcomplicate it

Search Engine Journal

01.05.2025

Channel Reporting Is Coming To Performance Max Campaigns

Google introduces new channel-level, search term, and asset reporting for Performance Max. The updates give advertisers greater transparency into campaign performance across all Google surfaces.

Search Engine Journal

01.05.2025

AI Search & SEO: Key Trends and Insights [Webinar]

Join us live and walk away with a clear roadmap for leading your SEO and content strategy in 2025.

Search Engine Journal

01.05.2025

WordPress Jubilee Of Forgiveness Continues

WordPress announced that the Jubilee continues, in which previously blocked community members are having their accounts restored.

Search Engine Journal

01.05.2025

Google's Updated Raters Guidelines Refines Concept Of Low Quality

Google's recently updated Search Quality Rater Guidelines may reflect Google's ranking priorities. Here's what publishers need to know

Search Engine Journal

01.05.2025

11 Lessons Learned From Auditing Over 500 Websites

After auditing hundreds of websites, the most frequent or significant problems are not complex technical SEO issues. Read on and learn what truly works.

home›Search Engine Journal›Marketing

Search Engine Journal - Marketing

How Google Protects Searchers From Scams: Updates Announced

New AI Models Make More Mistakes, Creating Risk for Marketers

PPC Campaign Optimization: 6 New Ways To Run Campaigns

Telling Better Stories With SEO Data To Show Business Impact

How To Write Better Ad Copy When Google Ads Uses AI-Assisted Features

10Web Releases API For Scaled White Label AI Website Building

ChatGPT Leads AI Search Race While Google & Others Slip, Data Shows

Factors To Consider When Implementing Schema Markup At Scale

Internal Silos Are An Overlooked Problem That Can Hurt Search Performance

Apple May Add AI Search Engines to Safari As Google Use Drops

Google Disputes News That Search Engine Use Is Falling

Testing Google's Post-AIO Traffic Claims

It's Official: Google Launches AI Max for Search Campaigns

WordPress WooCommerce Bug Causing Sites To Crash

Ask An SEO: How To Implement Faceted Navigation Without Hurting Crawl Efficiency

Google's Walled Garden: Users Make 10 Clicks Before Leaving

Google's Updated Raters Guidelines Target Fake EEAT Content

Breaking Into New Markets With PPC: Key Considerations

B2B Buyer Behavior Has Changed: Proven Strategies For Sustainable Relationships

Google Shares Insight About Time-Based Search Operators

The 8 Most Important PPC KPIs You Should Be Tracking

Reddit Q1 Report: What It Means For Digital Marketing And SEO

Server-Side vs. Client-Side Rendering: What Google Recommends

Yelp Vs. Google Antitrust Case Survives First Big Test

Google Lighthouse To Undergo Major Audit Overhaul: What To Know

33% of Google Users Stuck with Bing After a Two-Week Trial: Study

Google AI Mode Exits Waitlist, Now Available To All US Users

Reimagining EEAT To Drive Higher Sales And Search Visibility

Google Expands AIO Coverage In Select Industries

How CMOs Can Tell Stories To Manage Change [Case Study]

Ask An SEO: Should We Optimize For Keywords With High Search Volume Or Competition?

Google Is Launching Search Central Deep Dive Events

SEO Vs. PPC: What's The Best Strategy For Your Business?

Google Answers Why Landing Page Ranks For An E-Commerce Query

SEO Rockstar Names 7 SEO Fundamentals To Win In AI Search

Channel Reporting Is Coming To Performance Max Campaigns

AI Search & SEO: Key Trends and Insights [Webinar]

WordPress Jubilee Of Forgiveness Continues

Google's Updated Raters Guidelines Refines Concept Of Low Quality

11 Lessons Learned From Auditing Over 500 Websites

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