Join this actionable and data-backed webinar on what drives visibility in AI search. Hear about the insights, mistakes, and strategies that are reshaping SEO right now.

Search Engine Journal

04.07.2025

Essential WordPress Plugins Every Site Should Have

Looking to build a better WordPress site? These trustworthy plugins cover SEO, performance, security, backups, forms, and more.

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03.07.2025

Is Google About To Bury Your Website?

Join our expert-led webinar to see how AI is already changing clicks, visibility, and content performance.

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03.07.2025

Is Your Conversion Data Misleading You? 7 Common Google Ads Tracking Issues

Before blaming your campaign, check your tracking. These seven conversion pitfalls in Google Ads can quietly wreck your results.

Search Engine Journal

03.07.2025

YouTube Targets Mass-Produced Content in Monetization Update

YouTube is updating its monetization policies to target mass-produced and repetitious content. Here's you need to know.

Search Engine Journal

03.07.2025

YouTube Adds New Viewer Metrics To Track Audience Loyalty

YouTube is replacing the "returning viewers" metric with new viewer segments to help creators better understand long-term audience engagement.

Search Engine Journal

03.07.2025

5 High-Impact Ways to Integrate Traditional & Digital Marketing

Incorporating digital and emerging technologies into traditional marketing creates fresh, effective ways to resonate with B2B buyers.

Search Engine Journal

03.07.2025

Cloudflare Sparks SEO Debate With New AI Crawler Payment System

Cloudflare's new pay-per-crawl feature blocks AI crawlers and allows publishers to charge for access, sparking debate in the SEO industry over content visibility and monetization.

Search Engine Journal

03.07.2025

LLM Visibility Tools: Do SEOs Agree On How To Use Them?

SEO tools for LLM Search are maturing as marketers better understand what to measure and how those measurements support client goals.

Search Engine Journal

02.07.2025

Ask An SEO: How Can I Turn Low-Converting Traffic Into High-Value Sessions?

Traffic’s flowing, but sales aren’t? Kevin Gibbons discusses effective strategies for turning more visitors into customers.

Search Engine Journal

02.07.2025

Study: Google AI Mode Shows 91% URL Change Across Repeat Searches

A study finds Google’s AI Mode returns different URLs 91% of the time for the same query, offering insight into how sources are chosen.

Search Engine Journal

02.07.2025

Google's Trust Ranking Patent Shows How User Behavior Is A Signal

Google's trust patent describes a system that ranks websites based on user behavior and links from trusted websites.

Search Engine Journal

02.07.2025

Keywords Are Dead, But The Keyword Universe Isn’t

Build a structured, scalable keyword universe that scores and prioritizes queries based on actual business impact, not just search volume.

Search Engine Journal

02.07.2025

Google's John Mueller: Core Updates Build On Long-Term Data

Google says core updates rely on long-term patterns, not recent link spam. Should you disavow? Here's what John Mueller told SEO professionals.

Search Engine Journal

01.07.2025

Google Rolls Out June 2025 Core Update

Google confirms the June 2025 core update is now rolling out and may take up to three weeks to complete.

Search Engine Journal

01.07.2025

The Strategy Gap: Social Video Is Not PPC Video

Not all video is created equal. Read on and learn why tailoring creative to the platform is key for PPC success, not just brand reach.

Search Engine Journal

01.07.2025

Google: Many Top Sites Have Invalid HTML And Still Rank

Most top-ranking websites fail HTML validation. Google explains why perfect code isn’t required, and what matters instead.

Search Engine Journal

01.07.2025

Google Integrates Search Console Insights Into Main Platform

Google has launched a new integrated version of Search Console Insights, offering simplified performance data in the main dashboard.

Search Engine Journal

01.07.2025

DeepSeek App Faces Ban In Germany For Illegal Transfer Of User Data

DeepSeek is facing a potential ban from app stores in Germany due to illegal transfers of user data to China.

Search Engine Journal

01.07.2025

How Enterprise Search And AI Intelligence Reveal Market Pulse in 2025

Understanding the market pulse requires a fundamental shift from traditional search intelligence to AI-powered discovery insights.

Search Engine Journal

28.06.2025

Google's New MUVERA Algorithm Improves Search

Google's new multi-vector retrieval algorithm (MUVERA) improves search speed and performs better on complex queries.

Search Engine Journal

28.06.2025

Mastering Local SEO: A Strategic Imperative For Travel And Tourism Operators

Read how to build a Local SEO strategy for travel, with proven tactics to boost visibility in the age of AI-powered search.

Search Engine Journal

28.06.2025

YouTube Tests AI Features To Improve Search & Discovery

YouTube rolls out experimental AI features to improve video discovery, including a search carousel and conversational assistant.

Search Engine Journal

27.06.2025

Google Launches Offerwall To Expand Monetization Options

Google's new Offerwall feature lets publishers monetize through surveys, ads, or micro payments. Could this reshape your revenue strategy?

Search Engine Journal

27.06.2025

Google Tests ‘Preferred Sources’ To Personalize Top Stories Section

Google’s new Preferred Sources lets users customize Top Stories with favorite publishers. How could this shift impact search visibility?

Search Engine Journal

27.06.2025

Google’s AI Search Journeys Are Reshaping SEO With Cindy Krum

Shelley Walsh interviews Cindy Krum on Google’s AI-first future, where journeys matter more than queries, and ads are still the endgame.

Search Engine Journal

27.06.2025

Ask An SEO: Balancing Content That Converts With Content That Builds Brand Authority

Building authority and driving conversions don’t have to be separate goals. Here’s how to meet your audience where it matters and still drive results.

Search Engine Journal

26.06.2025

Query Fan-Out

In this post, Kevin Indig explains how to "optimize" for query fan-out and how to think about it. It might be the future of SEO, after all.

Search Engine Journal

26.06.2025

How To Weed Out Less Qualified Audiences From Your PPC Campaigns

Target smarter, spend better. Why audience targeting and exclusion matter more than ever in today’s paid media landscape.

Search Engine Journal

26.06.2025

Demand Gen Vs. Lead Gen: What Every CMO Needs To Know

A practical guide for CMOs on demand gen vs. lead gen: how to choose, when to blend, and what actually drives long-term revenue.

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26.06.2025

Google's 'srsltid' Parameter Appears In Organic URLs, Causing Confusion

Google’s srsltid parameter is showing on blog and homepage URLs, affecting reporting and analytics, but not affecting rankings.

Search Engine Journal

25.06.2025

Human-Centered Marketing: The Right Message To The Right People

Here's why your B2B marketing funnel doesn’t match how buyers actually buy, and what to do instead.

Search Engine Journal

25.06.2025

The State Of AI In Marketing: 6 Key Findings From Marketing Leaders

In our first State Of AI In Marketing report, 155 marketers surveyed weigh in on how AI is transforming content creation, workflows, KPIs, and future investments.

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24.06.2025

The Smart SEO Guide To Executing A Large-Scale Site Migration

Planning a migration? Discover these expert tips to ensure a seamless site move while protecting your SEO and performance.

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24.06.2025

Google AI Mode And The Future Of Search Monetization

Google's AI Mode uses memory and context to deliver answers. Here’s what it means for advertising, targeting, and conversion.

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24.06.2025

Jill Whalen's SEO Legacy Still Shapes The Industry

Jill Whalen, who recently passed away, shaped a generation of ethical SEOs through both her work and mentorship.

Search Engine Journal

24.06.2025

Sam Altman: ChatGPT Has Evolved Beyond A "Google Replacement"

OpenAI CEO Sam Altman says ChatGPT is no longer just a “Google replacement,” describing its shift toward task completion and assistant-style workflows.

home›Search Engine Journal›Marketing

Search Engine Journal - Marketing

What Is Paid Media: Types & Examples

SEO Rockstar "Proves" You Don't Need Meta Descriptions

Explaining The Great Decoupling To C-Level

Are You Still Optimizing for Rankings? AI Search May Not Care.

Essential WordPress Plugins Every Site Should Have

Is Google About To Bury Your Website?

Is Your Conversion Data Misleading You? 7 Common Google Ads Tracking Issues

YouTube Targets Mass-Produced Content in Monetization Update

YouTube Adds New Viewer Metrics To Track Audience Loyalty

5 High-Impact Ways to Integrate Traditional & Digital Marketing

Cloudflare Sparks SEO Debate With New AI Crawler Payment System

LLM Visibility Tools: Do SEOs Agree On How To Use Them?

Ask An SEO: How Can I Turn Low-Converting Traffic Into High-Value Sessions?

Study: Google AI Mode Shows 91% URL Change Across Repeat Searches

Google's Trust Ranking Patent Shows How User Behavior Is A Signal

Keywords Are Dead, But The Keyword Universe Isn’t

Google's John Mueller: Core Updates Build On Long-Term Data

Google Rolls Out June 2025 Core Update

The Strategy Gap: Social Video Is Not PPC Video

Google: Many Top Sites Have Invalid HTML And Still Rank

Google Integrates Search Console Insights Into Main Platform

DeepSeek App Faces Ban In Germany For Illegal Transfer Of User Data

How Enterprise Search And AI Intelligence Reveal Market Pulse in 2025

Google's New MUVERA Algorithm Improves Search

Mastering Local SEO: A Strategic Imperative For Travel And Tourism Operators

YouTube Tests AI Features To Improve Search & Discovery

Google Launches Offerwall To Expand Monetization Options

Google Tests ‘Preferred Sources’ To Personalize Top Stories Section

Google’s AI Search Journeys Are Reshaping SEO With Cindy Krum

Ask An SEO: Balancing Content That Converts With Content That Builds Brand Authority

Query Fan-Out

How To Weed Out Less Qualified Audiences From Your PPC Campaigns

Demand Gen Vs. Lead Gen: What Every CMO Needs To Know

Google's 'srsltid' Parameter Appears In Organic URLs, Causing Confusion

Human-Centered Marketing: The Right Message To The Right People

The State Of AI In Marketing: 6 Key Findings From Marketing Leaders

The Smart SEO Guide To Executing A Large-Scale Site Migration

Google AI Mode And The Future Of Search Monetization

Jill Whalen's SEO Legacy Still Shapes The Industry

Sam Altman: ChatGPT Has Evolved Beyond A "Google Replacement"

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