Join Tom Capper, Sr. Search Scientist at STAT Search Analytics, as he reveals what enterprise SEOs need to know to maintain visibility and measure success.

Search Engine Journal

17.09.2025

Personas Are Critical For AI search

How to turn existing in-house data into actionable personas that shape briefs, prompts, and outcomes.

Search Engine Journal

17.09.2025

Ask An SEO: High Volumes Or High Authority Evergreen Content?

Evergreen and timely content both work, but only when built to help users, not to chase keywords.

Search Engine Journal

16.09.2025

Google Modifies Search Results Parameter, Affecting SEO Tools

Google appears to have disabled the &num=100 results parameter, disrupting rank trackers and prompting a rethink of desktop impressions.

Search Engine Journal

16.09.2025

Google Search Console Adds Achievements Report To Track Milestones

Google adds an Achievements report in Search Console so you can track click-based milestones, see in-progress goals, and jump to Insights and tips.

Search Engine Journal

16.09.2025

When Advertising Shifts To Prompts, What Should Advertisers Do?

As search shifts to prompts and conversations, advertisers must move beyond keywords. Google's AI Mode reveals where the next big opportunities and risks lie.

Search Engine Journal

16.09.2025

WP Engine Vs. Automattic: Rulings Preserve WP Engine's Lawsuit

Court rulings hand Automattic two victories but WP Engine gets to proceed with nine claims and amend others.

Search Engine Journal

16.09.2025

CMO Vs. CGO: Why The Right Leader Is Critical For Success

The CMO role is evolving into CGO as companies demand accountability for revenue, data fluency, and business impact.

Search Engine Journal

16.09.2025

ChatGPT Study: 1 In 4 Conversations Now Seek Information

An OpenAI and Harvard study finds that 24% of ChatGPT use is information-seeking, with non-work usage now exceeding 70%.

Search Engine Journal

13.09.2025

3 Different Ways To Do Bulk Updates On WordPress

Bulk updating certain elements within WordPress can save you time and money. This post discusses some of the most common.

Search Engine Journal

12.09.2025

Amazon Experiences Drop In Google Search Visibility

New data from Audience Key marketing platform reveals that Amazon has lost significant organic search visibility

Search Engine Journal

12.09.2025

Explaining Google's AI Search Experiments To Your C-Suite

Google’s latest AI tests hint at a future where discovery is interactive, immersive, and data-driven.

Search Engine Journal

12.09.2025

WordPress Versus Everyone: The Top CMS For Core Web Vitals

Six content management systems, including WordPress, are ranked by Core Web Vitals performance.

Search Engine Journal

12.09.2025

Bias In Search: Visibility, Perception, And Control

You can’t eliminate bias in search, but you can manage its impact on your brand and reputation.

Search Engine Journal

12.09.2025

Ahrefs Acquires Detailed.com & SEO Extension; Founder Joins Company

Ahrefs has acquired Detailed.com and the Detailed SEO Extension. Founder Glen Allsopp joins Ahrefs full-time. Current tools remain free.

Search Engine Journal

12.09.2025

Google Expands YMYL Guidelines To Cover Election & Civic Content

Google updated its quality rater guidelines to treat election and voting info as YMYL. See what changed and how to align civic content.

Search Engine Journal

11.09.2025

Google AI Max For Search Goes Global In Beta

Google’s AI Max for Search is now in global beta with one-click experiments and an upcoming text guidelines feature to steer brand-safe creative.

Search Engine Journal

11.09.2025

GEO: How To Position Your Agency As An AI Search Authority

Discover how to transition from SEO to GEO and establish your agency as an authority in AI search visibility.

Search Engine Journal

11.09.2025

Google Ads Rolls Out New Creative & Omnichannel Tools

Google adds creative, omnichannel, loyalty, and budgeting updates across Ads and YouTube. Including Demand Gen optimization for in-store sales, and 3–90 day total budgets.

Search Engine Journal

11.09.2025

Trust Still Lives In Blue Links

Brand new insights about how users interact with AI Overviews reveals that they're mostly an information shortcut, but not a conversion killer.

Search Engine Journal

11.09.2025

Google Retiring Core Web Vitals CrUX Dashboard

Google announced they are deprecating the current CrUX dashboard for Core Web Vitals visualization and promoted the CrUX Vis alternative.

Search Engine Journal

11.09.2025

5 Ways Content Marketers Can Build Consumer Trust

Research shows customers reward brands they trust. Here’s how content marketers can turn trust into a measurable growth strategy.

Search Engine Journal

11.09.2025

Google Uses Infinite 301 Redirect Loops For Missing Documentation

Google created infinite crawl loops by using 301 redirects instead of 404s. Do they know something we don't, or are they doing it wrong?

Search Engine Journal

11.09.2025

Who Owns Web Performance? Building A Framework For Digital Accountability

To close the digital performance gap, companies must move beyond silos and define real ownership of visibility, experience, and conversion.

Search Engine Journal

11.09.2025

The State Of SEO 2026: How To Survive

Our 5th annual State of SEO report shows how marketers scale content, adopt AI & strengthen authority to sustain results in the coming year.

Search Engine Journal

10.09.2025

AI Is Changing Local Search Faster Than You Think

Discover how AI is transforming local SEO. Learn data-driven tactics to win in AI Overviews, Maps Packs, and protect multi-location visibility in 2025.

Search Engine Journal

10.09.2025

Structured Data’s Role In AI And AI Search Visibility

Context, not content, now drives AI visibility, making structured data the strategic data layer every enterprise must prioritize.

Search Engine Journal

10.09.2025

Google Gemini Adds Audio File Uploads After Being Top User Request

Google’s Gemini app now supports audio file uploads. Free users get 10 minutes per prompt; paid plans support up to three hours.

Search Engine Journal

10.09.2025

Google Drops Search Console Reporting For Six Structured Data Types

Google will stop reporting six deprecated structured data types in Search Console and remove them from the Rich Results Test and appearance filters.

Search Engine Journal

09.09.2025

Anthropic Agrees To $1.5B Settlement Over Pirated Books

Anthropic agreed to a proposed $1.5B settlement over pirated books used to train Claude. If approved, eligible titles would receive about $3,000 each.

Search Engine Journal

09.09.2025

Google Publishes Exact Gemini Usage Limits Across All Tiers

Google’s Help Center now lists Gemini App limits for prompts, images, Deep Research, video generation, and context windows.

Search Engine Journal

09.09.2025

Google's Antitrust Ruling: What The Remedies Really Mean For Search, SEO, And AI Assistants

No Chrome divestiture, no choice screen, but big changes for search defaults, index access, and AI competition are coming.

Search Engine Journal

06.09.2025

The Problem With Always-On SEO: Why You Need Sprints, Not Checklists

SEO checklists aren't necessarily bad, but should be questioned. SEO sprints bring purpose, focus, and strategy, when long-term checklist activities can be wasteful.

Search Engine Journal

05.09.2025

AI Search Sends Users to 404 Pages Nearly 3X More Than Google

AI search engines send users to 404 pages more than Google. A study of 16M URLs finds ChatGPT leads in hallucinating links.

Search Engine Journal

05.09.2025

Ask A PPC: How Do I Nail A PPC Job Interview For Google & Meta Ads?

Land your next PPC role by preparing for strategy, platform expertise, and culture fit – the core areas interviewers care about most.

Search Engine Journal

05.09.2025

Google Antitrust Case: AI Overviews Use FastSearch, Not Links

Google antitrust case shows that the AI Overviews ranking process does not use links as part of the ranking process.

Search Engine Journal

05.09.2025

Google: Your Login Pages May Be Hurting Your SEO Performance

Google explains how generic login pages trigger duplicate indexing. Learn fixes using noindex, redirects, and paywall markup.

Search Engine Journal

05.09.2025

Let's Look Inside An Answer Engine And See How GenAI Picks Winners

Modeling weights across lexical retrieval, semantic retrieval, re-ranking and clarity to help visualize how an AI-powered answer is chosen.

home›Search Engine Journal›Marketing

Search Engine Journal - Marketing

YouTube Adds Title A/B Testing And “Ask Studio” Analytics

YouTube Monetization Updates Across Long-Form, Shorts, & Live

How To Win Brand Visibility in AI Search

Personas Are Critical For AI search

Ask An SEO: High Volumes Or High Authority Evergreen Content?

Google Modifies Search Results Parameter, Affecting SEO Tools

Google Search Console Adds Achievements Report To Track Milestones

When Advertising Shifts To Prompts, What Should Advertisers Do?

WP Engine Vs. Automattic: Rulings Preserve WP Engine's Lawsuit

CMO Vs. CGO: Why The Right Leader Is Critical For Success

ChatGPT Study: 1 In 4 Conversations Now Seek Information

3 Different Ways To Do Bulk Updates On WordPress

Amazon Experiences Drop In Google Search Visibility

Explaining Google's AI Search Experiments To Your C-Suite

WordPress Versus Everyone: The Top CMS For Core Web Vitals

Bias In Search: Visibility, Perception, And Control

Ahrefs Acquires Detailed.com & SEO Extension; Founder Joins Company

Google Expands YMYL Guidelines To Cover Election & Civic Content

Google AI Max For Search Goes Global In Beta

GEO: How To Position Your Agency As An AI Search Authority

Google Ads Rolls Out New Creative & Omnichannel Tools

Trust Still Lives In Blue Links

Google Retiring Core Web Vitals CrUX Dashboard

5 Ways Content Marketers Can Build Consumer Trust

Google Uses Infinite 301 Redirect Loops For Missing Documentation

Who Owns Web Performance? Building A Framework For Digital Accountability

The State Of SEO 2026: How To Survive

AI Is Changing Local Search Faster Than You Think

Structured Data’s Role In AI And AI Search Visibility

Google Gemini Adds Audio File Uploads After Being Top User Request

Google Drops Search Console Reporting For Six Structured Data Types

Anthropic Agrees To $1.5B Settlement Over Pirated Books

Google Publishes Exact Gemini Usage Limits Across All Tiers

Google's Antitrust Ruling: What The Remedies Really Mean For Search, SEO, And AI Assistants

The Problem With Always-On SEO: Why You Need Sprints, Not Checklists

AI Search Sends Users to 404 Pages Nearly 3X More Than Google

Ask A PPC: How Do I Nail A PPC Job Interview For Google & Meta Ads?

Google Antitrust Case: AI Overviews Use FastSearch, Not Links

Google: Your Login Pages May Be Hurting Your SEO Performance

Let's Look Inside An Answer Engine And See How GenAI Picks Winners

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