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Newsletter: The First Goal of a Case Study is Retention 🤝 ; Patagonia Wants You to Stop Buying Crap - Except Theirs 🩳 ; Ulta Beauty Expands Giving to Mental Health Nonprofits💄 — Selfish Giving
Writing so many case studies has taught me that they do more than showcase a partnership's success—they affirm and validate its strength for the business being profiled. 👉🏻 👉🏻 The first goal of a case study should be PARTNER RETENTION. Here are my recommendations for writing a case study tha
Newsletter: The First Goal of a Case Study is Retention 🤝 ; Patagonia Wants You to Stop Buying Crap - Except Theirs 🩳 ; Ulta Beauty Expands Giving to Mental Health Nonprofits💄 — Selfish Giving
Writing so many case studies has taught me that they do more than showcase a partnership's success—they affirm and validate its strength for the business being profiled. 👉🏻 👉🏻 The first goal of a case study should be PARTNER RETENTION. Here are my recommendations for writing a case study tha
Newsletter: Is Your Nonprofit as Cool as an Apple?🍎 ; How Pedigree is Using AI to Help Shelter Dogs 🐶 ; Why Your Nonprofit Needs a Wishing Well 🪙 — Selfish Giving
Nonprofits may not splurge on flashy marketing campaigns, but at least we've always had fruit and veggies to chuckle at. Maybe it's just the marketer in me, but am I the only one to ever wander down a supermarket aisle, gazing at the rows of bananas, oranges, cucumbers, and radishes, and think, 'Wh
Newsletter: Turn Your Halo Award Application Into Case Study Gold 🏆; 9 Ideas to Market to Young People Who Seem Unreachable 🙉 ; A Great New Book on Corporate Partnerships 📕🤝 — Selfish Giving
Over the past two weeks, I've received great reader feedback on my Anti-Partnership Partnership Strategy post in my last newsletter. Corporate partnerships can be frustrating for those who lack the resources, time, experience, and staff to execute them properly. "Joe, I am feeling s
Newsletter: The Anti-Partnership Partnership Strategy ❌🤝 ; Why You Should be Prioritizing Fame Over Awareness 🤩; The Economics of Girl Scout Cookies 🍪 — Selfish Giving
I got a reader's message after sharing my Partnership Solicitation Process Map two weeks ago. "Wow. Corporate partnerships are a lot of work. Not sure it's worth it." True story. Most nonprofits don't realize how much money, time, staff, and energy they need to invest in a cor
Newsletter: Round-Ups are Dominating POS Fundraising🥇; Ditch the Script to Close More Partnerships ✍️ ; You Need More Marketers on Your Board🕺 — Selfish Giving
Soon, I'm recording my new presentation on AI and partnerships for the Corporate Partnerships Conference (CPC24) on Thursday, March 21st . Today, I'll preview my preso and give you a chance to contribute a partnership prompt that everyone can benefit from knowing. ✌️ My presentation is
Newsletter: Use ChatGPT-4 to Build Better Corporate Partnerships 🦾 ; The Case for Targeting Jewelry Stores in 2024 💍 ; Why We Need to Treat Museums Like Highways 🛣 — Selfish Giving
I'm excited to join the Corporate Partnerships Conference (CPC24) once again! 👉🏻👉🏻 Here are four reasons why you should join me at CPC24 on Thursday, March 21st . 🌎 Corporate partnerships are everywhere now. They are no longer just local, regional, or national. THEY ARE INTERNATIONAL. An
Newsletter: Why Aren't You Targeting Startups for Partnerships? 🧐 ; Seven Top B2B Social Trends for 2024 📊 ; How to Do Partner Surveys Right ✅ — Selfish Giving
Every partnership professional I talk to wants to partner with well-known businesses that are already supporting great causes. It's a solid strategy, but you should also spend at least some of your time targeting new businesses or startups. Imagine getting on the ground floor of a startup! Ins
Newsletter: Have a Question for Me? Talk to My Robot 🤖 ; The Container Store Picks First National Nonprofit Partner ❤️ ; Only 6% of Nonprofits Post on TikTok, Should You Join Its Ranks? 🤔 — Selfish Giving
One of the things I really like about AI tools such as ChatGPT is its emphasis on answers over results. When I type a question into Google, I get a bunch of articles I then have to read through. 😵💫 But when I type a question into ChatGPT, I get the answer to my question! A benefit of ChatGP
Newsletter: Saying Goodbye to a Special Friend 😭 ; 7 Sales Phrases That Will Help You Build Credibility🎖; Nonprofits That Host In-Person Events Raise More Money 🤑 — Selfish Giving
2024 is not off to a good start for me. My dog, "Charlie the Yorkie," died Friday morning. My wife and I were away in New Hampshire just after Christmas when my son called. Charlie was coughing a lot, and it was affecting his breathing. Speeding home, we rushed Charlie to a doggie emerg
How the Selfish Giving Newsletter is Changing in 2024 🗓 ; How to Do Cause Marketing with a Laundromat 🧺 ; 11 Things to Look Forward to in 2024 🥳 — Selfish Giving
Happy New Year! 🥳🎉🍾 Three things this week.🎶 1️⃣ A big thank you to everyone who took my survey before the holidays. My goal was to get 5% of my subscribers to complete it. I hit 7%! 2️⃣ Everyone who completed the survey was entered into a random drawing to win a Selfish Giving tee. The f
Newsletter: Despite Bad Press, Businesses Flock to This Veterans Nonprofit 🫡 ; Resto Chain Raises $1M for Future Farmers of America 🧑🌾 ; 16 Lessons From Studying the $700M Brand Liquid Death — Selfish Giving
Two things this week.✌️ 1️⃣ With the holiday on Monday, I won't be publishing a newsletter on Wednesday, December 27th . I'll be back in your inbox on Wednesday, January 3rd . Happy holidays! 2️⃣ Over 2% of my newsletter subscribers have taken MY YEAR-END NEWSLETTER SURVEY ! Thank you! Ho
Newsletter: Tomorrow: How Sales Coaching Boosted This Nonprofit’s Partner Outreach 🚀 ; How to Land a Partnership Deal Before Year-End 📆 ; Is SantaCon Just a Con?🎅🏼 — Selfish Giving
Don't forget tomorrow's webinar on how sales coaching can turbocharge your partnership team's success. We have two fabulous presenters.🤩🤩 Dan Cohen, Founder, Cause Partners Courtney Davidson , Corporate Partnerships, Wounded Warrior Project
Newsletter: How Sales Coaching Boosted Wounded Warrior's Partner Outreach⏱ ; The Honest Truth on Why Sponsors Ghost You 😭 ; Watch Chevy’s New Ad ‘A Holiday to Remember’🎄 — Selfish Giving
I've got an early holiday gift for you.🎁 A Zoom webinar with me, Dan Cohen , Founder of Cause Partners , and Courtney Davidson , Associate Director of Corporate Partnerships at Wounded Warrior Project . Dan and Courtney will dive into how sales coaching can turbocharge your partnership team's
Newsletter: How to Sell Partnerships at Trade Shows 🤝 ; 25 Testimonial Statistics You Should Know 📈 ; Is Bill Gates Really a Billionaire Doing Good? 🤔 — Selfish Giving
Who's had success recruiting new corporate partners at events like trade shows? Anyone? Anyone? It's not something I'm an expert on. That's why I'm glad I came across this interview with Brian D'Erario , a partnership expert who's worked with several well-known publications, including Morni
Newsletter: Land Your Next Partner with ChatGPT + Case Studies 🎣 ; How to Do Cause Marketing with a Funeral Home ⚰️ ; How to be a Hands-On Citizen✌️ — Selfish Giving
Whenever I finish a case study for a client, I remind them this is only the first draft, meaning the case study should evolve and adapt to different prospects. This makes clients nervous because while they are happy to hire me to write the case study, they don't want to rely on me to make every cha
Newsletter: 6 Partnership Insights for Nonprofits Under $1M 🔬; 5 Secrets of Pricing Partnerships 🏷 ; Is Social Media Even Worth It Anymore? 🤷♂️ — Selfish Giving
I'm at Georgetown University this week teaching in the New Strategies Program in the business school. Teaching at Georgetown is a regular gig, but this session is slightly different. It's called the New Strategies "Rising" Program , focused on small nonprofits with budgets under one
Newsletter: Why You Need a No Click Social Media Strategy🖱; Engage for Good Acquired by Muneer Panjwani 🙌 ; Why Candy Corn is the Best Halloween Treat🏆 — Selfish Giving
The second most popular article in my newsletter last week was on how nonprofits could use Instagram more effectively . You loved it so much that I thought I'd give you more social media advice. Don't include links in your social media posts. Here's why….
Newsletter: 3-Point Star Points Way to Better Partnerships ✨ ; Domino's Pizza Launches 20th Year Fundraiser for St. Jude 🍕; What Hippos Eat for Halloween Instead of Candy 🎃 — Selfish Giving
In a recent issue of The Drum , UK Marketer Harry Lang used a simple 3-point star to define the potential benefits of cause marketing for each party: consumer, company, and cause. According to Harry: "It's about identifying a great fit and maintaining a shared commitment and balanced
Newsletter: 3 Value Scales to Determine What Matters to Partners ⚖️ ; Court Dismisses Challenges to CVS’s Donation Checkout Program👩🏽⚖️ ; 2,000 Year-Old Marketing Advice That’s Still True Today 📜 — Selfish Giving
This month's thought-provoking article in the Harvard Business Review is titled 3 Ways to Determine What Your Customer Really Values . Let's change the title to 3 Ways to Determine What Your PARTNER Really Values and see what we can learn about corporate partnerships. Consider where the
Newsletter: How to Host a Shopping Day Fundraiser 🛍 ; Crayola Launches a Cause-Related Flower Business 💐 ; Are Corporations Really Committed to Ending Childhood Hunger? 🤔 — Selfish Giving
While I didn't find any great examples of cause marketing in Italy, as I did last year , I did find a potential cause marketing opportunity in my inbox when I got home. This is for those readers who always ask me for ideas for LOCAL CAUSE MARKETING. "Joe, we don't have a lot of chains i
Newsletter: Pumpkin Spice Makes Partnerships Nice 🎃 ; Order Taker vs. Salesperson: What’s the Difference? 🤔 ; Boston Subway System Launches ‘Spilling the T” Podcast 🚇 — Selfish Giving
Have you noticed that pumpkin spice is like... EVERYWHERE . Candles, coffees, teas, chips, vodka, donuts, Twinkies, and PEEPS (my favorite!). 👉🏻👉🏻 So, if everything has pumpkin spice in it this fall, shouldn't your partnership strategy also have a little pumpkin spice mixed in?? Now, bef
Newsletter: How KAB is Setting Itself Up for Partnership Success 🤝 ; Companies Supporting Breast Cancer Charities in October 💖 ; MDA Tries to Find Its Fundraising Groove Again 💪🏻 — Selfish Giving
This week I want to share a case study project I just finished with the wonderful Abby Horrigan , Senior Director of Corporate Initiatives at Keep America Beautiful (KAB) . As a seasoned corporate partnership professional, Abby knows how important social proof is in securing partnerships. That's
Newsletter: Searching for Cause Marketing in Florence & Tuscany 🇮🇹 ; Who Gets the Tax Write Off for Checkout Donations? 🤔 ; Nonprofit Marketing Advice From Poet Emily Dickinson ✍️ — Selfish Giving
For the next two Wednesdays, I'll be in Italy and then Washington, D.C., and I will NOT be publishing a newsletter again until Wednesday, September 27th. Last September, we visited Rome, Sorrento, and Pompeii. Incredible trip! This year, we are visiting Florence and the Tuscany region. Any grea
Newsletter: C-Store Chain & Pepsi Partner for ‘Gallons for Growth’⛽️ ; In Case of Apocalypse, Find Your Local 4-H Club 🧑🌾 ; Choosing the Right Audience to Celebrate Your Anniversary 🎁 — Selfish Giving
I like this cartoon UK fundraiser Mark Philips shared on Twitter X yesterday. A picture is worth a thousand words. 👉🏻👉🏻 For our purposes, let's replace fundraising with corporate partnerships….
Newsletter: Shell is Bringing Back "The Giving Pump" ⛽️ ; The Saco River Wildlife Center Newsjacked Taylor Swift 🎤 ; More Companies Step Up to Support Maui ❤️ — Selfish Giving
I love sharing articles with you every week, but I also know reading them takes a lot of time! I recently came across something new from Google that should make things easier, thanks to AI! Some of you may have this new feature on your phones right now! If not, you should have it soon. It will al
Newsletter: Case Study Redux 🔂 ; Hawaiian BBQ Chains Raise Money for Maui Fire Victims 🌺 ; 10 Ways to Get Partnership Leads on Instagram 🤝 — Selfish Giving
Back in April, after using my newsletter to plug my presentation on case studies at the Engage for Good Conference in Atlanta, so many people pre-registered for my session that we ran out of room! EFG head honcho and New Yorker David Hessekiel asked me (on his hands and knees with a Red Sox hat
Newsletter: 4 Key Insights From ACCP's Annual CSR Survey 📊 ; Why Your Nonprofit Needs Its Own Branded Bikini 👙; A New Service Let’s You Donate Now But Pay Later ⏰ — Selfish Giving
I recently downloaded the Association of Corporate Citizenship Professionals (ACCP) 2023 Annual CSR Insights Survey . The survey has been conducted for the past four years to understand better the trends impacting CSR and ESG professionals. One hundred forty-nine companies filled out the sur
Newsletter: Nonprofits, Take Note: Barbie is Ripe For 'Causejacking' 💥; Balance a Lemon on Your Head, Insurance Company Will Donate to ALSF 🍋 ; RIP Pee-Wee Herman 😭 — Selfish Giving
Barbie is everywhere - and not just in the movie theaters. People are writing about Barbie ("Ten Life Lessons from the First Ten Minutes of the Barbie Movie"). People are selling things with Barbie (Barbie Dreamhouse in Malibu listed on Airbnb ). If you don't believe me, just Google &quo
Newsletter: The Mismatched Expectations Holding Back Partnerships 🧦; How to Do Cause Marketing with a Knife Maker 🔪 ; Companies are Replacing Their Lawns with Native Plants 🌱👏 — Selfish Giving
My friends at Remarkable Partnerships (RP) in the U.K. recently published a great post on the mismatched expectations hurting partnerships. You should read the article and check out the report they released. Here's the mismatch in a nutshell. 🥜 Nonprofits want to raise money, but compani
Newsletter: What Makes a Good Partnership Program? Lighting💡; Jiffy Lube, Good Humor Partner to Keep Ice Cream Trucks Running🍦; Connecticut Dry Cleaner Saves Turtles From Being Squashed 🐢 — Selfish Giving
Corporate partnership teams could learn a lot from convenience stores (C-stores). Here's a good takeaway: Have good lighting. You see, c-store customers like when C-stores are well-lit . Better lighting, among other things, decreases store theft, as everyone knows shoplifters like to operate i
Newsletter: How to Use ChatGPT to Write Partnership Outreach Emails 🤖 ; Albertsons Launches First Private Label Cause Product 🌶 ; Should We Give People Money Before Disaster Strikes? 🌋 — Selfish Giving
Here's something to try this week. Head over to ChatGPT and either signup or, if you already have an account, log in. BTW, signing up is easy and free, so don't sweat it! Here's the prompt I want you to use…
Newsletter: Partnership Contracts: Lessons from the American Revolution ✊ ; How Cause Marketing Can Help Businesses Get People Back in the Office 🏢 ; 3 Things That Disconnect Donors from Your Cause — Selfish Giving
The American Revolution started over a broken contract. So, discussing partnership contracts the week before Independence Day seems only appropriate. According to the Declaration of Independence, King George III broke the social contract between himself and his subjects, the American colo
Newsletter: Is it the End of Amateurism in Cause Marketing? 🤡 ; Nut Company Partners with Nut Nonprofit 🥜 ; Nonprofit Newsjacks Mermaid Movie to Defend Oceans, Trans Youth 🧜🏽♀️ — Selfish Giving
An article in AdAge last week reports that one negative outcome of the Bud Light/Dylan Mulvaney drama is that personal attacks are a new risk for brand leaders. ** There are three good lessons for causes. First, it's a good reminder to companies AND causes that they need to be clear on
Newsletter: Are Unrealistic Partnerships Goals Setting You Up to Fail? 😩 ; 11 Ways to Build Your Credibility with Prospects 🤩 ; More Nonprofits Should Experiment with ‘Dogfooding’ 🐶 — Selfish Giving
The Chronicle of Philanthropy shared an interesting article last month titled Unrealistic Fundraising Expectations Are Causing Stress. Here's How to Set More Practical Goals . The writer was Rasheeda Childress , Senior Editor for Fundraising with the publication. She's one of my faves! Boy,
Newsletter: Confronting the ‘Woodchuck’ in Your Partnership Program 🦫 ; The Brands Taking a Bold Stand on Pride Month 🏳️🌈 ; I’m Part of the MEGA Movement ✊ — Selfish Giving
Thanks to everyone who emailed me last week about my "Shell-ebration" post . I should have known that my readers would be huuuuggge turtle fans! 🐢🤩 Yay! 👏👏👏 👉🏻👉🏻 This week, I have another animal story for you that offers a few lessons about corporate partnerships. Most of y
Newsletter: A Cause for Shell-ebration 🐢 ; Kansas Humane Society Launches ‘OnlyPaws’ Campaign 🫣 ; How to Do Cause Marketing with Chambers, Associations 😇 — Selfish Giving
Monday is the day I usually set aside for writing the "Note from Joe" section of my newsletter. That's the section you are reading right now. This last Monday was different in two ways. First, Monday was a holiday, so it felt more like a Sunday than a Monday. Still, I was committed to get
Newsletter: 4 Key Takeaways From My Case Study Workshop 🔑 ; Study: You Should Give Donors a Range of Donation Options ✅ ; Tokyo’s Trash-Collecting Samurai 🇯🇵 — Selfish Giving
had a great time at the Engage for Good Conference in Atlanta last week. It was fantastic to meet so many of my readers and catch up with many old friends! 🥰 I haven't seen the evaluations on my presentation - Creating Case Studies That Strengthen Your Programs: A Workshop For Businesses &a
Newsletter: 6 Steps to Kickstart Corporate Partnerships🦵🏻; Let’s Meetup at the EFG Conference This Week 🥳 ; Nonprofit or For-Profit? Consumers Are Confused by Value Village 🤔 — Selfish Giving
As you read this email, I am on my way to the Engage for Good Conference in Atlanta. I'll be there all day today and tomorrow. A few things... 🍸 This evening, my friends at Good Scout and I are hosting a mixer. This event is for friends of GS and for folks who registered for the conference wi