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Newsletter: Ditch Predictions—Leverage Trends for Better Partnerships 📊 ; 7 Sponsorship Mistakes Charities Should Avoid 🚫 ; My Best Friend is a Year Old 🐶 — Selfish Giving
January is the month for predictions. Everyone’s got one: “X will revolutionize Y,” or “Z is the next big thing.” But here’s the deal—predictions are a gamble. They’re flashy, speculative, and often flat-out wrong. I know this for sure because I've made lots of awful predictions. 👉🏻👉🏻 I've l
Newsletter: Selfish Giving + You: 2025 is Our Year! 🍾 ; Retail Winners and Losers of 2024 👎 ; How Jimmy Carter Made Habitat a Nonprofit Giant 🥜 — Selfish Giving
Let’s address an important housekeeping matter in this first issue of 2025: How we can work together in the coming year. Below is a pie chart highlighting how I collaborated with clients last year and provided value through my work. The percentages are derived from revenue. Let's go through each
Newsletter: Start 2025 Strong with These Lead-Gen Tips 💪 ; Cause Marketing Law Resources ⚖️ ; Why a News Vacation Could Be Exactly What You Need 🏖️ — Selfish Giving
As we've been doing every issue, let's recap our series on partnership lead generation for this year's final quarter. First, I outlined nine actionable ways to attract more and better leads. Then, I shared three compelling reasons your partnership team should publish a lead-generatin
Newsletter: Generate December Leads Without Being a Grinch 👹 ; Hire Heroes USA Partners with Carquest, Tailored Brands 🤝 ; The Power of Purpose in An Age of Uncertainty ✊ — Selfish Giving
As we've been doing every issue, let's recap our series on partnership lead generation for this year's final quarter. First, I outlined nine actionable ways to attract more and better leads. Then, I shared three compelling reasons your partnership team should publish a lead-generatin
Newsletter: How to Keep a Partnership Lead Warm 🔥 ; Meals on Wheels, PetSmart Team Up to Feed Seniors’ Pets 😺 ; Which Emojis Have Become Politicized ❤️ — Selfish Giving
As we've been doing every issue, let's recap our series on partnership lead generation for this year's final quarter. First, I outlined nine actionable ways to attract more and better leads. Then, I shared three compelling reasons your partnership team should publish a lead-generatin
Newsletter: Attract Partners Faster with an Ideal Partner Profile 🧲 ; How to do Cause Marketing with Airports 🛬 ; The Role of Personal Decision Drivers in B2B Buying 🧐 — Selfish Giving
Let’’s recap! Last month, we covered some solid strategies for ramping up your nonprofit’s lead generation for this final quarter. First, I outlined nine actionable ways to attract more and better leads. Then, I shared three compelling reasons your partnership team should publish a
Newsletter: Key Sections Every Partnership Newsletter Needs ✅ ; CMN Releases New Research on POS Programs🔬; The ‘October Theory’ of Changing Your Life 🍁 — Selfish Giving
An overwhelming 90% of subscribers who took last week’s newsletter poll said they want more information on creating a corporate partnership newsletter that attracts new leads and nurtures existing ones. (Did you miss last week's 'Note from Joe'? I talked about the three advantages of email newslet
Newsletter: Why You Need a Lead-Generating Newsletter 📨 ; How to Do Cause Marketing with a Car Wash Chain 💦🚙 ; Brands Supporting Hurricane Helene Victims🌀 — Selfish Giving
In my last issue , I discussed strategies to help generate more leads for your partnership program. This week, I’m diving deeper into one of those ideas—adding an email signup form. Last week, I suggested... 📧 Add an email signup form to your website or partnership page. An email signup f
Newsletter: Back to School Campaigns to Watch This Month 🎓 ; Chili’s ‘Create-a-Pepper’ Program Benefits St. Jude 🌶️ ; Robots are Coming for Your Fundraising Job 🤖 — Selfish Giving
I'm busy in D.C. this week teaching at the New Strategies Program at Georgetown University , so I'll keep this week's 'Note from Joe' brief. For many of us, September feels like a second January—a time to refocus after a much-needed summer lull, if you were lucky enough to get one. For partn
Newsletter: Does swearing help or hurt your partnership pitch? 🤬 ; Chuck E. Cheese, Society Of Deaf Children Forge Partnership 🤝 ; Nonprofit Lessons from the Grateful Dead💀 — Selfish Giving
Swearing comes naturally to me. I mean, I am from Boston. If you haven't heard a good swear word by 9 am, you probably haven't talked to your mothahh yet. But I also understand that not everyone likes swearing. Years ago, the renowned keynote speaker Andrew Davis advised me on cursing in s
Newsletter: Maximize Partnerships with a Referral Program 🤝 ; Nine Times You Shouldn’t Use Email for Selling 📧 ; Lessons from 10th Anniversary of Ice Bucket Challenge🧊 — Selfish Giving
In my last newsletter, I highlighted several important B2B marketing statistics and suggested ways a partnership sales team could leverage them. I wrapped up by polling you on which strategy your nonprofit would prioritize, and the clear winner was maximizing current partnerships . 👉🏻👉?
Newsletter: 25 B2B Marketing Stats to Close More Partnerships 📊 ; Sponsorship Lessons From NASCAR’s Sales Team 👩🏫 ; How Companies Should Speak Out on Political Issues 📣 — Selfish Giving
Frank Strong did a nice write-up of 25 B2B marketing statistics that sum up 2024 at the half-year mark . There are some real gems here. 💎💎💎 Here are a few that apply to partnership sales and how I would activate them. 🤔 Buyer’s choice. When buyers first contact a seller, they are “69%
Newsletter: BGCA’s 3 Takeaways for Outstanding Case Studies ✅ ; How to Reach More Small Dollar Donors with Cause Marketing 🪙 ; Your Nonprofit Shouldn’t Ignore Media Requests ❌ — Selfish Giving
I had a great experience writing case studies for the Boys & Girls Clubs of America . They are a great organization with an excellent team and wonderful corporate partnerships. 👉🏻 👉🏻 You can learn three things from BGCA about producing outstanding case studies for your partnership sale
Newsletter: Tractor Supply Cuts DEI, Details New Approach to Cause Marketing✂️; An Independence Day Lesson in Partnership Contracts 🧨; What Nonprofit Leaders Are Reading This Summer 📚 — Selfish Giving
The American Revolution started over a broken contract, so discussing partnership contracts the day before Independence Day seems appropriate. According to the Declaration of Independence, King George III broke the social contract between himself and his subjects, the American colonists.
Newsletter: Turn Leads Into Partners with Session Recordings 📼 ; How to Partner with a Propane Delivery Biz 🔥; Jon Stewart Smashes the Myth of Corporate Morality 😈 — Selfish Giving
Today, I want to share something that could be useful to your corporate partnership efforts: watching session recordings of visits to the partnership pages on your website. Many of you have corporate partnership web pages with email signup forms and "contact us" forms. For example, I fou
Newsletter: Battle Cards: Your Secret Weapon for Corporate Partnerships💥 ; Domino's Plans to Raise $174M for St. Jude 😮; How Email Marketers Should Approach Gen Z 👧🏻 — Selfish Giving
Last week, I stumbled upon this fantastic concept called BATTLE CARDS, which could be a game-changer for us in the partnership world. Get this: Battle Cards help us stay ahead of the competition, craft personalized pitches, and train our teams more effectively. I was so impressed that I had to s
Newsletter: How to Use Surveys to Land More Partners ✅ ; How to Find the Right Contact at a Company ☎️ ; What’s Your Referral Strategy? 🤔 — Selfish Giving
I always ask my nonprofit clients if they have charity or marketing sponsors - or do they have both? The distinction matters because each type requires a different strategy for recruiting sponsors for your fundraising events and programs. 😇 Charity Sponsors support your nonprofit because they
Newsletter: The First Goal of a Case Study is Retention 🤝 ; Patagonia Wants You to Stop Buying Crap - Except Theirs 🩳 ; Ulta Beauty Expands Giving to Mental Health Nonprofits💄 — Selfish Giving
Writing so many case studies has taught me that they do more than showcase a partnership's success—they affirm and validate its strength for the business being profiled. 👉🏻 👉🏻 The first goal of a case study should be PARTNER RETENTION. Here are my recommendations for writing a case study tha
Newsletter: The First Goal of a Case Study is Retention 🤝 ; Patagonia Wants You to Stop Buying Crap - Except Theirs 🩳 ; Ulta Beauty Expands Giving to Mental Health Nonprofits💄 — Selfish Giving
Writing so many case studies has taught me that they do more than showcase a partnership's success—they affirm and validate its strength for the business being profiled. 👉🏻 👉🏻 The first goal of a case study should be PARTNER RETENTION. Here are my recommendations for writing a case study tha
Newsletter: Is Your Nonprofit as Cool as an Apple?🍎 ; How Pedigree is Using AI to Help Shelter Dogs 🐶 ; Why Your Nonprofit Needs a Wishing Well 🪙 — Selfish Giving
Nonprofits may not splurge on flashy marketing campaigns, but at least we've always had fruit and veggies to chuckle at. Maybe it's just the marketer in me, but am I the only one to ever wander down a supermarket aisle, gazing at the rows of bananas, oranges, cucumbers, and radishes, and think, 'Wh
Newsletter: Turn Your Halo Award Application Into Case Study Gold 🏆; 9 Ideas to Market to Young People Who Seem Unreachable 🙉 ; A Great New Book on Corporate Partnerships 📕🤝 — Selfish Giving
Over the past two weeks, I've received great reader feedback on my Anti-Partnership Partnership Strategy post in my last newsletter. Corporate partnerships can be frustrating for those who lack the resources, time, experience, and staff to execute them properly. "Joe, I am feeling s
Newsletter: The Anti-Partnership Partnership Strategy ❌🤝 ; Why You Should be Prioritizing Fame Over Awareness 🤩; The Economics of Girl Scout Cookies 🍪 — Selfish Giving
I got a reader's message after sharing my Partnership Solicitation Process Map two weeks ago. "Wow. Corporate partnerships are a lot of work. Not sure it's worth it." True story. Most nonprofits don't realize how much money, time, staff, and energy they need to invest in a cor
Newsletter: Round-Ups are Dominating POS Fundraising🥇; Ditch the Script to Close More Partnerships ✍️ ; You Need More Marketers on Your Board🕺 — Selfish Giving
Soon, I'm recording my new presentation on AI and partnerships for the Corporate Partnerships Conference (CPC24) on Thursday, March 21st . Today, I'll preview my preso and give you a chance to contribute a partnership prompt that everyone can benefit from knowing. ✌️ My presentation is
Newsletter: Use ChatGPT-4 to Build Better Corporate Partnerships 🦾 ; The Case for Targeting Jewelry Stores in 2024 💍 ; Why We Need to Treat Museums Like Highways 🛣 — Selfish Giving
I'm excited to join the Corporate Partnerships Conference (CPC24) once again! 👉🏻👉🏻 Here are four reasons why you should join me at CPC24 on Thursday, March 21st . 🌎 Corporate partnerships are everywhere now. They are no longer just local, regional, or national. THEY ARE INTERNATIONAL. An
Newsletter: Why Aren't You Targeting Startups for Partnerships? 🧐 ; Seven Top B2B Social Trends for 2024 📊 ; How to Do Partner Surveys Right ✅ — Selfish Giving
Every partnership professional I talk to wants to partner with well-known businesses that are already supporting great causes. It's a solid strategy, but you should also spend at least some of your time targeting new businesses or startups. Imagine getting on the ground floor of a startup! Ins
Newsletter: Have a Question for Me? Talk to My Robot 🤖 ; The Container Store Picks First National Nonprofit Partner ❤️ ; Only 6% of Nonprofits Post on TikTok, Should You Join Its Ranks? 🤔 — Selfish Giving
One of the things I really like about AI tools such as ChatGPT is its emphasis on answers over results. When I type a question into Google, I get a bunch of articles I then have to read through. 😵💫 But when I type a question into ChatGPT, I get the answer to my question! A benefit of ChatGP
Newsletter: Saying Goodbye to a Special Friend 😭 ; 7 Sales Phrases That Will Help You Build Credibility🎖; Nonprofits That Host In-Person Events Raise More Money 🤑 — Selfish Giving
2024 is not off to a good start for me. My dog, "Charlie the Yorkie," died Friday morning. My wife and I were away in New Hampshire just after Christmas when my son called. Charlie was coughing a lot, and it was affecting his breathing. Speeding home, we rushed Charlie to a doggie emerg
How the Selfish Giving Newsletter is Changing in 2024 🗓 ; How to Do Cause Marketing with a Laundromat 🧺 ; 11 Things to Look Forward to in 2024 🥳 — Selfish Giving
Happy New Year! 🥳🎉🍾 Three things this week.🎶 1️⃣ A big thank you to everyone who took my survey before the holidays. My goal was to get 5% of my subscribers to complete it. I hit 7%! 2️⃣ Everyone who completed the survey was entered into a random drawing to win a Selfish Giving tee. The f
Newsletter: Despite Bad Press, Businesses Flock to This Veterans Nonprofit 🫡 ; Resto Chain Raises $1M for Future Farmers of America 🧑🌾 ; 16 Lessons From Studying the $700M Brand Liquid Death — Selfish Giving
Two things this week.✌️ 1️⃣ With the holiday on Monday, I won't be publishing a newsletter on Wednesday, December 27th . I'll be back in your inbox on Wednesday, January 3rd . Happy holidays! 2️⃣ Over 2% of my newsletter subscribers have taken MY YEAR-END NEWSLETTER SURVEY ! Thank you! Ho
Newsletter: Tomorrow: How Sales Coaching Boosted This Nonprofit’s Partner Outreach 🚀 ; How to Land a Partnership Deal Before Year-End 📆 ; Is SantaCon Just a Con?🎅🏼 — Selfish Giving
Don't forget tomorrow's webinar on how sales coaching can turbocharge your partnership team's success. We have two fabulous presenters.🤩🤩 Dan Cohen, Founder, Cause Partners Courtney Davidson , Corporate Partnerships, Wounded Warrior Project
Newsletter: How Sales Coaching Boosted Wounded Warrior's Partner Outreach⏱ ; The Honest Truth on Why Sponsors Ghost You 😭 ; Watch Chevy’s New Ad ‘A Holiday to Remember’🎄 — Selfish Giving
I've got an early holiday gift for you.🎁 A Zoom webinar with me, Dan Cohen , Founder of Cause Partners , and Courtney Davidson , Associate Director of Corporate Partnerships at Wounded Warrior Project . Dan and Courtney will dive into how sales coaching can turbocharge your partnership team's
Newsletter: How to Sell Partnerships at Trade Shows 🤝 ; 25 Testimonial Statistics You Should Know 📈 ; Is Bill Gates Really a Billionaire Doing Good? 🤔 — Selfish Giving
Who's had success recruiting new corporate partners at events like trade shows? Anyone? Anyone? It's not something I'm an expert on. That's why I'm glad I came across this interview with Brian D'Erario , a partnership expert who's worked with several well-known publications, including Morni
Newsletter: Land Your Next Partner with ChatGPT + Case Studies 🎣 ; How to Do Cause Marketing with a Funeral Home ⚰️ ; How to be a Hands-On Citizen✌️ — Selfish Giving
Whenever I finish a case study for a client, I remind them this is only the first draft, meaning the case study should evolve and adapt to different prospects. This makes clients nervous because while they are happy to hire me to write the case study, they don't want to rely on me to make every cha
Newsletter: 6 Partnership Insights for Nonprofits Under $1M 🔬; 5 Secrets of Pricing Partnerships 🏷 ; Is Social Media Even Worth It Anymore? 🤷♂️ — Selfish Giving
I'm at Georgetown University this week teaching in the New Strategies Program in the business school. Teaching at Georgetown is a regular gig, but this session is slightly different. It's called the New Strategies "Rising" Program , focused on small nonprofits with budgets under one
Newsletter: Why You Need a No Click Social Media Strategy🖱; Engage for Good Acquired by Muneer Panjwani 🙌 ; Why Candy Corn is the Best Halloween Treat🏆 — Selfish Giving
The second most popular article in my newsletter last week was on how nonprofits could use Instagram more effectively . You loved it so much that I thought I'd give you more social media advice. Don't include links in your social media posts. Here's why….
Newsletter: 3-Point Star Points Way to Better Partnerships ✨ ; Domino's Pizza Launches 20th Year Fundraiser for St. Jude 🍕; What Hippos Eat for Halloween Instead of Candy 🎃 — Selfish Giving
In a recent issue of The Drum , UK Marketer Harry Lang used a simple 3-point star to define the potential benefits of cause marketing for each party: consumer, company, and cause. According to Harry: "It's about identifying a great fit and maintaining a shared commitment and balanced
Newsletter: 3 Value Scales to Determine What Matters to Partners ⚖️ ; Court Dismisses Challenges to CVS’s Donation Checkout Program👩🏽⚖️ ; 2,000 Year-Old Marketing Advice That’s Still True Today 📜 — Selfish Giving
This month's thought-provoking article in the Harvard Business Review is titled 3 Ways to Determine What Your Customer Really Values . Let's change the title to 3 Ways to Determine What Your PARTNER Really Values and see what we can learn about corporate partnerships. Consider where the
Newsletter: Pumpkin Spice Makes Partnerships Nice 🎃 ; Order Taker vs. Salesperson: What’s the Difference? 🤔 ; Boston Subway System Launches ‘Spilling the T” Podcast 🚇 — Selfish Giving
Have you noticed that pumpkin spice is like... EVERYWHERE . Candles, coffees, teas, chips, vodka, donuts, Twinkies, and PEEPS (my favorite!). 👉🏻👉🏻 So, if everything has pumpkin spice in it this fall, shouldn't your partnership strategy also have a little pumpkin spice mixed in?? Now, bef
Newsletter: How to Host a Shopping Day Fundraiser 🛍 ; Crayola Launches a Cause-Related Flower Business 💐 ; Are Corporations Really Committed to Ending Childhood Hunger? 🤔 — Selfish Giving
While I didn't find any great examples of cause marketing in Italy, as I did last year , I did find a potential cause marketing opportunity in my inbox when I got home. This is for those readers who always ask me for ideas for LOCAL CAUSE MARKETING. "Joe, we don't have a lot of chains i