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Outbound marketing has been through a surprising change over the years, adjusting to the needs of people in today’s world but sticking with its main purpose, which is winning customers directly. This guide will help you if you are trying to generate more leads. It will tell you about outbound marketing, its role as a […]
In this fast-changing world of content marketing and SEO, companies should have plans that are wise to stay ahead in the game. One of the breakthrough techniques in the content cluster strategy is designed to improve your website’s structure, enhance SEO performance, and provide users with a seamless navigation experience. Let’s dive into how you […]
Maximizing your return on ad spend (ROAS) is what every advertising campaign should aspire to do. ROAS is a major metric for seeing how well a business’s ad spending is performing, by showing how much revenue the company generates for each dollar in ads spent. A higher ROAS means your ads are performing well and […]
In the current digital environment, creating YouTube content is one of the most effective ways to reach and engage with an international audience. Given that people upload more than 500 hours of video to YouTube every minute, being noticeable is no simple task. The success lies in creating engaging YouTube videos that not only capture […]
Understanding search intent plays a key role in effective content strategy and SEO. Search intent also known as user intent, points to the motive behind a person’s search. Whether they want to find information, buy a product, or locate a specific service, search engines such as Google try to show results that match what the […]
A lot of people are asking this Question these days, What is Digital Marketing? well, here’s what wiki says Digital marketing is marketing that makes use of electronic devices (computers) such as personal computers, smartphones, cellphones, tablets and game consoles to engage with stakeholders. Digital marketing applies technologies or platforms such as websites, e-mail, apps (classic and mobile) and social networks. Many organisations cross traditional […]
These key trends can help you increase your website's traffic; generate more leads while retaining your hard-earned customer base. They also play a significant role in understanding digital marketing trends and their impact on the vast competitive landscape.
Before going into the Shootoffer let me share some of the facts about email marketing and how it is using in advertising. Email Marketing Significance: Successful marketing strategies enclose a number of outlets to reach consumers, but as of late studies have shown that more than half of small and medium-sized organizations are allocating their […]
TOOL INTRODUCTION: The MOZ Toolbar, we’ll use this toolbar to get a basic Understanding of domain and page authority. This will help us to make better decision when targeting keyword phrases. MOZ used to be called as SEOMOZ. It is the Industry Leading Website that covers the Social Media, Search Engine Optimization, Community Blogs. […]
Today, I am writing this blog post to explain the importance of Landing Page in digital marketing (or) online marketing (or) internet marketing, whatever you like to name it. Before I get on to explain it more technically, I would like to give a brief definition of landing page and how it has come in […]
What Is Remarketing? Remarketing ads are also known as retargeting. It is a form of online advertising that helps in keeping your brand in front of the bounced traffic after they leave your website. Most of the time only 2% of website traffic converts on the first page, the retargeting ads help companies to reach […]
Viral Marketing is something that grabs everybody’s Interest. If done correctly, Viral Marketing adds a great value to your brand. social media platforms like Facebook, Twitter are notorious for viral marketing! Viral Marketing Step #1: Prepare for Growth Before you launch a viral marketing campaign, you must be ready for explosive growth and visitors […]
This blog post informs about an opportunity for non profit organizations (NPO’s) or (NGO’s) working for social welfare to promote social cause, society welfare, housing & shelter, community services etc… Before getting into defining Google Adwords for Nonprofits, its benefits & advantages, I assume readers to be well informed about Google Adwords. If you are not well […]
Since last 3 years, not only children’s all age groups are spending more time online and to be frank children’s are spending most of the free time online than watching TV and playing consoles. As per the latest news, Mobile Internet users in India is predicted to reach around 420 million by December 2017. The […]
In tech field, Your habits define you and your productivity! Its a simple fact and we all know about it but do you have these simple tidbits in your life? If you don’t Make sure you follow these simple rules in 2014 for a better 2014! 1. Keep Your system updated This is a simple […]
Email marketing is one of the most powerful tools to get your audience attention toward your products. Email marketing is also known to be most budget-friendly of all the marketing strategies Experts have demonstrated that emails offer the highest Return On Invest(ROI) of any online marketing channel including social and video marketing. VentureBeat reported that […]