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Shopify | Ecommerce Marketing Blog
21.11.2024
Dropshipping is a retail fulfillment method where you don’t keep the products you sell in stock. Branded dropshipping takes it a step further.
Explore why business owners use virtual merchant solutions to boost sales and reach customers beyond their region.
A few practical strategies can shield your business from reputational risk and safeguard the brand trust that keeps customers returning.
With real-world marketing plan examples, learn how to outline your business’s promotional strategies and goals.
Retargeting is a marketing tactic to re-engage individuals who’ve interacted with your brand. Do it well, and you have a good shot at boosting sales.
A supply chain map is a living document, evolving as your supply network responds to changing business circumstances and goals.
Your business concept is the halfway point between a raw business idea and a polished business plan. It articulates your vision and shows that it’s feasible.
High-quality clothing photography is essential in apparel ecommerce. Learn pro tips for shooting professional-looking apparel photos.
Learn how a backup app can help protect your ecommerce store, and discover the best backup apps you can use today.
AI image-generation tools seem to get better by the day. Learn how you can use them to create images tailored to your specific needs.
Turn your ecommerce store into an online marketplace and host a variety of third-party vendors and products—without complex coding.
Your strategy is your overarching plan of action, your tactics are how you realize that plan on a granular level.
Learn how to use visual branding to cultivate a distinct identity that sets your brand apart.
20.11.2024
Past experiences, emotions, customer reviews, and testimonials all form a customer’s expectations—and give you data on how to exceed them.
Bulk packaging can reduce shipping costs and increase operational efficiency.
Customer profiling allows you to gather data on your target audience and paint a picture of their motivations and desires.
Web3 marketing refers to marketing strategies that align with Web3’s pillars and demonstrate an understanding of user behaviors on the decentralized web.
A marketing flywheel emphasizes inertia: The happier your customers are, the more likely they are to refer friends—and momentum builds from there.
Learn how to find a dropshipping agent to liaise between you and your suppliers, helping you secure deals and navigate the dropshipping landscape.
Conversational marketing is a strategy to engage your customers in a personalized, two-way dialogue via direct messages, live chats, or chatbots.
Ecommerce businesses sometimes split orders when one item is out of stock or shipping from a different warehouse.
With a digital sales strategy and a well-designed ecommerce store, you can reach customers anywhere, anytime.
Use lead magnets to increase engagement and nurture strong relationships with your customers.
19.11.2024
Michelle Razavi cofounded Elavi, and turned a production mishap with her low-sugar, high-protein desserts into a marketing jackpot.
16.11.2024
Michael Washington revamped LA's outdoor scene with Usal Project. Learn how he built a thriving community through accessible adventures and smart branding.
15.11.2024
When done well, one-to-one marketing can transform your ecommerce customer relationships.
Social media optimization is the practice of improving social media’s effectiveness as a sales channel by hewing to platform norms and constantly iterating.
14.11.2024
Kyle Widrick founded WIN Brands Group, a collection of consumer product companies including Homesick candles and Gravity Blankets.
13.11.2024
Discover top-rated survey tools to transform customer feedback into actionable strategies for your ecommerce business.
Your podcast’s branding creates a unified aesthetic and helps you connect with your target audience. Learn how to use it to max advantage.
Behavioral marketing is the practice of gathering information about customer behavior, analyzing it, and using these findings to improve the marketing ROI.
12.11.2024
Audience analysis allows you to gather deep insights about your customers. Use it to refine your marketing, products, and customer service.
Whether you need to code front-end interfaces, optimize back-end performance, or manage version control, there’s a tool for you.
Brand compliance is the practice of ensuring that your brand’s content, assets, and messaging align with your brand identity and company values.
Business expansion is about growing your company to reach new customers. Do it well and you can increase your profits.
As a business owner, you’re responsible for keeping user data safe from prying third-party brokers. Privacy apps can help.
Auto parts dropshipping can be lucrative if you discover the best products for dropshipping businesses.
Discover how AI technology can support your dropshipping business. Learn more about AI dropshipping tools.
Learn what CIF shipping is and see the pros and cons of sending ocean freight under a CIF shipping agreement.
Discover how to use dynamic creative optimization to create effective ad campaigns that respond to your audience’s preferences.