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Shopify | Ecommerce Marketing Blog
03.05.2024
A payout in ecommerce is the movement of sales proceeds into a retailer’s possession, such as moving funds from credit card purchases into a bank account.
It’s important to understand market demand so you can make informed decisions about product development and pricing, marketing, forecasting, and more. Find out what market demand is and how to use it.
Your business structure impacts personal liability, how you’re taxed, and more. Check out this guide to the four main types of businesses.
There are lots of ways to classify products. By knowing the different categories, you can understand the mindset of your customers better, and make money online.
The best landing pages are designed with a single goal in mind—whether that’s lead generation, selling a special product, or offering new customers a discount.
01.05.2024
Find out what a product roadmap is and how it can help you plan, prioritize, and communicate your product strategy.
If you’re bringing a new product to market, you’re in for a challenge. Stack the odds in your favor by adhering to a strategic new product development process.
Discover how a product demonstration video can help educate consumers and boost brand awareness—and learn how to make them yourself.
Launching a new product can be a thrilling experience. Make sure the process goes according to plan by following a product launch checklist.
Get to know Georgia’s business licensing requirements with a simple five-step guide for obtaining the licenses you need.
30.04.2024
Machine learning is a subfield of artificial intelligence that allows algorithms to improve on their own without human input.
Timm Chiusano blew up on TikTok after experimenting with content topics and formats. Learn his steps to building an effective content strategy.
Artificial intelligence tools can help ecommerce shops boost revenue and cut costs. These AI technologies can help you meet your ecommerce business goals.
AI SEO tools can help you create blog content, edit copy, and design your website. Learn how to optimize your site using artificial intelligence.
Find AI tools to create content, generate images, produce videos, write code, and support customer service and research-related tasks.
Understand how transactions work and the different types, so you can make smarter choices and have a clear financial picture.
Learn how to determine your licensing requirements and apply for the licenses you need to operate a business in Alabama.
Getting an employer identification number for your LLC allows you to pay taxes, get a business bank account, and pay your employees.
What kind of first impression does your welcome email give? Learn from these examples to connect with subscribers and drive sales.
Artificial intelligence has a range of applications for business owners, researchers, and consumers. Learn about some of the most interesting ways to use AI.
Artificial intelligence tools can help you with lead scoring, sentiment analysis, note-taking, and more. Learn how to use AI as part of your sales strategy.
Marketing automation allows you to efficiently handle tasks that would otherwise be tedious. Learn how to leverage the best marketing automation tools.
Tracking income and expenses can become complicated as your business grows. Learn the basics of small business bookkeeping and how to scale up over time.
Google Search Console allows you to evaluate how your site performs on Google’s search engine. Learn how to set up Google Search Console.
Learn what to look for in a blogging platform and see the pros and cons of the most popular blogging solutions.
Learn how a drip campaign can boost email marketing efforts and create lasting connections with your audience.
Selling everyday items like snacks, cosmetics, and cleaning supplies can generate a sustainable profit. Learn how to sell CPG products from an ecommerce store.
26.04.2024
Sentiment analysis allows businesses to get into the minds of their customers. Learn how to apply sentiment analysis in various business use cases.
Thinking about starting a business in Tennessee? Learn how to get your company off the ground in the Volunteer State.
Get to know Texas business licensing requirements and learn how to apply for the necessary licenses.
Read our guide to starting your Florida business in 11 steps, from naming your business, to choosing a business structure, to marketing your brand.
Read our 2024 guide to start your Texas business in 12 steps, from choosing a business idea and name, to selecting a business structure and creating a marketing plan.
There are several types of AI, in theory, and only a few of them have been realized. Learn about the different types of AI and how they’re applied.
These key marketing metrics can help you determine how much revenue your ads are generating so you can determine your return on investment.
Learn international marketing strategies to secure a market advantage in global commerce.
Working from home can free up time you would otherwise spend commuting, and it allows you to work with teams around the world.
When your brand is active on social media, you stand a better chance of engaging your target audience and building loyalty.
Whether you partner with influencers or roll out a broad search engine marketing campaign, online marketing can help you reach your audience.
Read our 2024 guide to start your California business in 12 steps, from choosing your business idea and structure, to reserving your name and marketing your brand.
Media Mail lets you send educational materials like books and CDs. Learn how to use Media Mail, whether you’re an online bookseller or a music store.