You can use your email marketing strategy to reach customers at every stage of their journey, from the awareness stage all the way through the advocacy stage.

Shopify | Ecommerce Marketing Blog

21.12.2024

Large Language Models: How They Work and How To Use Them (2024) - Shopify

LLMs have a range of applications from generating blog copy to performing sentiment analysis on customer reviews.

Shopify | Ecommerce Marketing Blog

21.12.2024

These Product Mix Strategies Help Your Ecommerce Business Grow (2024) - Shopify

Product mix refers to the comprehensive slate of products and services your company offers. There are six ways to craft a perfect product mix.

Shopify | Ecommerce Marketing Blog

21.12.2024

Top Strategies for Building Rapport with Customers (2024) - Shopify

Learn how to build rapport with customers and why it matters for ecommerce. Discover our tips for building customer rapport.

Shopify | Ecommerce Marketing Blog

21.12.2024

What Is Process Costing? How To Calculate Process Costs (2024) - Shopify

Process costing is a way of tracking product costs in mass-production industries where output is continuous.

Shopify | Ecommerce Marketing Blog

21.12.2024

How To Go Viral on Twitter (Now X) To Build Your Brand (2024) - Shopify

Going viral on Twitter can lead to more brand awareness and increased audience engagement—and you can tap into that power with a few best practices.

Shopify | Ecommerce Marketing Blog

21.12.2024

How To Use the OODA Loop To Make Business Decisions (2024) - Shopify

Use the OODA Loop framework to outmaneuver retail competitors and make faster, better choices for your business.

Shopify | Ecommerce Marketing Blog

21.12.2024

How to Calculate Fulfillment Costs: Calculator and Pricing (2024) - Shopify

Learn about the key components of fulfillment costs, including warehousing, packaging, and shipping expenses, and understand how they impact your business operations and profitability.

Shopify | Ecommerce Marketing Blog

20.12.2024

What Is Symbolic Positioning? How to Do It + Examples (2024) - Shopify

Craft a symbolic positioning strategy to build a strong brand identity, connect with customers, and ultimately drive sales.

Shopify | Ecommerce Marketing Blog

20.12.2024

10 Proven Strategies for Boosting Ecommerce ROI (2024) - Shopify

Boost your ecommerce ROI with practical strategies from AR technology to SEO improvements that deliver consistent results.

Shopify | Ecommerce Marketing Blog

20.12.2024

What Is a UPC? How To Get a Universal Product Code (2024) - Shopify

A UPC, or Universal Product Code, is a scannable barcode found on product packaging that contains a unique identification number. Here’s how to get a UPC code.

Shopify | Ecommerce Marketing Blog

20.12.2024

What Is Shoppable Media? Guide for Ecommerce Businesses (2024) - Shopify

Create an effortless customer journey for your ecommerce store visitors with a little help from shoppable media.

Shopify | Ecommerce Marketing Blog

20.12.2024

How To Use Branded Content To Reach Your Audience (2024) - Shopify

Unlike some intrusive ads, branded content allows you to connect with consumers by creating media they actually want to engage with.

Shopify | Ecommerce Marketing Blog

20.12.2024

8 Ways To Connect Your Small Business with Customers (2024) - Shopify

Fostering connections with your customers is all about making them feel understood and heard—and building long-term, valuable relationships in the process.

Shopify | Ecommerce Marketing Blog

20.12.2024

Experience-Led Growth: Benefits, Challenges, and Tips (2024) - Shopify

Businesses lean into exceptional customer experiences by embracing a tactic called experience-led growth.

Shopify | Ecommerce Marketing Blog

20.12.2024

How To Use TikTok Search Ads To Gain New Customers (2024) - Shopify

TikTok search ads appear in front of users actively searching for topics or keywords. Used effectively, they can capture the attention of your target audience.

Shopify | Ecommerce Marketing Blog

20.12.2024

How To Use WhatsApp For Business on Your Ecommerce Store (2024) - Shopify

The WhatsApp Business App is a free mobile app that helps small businesses manage customer conversations via WhatsApp message rather than email.

Shopify | Ecommerce Marketing Blog

20.12.2024

How To Make an Interactive Website (2024) - Shopify

Interactive features like virtual try-on tools, quizzes, live chat, and personalized recommendations can drive more customer engagement and higher conversion.

Shopify | Ecommerce Marketing Blog

20.12.2024

What Are The 10 Common Types Of Dunnage? (2024) - Shopify

Dunnage is the packing material that protects goods from physical damage during shipping by filling empty space, creating barriers, and absorbing shock.

Shopify | Ecommerce Marketing Blog

20.12.2024

What Is Revenue Enablement? How To Drive Revenue Growth (2024) - Shopify

Learn how revenue enablement strategies build upon sales enablement foundations to unite your sales, marketing, and customer support teams.

Shopify | Ecommerce Marketing Blog

20.12.2024

How Absorption Costing Works in Accounting (2024) - Shopify

Absorption costing is an accounting method you can use to record all costs associated with making your product, which helps you set prices.

Shopify | Ecommerce Marketing Blog

20.12.2024

What Is Blind Shipping? Definition, Benefits, and Best Practices (2024) - Shopify

Learn how blind shipping keeps your brand front and center by hiding intermediaries from your customers’ view.

Shopify | Ecommerce Marketing Blog

20.12.2024

What Is Sustainable Marketing? Definition + Examples (2024) - Shopify

If your business is making efforts to protect people and the environment, let consumers know with a sustainable marketing strategy.

Shopify | Ecommerce Marketing Blog

20.12.2024

How Customer Ecommerce Development Can Level Up Your Site (2024) - Shopify

If you have an online store up and running using a basic template, it might be time to add some custom-designed functionality.

Shopify | Ecommerce Marketing Blog

20.12.2024

How To Start a Soap Business in 9 Steps (+ Tips) (2024) - Shopify

Learn how to start a soap business, and create a business plan for your products. Our guide helps to choose a pricing and marketing strategy for a successful soap business.

Shopify | Ecommerce Marketing Blog

20.12.2024

What Is Service Marketing? Service Marketing Tools and Tips (2024) - Shopify

Service marketing is the promotion of businesses that sell intangible services rather than physical products.

Shopify | Ecommerce Marketing Blog

20.12.2024

How Small Businesses Use These Digital Engagement Tips (2024) - Shopify

With a successful digital engagement strategy, you can understand your customers and build lasting relationships.

Shopify | Ecommerce Marketing Blog

20.12.2024

Top 15 Growth Metrics for Ecommerce Businesses To Track (2024) - Shopify

Growth metrics measure how well your business is scaling and achieving its strategic goals over time.

Shopify | Ecommerce Marketing Blog

20.12.2024

8 Types of Online Shoppers and How To Engage Them (2024) - Shopify

Common shopper archetypes can indicate potential shopping behavior and guide when, how, and where in their customer journey you interact with them.

Shopify | Ecommerce Marketing Blog

19.12.2024

How to Start a Wine Business Online (2024) - Shopify

You don't have to open a cozy bar to break into wine sales (although that does sound nice). Learn the ins and outs of selling wine online.

Shopify | Ecommerce Marketing Blog

19.12.2024

How To Use a Cost Leadership Strategy To Win Market Share (2024) - Shopify

Cost leadership allows you to minimize expenses and either raise your profit margins or pass the savings on to the consumer to broaden your reach.

Shopify | Ecommerce Marketing Blog

19.12.2024

Best Practices for Brand Protection: How To Avoid Scammers (2024) - Shopify

Brand protection strategies help you avoid counterfeiters, gray market sellers, content piracy, and more.

Shopify | Ecommerce Marketing Blog

19.12.2024

What Are Economies of Scale? How They Increase Profit Margins (2024) - Shopify

Economies of scale result from increased efficiency as your business grows. When you produce more output with comparable overhead, your profit margins improve.

Shopify | Ecommerce Marketing Blog

19.12.2024

Service Available Market: Definition & How To Calculate (2024) - Shopify

A service available market is the portion of the market your company can realistically serve with its current business model and capabilities.

Shopify | Ecommerce Marketing Blog

19.12.2024

What Is a Digital Strategy? How To Implement a Digital Strategy (2024) - Shopify

Your digital strategy is your approach to using digital technologies to achieve your goals—and it has far-reaching implications for productivity and efficiency.

Shopify | Ecommerce Marketing Blog

19.12.2024

How Eighth Generation’s Shared Ownership Model is Redefining Native American Commerce (2024) - Shopify

Learn how Eighth Generation’s tribal ownership model and ethical artist partnerships created a thriving Native American lifestyle brand with global reach.

Shopify | Ecommerce Marketing Blog

19.12.2024

How To Use Customer Intelligence To Grow Your Business (2024) - Shopify

You can leverage customer intelligence data to improve customer satisfaction and boost sales—if you have a strong strategy.

Shopify | Ecommerce Marketing Blog

19.12.2024

How To Write a Marketing Proposal: 8 Steps To Make Campaigns Happen (2024) - Shopify

From executive summaries to budget planning, learn how to craft each section of your marketing proposal to get your campaigns off the ground.

Shopify | Ecommerce Marketing Blog

19.12.2024

How To Use an Instagram Carousel to Share Multiple Photos (2024) - Shopify

Instagram carousels let you post a series of pictures for users to swipe through. They have a higher engagement than any other type of Instagram content.

Shopify | Ecommerce Marketing Blog

19.12.2024

What Is KOL Marketing? How To Use a KOL Marketing Strategy (2024) - Shopify

Use key opinion leaders to promote your brand in a way that goes beyond what a typical influencer can provide.

home›Shopify | Ecommerce Marketing Blog›Marketing

Shopify | Ecommerce Marketing Blog - Marketing

How To Optimize the Email Marketing Customer Journey (2024) - Shopify

Large Language Models: How They Work and How To Use Them (2024) - Shopify

These Product Mix Strategies Help Your Ecommerce Business Grow (2024) - Shopify

Top Strategies for Building Rapport with Customers (2024) - Shopify

What Is Process Costing? How To Calculate Process Costs (2024) - Shopify

How To Go Viral on Twitter (Now X) To Build Your Brand (2024) - Shopify

How To Use the OODA Loop To Make Business Decisions (2024) - Shopify

How to Calculate Fulfillment Costs: Calculator and Pricing (2024) - Shopify

What Is Symbolic Positioning? How to Do It + Examples (2024) - Shopify

10 Proven Strategies for Boosting Ecommerce ROI (2024) - Shopify

What Is a UPC? How To Get a Universal Product Code (2024) - Shopify

What Is Shoppable Media? Guide for Ecommerce Businesses (2024) - Shopify

How To Use Branded Content To Reach Your Audience (2024) - Shopify

8 Ways To Connect Your Small Business with Customers (2024) - Shopify

Experience-Led Growth: Benefits, Challenges, and Tips (2024) - Shopify

How To Use TikTok Search Ads To Gain New Customers (2024) - Shopify

How To Use WhatsApp For Business on Your Ecommerce Store (2024) - Shopify

How To Make an Interactive Website (2024) - Shopify

What Are The 10 Common Types Of Dunnage? (2024) - Shopify

What Is Revenue Enablement? How To Drive Revenue Growth (2024) - Shopify

How Absorption Costing Works in Accounting (2024) - Shopify

What Is Blind Shipping? Definition, Benefits, and Best Practices (2024) - Shopify

What Is Sustainable Marketing? Definition + Examples (2024) - Shopify

How Customer Ecommerce Development Can Level Up Your Site (2024) - Shopify

How To Start a Soap Business in 9 Steps (+ Tips) (2024) - Shopify

What Is Service Marketing? Service Marketing Tools and Tips (2024) - Shopify

How Small Businesses Use These Digital Engagement Tips (2024) - Shopify

Top 15 Growth Metrics for Ecommerce Businesses To Track (2024) - Shopify

8 Types of Online Shoppers and How To Engage Them (2024) - Shopify

How to Start a Wine Business Online (2024) - Shopify

How To Use a Cost Leadership Strategy To Win Market Share (2024) - Shopify

Best Practices for Brand Protection: How To Avoid Scammers (2024) - Shopify

What Are Economies of Scale? How They Increase Profit Margins (2024) - Shopify

Service Available Market: Definition & How To Calculate (2024) - Shopify

What Is a Digital Strategy? How To Implement a Digital Strategy (2024) - Shopify

How Eighth Generation’s Shared Ownership Model is Redefining Native American Commerce (2024) - Shopify

How To Use Customer Intelligence To Grow Your Business (2024) - Shopify

How To Write a Marketing Proposal: 8 Steps To Make Campaigns Happen (2024) - Shopify

How To Use an Instagram Carousel to Share Multiple Photos (2024) - Shopify

What Is KOL Marketing? How To Use a KOL Marketing Strategy (2024) - Shopify

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