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The Gulf racing livery was propelled into motorsports stardom on the fame of the 1967 and 1968 Le Mans victories of the Gulf/JW Wyer Automotive team, The Gulf racing livery was propelled into motor sports stardom on the fame of the 1967 and 1968 victories of the Gulf/JW Wyer Automotive team, followed by the release of the 1970-1971 movie "Le Mans" starring Steve McQueen which featured a Gulf liveried Porsche 917K. This stardom made the Gulf livery iconic and its fame has continued through to the present day.