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In the digital age, where a brand’s reputation is built and broken online, brand safety has emerged as a critical business imperative. It goes beyond simply avoiding harmful content; it’s about strategically managing your brand’s online presence and ensuring it appears in environments that are aligned with your values, resonate with your target audience, and […]
Through audio-visual recognition, the next-gen AI technology identified BIPOC hair and beauty influencers, iconic figures, and even competitor product logos to ensure precise targeting and contextual alignment with the diverse needs of textured hair.
The success story unfolds with a spectacular 69% VCR, surpassing the benchmarks by 1.4 times! E.L.F Beauty witnessed an impressive 150% YOY growth from January to June 2023 and an astonishing 176% growth from April to June.
By deploying contextual ads as a mid-funnel marketing strategy, Lloyd AC not only reached relevant consumers at the opportune moment but also navigated intense competition, forging a deeper connection with its audience.
Silverpush acknowledges and expresses sincere gratitude to our partners, Dentsu and Nestlé, for their invaluable contributions. This success stands as a testament towards our collaborative synergy. Together, we remain dedicated to upholding standards of advertising excellence and pioneering innovative solutions.
Silverpush extends heartfelt thanks to Mindshare and Unilever for their visionary partnership in these groundbreaking campaigns. "Two is better than One" has never rung truer, as Silverpush continues to lead the way in transforming marketing landscapes through cutting-edge technology and strategic collaborations.
Silverpush empowers advertisers to tap into previously unexplored market segments through its omnichannel contextual solution. This is achieved within a brand-safe and suitable environment, ensuring a holistic and effective advertising strategy.