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Safe and Sound: Building a Fortified Online Presence for Your Brand - Silverpush
In the digital age, where a brand’s reputation is built and broken online, brand safety has emerged as a critical business imperative. It goes beyond simply avoiding harmful content; it’s about strategically managing your brand’s online presence and ensuring it appears in environments that are aligned with your values, resonate with your target audience, and […]
Silverpush Secures Silver at MMA Global Smarties EMEA Awards for AI-Powered Inclusive Advertising - Silverpush
The success story unfolds with a spectacular 69% VCR, surpassing the benchmarks by 1.4 times! E.L.F Beauty witnessed an impressive 150% YOY growth from January to June 2023 and an astonishing 176% growth from April to June.
Silverpush's Consecutive Wins: A Strategic Journey with Shea Moisture in 'We Are Hair' Campaign
Through audio-visual recognition, the next-gen AI technology identified BIPOC hair and beauty influencers, iconic figures, and even competitor product logos to ensure precise targeting and contextual alignment with the diverse needs of textured hair.
Silverpush Secures Bronze at Marketing Excellence Awards 2023: Celebrating Innovation and Success - Silverpush
Silverpush acknowledges and expresses sincere gratitude to our partners, Dentsu and Nestlé, for their invaluable contributions. This success stands as a testament towards our collaborative synergy. Together, we remain dedicated to upholding standards of advertising excellence and pioneering innovative solutions.
Silverpush Clinches Silver for the Best AI Implementation for Havells Lloyd AC Campaign - Silverpush
By deploying contextual ads as a mid-funnel marketing strategy, Lloyd AC not only reached relevant consumers at the opportune moment but also navigated intense competition, forging a deeper connection with its audience.
Contextual Isn’t New, but Advancements Will Solve Marketers Headaches
Silverpush empowers advertisers to tap into previously unexplored market segments through its omnichannel contextual solution. This is achieved within a brand-safe and suitable environment, ensuring a holistic and effective advertising strategy.
Double Glory - Silverpush's Winning Streak at MMA Impact Indonesia Clinching 2 Bronze Awards - Silverpush
Silverpush extends heartfelt thanks to Mindshare and Unilever for their visionary partnership in these groundbreaking campaigns. "Two is better than One" has never rung truer, as Silverpush continues to lead the way in transforming marketing landscapes through cutting-edge technology and strategic collaborations.
Unveiling the Real Potential of CTV for Marketers: Moving Beyond the Hype - Silverpush
As consumers increasingly shift from traditional linear television to streaming services, marketers are recognizing the significant potential of addressable advertising in Connected TV (CTV). This shift allows for the delivery of tailored ads to different streaming viewers based on their audience persona, leading to more effective results in specific segments and facilitating advanced attribution. Despite […]