The rules of TikTok advertising have changed. See how AI-powered context targeting helps marketers overcome blind spots and drive real campaign impact in 2025.

SilverPush

03.06.2025

Silverpush Partner Spotlight: Scott Stewart, EVP, Managing Director

Silverpush features Scott Stewart, EVP at Epitaph Group, as he talks agency values, contextual strategy, and bold opinions on today’s ad industry.

SilverPush

31.05.2025

Back-to-School 2025 Guide: Target Smarter, Advertise Better

Reach today’s digital-first back-to-school shoppers with contextual targeting. This 2025 guide reveals key trends, shopper insights, and smarter ways to advertise.

SilverPush

22.05.2025

Silverpush Partner Spotlight: Vaughn Ericson, SVP Activation Strategy

Silverpush features Vaughn Ericson, SVP of Activation Strategy at True Media, sharing what sets the agency apart and key ad market trends to watch in 2025.

SilverPush

20.05.2025

How Gen Z Is Transforming Pride Month Advertising in 2025

With Gen Z driving change, Pride ads must match values. Explore how contextual intelligence helps brands connect authentically, where and when it matters most.

SilverPush

07.05.2025

Behind the Scenes with Arm Candy: Partner Spotlight by Silverpush

Silverpush catches up with the Arm Candy team to discuss their agency’s approach and what’s shaping the ad market in 2025.

SilverPush

24.04.2025

Partner Spotlight: Alice Ovadia, VP of Media Strategy

Partner spotlights with Alice Ovadia, VP of Media Strategy at TRUth, about the agency’s vision and her top predictions shaping the future of advertising.

SilverPush

17.04.2025

Why Granular Insights Matter for Ad Campaign Optimization

Discover how granular insights enable smarter ad campaign strategy, improve ad performance, and why Silverpush’s Mirrors is the edge your brand needs.

SilverPush

27.03.2025

Why Advertisers Are Betting Big on YouTube Connected TV

YouTube CTV advertising is revolutionizing brand reach. Learn how to optimize targeting and drive better results with strategic advertising.

SilverPush

22.03.2025

Silverpush Launches Pre-Bid Brand Safety & Contextual CTV Segments

Silverpush launches Pre-Bid Brand Safety & Contextual CTV Segments for precise, brand-safe targeting on top DSPs.

SilverPush

22.03.2025

Keeping Ads Safe: The Brand Safety Guide You Need

Protect your brand in 2025! This Brand Safety Guide helps advertisers tackle brand safety risks and ensure ads appear in the right environment for maximum ad impact.

SilverPush

11.03.2025

Contextual Intelligence Guide 2025: The Future of Smart Advertising

Find out how contextual intelligence is shaping the future of digital advertising with AI-relevant, privacy-sensitive ad placements that boost engagement and ROI.

SilverPush

08.03.2025

Silverpush Celebrates Women in Ad Tech This Women’s Day 2025

Silverpush honors the women shaping ad tech this International Women’s Day 2025 who are breaking barriers, driving innovation, and redefining leadership in a more inclusive industry.

SilverPush

26.02.2025

Silverpush Brings Home Gold & Bronze at E4M Auto Marketing Awards 2025!

At the recent 2025 E4M’s Auto Marketing Summit & Awards, Silverpush has raised the bar once again and won Gold for Volvo & Bronze for MG Motors interactive campaigns.

SilverPush

19.02.2025

Why YouTube Is the Best Play for March Madness Advertising

Effectively target passionate basketball fans and connect your brand with a massive audience during March Madness by unlocking the full potential of YouTube.

SilverPush

19.02.2025

Gold Standard! Silverpush Wins Big at Afaqs Digies 2025

Silverpush won Gold at Afaqs Digies 2025 for the JBL Live Beam 3 campaign, transforming shoppable media with AI contextual targeting and interactive engagement.

SilverPush

19.02.2025

Silverpush Wins Silver at e4m’s Indian Marketing Awards 2024

Silverpush wins Silver at e4m’s Indian Marketing Awards 2024 for LG MoodUP, redefining AI-powered contextual targeting with 3x industry VTR and boosted brand recall.

SilverPush

19.02.2025

YouTube Shorts for Advertisers: Trends, Challenges & Strategies for 2025

YouTube Shorts is changing advertising in 2025. Discover its vast potential, its pitfalls, and how contextual AI ensures better targeting, engagement, and brand safety.

SilverPush

17.01.2025

CES 2025 Key Takeaways: Q&A with Blaise Lucey

CES 2025 recap: Silverpush shares insights on CTV, retail media, and AI innovations driving the future of digital advertising.

SilverPush

07.01.2025

Tentpole Events That Will Define Your 2025 Marketing Calendar

Plan your 2025 ad campaigns with our Advertising Calendar featuring key tentpole events for Q1, Q2, Q3, and Q4 to drive engagement, visibility, and impact.

SilverPush

01.01.2025

Here’s Silverpush's 'New Year’s ROIsolution' for 2025!

Transform your 2025 ad strategy with Silverpush's AI-driven, privacy-focused platforms for smarter and more impactful connections in the adtech ecosystem.

SilverPush

27.12.2024

Why Emotional Context Matters More Than Ever in CTV Advertising

Find out how emotional targeting in CTV advertising can boost brand engagement. Connect with your audience using practical strategies and advanced technology.

SilverPush

21.12.2024

Silverpush Wins “Best Use of Technology” at MENA Digital Awards 2024

Silverpush's AI-driven contextual solution, Mirrors, has elevated Daawat's YouTube success and won the “Best Use of Technology” at the MENA Digital Awards 2024.

SilverPush

18.12.2024

Silverpush Takes Home Two Golds at FINIXX Awards by Adgully

Silverpush won two gold awards at the FINIXX Awards for its AI-powered campaigns for Kotak 811 and Aditya Birla, enhancing engagement through its Crafters solution.

SilverPush

13.12.2024

What’s Next in Advertising? 2025 Trends You Need to Know

Explore the top advertising trends shaping 2025: AI, short videos, authenticity, privacy-first strategies, and programmatic innovations driving success.

SilverPush

06.12.2024

Silverpush Wins Bronze with the7stars for AB World Foods at MMA Smarties Europe

Silverpush's AI-driven contextual solution helped AB World Foods win Bronze at MMA Smarties Europe 2024.

SilverPush

04.12.2024

Silverpush Clinches Silver at MOBEXX 2024 for Lloyd’s AR/VR Campaign

Silverpush in partnership with Motivator, won the Silver award at the MOBEXX 2024 Awards for their innovative AR/VR campaign for Lloyd's Stellar AC.

SilverPush

01.12.2024

Early Holiday Shopping Trends for 2022 Festive Season - Silverpush

Consumers start their holiday shopping earlier than ever. It's time to plan your marketing to keep pace with the consumers.

SilverPush

28.11.2024

Silverpush Triumphs at MMA Indonesia 2024 with Gold for Oreo Campaign

Silverpush wins Gold at MMA Indonesia 2024 for Oreo’s "Connecting Generations" campaign, blending AI, nostalgia, and creativity to drive incredible results.

SilverPush

19.11.2024

Innovative Marketing Strategies for Vietnam Tet 2025

Discover consumer insights, challenges, and marketing strategies to succeed in Vietnam Tet 2025.

SilverPush

19.11.2024

Silverpush Triumphs with 5 Wins at MMA Vietnam Smarties Awards 2024

Silverpush, with EssenceMediacom and OPENMIND, wins five prestigious MMA Vietnam Smarties Awards for innovative AI-driven marketing campaigns.

SilverPush

05.11.2024

I-dac Indonesia and Silverpush Shine at Marketing Excellence Awards 2024

I-dac Indonesia and Silverpush won silver and bronze at the Marketing Excellence Awards 2024 for their impactful mental health Alodokter campaign, "Talk Can Save Lives".

SilverPush

25.10.2024

Black Friday and Cyber Monday Marketing Strategies for 2024

Find out 5 must-try Black Friday and Cyber Monday marketing strategies to boost your sales. Plan, storytell, create buzz, target contextually, and retarget effectively.

SilverPush

24.10.2024

Rethinking Brand Safety in News Advertising: Myths Debunked

Find out how advertising alongside news content boosts marketing effectiveness and how a new study dispels myths regarding brand safety in news ads.

SilverPush

11.10.2024

Brand Strategies for Connecting with Digital Holiday Shoppers

Discover our favorite digital advertising strategies that will ensure your brand is at the top of shoppers' gifting lists this festive season.

home›SilverPush›Marketing

SilverPush - Marketing

How Brands Use Moment Marketing to Connect with Audiences

Silverpush Partner Spotlight: Velma Agbodo at IPG

Silverpush Partner Spotlight: Darren Hardeman of PUSH Canada

3 Takeaways from Cannes 2025: From Performance to Relevance

Partner Spotlight: Ben Salaman, Senior Strategist at PB&

Win at TikTok Ads in 2025 with Contextual Targeting

Silverpush Partner Spotlight: Scott Stewart, EVP, Managing Director

Back-to-School 2025 Guide: Target Smarter, Advertise Better

Silverpush Partner Spotlight: Vaughn Ericson, SVP Activation Strategy

How Gen Z Is Transforming Pride Month Advertising in 2025

Behind the Scenes with Arm Candy: Partner Spotlight by Silverpush

Partner Spotlight: Alice Ovadia, VP of Media Strategy

Why Granular Insights Matter for Ad Campaign Optimization

Why Advertisers Are Betting Big on YouTube Connected TV

Silverpush Launches Pre-Bid Brand Safety & Contextual CTV Segments

Keeping Ads Safe: The Brand Safety Guide You Need

Contextual Intelligence Guide 2025: The Future of Smart Advertising

Silverpush Celebrates Women in Ad Tech This Women’s Day 2025

Silverpush Brings Home Gold & Bronze at E4M Auto Marketing Awards 2025!

Why YouTube Is the Best Play for March Madness Advertising

Gold Standard! Silverpush Wins Big at Afaqs Digies 2025

Silverpush Wins Silver at e4m’s Indian Marketing Awards 2024

YouTube Shorts for Advertisers: Trends, Challenges & Strategies for 2025

CES 2025 Key Takeaways: Q&A with Blaise Lucey

Tentpole Events That Will Define Your 2025 Marketing Calendar

Here’s Silverpush's 'New Year’s ROIsolution' for 2025!

Why Emotional Context Matters More Than Ever in CTV Advertising

Silverpush Wins “Best Use of Technology” at MENA Digital Awards 2024

Silverpush Takes Home Two Golds at FINIXX Awards by Adgully

What’s Next in Advertising? 2025 Trends You Need to Know

Silverpush Wins Bronze with the7stars for AB World Foods at MMA Smarties Europe

Silverpush Clinches Silver at MOBEXX 2024 for Lloyd’s AR/VR Campaign

Early Holiday Shopping Trends for 2022 Festive Season - Silverpush

Silverpush Triumphs at MMA Indonesia 2024 with Gold for Oreo Campaign

Innovative Marketing Strategies for Vietnam Tet 2025

Silverpush Triumphs with 5 Wins at MMA Vietnam Smarties Awards 2024

I-dac Indonesia and Silverpush Shine at Marketing Excellence Awards 2024

Black Friday and Cyber Monday Marketing Strategies for 2024

Rethinking Brand Safety in News Advertising: Myths Debunked

Brand Strategies for Connecting with Digital Holiday Shoppers

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