News
Entertainment
Science & Technology
Life
Culture & Art
Hobbies
News
Entertainment
Science & Technology
Culture & Art
Hobbies
Redefining Customer Engagement in the AI Era: Insights from Kris Rudeegraap - Skyword
In this episode, Kris Rudeegraap, co-founder and co-CEO at Sendoso, shares how businesses can foster meaningful customer connections in today’s hybrid and AI-driven landscape. He touches on leveraging data for hyper-personalization, bridging gaps in customer engagement, and leveraging gifting as a strategic tool. Kris also delves into how Sendoso evolved from a manual concept to a scalable solution that empowers sales and marketing teams to drive growth and build lasting relationships.
The Challenger’s Playbook: Brett Hannath on Leading Intel's Marketing in Transformational Times - Skyword
A Content Disrupted podcast with Brett Hannath, Chief Marketing Officer at Intel Access this and more Content Disrupted episodes on Apple Podcasts or Spotify. Join us for a fascinating conversation with Brett Hannath as he discusses Intel’s transformative marketing journey and how AI innovation drives growth and strategic differentiation. Brett Hannath, Chief Marketing Officer
Unlocking the GenAI Advantage and Leading the Next Great Transformation in Marketing with Raj Venkatesan - Skyword
A Content Disrupted podcast with Raj Venkatesan, Roland Trusinski Professor at UVA’s Darden School of Business Access this and more Content Disrupted episodes on Apple Podcasts or Spotify. Join us for an insightful conversation with Raj Venkatesan, Roland Trusinski Professor at UVA’s Darden School of Business, as he outlines his approach to navigating AI’s
How Magnetic Product-Led Marketing Can Overcome Today’s Market Noise with Madhukar Kumar - Skyword
In this episode, Madhukar Kumar, Chief Marketing Officer at SingleStore, shares his expertise on effectively integrating AI into marketing strategies. He discusses the challenges marketers face in an increasingly complex digital landscape and how to overcome fatigue from the rapid influx of new tools. Madhukar emphasizes the importance of understanding customer needs and leveraging AI to enhance creativity and decision-making. He encourages marketers to stay true to their unique perspectives while navigating change, providing practical insights for driving meaningful growth in their organizations.
Evolving Audience Engagement in the Digital Age with NPR's Michael Smith - Skyword
In this episode, Michael Smith, Chief Marketing Officer at NPR, offers invaluable insights into the art of audience-centric marketing in the digital age. This seasoned marketing veteran discusses crafting a compelling brand voice, building passionate audiences, and leveraging human insight alongside data for effective marketing. He also emphasizes the importance of understanding consumer behavior and adapting to technological advancements to stay relevant in an ever-changing media landscape.
Jessica Gilmartin on Adapting Your Marketing Mindset to Thrive in the Face of Change - Skyword
In this episode, Jessica Gilmartin, CMO of Calendly, explores the challenges and benefits of transitioning from startups to larger organizations, as well as her advocacy for a product-led growth strategy and the importance of segmentation and prioritization. Jessica also discusses the constant evolution of marketing strategies.
The Power of Purpose-Driven Brand Stories with David Aaker - Skyword
In this episode, David Aaker, hailed the “Father of Modern Branding” and Vice Chairman at Prophet, unveils the secrets to successful brand building, the power of purpose-driven marketing, and the importance of storytelling in a fast-paced business world. David also discusses AI in marketing, the challenges of message distribution, and how to humanize a brand.