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Beyond Beige: Ardath Albee's Blueprint for Buyer-Driven B2B Strategies - Skyword
Delivering the content we ‘think’ our customers want has proven ineffective. According to Forrester, a whopping 85% of marketers say their content doesn’t deliver business value. What can we do to change that? Ardath Albee has the answers.
The Inside Track to Enterprise Marketing Transformation - Skyword
In this episode of Content Disrupted, Sameer Amin, Reckitt's Global Director of Data-Driven Marketing and Media, offers a behind-the-scenes look at the brand's digital marketing strategy, emphasizing how it integrates products, purpose, people, and data-driven methods.
Brand Building: What it Takes to Break Through the Customer Friend Zone - Skyword
In this episode of Content Disrupted, Skyword Head of Content Casey Nobile is joined by Doug Zarkin, Retail & Brand Marketing Expert, and author of "Moving Your Brand Out Of The Friend Zone,” as he delves into the power of emotionally-driven consumer decisions, unravels his transformative "think human" marketing approach, confronts the pitfalls of over-relying on data, and uncovers the art of crafting a brand that truly distinguishes itself in an overcrowded market.
How to Create a Marketing Strategy That’s Customer-Centric and Business Savvy with Formula.Monks' Patrick Ward - Skyword
Patrick Ward, Vice President of Marketing at Formula.Monks, gets real about how to gain trust in marketing, unlock your marketing superpower (being the ultimate customer expert), and tackle brand building in stages to boost marketing’s bottom-line impact.