It's weird times in the digital marketing universe. For decades, traffic and sales went together like peanut butter and jelly, cacio and pepe, palak and

SparkToro Blog

22.01.2025

The Overlooked Reason Your Content Isn't Gaining Traction - SparkToro

“Your content isn’t getting amplified? Well, maybe it’s not good enough.” If I haven’t said that out loud before, I’ve definitely thought it. But it’s the

SparkToro Blog

17.01.2025

The Digital Watercooler is Gone - SparkToro

I used to log onto Twitter in the mornings and see people talking about a major brand’s latest ad campaign, skim through the latest viral marketing

SparkToro Blog

16.01.2025

The State of Digital Agencies in 2024: Client Referrals Drive Agency New Business, But Is It Enough? And Are Sales Pipelines a Cause For Concern? - SparkToro

Introductory note from Rand: In case you missed Paddy's December post about this extraordinary research, let me give him a brief intro: Paddy's had a

SparkToro Blog

15.01.2025

Why Do We Need Zero Click Marketing? - SparkToro

You've heard of zero click marketing — and yes, you definitely heard it here first. We're talking about creating standalone value in the platforms where

SparkToro Blog

07.01.2025

The Biggest Mistake We Make When Asking: "Where Are My Customers?" - SparkToro

It's January, and that means many marketers are tasked with a project to identify new channels and sources of influence for new potential investments.

SparkToro Blog

23.12.2024

Whoa. 5 New Data Features in SparkToro in 100 Days. - SparkToro

If you blinked in the past four months, you probably missed at least one major SparkToro release. And that's a shame, because every single one is hot like

SparkToro Blog

16.12.2024

3 Common Social Media Mistakes That We Don't Talk About Enough - SparkToro

You know it’s not scalable, but you do it anyway. You email your friends, “Hey, I just posted this thing on LinkedIn. Would you mind resharing it with

SparkToro Blog

11.12.2024

Are your customers switching to AI tools (and how much)? SparkToro's new Search & AI Tools feature has the answers - SparkToro

There is a lot of activity moving to LLMs and generative AI tools right now, and for marketers, founders, and creators, the questions are almost always

SparkToro Blog

11.12.2024

The State of Digital Agencies in 2024: Big Challenges, Bigger Optimism, and Is Remote Work Here to Stay? - SparkToro

Introductory note from Rand: This extraordinary research was put together by the brilliant Paddy Moogan, who’s had a long career in marketing agencies,

SparkToro Blog

03.12.2024

New Research: We analyzed 332 million queries over 21 months to uncover never-before-published data on how people use Google - SparkToro

Google is a massive presence on the modern web. They've held 90%+ of the global search market share for 15 years. Even the rise of AI tools has been

SparkToro Blog

27.11.2024

If your audience's sources of influence and your marketing budget don't align, you're gonna have a bad time - SparkToro

Yes, this is a rant. It's a rant about where leadership teams allocate their marketing budget vs. where their potential customers actually pay attention.

SparkToro Blog

27.11.2024

The Best Damn Food & Drink Gift Guide 2024 - SparkToro

Everyone’s favorite food and drink gift guide is back with all-new picks! Same same, but different. It’s the 5th anniversary of this gift guide. Same

SparkToro Blog

26.11.2024

Snackbar Studio Raised $2.15M Using SparkToro's Funding Model (and we're open sourcing the docs) - SparkToro

Since SparkToro's founding in 2018, I've been been passionately loud about our unique funding model (becase it's a really good idea.) The model focuses on

SparkToro Blog

12.11.2024

NEW: Topics, Interests, and Content Ideas Now Live in SparkToro V2 - SparkToro

Starting today, SparkToro V2 has an entirely new capability—The Topics Section—that adds massive value for content strategy, content creation, and/or

SparkToro Blog

05.11.2024

SparkToro V2 Is Now Available in the UK and Canada - SparkToro

For the past 9 months, our devoted CTO, Casey Henry, has been working day and night to get support for the United Kingdom and Canada into SparkToro V2.

SparkToro Blog

31.10.2024

The Chill Work Guide to Hiring and Managing Agencies - SparkToro

We recently hosted our first in-person SparkTogether event. It was a smashing success without any mishaps. I got a ton of compliments on the execution,

SparkToro Blog

22.10.2024

How Can My Brand Appear in Answers from ChatGPT, Perplexity, Gemini, and Other AI/LLM Tools? - SparkToro

It's no surprise that marketers, founders, and business owners are starting to ask how their brands can be returned in the answers given by AI/LLM tools

SparkToro Blog

17.10.2024

Stop Making Your Team Own Tasks. Let Them Own Programs Instead. - SparkToro

In a given week, I would write product descriptions, digital ad copy, pithy social media posts, a couple blog posts, and the abandoned cart email

SparkToro Blog

08.10.2024

Is Google Losing Search Market Share? - SparkToro

A recent Wall Street Journal made the top of feeds in the digital marketing world, claiming that Google is on the precipice of losing the lead in the

SparkToro Blog

04.10.2024

How to Fight Back Against a Traffic-Less Web - SparkToro

Surveys, studies, analytics… they all show the same thing: getting traffic on the web is harder than ever and it's getting worse much faster in the last 2

SparkToro Blog

25.09.2024

How Do We Anchor Content Marketing Efforts in a Multi-Platform Distribution World? - SparkToro

This week, I'm taking a full 8 minutes because I want to address an incredibly important email from Russell Wojcik of Liquibase that came in reply to my

SparkToro Blog

05.09.2024

How Paid Media Buyers Can Get an Edge in 2024 - SparkToro

(The following post was written by Sam Tomlinson, EVP of Warschawski and one of the smartest marketing strategists operating today, and published on his

SparkToro Blog

30.08.2024

How Audience Research Gave Me a Competitive Edge — And Helped Me Earn Respect From My Customers - SparkToro

Here’s a confession: I’ve never really understood the whole “SEO-driven content strategy” thing. I mean, yeah, I understood it on an intellectual level.

SparkToro Blog

28.08.2024

Content Marketing Needs to Evolve Beyond SEO - SparkToro

I'm tired of seeing blog posts, videos, webinars, articles, guides, resources, social posts whose entire raison d'etre is an attempt to rank for keywords

SparkToro Blog

05.08.2024

New Research: So Far, AI is Not Disrupting Search or Making a Dent in Google - SparkToro

The good folks at Sonata Insights recently analyzed Datos' clickstream panel to uncover consumer search behavior insights in the "age of AI". If you're in

SparkToro Blog

02.08.2024

When Attribution Is a Fool’s Errand, Zero-Click Marketing Is the Way - SparkToro

"Zero-Click Marketing sounds good and all, but how do I get executive buy-in?" I hear that question a lot. I think it signals a fundamental

SparkToro Blog

29.07.2024

Attribution is Dying. Clicks are Dying. Marketing is Going Back to the 20th Century. - SparkToro

Welcome to another edition of 5-Minute Whiteboards. And folks, we've got a doozy of a topic. Yes, I'm being intentionally provocative. But it's because

SparkToro Blog

23.07.2024

The Smarter-Not-Harder Guide to Content Marketing in 2024 - SparkToro

Classic content marketing is dead. I don’t say that lightly. Most digital marketing techniques don’t truly die, but the old way of doing content

SparkToro Blog

17.07.2024

NEW: Ranking Pages Shows the Content Your Audience is Most Likely to Find in Search Results - SparkToro

Great news—the last of our three, search-focused features in SparkToro V2 has finally launched. It's called Ranking Pages and you can now find it in the

SparkToro Blog

10.07.2024

A Guide to Hosting Your Next Work Retreat - SparkToro

There’s something magical about the third location. It’s why writers head off to that cabin in the woods. Heck, maybe it’s why you find unlikely

SparkToro Blog

02.07.2024

2024 Zero-Click Search Study: For every 1,000 US Google Searches, only 374 clicks go to the Open Web. In the EU, it’s 360. - SparkToro

Over the past decade, I’ve done several reports with multiple clickstream panels analyzing Google search behavior at scale. The last such analysis was in

SparkToro Blog

19.06.2024

A One-Size-Fits-All Social Media Strategy - SparkToro

I grew my following on Twitter (now X) 700 to 100,000 followers in less than two years. I did this with an 80/20 focus: 80% of my content was about

SparkToro Blog

14.06.2024

NEW: SERP Features are now in SparkToro V2 to help you see what types of results Google shows your audience - SparkToro

As I promised last week, when we launched Search Modifiers in V2, SparkToro has a whole bunch of new product updates to release. The second of these

SparkToro Blog

12.06.2024

SparkTogether Comes to Seattle October 8; Tickets are Already 60% Sold Out - SparkToro

It’s Official. On Tuesday, October 8, 2024, SparkTogether will be live, in person, in Seattle, WA for the first time. And we've already sold 120/200

SparkToro Blog

03.06.2024

NEW: Search Modifiers in SparkToro V2 Make It Easy to Analyze Your Audience's Search Intent - SparkToro

We've got a whole slew of new features coming to SparkToro V2, the first of which launches today. What is it: Search Modifiers is a new tab in the

SparkToro Blog

01.06.2024

The Google API Leak Should Change How Marketers and Publishers Do SEO - SparkToro

Recently, my good friend Wil Reynolds wrote a LinkedIn post questioning whether the recent Google Search API leak had actionable takeaways that would be

SparkToro Blog

28.05.2024

An Anonymous Source Shared Thousands of Leaked Google Search API Documents with Me; Everyone in SEO Should See Them - SparkToro

On Sunday, May 5th, I received an email from a person claiming to have access to a massive leak of API documentation from inside Google’s Search division.

SparkToro Blog

16.05.2024

Why Are Marketing Conferences Shrinking? And What Do Attendees Say They Want? - SparkToro

I go to a lot of conferences. They built my career, and I have a soft spot in my heart for them. But, best I can tell, 2023 had both the fewest marketing

home›SparkToro Blog›Marketing

SparkToro Blog - Marketing

Why One-Pagers Are Dead (And What to Send Instead) - SparkToro

Traffic Is Down; Revenue Is... Up? - SparkToro

The Overlooked Reason Your Content Isn't Gaining Traction - SparkToro

The Digital Watercooler is Gone - SparkToro

The State of Digital Agencies in 2024: Client Referrals Drive Agency New Business, But Is It Enough? And Are Sales Pipelines a Cause For Concern? - SparkToro

Why Do We Need Zero Click Marketing? - SparkToro

The Biggest Mistake We Make When Asking: "Where Are My Customers?" - SparkToro

Whoa. 5 New Data Features in SparkToro in 100 Days. - SparkToro

3 Common Social Media Mistakes That We Don't Talk About Enough - SparkToro

Are your customers switching to AI tools (and how much)? SparkToro's new Search & AI Tools feature has the answers - SparkToro

The State of Digital Agencies in 2024: Big Challenges, Bigger Optimism, and Is Remote Work Here to Stay? - SparkToro

New Research: We analyzed 332 million queries over 21 months to uncover never-before-published data on how people use Google - SparkToro

If your audience's sources of influence and your marketing budget don't align, you're gonna have a bad time - SparkToro

The Best Damn Food & Drink Gift Guide 2024 - SparkToro

Snackbar Studio Raised $2.15M Using SparkToro's Funding Model (and we're open sourcing the docs) - SparkToro

NEW: Topics, Interests, and Content Ideas Now Live in SparkToro V2 - SparkToro

SparkToro V2 Is Now Available in the UK and Canada - SparkToro

The Chill Work Guide to Hiring and Managing Agencies - SparkToro

How Can My Brand Appear in Answers from ChatGPT, Perplexity, Gemini, and Other AI/LLM Tools? - SparkToro

Stop Making Your Team Own Tasks. Let Them Own Programs Instead. - SparkToro

Is Google Losing Search Market Share? - SparkToro

How to Fight Back Against a Traffic-Less Web - SparkToro

How Do We Anchor Content Marketing Efforts in a Multi-Platform Distribution World? - SparkToro

How Paid Media Buyers Can Get an Edge in 2024 - SparkToro

How Audience Research Gave Me a Competitive Edge — And Helped Me Earn Respect From My Customers - SparkToro

Content Marketing Needs to Evolve Beyond SEO - SparkToro

New Research: So Far, AI is Not Disrupting Search or Making a Dent in Google - SparkToro

When Attribution Is a Fool’s Errand, Zero-Click Marketing Is the Way - SparkToro

Attribution is Dying. Clicks are Dying. Marketing is Going Back to the 20th Century. - SparkToro

The Smarter-Not-Harder Guide to Content Marketing in 2024 - SparkToro

NEW: Ranking Pages Shows the Content Your Audience is Most Likely to Find in Search Results - SparkToro

A Guide to Hosting Your Next Work Retreat - SparkToro

2024 Zero-Click Search Study: For every 1,000 US Google Searches, only 374 clicks go to the Open Web. In the EU, it’s 360. - SparkToro

A One-Size-Fits-All Social Media Strategy - SparkToro

NEW: SERP Features are now in SparkToro V2 to help you see what types of results Google shows your audience - SparkToro

SparkTogether Comes to Seattle October 8; Tickets are Already 60% Sold Out - SparkToro

NEW: Search Modifiers in SparkToro V2 Make It Easy to Analyze Your Audience's Search Intent - SparkToro

The Google API Leak Should Change How Marketers and Publishers Do SEO - SparkToro

An Anonymous Source Shared Thousands of Leaked Google Search API Documents with Me; Everyone in SEO Should See Them - SparkToro

Why Are Marketing Conferences Shrinking? And What Do Attendees Say They Want? - SparkToro

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