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Sprout Social
16.01.2025
Everything you need to know about the impending US TikTok ban, including tips to take immediately to navigate the change.
03.12.2024
TEST TO RECREATE AN ERROR – Deep (SEO) The digitally native brands disrupting the consumer packaged goods industry remain a step ahead of Read more...
19.11.2024
Share of voice can help you uncover audience and competitor insights. Learn what it is and how to measure and use this metric effectively.
24.10.2024
Is your audience clinging to pumpkin spice or ready for Christmas? See which brands are already maximizing social holiday marketing.
04.10.2024
Sprout's monthly series that explores the social media posts and campaigns inspiring us, and breaks down what makes them so genius.
24.09.2024
Brand monitoring lets you understand what audiences think about your brand & keep track of conversations. Learn how to do it the right way.
Boost your social media conversion rate with these 10 proven strategies. Learn how to turn followers into customers and maximize your ROI.
13.09.2024
As I approach my first 60 days as Chief Product Officer at Sprout Social, I’m reflecting on the tremendous privilege and responsibility that come Read more...
19.07.2024
Consumers want to see more brands showcasing frontline employees in their social media content. Here are brands to look to for inspiration.
17.07.2024
Social media saturation is making it harder for brands to reach their audiences. Find out what's causing the problem and how to overcome it.
10.07.2024
Negotiate influencer rates with tact so you can build positive relationships that benefit your brand and influencers alike.
14.06.2024
Find out how to speed up your social media response time to meet customer expectations and build loyalty.
Harness the power of Snapchat influencer marketing to forge partnerships, create engaging content and track business results.
31.05.2024
Our guide shows how to use Instagram Threads to create a seamless, cross-channel marketing strategy. Learn how brands are thriving on the platform and more.
22.05.2024
Consumers expect conversational marketing practices on social. Learn what they are and how they will help your social strategy evolve.
These brands are turning IRL moments from their events into opportunities for meaningful community engagement on social media.
19.04.2024
Get more out of your social media management tool with these underrated Sprout Social publishing, engagement and reporting features.
10.04.2024
Mastering escalation management is key to keeping customers happy and managing your support team's workload. Here's how to do it.
09.04.2024
Learn how sentiment analysis marketing can help align your business strategy with how your customers truly think and feel.
27.03.2024
Influencer marketing has the power to transform the customer journey, even in legacy industries such as financial services and healthcare.
Discover expert tips for identifying, collaborating and maximizing results with UK fitness influencers to achieve your business objectives.
22.03.2024
Discover UK TikTok influencers to elevate your brand. See how to connect with the right creators to ignite your marketing campaign.
09.02.2024
To succeed as a business, you need to keep an eye on your industry through competitor mapping. Learn how to identify competitors to boost your competitive edge.
Use customer service tiers to bring some much-needed order to your case management strategy.
08.02.2024
Empower your business with the best competitive intelligence tools. Stay informed, analyze competitors and make data-driven decisions.
07.02.2024
Sprout Social has been named the #1 Best Software Product by G2’s 2024 Best Software Awards. Learn more about this exciting recognition.
25.01.2024
Think about the last time you saw a post from an influencer that made you stop scrolling. Learn how to create content worthy of interrupting audiences’ scrolling time.
Track these influencer marketing metrics to measure the effectiveness of your campaigns.
24.01.2024
In the first edition of our newest franchise, we're compiling and analyzing social media posts and campaigns that already inspire us in 2024.
15.11.2023
Authenticity is more than just a social media buzzword—it’s crucial for connecting with your audience. Here’s how to get authentic marketing
02.11.2023
Learn what behind-the-scenes (BTS) content is, why it works on social media, and review 10 ideas to inspire and grow your content strategy.
Learn how unbiased social business intelligence, and industry and competitor insights gleaned from social can be influential.
SEO and social media share a complementary relationship. Learn about the basics of social SEO and social search in our guide to increase your ranking and extend your brand’s reach.
01.11.2023
Learn why AI writing prompts are critical when using AI tools. Explore the different types of AI prompts and see examples.
13.10.2023
Learn how to schedule Facebook posts across multiple profiles so your audience sees the right content at the right time.
Social media reports aren’t one-size-fits-all. Learn how Sprout customers are using custom reporting to increase their impact.
21.09.2023
This article, will answer everything you need to know about customer satisfaction score (CSAT). Including what it is and how to measure it.
20.09.2023
Successful technology relies on innovation and adaptability, and at Sprout Social, these attributes run deep in our DNA. We’ve always believed that our intentionality Read more...
Give customers the experience they're looking for by tapping into marketing business intelligence data, and using it to refine the customer journey.
19.09.2023
Make the case for more resources using these seven stats that prove the importance of social media marketing.