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The Importance Of Platform Relationships | St. Gregory
There are many factors that go into selecting your agency, including the staff, the capabilities, the pitch, and how suited they are to meet your business needs. One thing that doesn't come up as often is which platforms they work with. Read more »
Don't Believe the AI Marketing Hype | St. Gregory
There’s a meme going around using a scene from Wolf of Wall Street. Leonardo DiCaprio gives some poor schlump the famous challenge to, “Sell me this pen.” And the response is, “It’s powered by AI” Since ChatGPT rolled out in the last quarter of 2022, Artificial Intelligence has become the incantation used by just about… Read More »Don’t Believe the AI Marketing Hype Read more »
Writing for Different Social Platforms | St. Gregory
In today’s digital era, social media serves as a powerful tool for businesses. With each platform having a distinct audience and characteristics, it’s crucial to customize your content for maximum impact. Grasping the unique nuances of each platform can greatly boost your engagement and expand your reach. A great caption not only helps you get… Read More »Writing for Different Social Platforms Read more »
How Do I Know My Marketing Efforts Are Working? | St. Gregory
The most well-executed marketing campaign can’t succeed unless it begins with a specific definition of what success looks like. Marketers too often start with ambiguous objectives like, “I want to increase leads or phone calls,” “I want to increase revenue,” “I want more brand awareness in the market,” or “I want to improve my businesses… Read More »How Do I Know My Marketing Efforts Are Working? Read more »
What Is Proofpoint | St. Gregory
I’ve been working in digital since the mid-2000s, and over the years, not only has technology changed and evolved, but I’ve also seen several mistakes. They can range in severity from minimal, like the wrong piece of creative running, to severe, like spending $25,000 in 6 hours on a $1,000 monthly budget. One random mistake… Read More »What Is Proofpoint and How Can It Impact Your Marketing Read more »
They’re Really Smart and Coming for Our Jobs | St. Gregory
When we introduced new leadership at St. Gregory, my partners and I started looking for new community service opportunities that aligned with the interests of our current clients as well as our team. At about the same time, Bill Burwinkle approached me about St. Gregory joining Adopt A Class. Founded in 2003, Adopt A Class… Read More »They’re Really Smart and Coming for Our Jobs Read more »
Public Relations for Banks and Credit Unions: Needed Now More Than Ever | St. Gregory Group
Financial marketing was never simple—and mobile and online banking have only increased the number and complexity of the challenges. That’s because banks and credit unions aren’t just competing against the commercial or community bank down the street, but against regional and national behemoths with the resources (and media budgets) to spare. So, in the middle… Read More »Public Relations for Banks and Credit Unions: Needed Now More Than Ever Read more »
What’s The Big Deal with Ambassadors, Thought Leaders, and Influencers? | St. Gregory Group
You’ve run a successful business for years, building up a recognizable and respected brand. Your clients are complimentary, loyal, and reach out to your company without hesitation whenever they are in need. So, nothing to worry about, right? Not so fast. While you may have noteworthy brand assets and appeal, the truth is there is… Read More »What’s The Big Deal with Ambassadors, Thought Leaders, and Influencers? Read more »