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They aren’t just for sports teams. From breakfast cereals and fast food to home cleaners and auto parts, mascots have been a staple in branding and advertising in a wide variety of markets. They also come in a variety of shapes and sizes. We mostly think of smiling cartoons but mascots can be 3D renders […]
We like to think about tone of voice (TOV) as the way we talk to one another – but for a brand, tone of voice is how you portray yourself to the public. Your distinct tone sets the stage for the key messages and a visual identity to match your brand’s personality. Solely reading something […]
Signage always says more than a company’s brand name. The materials used, the form and shape, the placement and the size all contribute to an instant judgement that passerby make about your brand. Every physical sign is an opportunity to create something unique that leaves a lasting impression on your audience in the physical world. […]
Are you eager to get involved in the creative workforce? Internships are a perfect way to get a taste of what your future career could look like. Not sure where to get started? Here are 5 tips to help land your dream internship from a current ST8MNT Design Intern.
So you’ve heard of the skate brand Thrasher — but why? Skateboard companies’ unique branding identities and how they are portrayed is the key to success in the skateboarding community and beyond. Skateboard brands are a major aspect of the skateboarding industry and what it means to be a part of the culture. Outside of […]
At ST8MNT, our best work comes from collaboration. The sweet spot where everyone brings their own flavor, sound, and voice to create new, crazy and innovative ideas. We’ve intentionally built an environment where people are willing and able to combine their talents for collaborative problem solving.
Do you feel disconnected from the creative scene within your city? Want the “in” on the first steps to connecting with artists around you? You’ve come to the right place. Finding a community of creatives can really make or break your experience in the city you call home. In the best case scenario this adventure […]
Signage always says more than a company’s brand name. The materials used, the form and shape, the placement and the size all contribute to an instant judgement that passerby make about your brand. Every physical sign is an opportunity to create something unique that leaves a lasting impression on your audience in the physical world. […]
Everyone feels fear. It’s something we all face. Some fears that businesses or brands face to stay relevant in the time are the fear of evolving technology, rebranding or starting anew, and the fear of failing or disappointing their audience. Confronting these fears and moving past your comfort zones is vital in your personal and […]