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One statistic that all business owners should know is that 40% of shoppers admit to spending more than they budgeted. What that means to you as an online retailer is that you need to find a way to make sure you are presenting shoppers with options to buy things in the digital checkout line. Think […]
By positioning your brand as one that genuinely understands and connects with your audience on a one-to-one basis, you tap directly into what modern consumers seek — realness without the fluff. The best way to achieve this is through eCommerce personalization, ensuring that your messaging, products, and services speak directly to each shopper. This post […]
We know that Instagram is a powerful sales-driving tool to have in your eCommerce marketing arsenal. The trick is using the right ad to target the right shoppers at just the right time in your sales journey. This is not always as easy as it sounds, but it is something that the following top eCommerce […]
The eCommerce industry is on a continuous upward trajectory, with competition popping up at every corner and more room for growth for stores big and small. But while it might seem like it should all be smooth sailing in such a vast global market, the truth of the matter is that growth-oriented brands are struggling […]
Let’s talk TikTok marketing. From TikTok Shopping to Branded Hashtag Challenges, this social media platform is becoming a must-have for eCommerce marketers. Why? With approximately 113.2 million TikTok users in the US alone, this social media brand’s reach is growing at a fast pace. When you add that to their quickly increasing list of social […]
Yes, your Shopify reports are a vital component of any winning eCommerce marketing strategy — but without fully understanding and harnessing the power of Shopify advanced reports, you’re missing out. With the right collection of Shopify reports, you are able to not only gather vital sales data and marketing insights but also discover hidden opportunities […]
Generative AI (GenAI) is taking most industries by storm. This is primarily thanks to significant strides made in GPT (Generative Pre-Trained Transformer) and innovative text-to-image tools, such as Midjourney, which have pushed the capabilities of GenAI to new heights. Thanks to these innovations, GenAI now opens doors to exciting possibilities, from tackling complex challenges and […]