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How to make your brand an effective storyteller - Studio North
Modern brands need to do much more to obtain stakeholder loyalty than ever before. With fast-paced communications, new channels and an ever increasing plethora of media to consume, stakeholders tend to be more fickle and happy to jump from brand to brand. Gone are the days where a customer would shop in one store only,... Read more...
AI in Action: Enhancing Creativity at Studio North - Studio North
Uncover how Studio North used AI to fuel creativity in their battle for Mikee's 'Pillow Feet.' See AI streamline workflows, analyse data and craft targeted content. Discover Team Nimbus & Bounce's AI-driven campaigns. Join us in embracing AI for success in the digital realm!
The essential role of brand architecture for businesses with multiple sub-brands - Studio North
For organisations that operate multiple sub-brands, a robust brand architecture strategy becomes essential. In this article, we delve into the reasons why brand architecture is crucial for businesses with multiple brands.
AI-Driven Brand Strategy: Can You Trust Machines to Build Your Brand?
In this blog, we explore the role of artificial intelligence in brand strategy and whether businesses can trust machines to build their brand. Discover the benefits and limitations of AI-driven branding and learn how to strike a balance between technology and human creativity in developing a strong brand identity.
Unlocking the power of a strong brand: Beyond logos and taglines - Studio North
In a competitive marketplace, the power of a strong brand cannot be overstated. In this article, we delve into the impact a compelling brand identity can have on your business. From improving customer perceptions to uniting your organisation, attracting top talent, building shareholder value, and winning more business – a strategic brand is not just... Read more...
Unlocking the power of a strong brand: Beyond logos and taglines - Studio North
In a competitive marketplace, the power of a strong brand cannot be overstated. In this article, we delve into the impact a compelling brand identity can have on your business. From improving customer perceptions to uniting your organisation, attracting top talent, building shareholder value, and winning more business – a strategic brand is not just... Read more...
The essential role of brand architecture for businesses with multiple sub-brands - Studio North
For organisations that operate multiple sub-brands, a robust brand architecture strategy becomes essential. In this article, we delve into the reasons why brand architecture is crucial for businesses with multiple brands.
AI-Driven Brand Strategy: Can You Trust Machines to Build Your Brand?
In this blog, we explore the role of artificial intelligence in brand strategy and whether businesses can trust machines to build their brand. Discover the benefits and limitations of AI-driven branding and learn how to strike a balance between technology and human creativity in developing a strong brand identity.
5 free to use digital tools that make work easier - Studio North
This article started with the intention of sharing 5 digital tools you’ve never heard of. I’ve read a lot of these articles myself as someone who is always looking for a productivity boost. They usually share interesting tools or services that sound great, but require an investment in time or funds that often mean they... Read more...
It started with a brief... - Studio North
This Valentine’s Day, we’re showing some Northern Warmth and extra appreciation by privately sharing why we love working with each of our amazing clients. Here’s an example of one of our ‘reverse testimonials’… And though our hearts have been bursting with client love, we recognised that others need a little more care. So given it’s... Read more...
How much should I spend on branding? - Studio North
It all started with a conversation. Agency: “We notice your brief doesn’t mention budget – what have you got in mind?” Client: “We don’t really have a budget as such but that shouldn’t be a problem” Agency: “OK, we might give you a couple of options at different levels then” Client: “Sounds great” Sometime later…... Read more...