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How to quantify customer happiness: 9 examples of effective CES, CSAT, and NPS surveys | Appcues Blog
Are your customers happy? This basic question can be surprisingly hard to answer. Learn how to gather feedback and gauge customer satisfaction more effectively with these 9 examples of Customer Effort Score (CES), Customer Satisfaction Score (CSAT), and Net Promoter Score (NPS) surveys done well.
The ultimate guide to account insights: How B2B orgs drive customer engagement and reduce churn | Appcues Blog
Explore how B2B organizations can leverage core adoption metrics to enhance customer engagement and usage at the company level, offering insights into key concepts and strategies for driving customer behavior and retention.
The ultimate guide to user engagement
User engagement is when a user is realizing value through an interaction with your software product or brand. It is the foundation of any successful SaaS company. In this comprehensive guide, we cover the different stages of engagement, key metrics, and best practices.
Agile, design sprints, lean startup, or design thinking: Which methodology is right for your team? | Appcues Blog
Agile vs. lean startup vs. design sprints vs. design thinking—which product development and innovation methodology should you use? In truth, each approach adds value at different stages of development. Here's how product managers can leverage different methods to build better products.
Don't fail fast, fail thoughtfully: How to approach product design failures | Appcues Blog
For a business to be rapidly unsuccessful seems illogical, yet the philosophy of "fail-fast" is an idolized approach in the startup and the SaaS world today. Only when you understand why failing fast is dangerous—and how you can fail more thoughtfully—failure will become a key driver of success.
It's okay to like design thinking | Appcues Blog
What is design thinking really about? Jay Melone of New Haircut explains that design thinking isn't (or shouldn't be) a doctrine; it's a common language that helps designers and non-designers improve trust, teamwork, accountability, and performance to build better products and help designers thrive.
What SaaS companies get wrong about improving activation—and how to get it right | Appcues Blog
Identifying your product's activation metric is just the first step. In this guide, we'll walk you through the 3 most common activation mistakes that SaaS companies make, and how to avoid them. Discover best practices for improving your activation rate more effectively.
Understanding gamification: A winning strategy for better user engagement | Appcues Blog
Gamification, when used correctly, can increase user engagement and improve long-term retention by making important tasks more enjoyable and addictive. We break down how to gamify your app while avoiding common pitfalls, along with 4 examples of gamification done right.
A Gantt chart is not a product roadmap: Rethinking timelines | Appcues Blog
Let's get real. Timelines and Gantt charts may look good, but they're a terrible way to roadmap. Andrea Saez from ProdPad explains why it's time to ditch the Gantt chart, and how to create a better product roadmap that is clear, accessible, and will help your team focus on strategy, not due dates.
Sarah Doody on the democratization of UX and thinking like a designer | Appcues Blog
We sat down for an interview with Sarah Doody—user experience designer, product strategist, and design educator—to talk about her career, the democratization of UX design, thinking like a designer, and the 5 qualities every designer should have (hint: knowing Sketch isn’t one of them).