If you’re at a small nonprofit, and you need extra/emergency funds because of Helene or Milton, read this because we’d like to write an emergency fundraising email for you.

The Better Fundraising Company Blog

04.10.2024

It’s The Ones Who Keep Going | The Better Fundraising Company

Your beneficiaries and your donors need what you’re doing. Keep going.

The Better Fundraising Company Blog

02.10.2024

Is Your Email List Trained to Give or to Receive? | The Better Fundraising Company

Your email list goals should center on “Revenue” and “# New Donors”… not size

The Better Fundraising Company Blog

27.09.2024

What Neil DeGrasse Tyson Can Teach Us About Fundraising | The Better Fundraising Company

Will you let experts take a few potshots at you in the name of clear communications?

The Better Fundraising Company Blog

25.09.2024

New eBook Released! [download] | The Better Fundraising Company

Learn the four main strategies that helped organizations go from six- to seven-figure fundraising.

The Better Fundraising Company Blog

20.09.2024

Free Sample ‘Creative Brief’ [download] | The Better Fundraising Company

Thinking through your appeal in advance, then let a Creative Brief work for you!

The Better Fundraising Company Blog

18.09.2024

Sample Direct Mail Process | The Better Fundraising Company

The most successful creative processes for fundraising design tend to follow the same principles.

The Better Fundraising Company Blog

13.09.2024

Twelve Percent | The Better Fundraising Company

We recommend developing strong online AND offline fundraising programs.

The Better Fundraising Company Blog

11.09.2024

Misleading Metrics (and Unintended Consequences) | The Better Fundraising Company

Trying a new tactic is likely to have unintended effects.

The Better Fundraising Company Blog

06.09.2024

Credit Card Fees | The Better Fundraising Company

Asking people to cover the credit card fee of their donation resulted in raising 20.5% LESS!

The Better Fundraising Company Blog

04.09.2024

Your Envelope’s Job | The Better Fundraising Company

Your envelope has 3 jobs: 1) carry your letter 2) get noticed, then 3) get opened.

The Better Fundraising Company Blog

30.08.2024

Your Printed Newsletter: The final Big Idea that brings it all together | The Better Fundraising Company

Are your organization’s beliefs about newsletters helping or hurting your organization?

The Better Fundraising Company Blog

28.08.2024

The Back Page: How to Turn Those Good Feelings into Donations

The back page of your newsletter is where your donor’s good feelings can turn into another gift… or not. Here’s how...

The Better Fundraising Company Blog

23.08.2024

Who To Mail Your Newsletter To | The Better Fundraising Company

Here’s a tactic we often use to increase the number of major donors who read (and donate to) your newsletter.

The Better Fundraising Company Blog

21.08.2024

Print Newsletter Design: Readable and Scannable Above All Else

Here are a bunch of examples – kept purposefully small. You will be able to tell at a glance which ones are readable… and which aren’t.

The Better Fundraising Company Blog

16.08.2024

Newsletter Picture Captions that Help, not Hurt

Your newsletter photo captions get noticed; make the best use of them! Just follow these simple rules and you’ll be on your way to raising more money.

The Better Fundraising Company Blog

14.08.2024

Newsletter Headlines That Work | The Better Fundraising Company

Strong dramatic and/or donor-focused headlines are one of the most powerful tools you need to write effective newsletter headlines.

The Better Fundraising Company Blog

09.08.2024

Outline for Newsletter Stories | The Better Fundraising Company

When writing stories, make sure each story in your newsletter shows donors that their gifts made a meaningful difference.

The Better Fundraising Company Blog

07.08.2024

What your next print newsletter should be like

Want some practical, tactical steps to make your next newsletter better? Look no further. This is how your next newsletter should be like.

The Better Fundraising Company Blog

02.08.2024

“Why are you writing about the organization?”

Why are you writing about the organization? Donors read your newsletter to see whether their donations are making a difference.

The Better Fundraising Company Blog

31.07.2024

What the purpose of your newsletter SHOULD be

The first in a series that will show you how to create a donor-delighting, money-raising newsletter. It’s hard, but it’s worth it.

The Better Fundraising Company Blog

26.07.2024

Beware… the Curse of KNOWLEDGE! | The Better Fundraising Company

Being an expert about your field or your organization can make your fundraising raise less money. Here’s how to avoid that trap.

The Better Fundraising Company Blog

24.07.2024

Spidery Handwriting and Responsibility | The Better Fundraising Company

Remind your donors what’s needed and what’s at stake.

The Better Fundraising Company Blog

19.07.2024

Assume Speed | The Better Fundraising Company

You know from your own life how quickly you process the mail. Assume your donors are the same way.

The Better Fundraising Company Blog

17.07.2024

The Gap and The Gift | The Better Fundraising Company

Donors don’t care about the fine details of what your organization does. Meet them where they are.

The Better Fundraising Company Blog

12.07.2024

The Six Types of Asks | The Better Fundraising Company

Know the audience for any given piece of fundraising, and meet that audience where they are.

The Better Fundraising Company Blog

10.07.2024

Reporting Email ‘Template’ | The Better Fundraising Company

Reporting email “template” you can use to stay in touch with your donors this summer

The Better Fundraising Company Blog

05.07.2024

Happy Fourth! | The Better Fundraising Company

Today we remember the line “toward a more perfect union.” Not perfect, but getting better every year.

home›The Better Fundraising Company Blog›Startups

The Better Fundraising Company Blog - Startups

Thanks for Being a Fundraiser | The Better Fundraising Company

Sing from the Same Song Sheet | The Better Fundraising Company

What Small-Shop Fundraisers Should Do at Year-End

Lessons from 31 Year-End Fundraising Seasons | The Better Fundraising Company

Who Are You Writing To? | The Better Fundraising Company

The Messaging Tactic You Can Learn from Political Fundraising | The Better Fundraising Company

Beliefs, and Their Effects on Annual Plans | The Better Fundraising Company

Shortfall Story | The Better Fundraising Company

Share Your Shortfall | The Better Fundraising Company

Why your direct response fundraising should be like a Hallmark Christmas movie | The Better Fundraising Company

Your Uniqueness is the Eighth Most Important Thing | The Better Fundraising Company

Mr. Rogers and Fundraising After a Hurricane | The Better Fundraising Company

Need an emergency fundraising email because of Helene or Milton? | The Better Fundraising Company

It’s The Ones Who Keep Going | The Better Fundraising Company

Is Your Email List Trained to Give or to Receive? | The Better Fundraising Company

What Neil DeGrasse Tyson Can Teach Us About Fundraising | The Better Fundraising Company

New eBook Released! [download] | The Better Fundraising Company

Free Sample ‘Creative Brief’ [download] | The Better Fundraising Company

Sample Direct Mail Process | The Better Fundraising Company

Twelve Percent | The Better Fundraising Company

Misleading Metrics (and Unintended Consequences) | The Better Fundraising Company

Credit Card Fees | The Better Fundraising Company

Your Envelope’s Job | The Better Fundraising Company

Your Printed Newsletter: The final Big Idea that brings it all together | The Better Fundraising Company

The Back Page: How to Turn Those Good Feelings into Donations

Who To Mail Your Newsletter To | The Better Fundraising Company

Print Newsletter Design: Readable and Scannable Above All Else

Newsletter Picture Captions that Help, not Hurt

Newsletter Headlines That Work | The Better Fundraising Company

Outline for Newsletter Stories | The Better Fundraising Company

What your next print newsletter should be like

“Why are you writing about the organization?”

What the purpose of your newsletter SHOULD be

Beware… the Curse of KNOWLEDGE! | The Better Fundraising Company

Spidery Handwriting and Responsibility | The Better Fundraising Company

Assume Speed | The Better Fundraising Company

The Gap and The Gift | The Better Fundraising Company

The Six Types of Asks | The Better Fundraising Company

Reporting Email ‘Template’ | The Better Fundraising Company

Happy Fourth! | The Better Fundraising Company

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