Your newsletter photo captions get noticed; make the best use of them! Just follow these simple rules and you’ll be on your way to raising more money.

The Better Fundraising Company Blog

14.08.2024

Newsletter Headlines That Work | The Better Fundraising Company

Strong dramatic and/or donor-focused headlines are one of the most powerful tools you need to write effective newsletter headlines.

The Better Fundraising Company Blog

09.08.2024

Outline for Newsletter Stories | The Better Fundraising Company

When writing stories, make sure each story in your newsletter shows donors that their gifts made a meaningful difference.

The Better Fundraising Company Blog

07.08.2024

What your next print newsletter should be like

Want some practical, tactical steps to make your next newsletter better? Look no further. This is how your next newsletter should be like.

The Better Fundraising Company Blog

02.08.2024

“Why are you writing about the organization?”

Why are you writing about the organization? Donors read your newsletter to see whether their donations are making a difference.

The Better Fundraising Company Blog

31.07.2024

What the purpose of your newsletter SHOULD be

The first in a series that will show you how to create a donor-delighting, money-raising newsletter. It’s hard, but it’s worth it.

The Better Fundraising Company Blog

26.07.2024

Beware… the Curse of KNOWLEDGE! | The Better Fundraising Company

Being an expert about your field or your organization can make your fundraising raise less money. Here’s how to avoid that trap.

The Better Fundraising Company Blog

24.07.2024

Spidery Handwriting and Responsibility | The Better Fundraising Company

Remind your donors what’s needed and what’s at stake.

The Better Fundraising Company Blog

19.07.2024

Assume Speed | The Better Fundraising Company

You know from your own life how quickly you process the mail. Assume your donors are the same way.

The Better Fundraising Company Blog

17.07.2024

The Gap and The Gift | The Better Fundraising Company

Donors don’t care about the fine details of what your organization does. Meet them where they are.

The Better Fundraising Company Blog

12.07.2024

The Six Types of Asks | The Better Fundraising Company

Know the audience for any given piece of fundraising, and meet that audience where they are.

The Better Fundraising Company Blog

10.07.2024

Reporting Email ‘Template’ | The Better Fundraising Company

Reporting email “template” you can use to stay in touch with your donors this summer

The Better Fundraising Company Blog

05.07.2024

Happy Fourth! | The Better Fundraising Company

Today we remember the line “toward a more perfect union.” Not perfect, but getting better every year.

The Better Fundraising Company Blog

03.07.2024

A Personal Note of Encouragement to YOU | The Better Fundraising Company

Take some time today to thank your colleagues for making the world a better place.

The Better Fundraising Company Blog

28.06.2024

Why ‘Having Access’ Isn’t a Compelling Reason to Give | The Better Fundraising Company

When you write your next appeal, try writing without using the idea of “having access” to something.

The Better Fundraising Company Blog

26.06.2024

Inconvenient and Inefficient | The Better Fundraising Company

We all have “donors who need to be convinced.” When they are, they can make a huge difference.

The Better Fundraising Company Blog

21.06.2024

Making Fundraising is Like Making Pancakes | The Better Fundraising Company

If you send only a couple fundraising pieces a year, there’s almost no chance they come out perfect.

The Better Fundraising Company Blog

19.06.2024

The Power of ‘A Little Bit More’ Fundraising | The Better Fundraising Company

There’s a simple tactic that nearly every fundraiser can employ to raise more money.

The Better Fundraising Company Blog

14.06.2024

One Test, Three Lessons | The Better Fundraising Company

Just a couple of words can make a real difference in how much money a piece of fundraising raises.

The Better Fundraising Company Blog

12.06.2024

Eight Principles for Effective ‘Design’ | The Better Fundraising Company

Fundraising programs that are growing tend to be built on all eight of these design principles.

The Better Fundraising Company Blog

07.06.2024

How to Succeed as a Designer at a Nonprofit | The Better Fundraising Company

A Designer is helpful to your nonprofit if your design is effective for each particular context.

The Better Fundraising Company Blog

05.06.2024

How ‘Tactic Stacking’ Helps You Raise More Money | The Better Fundraising Company

What tactic or tactics could you apply to your next piece of fundraising?

The Better Fundraising Company Blog

31.05.2024

A Sentence that had Nothing to Do with the Organization | The Better Fundraising Company

Just 1 sentence that gives donors a reason to do what they already like to do can raise more money.

The Better Fundraising Company Blog

29.05.2024

The One Exception | The Better Fundraising Company

I know of *one* major gifts program that never asks donors to give but raises tons of money.

The Better Fundraising Company Blog

24.05.2024

Ask Culture vs Guess Culture | The Better Fundraising Company

An “Ask Culture” approach to fundraising works better than a “Guess Culture.”

The Better Fundraising Company Blog

22.05.2024

About Younger Donors… | The Better Fundraising Company

Trying to acquire younger instead of trying to acquire older donors is not a good financial decision.

The Better Fundraising Company Blog

17.05.2024

Change the Recipe, Change the Results | The Better Fundraising Company

Organizations that stick to the original fundraising recipe they used starting out will grow faster.

The Better Fundraising Company Blog

15.05.2024

Do you know Sofii? | The Better Fundraising Company

Read this post on sofii.org about a successful donor acquisition letter written by Harvey McKinnon.

The Better Fundraising Company Blog

10.05.2024

Voice | The Better Fundraising Company

If you use the appropriate voice for each context, instead of always the same, you’ll raise more.

The Better Fundraising Company Blog

08.05.2024

How to Take a Successful Email to the Next Level | The Better Fundraising Company

How can you improve a successful appeal year after year, to raise more money?

The Better Fundraising Company Blog

03.05.2024

Send the Same Thing at the Same Time to Save Time | The Better Fundraising Company

Look at last year’s results. Is there anything you can “do again” this year with minimal updating?

The Better Fundraising Company Blog

01.05.2024

‘That one really stuck out’ | The Better Fundraising Company

If your mail pieces all look basically the same, you’re probably leaving a lot of money on the table.

home›The Better Fundraising Company Blog›Startups

The Better Fundraising Company Blog - Startups

Twelve Percent | The Better Fundraising Company

Misleading Metrics (and Unintended Consequences) | The Better Fundraising Company

Credit Card Fees | The Better Fundraising Company

Your Envelope’s Job | The Better Fundraising Company

Your Printed Newsletter: The final Big Idea that brings it all together | The Better Fundraising Company

The Back Page: How to Turn Those Good Feelings into Donations

Who To Mail Your Newsletter To | The Better Fundraising Company

Print Newsletter Design: Readable and Scannable Above All Else

Newsletter Picture Captions that Help, not Hurt

Newsletter Headlines That Work | The Better Fundraising Company

Outline for Newsletter Stories | The Better Fundraising Company

What your next print newsletter should be like

“Why are you writing about the organization?”

What the purpose of your newsletter SHOULD be

Beware… the Curse of KNOWLEDGE! | The Better Fundraising Company

Spidery Handwriting and Responsibility | The Better Fundraising Company

Assume Speed | The Better Fundraising Company

The Gap and The Gift | The Better Fundraising Company

The Six Types of Asks | The Better Fundraising Company

Reporting Email ‘Template’ | The Better Fundraising Company

Happy Fourth! | The Better Fundraising Company

A Personal Note of Encouragement to YOU | The Better Fundraising Company

Why ‘Having Access’ Isn’t a Compelling Reason to Give | The Better Fundraising Company

Inconvenient and Inefficient | The Better Fundraising Company

Making Fundraising is Like Making Pancakes | The Better Fundraising Company

The Power of ‘A Little Bit More’ Fundraising | The Better Fundraising Company

One Test, Three Lessons | The Better Fundraising Company

Eight Principles for Effective ‘Design’ | The Better Fundraising Company

How to Succeed as a Designer at a Nonprofit | The Better Fundraising Company

How ‘Tactic Stacking’ Helps You Raise More Money | The Better Fundraising Company

A Sentence that had Nothing to Do with the Organization | The Better Fundraising Company

The One Exception | The Better Fundraising Company

Ask Culture vs Guess Culture | The Better Fundraising Company

About Younger Donors… | The Better Fundraising Company

Change the Recipe, Change the Results | The Better Fundraising Company

Do you know Sofii? | The Better Fundraising Company

Voice | The Better Fundraising Company

How to Take a Successful Email to the Next Level | The Better Fundraising Company

Send the Same Thing at the Same Time to Save Time | The Better Fundraising Company

‘That one really stuck out’ | The Better Fundraising Company

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