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The Better Fundraising Company Blog
25.04.2025
Making your fundraising more accessible is necessary but difficult – and you’ll raise more money.
23.04.2025
Sophisticated fundraising looks simple *on purpose*
18.04.2025
Donors don’t reliably read every word of every fundraising letter or email you send.
16.04.2025
Your donors want to make the world a better place. So share “stories of need” in your appeals and newsletters.
11.04.2025
Donors don’t care about the fine details of what your organization does. Meet them where they are.
09.04.2025
You might not like direct mail or kale. But both of them are still good for you.
04.04.2025
Aim your fundraising at common ground you share with donors to raise more money with a larger impact.
02.04.2025
When donors are moving fast, start with something the donor already knows. Not an education barrier.
28.03.2025
For donors, your brand is the total experience a donor has while donating to your nonprofit.
26.03.2025
If the news focuses attention on your organization or beneficiaries, you should move fast, too.
21.03.2025
Making the world a better place is more important than my own personal preferences and fears.
19.03.2025
MORE kudos are given to pieces of fundraising that raise LESS, because your staff like them.
14.03.2025
Successful direct response fundraising and successful major gift fundraising are remarkably similar.
12.03.2025
Donors started to give more often when they KNEW we were thankful for their gift.
07.03.2025
Being real and less polished with our donors caused them to trust us more!
05.03.2025
When we learned to use the right story for the right fundraising piece, our results increased.
28.02.2025
Making a few design tweaks improved the readability of our fundraising and raised more money.
26.02.2025
Changing 3 things made our appeals easier to understand – and we raised more money for our mission!
21.02.2025
Get to the point FAST to raise more $ with your appeals and e-appeals.
19.02.2025
My organization started raising 3x or 4x the money in an appeal when we shook things up.
“Donor fatigue” doesn’t exist. Here are 5 ways the myth persists and causes you to raise less money… Just a super quick reminder that “donor fatigue” –
If you’re in charge of Fundraisers, make sure they regularly feel the beauty & grace of fundraising.
Intentionally managing today’s major donors is the best way to meet tomorrow’s revenue needs.
Keep donors moving. Donors in motion tend to stay in motion. Donors at rest tend to stay at rest.
31.01.2025
Remember that behind every single check or click is an act of generosity – and get a jolt of joy!
29.01.2025
If you’re optimizing for just one metric, there’s usually a dark side that’s being missed.
24.01.2025
Keep in mind that most donors see less than half of the fundraising an organization sends out.
22.01.2025
Do you show and tell donors that their gifts made a difference?
17.01.2025
If you’re at a small nonprofit in LA, and the fires have you needing extra funds, we’d like to help.
15.01.2025
Change your fundraising appeals to be about the help that’s needed, not what you’ve done.
10.01.2025
You cannot build a reliable, ever-expanding nonprofit without a good fundraising foundation.
08.01.2025
Don’t be afraid of making & sending more fundraising. The more steps you take, the better you get.
25.12.2024
If you sent out fundraising this year-end, you overcame the fears, the bosses, and the hurdles.
20.12.2024
When you desire a response from the piece, so readability matters more, go matte.
18.12.2024
Some major donors would like a simple reminder that they haven’t sent their gift in yet. So remember to call a major donor before the year ends.
13.12.2024
Have you ever thought that your fundraising program is essentially your “fundraising portfolio”?
11.12.2024
Mandela can teach us that highly effective Fundraisers need to speak the language of their donors.
06.12.2024
If major giving has been slow this year, reach out to your major donors this month.
04.12.2024
Are you ready to raise 30% of your digital revenue in December?
29.11.2024
Here’s a quick list – my best tips – for what to do with your remaining weeks before the end of the year.