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DALI DESIGNED THE CHUPA CHUPS LOGO IN AN HOUR - The Brand Guy
Salvador Dalí was the graphic designer behind the classic Chupa Chups logo. The Chupa Chups lollipop was first launched in 1958, when the company founder Enric Bernat hatched the idea of placing a bonbon on a stick. He called the product “GOL,” but that didn’t work too well. So, he hired an ad agency in 1963. They renamed the product “Chupa Chups” (from the Spanish chupar, meaning “to suck”) and created a black and red logo. But Bernat wasn’t happy with the logo. In 1969, he complained about his logo over a coffee with his artist friend, Salvador Dalí. The painter…