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Sun Valley Resort’s “Ski on the Sunny Side” Is Nostalgic Music to Our Ears - The Denver EgotistThe Denver Egotist
AOR Fortnight Collective captures the welcoming spirit of the sport with a cheerful earworm https://youtu.be/sVaq9uM_2m0 Coming out of the recreation boom of the past four years, skiing has been challenged by simultaneous beliefs that it is exclusionary and elite as well as corporate and overcrowded. Sun Valley
Party Land Seeks Super Bowl Work via Cameo Videos - The Denver EgotistThe Denver Egotist
In a bid to score Super Bowl work, Party Land is shaking things up with a series of Cameo videos featuring Cameo videos by The Real Housewives of New York City star Sonya Morgan, musician Kenny G, and even Santa Claus. The independent agency is offering “two free rounds of creative on any Big Game brief,” aiming to
Party Land Hires Creative Strategy Vet Sean McNamara as Head of Strategy - The Denver EgotistThe Denver Egotist
Full-service creative agency Party Land has hired Sean McNamara as head of Strategy. The agency, which has had tremendous growth since its 2018 founding, creates imaginative, humorous and memorable work for clients, including Liquid Death, Men’s Wearhouse, Urban Decay and JanSport. McNamara has more than 20 years of
Party Land Seeks Super Bowl Work via Cameo Videos - The Denver EgotistThe Denver Egotist
In a bid to score Super Bowl work, Party Land is shaking things up with a series of Cameo videos featuring Cameo videos by The Real Housewives of New York City star Sonya Morgan, musician Kenny G, and even Santa Claus. The independent agency is offering “two free rounds of creative on any Big Game brief,” aiming to
Øuterkind Agency Hires JP Stacey as Senior Account Director - The Denver EgotistThe Denver Egotist
Stacey has enormous experience in integrated efforts for global brands Øuterkind has tapped JP Stacey, senior account director, to lead experiential efforts across a number of existing clients including MarsWrigley, Schwarzkopf and Caterpillar. It’s a perfect fit for Stacey—with 15 years helping design and execute
Party Land Hires Tatchie Vasconcelos and Kevin Turner to Further Its Already Deep Bench of Creative Talent - The Denver EgotistThe Denver Egotist
Fast-Growing indy agency is hailed for its use of comedy Party Land has hired Associate Creative Directors Tatchie Vasconcelos and Kevin Turner, both perfect fits for the agency, having made their reputations most recently at Funworks, where they were ACDs on Ubisoft, Hint, Clorox, and Dave. Party Land has had
City of Sturgis Partners with Agency Øuterkind to Grow Sturgis Rally’s Second Weekend with All-New Flat Track Racing Event - The Denver EgotistThe Denver Egotist
The 84th Sturgis Motorcycle Rally concluded with the all-new Arrowhead Sturgis TT presented by Rick Ware Racing & The CAT Rental Store. The race and surrounding activations, introduced by the City of Sturgis in partnership with creative agency Øuterkind, ignited interest and attendance in the historic rally among
Global “Always With You” Campaign by Party Land Puts JanSport in the Spotlight with Gen Z - The Denver EgotistThe Denver Egotist
Following a successful U.S. Back-to-School campaign, Party Land continues to engage Gen Z with a global strategy focused on humor found in life’s unremarkable moments Building on the momentum of its recent U.S. Back-to-School campaign, JanSport has launched a new global initiative to re-introduce America’s #1
Øuterkind Earns a Spot on Event Marketer’s It List of Best Experiential Agencies - The Denver EgotistThe Denver Egotist
Agency also wins 2024 Ex Award for Caterpillar event execution from magazine Creative agency Øuterkind has made the 2024 Event Marketer It List, the publication’s annual special report on the top event agencies that serve the experiential industry. For 21 years, the It List has chronicled the top 100 event agencies.
Fortnight Hires New Head of Business Development Rosemary Calderone - The Denver EgotistThe Denver Egotist
Integrated marketer has 15+ years of leadership and growth experience Brand storytelling and strategic advertising agency Fortnight Collective has added Rosemary Calderone as head of Business Development. Rosemary will play a pivotal role in driving the expansion and success of the agency by identifying and securing
Fortnight Collective spreads the word about Noodles & Company’s relaunch of Steak Stroganoff by telling each fan who demanded its return - The Denver EgotistThe Denver Egotist
Brand storytelling and strategic advertising agency Fortnight Collective has created a social campaign to promote the return of client Noodles & Company’s Steak Stroganoff, one of the fast-casual chain’s most popular dishes. The national chain is known for spreading “Uncommon Goodness” with its globally inspired
Fortnight Collective Hires Sam Emrich, Drake Paul, Jeff Roy, and Rachel Arther - The Denver EgotistThe Denver Egotist
Brand storytelling and strategic advertising agency Fortnight Collective has added four key staffers to handle strategic and creative duties for its brand clients. Sam Emrich, Drake Paul, and Jeff Roy began in March while Rachel Arther joined in February. Sam Emrich, senior director of Strategy and Insights, has more
Øuterkind Names Ad Agency Vet Rex Roy Creative & Strategy Director - The Denver EgotistThe Denver Egotist
Creative agency Øuterkind has hired marketing veteran Rex Roy as Creative & Strategy Director, partner Christian Gani announced today. Roy has been working freelance on pivotal strategic and creative aspects of the agency’s global work with Caterpillar, and this appointment cements the relationship. Roy’s career
Boulder's Fortnight Collective Goes “Minnesota Nice” for Fargo-Based Wellness Company Swanson - The Denver EgotistThe Denver Egotist
Brand storytelling and strategic advertising agency Fortnight Collective has created “You Be Well, Now” — a brand refresh for Fargo, North Dakota-based Swanson Health. The digital- and print-based work is intended to raise awareness and consideration of Swanson by celebrating its Midwestern roots and values.
North Carolina Education Lottery Is Double Good in Latest Spot from Denver's Cactus - The Denver EgotistThe Denver Egotist
The spot from Cactus imagines a scenario in which one player finds an unusual way to contain his excitement at winning — by leaving it to his trusty stunt double, who responds the way a stuntman should — by smashing through a wall. Credits: Agency: Cactus. Denver, CO: Joe Conrad - Founder & CEO Norm Shearer -
Combatting Vaccine Hesitancy in WY with Humor (and Hair) – Via Denver's Sukle - The Denver EgotistThe Denver Egotist
Wyoming was one of the least vaccinated states in the country. Then, the controversy generated by Covid-19 began affecting the vaccination rates for all other diseases. The Wyoming Department of Health hired Sukle to change that. From their research, they knew the work had to be disarming. It had to be based in fact.
Sora Text to Video AI Generator Is The Next Big Wrinkle - The Denver EgotistThe Denver Egotist
To think a year ago this technology was scary bad, it's a bit of a mind-melter to realize how far its come. Sora is the latest tool from OpenAI that's causing our industry to take serious inventory of how we're going to coexist alongside it. Sora's capable of generating entire videos all at once or extending
The Fifty Award Winners from 2023 - The Denver EgotistThe Denver Egotist
Another year of fine Colorado work from the usual suspects, as well as some new players. Here's our tally count for 2023. Go check out the work on Ad Club's site here. Cactus - 9 Sukle - 8 Karsh Hagan - 5 Madwell - 4 Fortnight Collective - 3 Lumenati Productions - 2 Human - 2 Ellen Bruss Design - 2 Barkley - 1
Liquid Death's New Death Dust Helps You Rise from the Dead - The Denver EgotistThe Denver Egotist
An electrolyte drink mix, Death Dust was made for recovery — whether that’s from a long night out or a tough workout. No more feeling like a brain-dead, shivered-up zombie. Death Dust brings humans back from the dead. The new spot to promote the dust was produced in-house through Death
2024 Cinematography Showreel from Boulder's Thomas Woodson - The Denver EgotistThe Denver Egotist
Here's some solid viewing from Boulder-based outdoor and action sports cinematographer Thomas Woodson. His latest showreel incorporates the past five years of branded content, short films and commercial work for brands and agencies. This piece was shot, edited, written and narrated by Thomas. Here's the accompanying
Denver's Consume & Create Finally Has a New Website - The Denver EgotistThe Denver Egotist
It's the work you see around town (and beyond) that's always got you wondering, "who did that, it's pretty damn tight." Well, more than likely, it was Consume & Create — who have forever had a hole-in-the-wall website because they were too busy making good stuff for everyone else. That's changed. They finally hit
Suerte Tequila Launches Original Song on Spotify With Local DJ Falcon Punch - The Denver EgotistThe Denver Egotist
Suerte Tequila, born in the hills of Jalisco, Mexico and raised in the foothills of Boulder, Colorado, collaborated with local DJ, musician and producer Avery Henderson (aka Falcon Punch) to create the “sound” of tequila. “Run Rabbit Run” launched on Spotify and proves that Suerte Tequila sounds just as good as it
#ShitToHit: Feb 29 – Is Your Story Worth Reading? - The Denver EgotistThe Denver Egotist
Getting people to talk about you isn’t a science. It’s a true art. Boulder's Fortnight Collective is hosting “Is Your Story Worth Reading? The Messy Art of Getting Talked About," with Adweek writer and editor of AgencySpy, Kyle O’Brien, and Indie Agency News Editor-in-Chief, Doug Zanger. This panel, hosted by Andy
Fortnight Collective Wins Ad Age’s and Outside’s “Best Places to Work” Distinctions - The Denver EgotistThe Denver Egotist
Brand storytelling and strategic advertising agency Fortnight Collective has been named one of the Best Places to Work by two publications—Ad Age and Outside. The Ad Age Best Places to Work 2024 list is an annual ranking of companies that lead the pack in factors ranging from pay and benefits to corporate culture and
Creative Agency Human Design Acquires a Bunch of “Bad People” - The Denver EgotistThe Denver Egotist
Strategic creative agency HumanDesign has announced its acquisition of Bad People, a scrappy creative venture lab based in Los Angeles. Bad People is known for its investments in the future of culture, entertainment and technology and elevating personal brands that drive innovation.
Fortnight Collective and Steamboat Ski Resort Tap into More Cowboy Poetry for Year Two of “The Steamboat Way” Campaign - The Denver EgotistThe Denver Egotist
Fortnight Collective is adding a new round of creative to “The Steamboat Way,” its campaign for Steamboat Ski Resort in Steamboat Springs, Colorado. The ads use cowboy poetry to evoke the parallels between winter sports and the rugged Wild West to capture Steamboat’s unique pioneering culture. The second-year
Human Adds Account Director Paige Epsky - The Denver EgotistThe Denver Egotist
Full-service digital agency Human has hired Paige Epsky as account director, Rob Hofferman, VP, Managing Director announced today. For more than 10 years, Epsky has worked in the ad industry helping clients build genuine, authentic consumer relationships around their brands. She comes to Human after working as
Noodles & Co.’s Chicken Parmesan Gets Ditty by Singer-Songwriter Matt Farley in Fortnight Collective’s Latest Campaign - The Denver EgotistThe Denver Egotist
Marketing agency Fortnight Collective has created four ads for client Noodles & Company to launch the fast casual dining chain’s first baked pasta dish, Chicken Parmesan. A few of the videos feature ditties that sing the dish’s praises. Fortnight is Noodles’ AOR. In “ParmaSong,” singer-songwriter Matt Farley
Entrepreneur John Dunning Named President of Strategic Creative Agency, Human - The Denver EgotistThe Denver Egotist
The venture capitalist, mentor and consultant has devoted his career to helping people and brands enhance their success John Dunning has joined Boulder-based agency Human as President, having served multiple times in the past in similar roles at Dignifi, Recall Masters, Accelerate Ventures and others. The
Fortnight and ImOn Revisit “Neighbors” in Comically Confusing “Always On” Campaign Update - The Denver EgotistThe Denver Egotist
Marketing agency Fortnight Collective has crafted a new round of its “Always On” advertising campaign for client ImOn Communications after the successful launch of its earlier work. During the 2023 Super Bowl, the Iowa telecommunications services brand debuted two water cooler ads, “Who’s On” and “Neighbor,” a spot
Fortnight and ImOn Revisit “Neighbors” in Comically Confusing “Always On” Campaign Update - The Denver EgotistThe Denver Egotist
Marketing agency Fortnight Collective has crafted a new round of its “Always On” advertising campaign for client ImOn Communications after the successful launch of its earlier work. During the 2023 Super Bowl, the Iowa telecommunications services brand debuted two water cooler ads, “Who’s On” and “Neighbor,” a spot
Human Helps Redefine Downtown Denver as Metro with Unexpected Endless Possibilities - The Denver EgotistThe Denver Egotist
Full-service digital agency Human has expanded MyDenver, a multimedia advertising campaign intended to drive traffic to hip, historic district Downtown Denver. The objective is to get visitors to ditch rigid plans and encourage exploration. It’s the first integrated campaign for the “MyDenver” theme since its 2022
Mondo Robot Hires Executive Creative Director Dave Rowley - The Denver EgotistThe Denver Egotist
Mondo Robot—a digital product agency that transforms business through design and technology—has hired Dave Rowley as its ECD. He will direct the vision, team, and execution for all of Mondo Robot’s design disciplines to ensure the delivery of consistently effective and engaging interactive experiences across all
Boulder's WorkInProgress Creates Parody Candle to Encourage Ad Industry to Think Beyond It - The Denver EgotistThe Denver Egotist
What do you do when you’re tired of seeing novelty candles in advertising news? WorkInProgress made a candle about it. Check out Creativity for the background on this knockoff and Partner/CCO Matt Talbot's opinion on the need for agency's to think beyond "easy ideas" for
Rebel Ice Cream Makes You Feel Better – Via TDA_Boulder - The Denver EgotistThe Denver Egotist
As a company, Rebel is already breaking the rules — creating a delicious ice cream with just 1g of sugar. Naturally, their advertising campaign needed to feel equally as rebellious, which is why TDA_Boulder created the world’s saddest advertising campaign. It pushed category norms and leaned into a product truth —
Cognoscenti Creative Brands Scrappy Sandwich Shop Bodega Denver - The Denver EgotistThe Denver Egotist
After opening in 2022 to rave reviews, Sunnyside’s funkiest, freshest sandwich shop has become a Denver mainstay. Dreamed up by Chef Cliff Blauvelt — a veteran of such institutions as Tap & Burger and Steuben’s — Bodega elevates the city’s middling sandwich scene, while providing a community hub for North Denver