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How Enfuce Puts the Human Back into B2B Content - Nicole Heringer VP Brand and Communications at Enfuce
Hosted by Araminta Robertson, 'Market Like a Fintech' is a podcast for fintech marketing professionals and enthusiasts who want to stay up-to-date with the latest trends in the industry, and level up their marketing knowledge. Subscribe here to never miss an episode.Araminta Robertson and Nicole Heringer, VP of Brand and Communications at Enfuce discuss the human element in complex B2B marketing cycles. Nicole shares insights into Enfuce's strategies for making content engaging, including snacka
Making the Most of Sponsoring, Organizing and Attending Fintech Events with Nikolay Sabev
Hosted by Araminta Robertson, 'Market Like a Fintech' is a podcast for fintech marketing professionals and enthusiasts who want to stay up-to-date with the latest trends in the industry, and level up their marketing knowledge. Subscribe here to never miss an episode.Araminta and Nikolay Sabev, FinTech growth strategist and ex-CMO of Paynetics, discuss the importance of in-person events in today’s tech-driven world.. Nikolay shares strategies for selecting the right events, whether large or small
How Fintech Companies do Content: Galileo's Enterprise-Focused Content
How to create B2B fintech content that actually moves enterprise deals forward. At Galileo, they don’t treat content as a nice-to-have asset. It’s the engine behind buyer education, sales enablement, and brand credibility. Their approach? Answer every question before a prospect ever speaks to sales.
What Galileo Can Teach Us About Creating Fintech Content for Enterprise Customers - Scott Henderson & Rosa Alfonso-McGoldrick, Marketing Leaders, Galileo
Hosted by Araminta Robertson, 'Market Like a Fintech' is a podcast for fintech marketing professionals and enthusiasts who want to stay up-to-date with the latest trends in the industry, and level up their marketing knowledge. Subscribe here to never miss an episode.Araminta interviews Scott Henderson, Senior Digital Marketing Manager at Galileo, and Rosa McGoldrick, Head of Public Relations and Marketing Content at Galileo. They discuss the unique challenges of B2B FinTech marketing, emphasisin
Attribution is Broken: How Runa Measures What Actually Matters
Hosted by Araminta Robertson, 'Market Like a Fintech' is a podcast for fintech marketing professionals and enthusiasts who want to stay up-to-date with the latest trends in the industry, and level up their marketing knowledge. Subscribe here to never miss an episode.The episode starts with a discussion on Joana Rocha’s unique experiences living in China and how they shaped her adaptability and perspective in marketing. It transitions into the challenges of marketing attribution and how changing
Inside the Strategy that Makes Trulioo a Trusted Expert - Dawn Crew, Chief Marketing Officer, Trulioo
Hosted by Araminta Robertson, 'Market Like a Fintech' is a podcast for fintech marketing professionals and enthusiasts who want to stay up-to-date with the latest trends in the industry, and level up their marketing knowledge. Subscribe here to never miss an episode.In this episode, Araminta interviews Dawn Crew, CMO at Trulioo, about marketing and content creation in the compliance and regulatory sector. They explore Trulioo's content strategy, emphasising the need for specificity and accuracy.
The Top 30 Most Influential Fintech Marketers of 2024 by The FMH
The Fintech Marketing Hub is thrilled to unveil this year’s Top 30 Most Influential Fintech Marketers — a special 5th anniversary edition spotlighting the trailblazers shaping the future of financial technology marketing, one bold campaign at a time.
Market Like a Fintech: How to Make Your Fintech B2B Marketing Less Boring | Jeremiah Glodozeva, SVP Head of Marketing at Nium
Hosted by Araminta Robertson, 'Market Like a Fintech' is a podcast for fintech marketing professionals and enthusiasts who want to stay up-to-date with the latest trends in the industry, and level up their marketing knowledge. Subscribe here to never miss an episode.In this episode, Araminta interviews Jeremiah Glodozeva, SVP Head of Marketing at Nium, on enhancing B2B marketing by leveraging techniques from the entertainment industry. They discuss focusing on core pain points and storytelling t
Market Like a Fintech: The B2B content strategy that transformed ComplyAdvantage’s growth | Will Thompson, Marketing Director, ComplyAdvantage
Hosted by Araminta Robertson, 'Market Like a Fintech' is a podcast for fintech marketing professionals and enthusiasts who want to stay up-to-date with the latest trends in the industry, and level up their marketing knowledge. Subscribe here to never miss an episode.This episode explores content marketing strategies for regulatory technology (RegTech). It discusses why compliance professionals are avid content consumers and how creating high-quality content can help RegTech companies like Comply
Fintech’s big Super Bowl play: Was the $8M price tag worth it?
Fintechs took centre stage at Super Bowl 2025 with high-impact ads from NerdWallet, Ramp, Papaya Global, and Rocket Mortgage. But with $8M price tags, did these campaigns pay off? We break down the strategies, surprises, and Super Bowl firsts that made fintech a marketing MVP.
Market Like a Fintech: What does successful enterprise marketing look like? Lessons from Adyen | Katarina Nordin, SVP of Marketing & Revenue, Adyen
Hosted by Araminta Robertson, 'Market Like a Fintech' is a podcast for fintech marketing professionals and enthusiasts who want to stay up-to-date with the latest trends in the industry, and level up their marketing knowledge. Subscribe here to never miss an episode.After a 3 year hiatus, the Market Like a Fintech podcast is back!In this episode of the Market Like a Fintech Podcast, Araminta explores the dynamic world of FinTech marketing after a three-year hiatus. The episode kicks off with an
Payhawk x Grigor Dimitrov: A strategic play for brand expansion
Fast-growing spend management fintech Payhawk has signed its first global ambassador deal with Bulgarian tennis star Grigor Dimitrov. Maisie Richardson, Payhawk's Global Head of Demand Generation, spoke to the FMH about the significance of this move for the company's overall marketing strategy.
How Financial Companies Do Content: 11:FS’ Industry Leading Podcast
If you live in the UK and work in fintech, then you’re likely familiar with the company 11:FS.They’re a consultancy, advisory and research company, and are best known for their industry leading podcast Fintech Insider, AfterDark events and Youtube series.Content has been a big part of 11:FS since the very beginning, and their commitment, as we’ll see, has paid off. Today, their podcast has had over 22M downloads and the company has over 150 employees with clients from 32 countries. In this conte
How Financial (Technology) Companies Do Content: Adyen’s Content that Sells to Enterprise
Adyen is one of the original and best-known fintech companies, and is also currently the largest fintech company in Europe by market cap. Content plays a big part of their marketing and sales, and in this article, we’ll be diving into what their content production process is like, how they think about content overall and what their content strategy looks like. For those who don’t know, Adyen is a financial technology platform that helps enterprise businesses accept payments on a single platform.
The Top 30 Most Influential Fintech Marketers of 2024 by The FMH
The Fintech Marketing Hub proudly unveils the Top 30 Most Influential Fintech Marketers of 2024, featuring a lineup of distinguished marketing leaders from globally renowned fintech brands like Wise, Marqeta, Sygnum, Finastra, Sopra Banking Software, PPRO, Airwallex, Ecommpay, Airwallex and more.