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Payhawk x Grigor Dimitrov: A strategic play for brand expansion
Fast-growing spend management fintech Payhawk has signed its first global ambassador deal with Bulgarian tennis star Grigor Dimitrov. Maisie Richardson, Payhawk's Global Head of Demand Generation, spoke to the FMH about the significance of this move for the company's overall marketing strategy.
How Financial Companies Do Content: 11:FS’ Industry Leading Podcast
If you live in the UK and work in fintech, then you’re likely familiar with the company 11:FS.They’re a consultancy, advisory and research company, and are best known for their industry leading podcast Fintech Insider, AfterDark events and Youtube series.Content has been a big part of 11:FS since the very beginning, and their commitment, as we’ll see, has paid off. Today, their podcast has had over 22M downloads and the company has over 150 employees with clients from 32 countries. In this conte
How Financial (Technology) Companies Do Content: Adyen’s Content that Sells to Enterprise
Adyen is one of the original and best-known fintech companies, and is also currently the largest fintech company in Europe by market cap. Content plays a big part of their marketing and sales, and in this article, we’ll be diving into what their content production process is like, how they think about content overall and what their content strategy looks like. For those who don’t know, Adyen is a financial technology platform that helps enterprise businesses accept payments on a single platform.
The Top 30 Most Influential Fintech Marketers of 2024 by The FMH
The Fintech Marketing Hub proudly unveils the Top 30 Most Influential Fintech Marketers of 2024, featuring a lineup of distinguished marketing leaders from globally renowned fintech brands like Wise, Marqeta, Sygnum, Finastra, Sopra Banking Software, PPRO, Airwallex, Ecommpay, Airwallex and more.
CMO moves: Mariette Ferreira joins PPRO after nearly 4 years at 11:FS
PPRO, a leader in the digital payments sector, has announced the strategic appointment of Mariette Ferreira as its new Chief Marketing Officer, a move poised to significantly enhance the company's marketing strategy and global market presence.
Why did fintech Square host an Almost Xmas event in October?
Fintech giant Square hosted a unique two-day “Almost Xmas Event" experience for their small business customers in Dublin at the end of October. To find out more about the event idea, strategy and results, we chatted with William Egan, Integrated Marketing Manager & Brand Planning Lead at Square.
Top 30 Most Influential Fintech Marketers of 2023 Honour List: Out Now
The Fintech Marketing Hub has released its Top 30 Most Influential Fintech Marketers of 2023 honour list featuring some of the world’s most prominent and inspiring fintech marketing practitioners from leading global brands like Xero, Pleo, Viva Wallet, Nymbus, Tidio, Zumo and Adyen.