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How to Best Support the Next Generation of Leaders - The Founding Moms
The next generation of leaders is full of promise. Entering the corporate world with new perspectives and a refreshing take on the workplace, these individuals can inspire and bring an organization's vision to life. Your role as a current leader is to foster talent you know will make the most significant impact. Here are eight strategies for supporting and empowering tomorrow's leaders.
This Is What’s Holding Your Business Back From Growth - The Founding Moms
Business owners wear all sorts of hats, from target marketing to ensure your team stays on track. It can be overwhelming to ensure your operations are running smoothly and efficiently. However, small businesses eventually hit a point where they must scale. While you most likely thought starting your company was the hard part, business growth is even more challenging. What’s holding you back from achieving this?Understanding the factors that keep it from growing is key to overcoming the challenges. Once you know what this could be, you can create a plan to help you obtain long-term success.
Is TikTok a Viable Platform for Entrepreneurial Success? - The Founding Moms
Social media is crucial for any small business strategy today, but is TikTok a viable option? Entrepreneurs have many social media platforms to choose from today when promoting and growing their businesses. TikTok has a lot to offer, from in-app shopping to a fantastic algorithm. Should entrepreneurs use TikTok? How does it compare to other platforms?Benefits of TikTok for Small BusinessesTikTok can be a great social media platform for building a business, particularly if you are trying to appeal to young people or women. Over the past few years, TikTok has added several new features to offer more support for small businesses, such as a shop feature and business accounts. TikTok’s algorithm is also a powerful marketing tool when used properly.
The Ultimate Guide to Raising Your Rates- How to Increase Prices and Why You Should - The Founding Moms
Have you been thinking about raising your rates, but you are not sure how to start? You are not alone. Many women business owners are often too afraid to charge their worth. However, raising your prices is a necessary step to grow your business and increase your profitability. Plus, you're probably not charging enough as it is! So let's dive in and discuss why raising your rates is important, how to do it effectively, and how to communicate the change to your clients. Get ready to take your business to the next level and charge what you are worth!
December is for Raising Your Prices! - The Founding Moms
One of our favorite phrases here at the Founding Moms is Raise your rates!Too many women price themselves too low. They may think they're not worth more or that people won't buy their service or product if it's more expensive. Sometimes they're priced okay but discount their services just to make a sale because they think they need that person's business or they feel bad if the client says the cost is too much. Pricing yourself too low will only lead to more stress and more work for less money. That's why all December in the Founding Moms community we're going to focus on changing that lowball mentality and get you to raise your prices!
Live With Jill: It’s Time To Raise Your Prices. But How? - The Founding Moms
What's the best way to make more money when you're building a business?Raise your prices.What you sell is valuable and your customers know it. But how much are you supposed to raise them? When's a good time to do it? Why would anyone continue to buy from you when they already make a fuss about your current pricing, amirite? There's no better time to raise your prices than at this time of the year. Let's get you on top of your business pricing strategies before the new year hits so that you can grow your sales like the pro that you are.I've been building businesses for over a decade. In that time, I’ve tried a million trillion quadrillion different things on many, many different websites in order to sell my products and services. While a lot hasn’t worked, plenty has. So to save you some time and a few headaches, I want to share my top tips with you.
Decision Paralysis with Vanessa Martinez - The Founding Moms
Have you ever sat down and said: “Today I am getting this budget done!” but then you stumbled upon a question that you felt you didn’t have an answer to, so you held off on planning? Now you decide to put that project away. This is what I call, Decision paralysis. Overanalyzing or overthinking a situation can cause a person to become "paralyzed", meaning that no solution or course of action is decided upon. We will walk through a case study and the risks of having decision paralysis and how it can impact your financial decisions. You will come away with 4 tools to help you overcome Decision Paralysis.Recognize if you have itCreate a net worth statementBuild a budgetStart investingJoin Vanessa Martinez of the Em-Powered Network on December 20th at 11A CT to help you overcome Decision Paralysis.
3 Pricing Mistakes Costing You Six Figures with Deb Boulanger - The Founding Moms
Women entrepreneurs inherently underprice their services because they undervalue their impact. According to the American Express State of Women Owned Businesses report, women entrepreneurs earn a whopping 30 cents to the dollar compared to their male counterparts.In this workshop, you'll learn:1. The 3 pricing mistakes you must avoid to run a profitable business.2. The ROA sales format for having powerful sales conversations that close.3. How to avoid the revenue glass ceiling by building leveraged offers into your business model.
How Can Virtual Team Meetings Be Productive and Engaging? - The Founding Moms
As an entrepreneur, finding time in your busy day to juggle virtual team meetings while caring for your children or other responsibilities is challenging. You want to make the most of the time you spend and have a highly productive meeting. It’s crucial to engage participants and keep things moving so you make the most of every minute. Staying organized and using the technological tools at your disposal can make a difference in a lackluster meeting people dread and an engaging, highly interactive gathering people remember for days after it ends.
Create A Budget To Achieve Financial Freedom - The Founding Moms
Wanna set a budget for yourself but don’t know where to start? Finance expert Tess Zigo shares easy-to-follow budget tips in her course Create A Budget To Achieve Financial Freedom. Tess shows you how to create a budget that fits your lifestyle, how to save for the future, and she offers simple strategies to cut your spending.
Get It Together, Mama: Tips for Organizing Your Business - The Founding Moms
As a mom and an entrepreneur, you have a lot on your plate. You’re juggling tasks like a pro, managing a household, nurturing relationships, and building a business. But with so much going on, how do you stay on top of it all? How do you make the most of your time and ensure that you’re getting things done? The answer lies in organization. You may be thinking, well, duh, that makes sense, but HOW do I organize? Don't worry, we've got you with some tips for organizing your business so that you can work smarter, not harder. From time management strategies to task-tracking tools, we’ve got you covered. Let’s get started!
What is Killing Your Joy? - The Founding Moms
Joy is a currency to pay yourself – mind, body, and soul.So, it is interesting that we focus so much on financial salary we earn from our jobs instead of the salary we pay ourselves. This reflection helped birth a concept I call: Soul Salary. It represents the value your soul receives when you invest your time and energy in alignment with your joy and fulfillment.To understand your joy, you need to first determine what you consider a “paycheck” in Soul Salary, aka what fills you up and feels authentically joyous to your unique self. To identify what is killing your joy, you need to determine what you consider “bills” in Soul Salary that are draining you and keeping you from feeling joyous.
Live With Jill: How To Hire And Manage A Team When You’re A Small Business Owner - The Founding Moms
So much to do. So little time. You're spread too thin and it’s time to bring on someone new to help you out. But how?Hiring people is no cakewalk. It’s a guess as to what “the perfect fit” looks like. If you interview, then hire, and then need to fire the hire shortly after that, it can cost you valuable time and money. When your new hires work out, there’s still the day-to-day management of your team. That’s another layer of responsibility added to your already-full plate.The good news? With just a wee bit of organization and a few pointers, you'll get your time back, increase productivity, and be able to grow your business in a more efficient way than ever before. It's totally doable, and we’ll figure it out in a way that works for you. I've been building businesses for over a decade. In that time, I’ve tried a million trillion quadrillion different things on many, many different websites in order to sell my products and services. While a lot hasn’t worked, plenty has. So to save you some time and a few headaches, I wanna share my top tips with you.
November is for Organizing Your Biz - The Founding Moms
Have you ever felt overwhelmed by all the things you have to do for your business? Maybe you feel like you're constantly forgetting something, whether that's a meeting or a deadline or where your favorite pen went. Or maybe you've got a system going, but only you know it, and you've reached the point where you need to bring others in to help manage your work load. Where ever you are in your business, it needs some level of organization!Thankfully, organizing your business is where we're focused all November in the Founding Moms community!
How To Work Less And Make More - The Founding Moms
Do you ever feel overwhelmed by the amount of stuff in your business? Maybe it's the never ending hours you work, or the constant meetings at all hours, or you feel like you can never grow because you don't know how to be able to hand things off. Take a deep breath, and let Angela Madaha guide you in this course to get your biz organized and ready to grow. Angela will help you get super efficient with her super tips so you can grow while working less and embrace the mom entrepreneur life to the fullest!
Are You Operating in Your Zone of Genius? with Dawn Shuler - The Founding Moms
In Gay Hendricks's book, The Big Leap, he talks about how all our activities can be divided into four zones: Zone of Incompetence, Zone of Competence, Zone of Excellence, and Zone of Genius. According to Hendricks, if we do (or try to do) only activities in our Zone of Genius, we will be happier, more successful, and more fulfilled.In this workshop, we'll discuss each zone and the Takeaways:1. How to stop doing tasks in your Zone of Incompetence and Zone of Competence.2. How to tell the difference between the work you do in your Zone of Genius and in your Zone of Excellence.3. Discover the danger area of the Zone of Excellence work and how to avoid it.4. How to embrace your Zone of Genius fully.
10 Creative Ideas for Showing Appreciation to Your Staff - The Founding Moms
Since your staff is the backbone of your business, it makes sense to reward their hard work with a token of your appreciation. If you go about it in the right way, your workplace could receive all sorts of benefits.Does Your Staff Feel Appreciated?Enjoyable experiences in the office are essential. If you know how to create a happy work environment, you can make your staff feel more fulfilled and involved in their work. Sometimes, the only difference between a productive and a disengaged worker is recognition.Although rewards are usually effective, employers must know how to use them correctly. A 2022 poll discovered only 26% of employees feel their bosses give out recognition fairly. Many believe their higher-ups experience favoritism and get shown a disproportionate level of appreciation.Although most entrepreneurs have the advantage of smaller teams — meaning no unfair hierarchy — many still do not know how to properly show their staff appreciation. If they want to continue to succeed, change is vital.
A Story Worth Telling: How to Pitch It Right - The Founding Moms
Wanna know how to finally land that pitch? We're discussing how media pitches can help in October's video course, A Story Worth Telling: How to Pitch It Right. Our expert, journalist Patricia Beets, walks us through the ins and outs of what makes a good pitch, who to contact, and why entrepreneurs should pay attention to journalism. In this course, you'll learn how to craft a story worth telling, pitch to the media, and land some business opportunities!
Innovating Earned PR in an Evolving Media Environment with Jennifer Fortney - The Founding Moms
While the media world continues to shift and change, companies of all sizes are still hungry for the valuable earned media mentions and features that bring an unparalleled credibility. So, what are they to do? Jennifer shares that today, PR is much more than just earned media. It's more than the newspaper story on a plaque on the wall.It's search, reviews, how you use a story to gain even more traction and create content campaigns around it and best utilize the psychology of marketing and story telling to boost sales and donations.
October is for Press Coverage - The Founding Moms
You've defined your product or service, put up a website, and maybe started some social channels- now all you have to do is sell! If that's the scariest part of owning your own business, then the month of September is for you. Whether you're a newbie just trying to figure out this whole sell-a-product-or-service-thing or a seasoned pro who wants to grow grow grow, we're spending all month talking the ins and outs of sales. So take a deep breath, raise your rates, and let's get to selling!Come join us all month long in the Founding Moms community for courses and classes and workshops and discussions dedicated to sales.
Closing the Deal: What Happens After the Sale - The Founding Moms
Congratulations! You’ve finally made the sale and landed that big client you’ve been after for months. All of your hard work has paid off and you’re feeling pretty good about yourself. But what happens next? What happens after the sale? Many business owners focus so much on closing the deal that they may forget that…
Live With Jill: How To Get Your Business Featured On TV + Podcasts + Newspapers + Blogs - The Founding Moms
Your business needs to be seen! It needs to be heard! It needs press coverage. Nabbing a feature can boost your biz’s exposure, it adds clout to your brand, and most importantly, it can increase your sales. But how do you get those press hits?Reaching out to TV producers and journalists seems like a messy business. You've gotta get your pitch down. Then you have to reach out to folks you don't even know. Doing all of that work seems like a waste of time, especially if you're new to doing press outreach. But the payoff? It's HUGE. Let's figure out ways to get the press to pay attention to your biz so that they’ll highlight you like the star that you are.
How to Avoid Pitching Generically - The Founding Moms
When asked about who their target audience is, a lot of new businesses make the mistake of saying something like, "Well, ANYONE can use my product/service, so my target audience is...everyone?" The problem with this mindset is that when you pitch your business so generically, it ends up being that you're pitching to no one. So how do you fix it?Narrowing down your target audience is a priority before you start selling. Have a target audience makes it easier to find your intended audience and tailor you message and branding to them.
September is for Sales - The Founding Moms
You've defined your product or service, put up a website, and maybe started some social channels- now all you have to do is sell! If that's the scariest part of owning your own business, then the month of September is for you. Whether you're a newbie just trying to figure out this whole sell-a-product-or-service-thing or a seasoned pro who wants to grow grow grow, we're spending all month talking the ins and outs of sales. So take a deep breath, raise your rates, and let's get to selling!Come join us all month long in the Founding Moms community for courses and classes and workshops and discussions dedicated to sales.
Introvert Survival Guide with Marie-Geneviève Pawlak - The Founding Moms
Are you an introvert that struggles to speak up in meetings or feels left out? Do you find you are overlooked in conversations? Do you wish you could share your ideas and thoughts without feeling sick? This talk will help you become a Super Introvert. You will learn the three lies introverts are told that hold them back. You will learn about how to be a great introverted leader.
Rejection Projection with Amy Kite - The Founding Moms
Who hasn’t experienced rejection in business? Every time you get rejected or a customer decides to go a different route, it can feel personal, like they rejected you specifically. Jill talks with author Amy Kite on how to deal with all those "no"s and why it's important for business owners to experience rejection.
How Wall Paint Choices Influence Productivity and Efficiency - The Founding Moms
Wall paint choice may be the last thing to come to mind when thinking of ways to increase productivity in your company. However, colors are quite powerful in the scheme of daily living. Various shades can influence emotions, bring about serenity or even boost energy.Being mindful of colors could ramp up efficiency and result in higher profits if you’re thinking about remodeling or adding a fresh coat of paint to your office. The hues you choose can make a big difference in productivity and mood. Here’s what to consider when selecting a color for your walls.
Going For Broke By Going For More With Majka Burhardt - The Founding Moms
Majka’s story is one of her journey to keep it together, or try to, while pregnant and then a mom to young twins, while simultaneously maintaining a career as a professional climber, creating a good marriage, reparenting herself, and leading a growing international organization that's disrupting the way conservation is done. An intimate and engaging show and discussion about the heart of trying to go big with Majka Burhardt, author of the new book More: An intense and emotional epistolary memoir by one of the world's top ice climbers, born at the confluence of motherhood, adventure, career, and marriage.
Live With Jill: Top 5 Ways To Grow Your Sales Like The Star You Are - The Founding Moms
September’s here. Are you prepared to sell, sell, sell?We know we need to boost our sales. But how can you do it without coming off like a sleazy salesperson? How do you get people to pay more attention to you than they did a month or two ago? What do you let folks know that they didn’t already glean from your website?Sales is the stuff of small business. It’s vital to the survival of your biz, and it’s something you can get really good at if you’ve got the right perspective to tackle it. Together, we can figure out ways to entice customers to buy your stuff.
Making Extra Funds on the Side Isn't Hard Anymore - The Founding Moms
Making extra funds on the side used to involve long hours and tireless work. As someone who balances business ownership and motherhood, those ventures probably did not seem feasible. Luckily, there are many opportunities to get more money with little effort.Why Focus on Making Extra Funds?Making extra funds is about more than having additional disposable income — it represents freedom, stability and empowerment. Catherine Valega — a female entrepreneur and mother of four — held a workshop in July 2023 discussing common financial obstacles women face. The event highlights an important and often overlooked aspect of entrepreneurship. Owning and running a business as a mother pulls you in multiple directions financially. While starting your own is inspirational initially, it can quickly feel overwhelming.Being a female entrepreneur is already demanding enough when most industries are male-dominated and favor large corporations, so factoring in motherhood can make things challenging. You must consistently balance your personal life with the financial needs of your family and business.Speaking about your finances is essential because it helps you maintain sustainable growth and feel confident. You can only feel sure of your business’s upward trajectory when you are open about your personal and professional budgets. Also, it lets you be more realistic with your goals since you understand how to align them with your investment opportunities.
Take Charge Of Your Finances Now! - The Founding Moms
Some of the biggest challenges midlife women face is that they are forced into financial decisions at a stressful time – a death, a divorce, a job loss – and they don’t feel equipped because they haven’t been a part of the short- and long-term financial decisions. Often they’ve trusted someone else (a spouse, financial professional, relative) to “handle” the money – only to find that now they need to make some decisions for themselves and they don’t feel equipped.Many women find themselves suddenly on their own. The average age of a widow is 59, and gray divorce is more prevalent than ever. Women then find themselves in charge of their own finances. They may have been out of the workforce and may need to find a job to meet their monthly bills.
Adding Value to Your Email Newsletter - The Founding Moms
Email newsletters are a great way to stay in touch with your subscribers and keep them engaged with your brand. Providing value to your email newsletter subscribers should be a top priority- after all, it’s part of your owned media, which means you can control a lot more than social media, where you’re at the…
August is for Email Marketing - The Founding Moms
While social media channels come and go, one tried and true way of marketing your business is email. Social channels are great for capturing new audiences, but email is great for retaining customers and converting warm leads into sales. It can feel overwhelming to create an email marketing campaign- just thinking about the where, when, why, how of it all is daunting. If you've ever asked yourself something like, "Does any one want to read something I wrote?" "Am I bugging my clients with too many emails?" or "How do I actually get people to join my email list?" that's why we're dedicating the month of August to Email Marketing!Come join us all month long in the Founding Moms community for courses and classes and workshops and discussions dedicated to email marketing.
How You Can Turn Your Finances Around As A Small Business Owner - The Founding Moms
When starting your business, being financially successful is usually the first thing entrepreneurs think about. But what financial success looks like is different for each business, and it's important to figure out what it looks like for you. These three stages- reflect, realign, and reinvent- will help you revolutionize your financial journey. Moms are rewriting the finance playbook, and here’s your ultimate guide to financial prosperity for your small business!
Empowering Small Businesses: Harnessing the Power of AI for Growth and Success with Eraina Ferguson - The Founding Moms
This workshop aims to educate small business owners and entrepreneurs about the significance of Artificial Intelligence (AI) in driving growth, enhancing efficiency, and enabling competitive advantages.Participants will gain insights into various AI applications, understand practical implementation strategies, and learn how to leverage AI tools and technologies to optimize their business operations.The workshop will feature real-world examples, interactive discussions, and practical exercises to empower participants with the knowledge and skills needed to embrace AI in their small businesses.
How To Generate Leads to Grow Your Email List Even If You've Never Run FB & IG Ads Before! With Laura Ball - The Founding Moms
Having a solid marketing strategy is a major key to success for your business. You’ve probably thought about, and are already using, social media, blogging, digital and even traditional advertising to get the word out about your services. However, if you’re like most businesses, you’re overlooking one of the most important marketing tactics out there – creating emotional loyalty through relationship marketing.
TOP Soft Skills for Career Success Today! with Bette Lawrence-Water - The Founding Moms
The interactive presentation aims to inform, enlighten, and empower. It offers a clear understanding of researched-based soft skills necessary for good leadership, career success, and navigation of the workplace. Key Takeaways: Have the ability to define soft skills vs. hard skills and their importance for career (and personal) success.Learn strategies for applying soft skills to specific situations.Build an audience of detailed interests that you know your ideal client follows. Receive a .pdf handout of soft skills overview and handy resource with additional information on benefits of strengthening one's soft skills.
Amplify Your Sales with Email Marketing with Ashley DeLuca - The Founding Moms
Who can you help on your email list? Expert Ashley DeLuca will help you take your email marketing game to the next level by showing you how to organize and categorize your list, how to track and follow up along the customer journey from opt-in to customer stages, and the email sequences that will be a game-changer for your biz, resulting in customers for life. Plus, learn the subject lines that will actually get your list to READ your emails! Win-win, right?
Simplify Your Finances: Tips and Tricks for Small Business Owners - The Founding Moms
You have enough on your plate without having to worry about the ins and outs of your business finances. Recording what your money is doing isn’t nearly as fun as something like creating snazzy social media images or, you know, actually working on your core business. But as your business grows, keeping track of expenses,…
July is for Finance - The Founding Moms
As the old saying goes, more money, more problems...but it's also true that less money, more (different) problems. It's hard to talk about your finances, whether it's your personal ones or your business ones. But it's important to talk about, so you can rest assured that your business is sustainable and growing. That's why we're dedicating the month of July to Finance!Come join us all month long in the Founding Moms community for courses and classes and workshops and discussions dedicated to money.