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Most Empowering Business Mentor 2023 - The Growth Manager
We are thrilled to share the incredible news that The Growth Manager’s Founder and CEO, Angie Martin, has been given the honour of being APAC Insider’s Most Empowering Business Mentor (Australia) 2023. This recognition is not only a testament to Angie’s dedication, expertise, and unwavering commitment to empowering and guiding small businesses towards achieving their […]
Best Business Growth Blog for 2023 - The Growth Manager
More people today are looking at starting their own businesses. For some, they jump at the opportunity by introducing a new product or providing a service and leap into action. For others, they seize the opportunity to explore new adventures by monetising their hobbies or creating a sideline to keep themselves busy and active while […]
Steps to Creating a Sales Strategy - The Growth Manager
Every business, even if they belong to the same industry or sector, is unique. It is therefore vital to come up with a sales strategy that suits their company’s identity and business model. To develop a sales strategy that fits your business, the following must be clearly outlined first.
Types of Sales Follow-Ups - The Growth Manager
Given the importance of an effective and persistent follow-up, how do you create a follow-up strategy that is worthwhile and valuable for your prospects and customers to respond to after your initial pitch to encourage them to take action? But first things first; we need to identify and review what kind of follow-up you will be doing.
Dos and Don'ts of Sales - The Growth Manager
When it comes to sales, one important factor to keep in mind is that you will be speaking to another human being. Therefore, there are human factors that you must consider when creating and actioning your sales follow-ups. You can execute these follow-ups more efficiently by following these simple dos and don’ts.
5 Tips to Perfecting Your Email Style Guide - The Growth Manager
Consistent email design can be efficiently achieved by creating custom email templates in advance. With an email style guide, you build brand authority. Your email can be instantly recognisable by means of visual cues; this goes instantly even if your contact does not read the content right away.
What are Consumer Stages? - The Growth Manager
When we talk about a customer journey, it simply refers to interactions a potential customer has on their journey from first finding you up to the point of becoming a customer. But, instead of just focusing on when or how a customer closed into a sale, the journey looks more at the full experience of a customer. It is generally accepted that there are three key stages in a customer’s journey, and they are: Awareness Stage; Consideration Stage; and Decision Stage.
How Do You Create a Consumer Journey? - The Growth Manager
All the interactions a customer goes through with a brand in the buying of a product or engaging a service is, by definition, a customer journey. More simply, it entails the complete interaction a customer has from the moment of brand discovery to purchasing and beyond. The objective of a consumer journey is to measure and evaluate how you are taking care of your customers and delves on how the customer feels after every interaction with your brand. Providing a positive customer experience builds a loyal fan base and keeps customers coming back again and again.
Why Do You Need to Follow-Up When It Comes to Sales? - The Growth Manager
There are various reasons why any business should have a follow-up system that you and your team will be able to use on a consistent basis. Apart from warming up and moving leads, guide your customers through their customer’s journey, and provide value all the way through. At its core, a sales follow-up is vital since without one, you risk having hot leads turn cold when they are about ready to engage or buy. Not only that, but the lead might also feel neglected and left to fend for themselves in the dust.
What is a Sales Follow-Up Process? - The Growth Manager
A sales follow-up is a process that you undertake after you have made your initial pitch, encouraging a prospective customer to act. You might probably think that if a prospect does not reply to your first email, they may simply be not interested in what it is you reached out to them about. News Flash: It is NOT always true.